Business Process Reengineering: Literature Review of Approaches and Applications
Business Process Reengineering: Literature Review of Approaches and Applications
Business Process Reengineering: Literature Review of Approaches and Applications
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Business Process Reengineering (BPR) is not an unknown word to the business world.
It has been more than two decades since it was introduced for the first time as a tool for
change in American business sector. Hammer (1990) was the first person who
introduced BPR and is considered as a father of BPR. BPR is a tool used for bringing
radical change in the business process and was adopted initially by the private sector
(US- based firms) in early 1990s as an replacement of total quality management (TQM,
a Japanese approach) (Hammer and Stanton (1995)). BPR is said to be a new
approach for the process management that brings radical change (improvement) in
organizational performance.
Hammer, M. & Champy (1993) thinks it as radical change and rethinking of overall
process to achieve overall performance in terms of cost, quality, service and speed,
while Davenport & Short (1990) calls it as a process of analysis and workflow redesign
in an organization. Talwar (1993) on the other hand emphasized on rethinking and
reconstructing the organizational structure, workflow and value chain.
In the era of technology, globalization and rapid change in customer’s need, it is
essential to realize the importance of change. Thus, Change is becoming necessity in
today’s environment of massive competition and drastic technological changes thus, it is
of great concern for the management and consultants to plan accordingly otherwise,
they (company) will get out of competition (out of market). BPR is an important tools
used for incorporating change and had proved to be the significant approaches due to
its features and the results produced by the effective utilization of these approach over
decades. Majed. Al-Mashari, Irani, and Zairi (2001) stated that, every firm wants to
achieve efficiency and effectiveness in reducing cost of production, improving quality of
product and also by providing timely and speedy products and services to the customer
Proceedings of 3rd Asia-Pacific Business Research Conference
25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
thus, these requirements are well delivered by BPR. Thus, BPR is the only (consistent)
tool (if applied properly) will produce ground breaking results as said by Weerakkody,
Janssen, and Dwivedi (2011).
Gunasekaran and Kobu (2002) argued that the important feature of BPR adaptation is
because of its ability and utilization of Information technology (I.T) and computation. It
has been further stated that the gaining acceptance of BPR as a tool for change is due
to its openness towards the technology. Thus, the major role played in the success of
change process (BPR) is because of its development and ability to incorporate latest
technology.
However, on the other hand, failure rate recorded by Cao, Clarke, and Lehaney (2001)
is as high as 70%. Marjanovic (2000) also found the failure rate of BPR project is as
more than 70% therefore, planning and implementing the BPR properly is necessary.
This paper will focus on reviewing the available literature on BPR and will focus on the
overall development of BPR concept, theories, models, approaches and outcomes, and
success and failure causes. Every reengineering practitioner and BPR experts have
their own way of explaining and using this tool. Similarly, there are differences in the
approaches towards BPR and even various authors has shown differences in the
concepts as well as definitions of this approach (which will be discussed in detail in this
paper).Main objective behind this type of study will be to provide a comprehensive
discussion on the overall work done in parts on BPR in different phases and to identify
the gap so that the interested readers get a holistic insight of this concept and activities
in most comprehensive manner as well as to identify the gap for further study in this
field. Literature reviewed for this paper concentrated on identifying the need for change,
tools and approaches used for bringing change in the organization and the findings of
various studies conducted on the firms which utilized those tools for bringing change
however, the main focus will remain on discussing BPR as a tool for change,
introduction of BPR and development, approaches, methodology, success and failure
factors, and comparison of BPR with other tools used for change.
BPR is the tool for change thus, it is important to construct a base regarding the need
for change and why firms should bring change. The discussion below will start with the
importance of change and then it will be followed by background of BPR, literature on
BPR, approaches and applications of BPR in public as well as private sectors.
Development of BPR
Bhandiwad (1998) argued that in 1970s people were after productivity while in 80s the
trend shifted towards quality while since 1990s almost every organization is at least
talking about ―process improvement‖, ―process redesign‖ or ―process reengineering‖ as
Proceedings of 3rd Asia-Pacific Business Research Conference
25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
a source (way) to cope with the dramatic changes in technology and competition.
Among various techniques and management approaches BPR is new and most
commonly used in this era of globalization and technology.
Venkartraman (1991) elaborates the birth of BPR in his study as for the first time effort
of BPR was to align the I.T with strategy. This effort started in 1984 during research
program at M.I.T. This was the first time that a proper procedure was developed and
had dramatic results in the 1980’s and 90’s. Later on researchers and scholars had
designed other process by studying and evaluating the outcomes as discussed by
McKay and Radnor (1998).
Grey and Mitev (1995) concluded that there are three essential Cs in BPR i.e.
customers, competition, and change. These Cs are in other word reasons why
companies are adopting BPR. They want to satisfy customer’s need and wants, achieve
competitive advantage and to move with constantly changing environment.
T. H. Davenport and Short (1990); (Hammer, 1990) are the pioneers in the field of BPR
who introduced this concept to the world and are known as the fathers of BPR. Hammer
& Champy (1993) defined Business process Research (BPR) as “the fundamental
rethinking and radical redesign of business process to achieve dramatic improvement in
critical contemporary measures of performance, such as cost, quality, service and
speed”. Another definition of BPR was from T. Davenport (1993), "encompasses the
envisioning of new work strategies, the actual process design activity, and the
implementation of the change in all its complex technological, human, and
organizational dimensions."
Changes in business process are named differently by various authors for example;
Habib (2011) collected the various definitions and approaches and stated that,
―Interpretation of business process varies from author to author (for example Hammer &
Champy (1993) thinks it as radical change and rethinking of overall process to achieve
overall performance in terms of cost, quality, service and speed, while Davenport &
Short (1990) calls it as a process of analysis and workflow redesign in an organization.
Talwar (1993) on the other hand emphasized on rethinking and reconstructing the
organizational structure, workflow and value chain. Petrozzo & Stepper (1994) call it
synergetic and synchronized redesign of firms’ process and overall system to improve
the operations (as cited in Greasley & Barlow, 1998). O’Neill & Sohal (1999) argued that
focus of the business process or change differs among many researchers. Hammer
(1990) called it BPR (Business Process Re-engineering), Davenport & Short (1990)
used BPR (Business Process Redesign), Harrington (1990) used term Business
Process Improvement while Business process transformation term was used by Burke
& Peppard (1993) etc. In all discussion, it is clear that the authors are obvious about the
importance of BPR and all agree on the result i.e. improved performance, efficient and
effectiveness, cost minimization and increase in production. In short it can be said that
radical improvement of organizational performance and process is the key aspect of
BPR‖.
According to Sentanin, Santos, and Jabbour (2008), the concept of BPR originated in
1990s enabling companies to improve productivity and relationships with customers and
reduce time to launch new products and services in terms of cost quality customer
satisfaction and shareholder’s value in link with the strategy by identifying the most
important processes of the company. It is to assess the stages of the company in line
Proceedings of 3rd Asia-Pacific Business Research Conference
25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
with the processes the company is going through to enable a company for process
improvement process redesign and radical reengineering.
Similarly, Cao et al. (2001) considers BPR as a tool for managing change, increasing
productivity, reducing cost, tool for improving satisfaction of customers and quality of
products produced. Furthermore, Majed Al-Mashari and Zairi (2000) says that, BPR is
about bringing radical (major) change to provide satisfaction to customers, to achieve
competitive advantage, to improve quality of products and services, and to minimize
cost. In struggle for survival in this dynamic business environment, globally $2.2 billion
were spent on BPR between 1996- 2000 with an annual growth exceeding 46%. This
shows the urgency of companies towards adjusting their business in histrionic and
world-shattering changes.
Moreover, Goksoy, Ozsoy, and Vayvay (2012) considers BPR as a strategic tool for
organizational change and stated that firm needs to bring moderate change every year
and undergo a major change almost every fifth year if they want to survive in todays’
hypercompetitive environment.
Thus, BPR, with so many names and differences in the approach leads to create
confusion in the mind of readers therefore, it is necessary to review those approaches
and different schools of thoughts for the purpose to identify the areas of agreement and
disagreements.
Implement Change
Embed Continuous
Improvement
Despite the vows delivered by reengineering in the field of change, Mansar and Reijers
(2007) focused on the concept of redesign (also known as Business process redesign
(BPR)) which is less fruitful and less risky as compared to reengineering. The focus of
study was to identify the best practices in this field for which a framework was designed
having six major components (i.e. Customers, Products/Operation view, Behavioral
view, External environment, Organization: structure, and Organization: population) as
authors considered them as best practices in implementation. Furthermore, this
framework was based on the selection of ten best practices of BPR in the past (most
frequently used) i.e. Task elimination, Task composition, Integral technology, Empower,
Order assignment, Specialist-generalist, Integration, Parallelism, and Numerical
involvement.
Keith Grint (1997) having his own point of few regarding change and called this as
―fashion‖ and every year a new fashion emerges. Every type of approach i.e. TQM,
BPR, JIT, BSCs (balance score card) and other TLAs (three letter acronyms) are all in
line with any related fashion. These approaches itself possess some characteristics that
are causing problems. Author further divides his work into two categories i.e. waves and
drowning.
Macdonald (1995) argues that the nature of business environment is changing
dramatically, the competitive pressure and demand of customers are increasing day by
day therefore, alone TQM (steady improvement) will not be sufficient and there is a
need for radical change for the organizational sustainability and survival. One of the
misconceptions about process redesign is that most of the firm’s considering it as a
BPR because redesign engages companies in designing cross-functional teams and is
having customer focus as well however, it focuses on redesigning existence processes
for improvement with the help of cross-functional boundaries thus in broader sense it is
what TQM is all about. However, the only difference between process redesign and
earlier approaches is that it uses I.T for development. Lastly reengineering (BPR) is
―fundamental rethink and radical redesign of business processes‖ with an objective to
meet companies requirements that cannot be achieved through improvement processes
with dramatic improvements. Furthermore, dramatic changes via BPR will be achieved
by cutting down product development cycle (50%), reducing delivery time, cost
reduction by 60 to 80%, and at the same time service improvement is what BPR does.
BPR is radical but involves high risk, time consumption, costly while it provides dramatic
results (see Figure).
Proceedings of 3rd Asia-Pacific Business Research Conference
25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
Failure recorded in this radical change is 50 to 70% however the same is resulted in
TQM. An author suggests that BPR and TQM are ―complementary rather than in
opposition‖. TQM will provide cultural framework for BPR as TQM focuses on change of
behavior and attitude while this change can create a supportive environment for BPR
implementation. As combination of BPR and TQM will overcome the deficiencies of
each other e.g. BPR is management driven while TQM is people driven, BPR is top to
bottom while TQM is bottom top approach, BPR focus of coping with external pressure
while TQM is used to deal with issues that are arises internally thus, to implement
radical change it is essential to create an internal environment and culture supportive.
Thus, the above discussion can be summarized with the statement that there are
differences in the opinion and approaches of scholars. Pruijt (1998) argues that there is
a lot of contradiction between authors’ point of view about BPR. Some authors
interprets and see BPR as ―a break with Taylorism‖, few consider it as a ―direct
continuation of Taylorism‖, other consider it as ―very different from continuous
improvement‖ while there are some who refuses to point out any major difference
between BPR and continuous improvement. According to author, BPR is having four
various identities i.e. BPR as management fad (BPR-F), BPR as a neo-Taylorist
movement (BPR-N), BPR as a euphemism for downsizing (BPR-D), BPR as a non-
normative label for business process oriented change efforts (BPR-P). ―BPR as
management fad (BPR-F) is derived from management consultancy and literature and
there are authors like Peter Drucker, Hammer and Champy believes that BPR is new
and it has to be done. BPR as a neo-Taylorist movement (BPR-N) is considered as a
new or modified form of Taylorist movement where BPR focuses on integration
business process and on cross-functional borders however, in contrast to Taylorism of
division of labor, skills and control, BPR shows no concern over these attributes.
Moreover, BPR focuses on radical change while the fads of change management and
implementation remains same to Taylorism. Taylorism involves HR in decision making
and supporting the role of HR in an organization however, Neo-Taylorism has
characteristics i.e. a top-down streamlining of operations, unproblematic acceptance of
typical Taylorist solutions, asserting that the outcome for workers is an upgraded work
content. Furthermore, BPR-F has replaced TQM largely while there are substantial
Proceedings of 3rd Asia-Pacific Business Research Conference
25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
difference among TQM and BPR-N (TQM gives control to subordinates, while BPR
does not, Managers who believes TQM is not working have adopted BPR as more
authoritarian approach). BPR as a euphemism for downsizing (BPR-D) is of the point of
view that in either way (directly or indirectly) BPR results in downsizing (in some cases
50 to 90%). In last, BPR as a non-normative label for business process oriented change
efforts (BPR-P) thinks that BPR is not that young phenomenon and it is full of history
where almost every firm has reengineered even before the name BPR was coined.
However, there have been additions to this process and still it remains open for
contribution and refining. Furthermore, there is a wide chance of choosing between
radical and incremental change with the help of workforce (bottom top approach) or
without them (top to bottom). Thus, this means that BPR is not as an axe, it is up to the
choice of decision makers that they swallow BPR as continuation to Taylorism or they
consider it unique.
why they want it? It is also very important that the top management should show their
full commitment towards the initiative. In the second stage, vision is required to make all
the energy to run in the right direction thus, it is also the task of the top management to
provide a proper vision and objectives to the rest of the employees so that the activities
of the firm are channelized. Third stage is related to the benchmarking, where the
current process and activities are evaluated to find out the areas of real concern and
then establish the baseline for the BPR project. Forth stage is related to transformation
where pilot study takes place and the work is evaluated to calculate the scope of
change and the resources needed for this transformation. When this pilot study is
conducted successfully then stage 5 is about the implementation where the BPR project
is implemented organization wide. This stage is very crucial thus it requires support of
top management and the commitment of middle managers to educate employees,
provide leadership, alignment of the structure, implementation of IT and modification of
reward system so that the integration is completed as a successful project. To avoid
resistance, a proper and continuous communication should be there among all levels of
the organization. The last stage of this model is about monitoring and evaluation of the
whole project where the success of the project is monitored regularly as well as the
areas that needs modification (continuous improvement) are also identified.
Proceedings of 3rd Asia-Pacific Business Research Conference
25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
Luo and Tung (1999) undertaken a study on devising a framework which will help in
selecting appropriate BPR modeling method with an aim that many organizations are
adopting BPR due to increase in competition and dynamic business environment (local
as well as internationally). Availability of complete information at the time of BPR
planning and then right tools selection for the analysis of situation that best suits
organizational requirements is vital for BPR success. According to authors Business
Process modeling (BPM) is defined as ―The techniques for characterizing and analyzing
business processes‖. There are many methods and software that helps researchers and
practitioners in designing BPM however, selection of right approach to BPR is still vital.
Researchers in this study insist on selecting BPM method that is having desirable
perspective towards BPR and the organizational objectives. Base of this study relied on
several types of business processes suggested by previous studies (Denna et al.
(1995), Davenport and Short (1990) and Curtis et al. (1992)) focusing on different
aspects of BPR process and its objectives. Denna et al. (1995) identified three basic
types: 1 acquisition /payment, conversion and sales/collection (as discussed in the
Proceedings of 3rd Asia-Pacific Business Research Conference
25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
It has been proved by above discussion that BPR is having no universal approach,
model or system that can be used for reengineering by firms all across the globe.
Despite of the differences, there are several factors that are considered and reported
time to time as causes of success and failure therefore, it is important to discuss those
factors as well.
management, and I.T infrastructure. Change management is one of the most important
factor which plays vital role in successful implementation of any change brought into the
organization. Change management includes adjusted human and social related
changes as well as adjustment to organizational culture. This includes adjusting reward
system to bring motivation, communication channels (top to bottom, bottom to top,
horizontal and vertical), shifting power and accountability to as lower level as possible (
empowerment), involve personal from every level and cross functional departments and
encourage participation, educate employees about the change taking place and provide
them exclusive training (also suggested to increase 30-50% training budget),
organizational culture is an important attribute in change management so common
goals may play an important, and openness to change i.e. positive perception towards
change and support the change process. Management competencies and support is
another important factor in success of BPR. This factor includes; commitment from top
management and transformational leadership having strong will to bring and manage
change, and risk management (planning and managing) skills. Next success factor
defined in this study was of organizational structure including; adequate job integration
approach (organizational structure that is also known as HR infrastructure of an
organization should be adjusted as per need of BPR to support the radical change), to
support BPR firm needs to develop cross functional and effective team (that is skillful,
experienced, competent and credible), and proper definition of job (i.e. job description,
specification) and distribution of responsibilities. Yet another factor which is related to
BPR project management is a very basic and fundamental factor for success and sub
factors in this category includes; creating a link of BPR strategy with organizational
(corporate) strategy and effective planning for project management. To identify and
measure organizational performance and defining goals to achieve will serve as a
benchmark and roadmap for BPR success and it includes; arranging and providing
sufficient resources to achieve goals, organization should setup their own methodology
that best fit to their organization and helps in achieving goals effectively and efficiently,
keeping an eye on external environment (for customer research, analysis of competitors
and setting standards), (if needed) hire the expertise of consultants and take advantage
from their skills, constructing a sound vision for the organization, redesigning the
process effectively that clearly explains the core and supporting process, link BPR with
TQM and Organizational development (OD) etc., and this profit should create values for
all stakeholders. Finally the factor that is known as call of the day i.e. Information
technology is among the most important factor for the success of BPR which includes;
interaction of IT infrastructure with BPR strategy, transforming process with the help of
latest technology, IT induction at every level of organization, developing information
system (IS), and effective use of software tools.
However, same factors may be a cause for failure thus they need to be considered,
planned and worked very carefully. BPR process may fail due to change management
and factors including are; problems with communication i.e. change may not be
communicated properly, failure may be due to poor communication or lack of reward
and motivation, resistance to change is one of the common factor faced by most of the
organization and one of the biggest barrier in change. Furthermore, lack of
organizational readiness for change, cultural changes, and lack of training and
education might be other reasons for failure caused by change management system not
Proceedings of 3rd Asia-Pacific Business Research Conference
25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
Abdolvand, Albadvi, and Ferdowsi (2008) assessed the readiness of two companies
from Iran towards the BPR and to understand the degree of success and failure factors
effect on the readiness. These factors were derived from previous studies, CSF was
categorized in four main and 17 sub categories (factors) while only one failure factor
(category) of resistance to change was taken for this study (see figure below).
Proceedings of 3rd Asia-Pacific Business Research Conference
25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
Ahmad, Francis, and Zairi (2007) conducted a study on identification of CSF of BPR in
higher educational sector. It was found that the common CSFs were;
Teamwork and quality culture
Quality management system and satisfactory rewards (motivational incentives)
Change management (very difficult to deal with HR)
Less bureaucratic and participative
IT/ IS
Project management
Adequate financial resources
Proceedings of 3rd Asia-Pacific Business Research Conference
25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
As these CSFs are proved to be the most significant contributors in the higher
educational institutes of Malaysia and the previous studies has also confirmed that they
are important for the success of BPR regardless on sector, firm or departments. Authors
have also suggested that for better results, OD (organizational development) for
managing change in the organization so that employees gets satisfied in all aspects and
they get the right amount of information as required.
K. Grint and Willcocks (1995) said that ―The reengineering process should be scoped
correctly‖. Project members should be authorized to take decisions for making change
in management systems before implementation of reengineering projects. Change
should be made according to organizational resources. Research design of this study is
quantitative. Online questionnaire was used. Senior managers and project leaders were
the population of the study. 1000 Australian both public and private organization’s top
managers and project leaders were taken as sample. 69 % of respondents stated that
decision of reengineering process is taken in their organizations for ―cost reduction‖.
While increase in ―worker productivity‖ is the second important factor (46%) followed by
increase in ―satisfaction level of customer‖ was third factor (45%), fourth factor was
―cycle time reductions‖ (36%) and fifth factor was ―defects reduction‖(24%).
Hammer and Stanton (1995), stated that three factors scores should be more than 24,
28, and 18, respectively, with the total more than 75 if the firm want to go for
reengineering process. Results have shown that Hammer and Stanton have set their
―threshold scores‖ very high. In a two tailed correlations test results showed that all
correlations between the four readiness variables are significant at the 0.001 level.
―Correlations with success are negative.‖ Then linear regression is used, adjusted R-
square results showed that for these regressions it was poor, for senior managers it is
0.097 (n=132) and for project leaders it is 0.028 (n=95). Hence it showed that Hammer
and Stanton’s ―diagnostic variables are not good predictors of success of reengineering
projects.
Jurisch, Ikas, Palka, Wolf, and Krcmar (2012) conducted a study to identify the success
factors of BPR in both public and private sectors with the help of previous studies and to
highlight the majors elements that are required for successful implementation of BPR in
public sector. Study was based on 67 previous published research papers (29 public
sector, 16 private and remaining were general). However, the selections of papers were
not on the basis of most citation rather it was on the availability and relevancy of title
and abstract. Findings (analysis of previous studies) of this study revealed that there are
five dimensions;
1. Project scope: before starting BPR, its scope must be defined along with the
realistic expectations, clear vision and goals.
2. Top management commitment: is one of the most important dimensions for the
success of BPR.
3. Availability of resources: sufficient resources (BPR know-how, I.T, and others)
are also required to insure success.
4. Project management: plays vital role at the implementation phase (particularly
process analysis and suitable implementation mapping)
5. Change management: plays exclusive role in the success of change process
Sub-categories of these dimensions are shown in figure below. According to the
authors’ finding, top management commitment and support is the central dimension
while the remaining revolves around it.
Proceedings of 3rd Asia-Pacific Business Research Conference
25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
Upon further investigation, authors’ found that there is significant difference in the
approaches of public and private sector BPR projects and this is the major reason for
differences in success ratios of both sectors (See figure below). On the basis of
dimensions found in literature authors concluded five propositions for successful
implementation of BPR in public sector;
Proposition 1: Public organizations are less likely to initiate BPR efforts,
Proposition 2: Public and private organizations derive differing benefits from BPR
projects.
Proposition 3: BPR efforts need to be initiated top-down in order to guarantee economic
as well as political support and feasibility.
Proposition 4: A small-scale approach to BPR will increase success rates of BPR
endeavors in the public sector and,
Proposition 5: Sharing of knowledge and experiences via trans-institutional knowledge
management platforms would positively impact the implementation of BPR in public
administrations.
Proceedings of 3rd Asia-Pacific Business Research Conference
25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
Thus, BPR in public sector is not different from private sector however, the situations
are different and the reasons for adaptation vary among these sectors. Furthermore, no
breakthrough discussion was revealed in this study. However, in some cases public
sector firms are directly in competition with private sector e.g. Pakistan International
Airline (PIA), Pakistan steel mills etc. needs to adopt similar BPR as adopted by private
sector. Moreover, there is a strong need for empirical study to testify the propositions
that are elaborated from previous studies.
Proceedings of 3rd Asia-Pacific Business Research Conference
25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
Conclusion
In this paper, BPR was discussed in depth and width from its origin to the practical
implantation and results. Literature showed that BPR is universal approach however; it
is lacking agreement between researcher’s point of view as well as practitioner’s
approaches. Different authors are having their own explanation and methodology for
BPR and similarly it is concluded from the literature that BPR is customized approach
i.e. every firm is using it in their own way to fulfill their requirements and needs.
Furthermore, it is also found that the concept of BPR is mostly misunderstood and it is
used just for IT induction or redesign of an organization. There is still a need for
exclusive and universally acceptable model for BPR as well as a commonly applicable
methodology.
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Proceedings of 3rd Asia-Pacific Business Research Conference
25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1