Google, Inc. Standard Terms and Conditions For Advertising
Google, Inc. Standard Terms and Conditions For Advertising
Google, Inc. Standard Terms and Conditions For Advertising
These standard terms and conditions (the "Terms and Conditions") are entered into
between Google, Inc. ("Google") and the Advertiser referenced on the corresponding
insertion order ("Insertion Order" or “IO”). These Terms and Conditions shall be deemed
incorporated by reference into any corresponding Insertion Order submitted by
Advertiser. The Terms and Conditions and the Insertion Order shall be collectively
known as the "Agreement."
1. Term. The term of these Terms and Conditions commences on the Start Date set forth
in the Insertion Order and continues in force and effect until terminated pursuant to
section 9.
2. Terms of Payment. If advertising with Google for the first time, Advertiser must
submit a completed Google credit application. If no credit application is submitted or if
the request for credit is denied by Google (in its sole discretion), Advertiser must pay the
total amount due for the Insertion Order in advance of the Start Date specified in the
Insertion Order. If Google approves Advertiser's request for credit, Google will invoice
Advertiser monthly or as otherwise set forth in the Insertion Order. Unless otherwise
indicated in an Insertion Order, Advertiser must remit payments to Google upon receipt
of the invoice. Delinquent payments shall bear interest at the rate of one-and-one-half
percent per month (or the highest rate permitted by law, if less) from original invoice due
date until paid in full. In the event of any failure by Advertiser to make payment,
Advertiser will be responsible for all reasonable expenses (including attorneys' fees)
incurred by Google in collecting such amounts. All payments due are in U.S. dollars and
are exclusive of any applicable taxes, which applicable taxes shall be the responsibility of
Advertiser.
8. Renewal. Except as expressly set forth in the Insertion Order, any renewal of the
Insertion Order and acceptance of any additional insertion orders shall be at Google's sole
discretion. Pricing for any renewal period is subject to change by Google in its sole
discretion.
10. Effect of Termination. In the event of any termination, Advertiser shall remain liable
for any amount due under an Insertion Order for advertisements delivered by Google and
such obligation to pay shall survive any termination of this Agreement. Upon termination
for any reason, at the request of the disclosing party, the receiving party shall return all of
the disclosing party's Confidential Information to the disclosing party. Sections 2, 8, 10,
and 12-17 shall survive any termination of this Agreement.
11. No Assignment or Resale of Advertisement Space. Advertiser may not resell, assign,
or transfer any of its rights hereunder. Any attempt by Advertiser to resell, assign, or
transfer such rights shall result in immediate and automatic termination of this
Agreement, without liability to Google.
13. Limitations of Liability. In no event shall Google be liable for any act or omission, or
any event directly or indirectly resulting from any act or omission, of Agency or any third
parties (if any). IN NO EVENT SHALL GOOGLE BE LIABLE UNDER THIS
AGREEMENT FOR ANY CONSEQUENTIAL, SPECIAL, INDIRECT, EXEMPLARY,
PUNITIVE, OR OTHER DAMAGES, INCLUDING BUT NOT LIMITED TO,
DAMAGES FOR LOSS OF DATA, LOST PROFITS, LOSS OF BUSINESS, OR
PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES, WHETHER BASED IN
CONTRACT, TORT (INCLUDING NEGLIGENCE) OR OTHERWISE, EVEN IF
GOOGLE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND
NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY
LIMITED REMEDY. GOOGLE'S AGGREGATE LIABILITY UNDER THIS
AGREEMENT FOR ANY CLAIM IS LIMITED TO THE AMOUNT RECEIVED BY
GOOGLE FROM ADVERTISER FOR THE INSERTION ORDER GIVING RISE TO
THE CLAIM. Without limiting the foregoing, Google shall have no liability for any
failure or delay resulting from any governmental action, fire, flood, insurrection,
earthquake, power failure, riot, terrorism, explosion, embargo, strikes whether legal or
illegal, labor or material shortage, transportation interruption of any kind, work
slowdown, Internet failures or communications lines failures or any other condition
affecting production or delivery of the advertisements in any manner beyond the control
of Google. Advertiser acknowledges that Google has entered into this Agreement in
reliance upon the limitations of liability set forth herein and that the same is an essential
basis of the bargain between the parties.
14. Advertiser's Representations; Indemnification. Advertiser represents and warrants to
Google and third parties (if any), (a) that Advertiser holds all necessary rights to permit
the use of the advertisement by Google for the purpose of this Agreement; and (b) that
the use, reproduction, distribution, transmission or display of advertisement, keywords
selected by Advertiser, any data regarding users, and any material to which users can
link, or any products or services made available to users, through the advertisement will
not (i) violate any criminal laws or any rights of any third parties; (ii) contain any
material that is unlawful or otherwise objectionable, including without limitation any
material that encourages conduct that would constitute a criminal offense, give rise to
civil liability, or otherwise violate any applicable law. Advertiser agrees to defend
Google and third parties (if any) from and against any third party claim (including
damage awards, settlement amounts, and reasonable legal fees and expenses incurred by
Advertiser in such defense), arising out of or related to (1) breach of any of the foregoing
representations and warranties, (2) any third party claim arising from the content or
targeting of an advertisements provided by Advertiser, or any material to which users can
link, or any products or services made available to users, through the advertisement under
this Agreement.
18. Priority. These Terms and Conditions shall supersede any and all conflicting terms in
an Insertion Order unless (1) the terms relate to scheduling of an advertisement or pricing
amounts, or (2) in a situation where a provision of these Terms and Conditions expressly
allows for control by the Insertion Order (e.g., as noted in section 8, any renewal is in
Google's discretion unless the Insertion Order provides otherwise).