Guidance For Food Retail Product Recall

Guidance for Retailers
Product Recalls
July 2012
FMI hereby acknowledges Gale Prince, President of Sage Food Safety Consultants, for the
creation of this manual.
About Gale Prince

Gale Prince brings over 40 years of food industry experience to the table, starting in 1967 at the Jewel
Companies till his retirement from The Kroger Co. as their Director of Corporate Regulatory Affairs. He is
widely known for his involvement in industry and regulatory activities and in addressing global food
safety issues. He has been called “The Dean” of product recalls having managed several thousand in his
career and is noted for his knowledge of food safety and regulatory requirements.
About Sage Food Safety Consultants

Sage Food Safety Consultants provides individually tailored specialized food safety consulting services to
organizations looking to improve food safety measures, maintain regulatory compliance, and protect
their brand identity.
Sage offers guidance and generates solutions on issues such as crisis management, food safety,
traceability, quality assurance, regulatory compliance, and food litigation defense.
Disclaimer: This guidance is provided by the Food Marketing Institute (FMI) as a service to its members
and does not constitute legal advice. As legal advice must be tailored to the specific circumstances of
each case and laws and regulations are frequently changing, nothing provided herein should be used as a
substitute for the advice of competent counsel. FMI makes no assurances that following these
procedures will eliminate, reduce or limit liability.
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Contents
Product Removal Checklist ........................................................................................................................... 5
INTRODUCTION ............................................................................................................................................. 6
RECALL POLICY STATEMENT ......................................................................................................................... 6
RECALL DEFINITIONS ..................................................................................................................................... 7
RECALL COORDINATION................................................................................................................................ 7
Corporate Coordination ............................................................................................................................ 8
Division Coordination ................................................................................................................................ 9
Retail Store Coordination ........................................................................................................................ 10
Warehouse or Distribution Center Coordination .................................................................................... 10
DETERMINING THE NEED FOR A RECALL .................................................................................................... 10
Incident Investigation.............................................................................................................................. 10
Customer Complaints and Regulatory Contacts ..................................................................................... 10
STEP 1 – INITIATION OF A PRODUCT RECALL .............................................................................................. 11
Supplier-Initiated Recall .......................................................................................................................... 11
Retail Store-Prepared Product Recall ...................................................................................................... 12
Third-Party Notification .......................................................................................................................... 13
Recall Product Disposition....................................................................................................................... 13
STEP 2 – COMMUNICATING THE RECALL TO RETAIL/DISTRIBUTION ......................................................... 13
Consumer Notification of Recalls ............................................................................................................ 14
Current Retail Practices for Consumer Notification ................................................................................ 14
Public Communications ........................................................................................................................... 15
STEP 3 – STORE RECALL ACTIONS ............................................................................................................... 16
Distribution Center/Warehouse Recall Actions....................................................................................... 17
FDA Reportable Food Registry for Distribution Centers and Warehouses .............................................. 17
STEP 4 – EFFECTIVENESS CHECKS ............................................................................................................... 19
PRODUCT DISPOSITION............................................................................................................................... 20
STEP 5 – TERMINATION OF THE RECALL ..................................................................................................... 21
POST-RECALL EVALUATION ......................................................................................................................... 21
MOCK RECALLS............................................................................................................................................ 21
RECORD RETENTION ................................................................................................................................... 22
APPENDIX A – Regulatory Requirements .................................................................................................... 24
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Regulatory Reporting – FDA Regulated Products ................................................................................... 24
FDA Recall Coordinators.......................................................................................................................... 25
Regulatory Reporting – USDA/FSIS Regulated Products ......................................................................... 28
Regulatory Reporting – Consumer Product Safety Commission Regulated Products ............................. 29
APPENDIX B – Other Facility Coordination ................................................................................................. 32
APPENDIX C – Corporate Recall Team ........................................................................................................ 33
APPENDIX D – Division Office Recall Contacts ............................................................................................ 34
APPENDIX E – Store/Warehouse/Distribution Center Recall Contacts ...................................................... 35
APPENDIX F – Regulatory Contacts ............................................................................................................. 36
APPENDIX G – Contact List – FMI and Third Party Contacts ....................................................................... 37
APPENDIX H – Recall Notification ............................................................................................................... 38
APPENDIX I – Store Effectiveness Check Response Form ........................................................................... 39
APPENDIX K – Customer Complaint / Regulatory Contact Handling Form ................................................. 41
APPENDIX L – Supplier Product Information Request for Recall/Withdrawal............................................ 42
APPENDIX M – Recall Decision Flow Chart ................................................................................................. 43
APPENDIX N – Role of Rapid Recall Exchange (RRE)® ................................................................................. 45
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Product Removal Checklist
 Verify recalled product information provided by the supplier.
 Identification of individuals involved – supplier, internal staff and regulatory agency(ies)
 Implementation of communications plan
 Maintain open lines of communication with supplier and regulatory agency or

agency(ies) (federal, state and local, as needed).
 Disseminate information to the stores and distribution centers.
 Consider blocking UPC and/or GTIN code to prevent scanning if recall affects all lots and
code dates of the product.
 Collect quantities of product on-hand and disposal information from stores and
distribution centers.*
 Verify stores and distribution centers that submitted effectiveness check data.*
 Calculate the amount of product received, the amount of product on-hand at the time
of the recall, and the amount of product returned by customers.*
* These calculations will be necessary as part of the effectiveness check review conducted by the
investigating regulatory agency.
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INTRODUCTION
Food safety is the number one priority of the retail industry. Maintaining food safety for our
customers requires diligence by the entire supply chain. Prevention of food safety
contamination is our goal; however, we need to be prepared when things go wrong. Product
recalls are the last step in the supply chain to remove potentially harmful products from
commerce, and may include requesting consumers return recalled products to the retail store.
There are endless reasons for product recalls and they are always highly stressful situations.
The best way to deal with recalls is to be prepared with clear and transparent policies and
procedures that employees at all levels can use for any recall situation.
The most important part of product recalls is to remove the product from commerce quickly
and effectively. For recalls occurring after the product has been sold, it is a shared responsibility
with the manufacturer and the retailer to notify customers and facilitate product returns.
This guidance document can be modified and personalized for your company. Recall
procedures, regulatory requirements, resources, and sample forms are included for your use.
As a member benefit, FMI offers 24 hour crisis support for food safety or other crisis issues. See
Appendix G for the contact information or look on the food safety page of the FMI website.
RECALL POLICY STATEMENT
The Recall Policy Statement can be the opening to the document that may include statements
on the company’s dedication to quality, the importance of the health of the consumer and its
influence on the bottom line, the fact the procedures are operable 24 hours a day and every
day of the year, and the procedures are reviewed annually (at a minimum).
{Company’s} primary business goal is to distribute safe, wholesome and lawful products to its
consumers. However, if a {company}-distributed product is determined to be defective, unsafe
or in violation of {U.S. Food and Drug Administration (FDA) / United States Department of
Agriculture (USDA) / Consumer Products Safety Commission (CPSC) / U.S. Environmental
Protection Agency (EPA) / etc.}, it is necessary to promptly remove the product from the
marketplace to protect the consumer.
Recalls are to be implemented in a timely and efficient manner in accordance with the
procedures set forth by this document. An effective recall ensures prompt removal of affected
product from the marketplace with adequate disposal.
This recall policy should be in effect and capable of being implemented 24 hours a day, seven
days a week and every day of the calendar year.
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RECALL DEFINITIONS
At a minimum, these definitions should be included. The definitions of the different

classifications are derived from the U.S. Food & Drug Administration definitions. USDA
classifications are similar.
Depth of Recall: The level of market removal.

Wholesale level: Product removed from a warehouse or distribution center where the
product is not under the direct control of the manufacturer.
Retail level: Product removed from retail stores.
Consumer level: Product has been sold to consumers and involves the removal of the
product from warehouse and retail sale with possible public notification to the
consumer.
Effectiveness Check: A procedure of verification that a retail establishment, warehouse, and/or

distributor (that received or purchased the recalled product) received notification of the recall
and has taken the appropriate actions as directed by the recall communications. The check also
verifies the quantity of product removed from sale and/or destroyed. Effectiveness checks can
be completed electronically, by phone, or by physical visits by a regulatory agency, the
company or a third party.
Recall Classifications: Removal from distribution channels of a consumer product or ingredient

that could present a risk of illness, injury or death and/or which a regulatory agency could
otherwise consider to be in violation of a particular act and/or regulation.
Class I: A product which poses a reasonable probability that the use of or exposure to
the product could cause serious adverse health consequences or could result in death.
Class II: A product in which the use of or exposure to the product may cause temporary
or medically reversible adverse health consequences or where the probability of serious
adverse health consequences is remote.
Class III: A product in which the use of, or exposure to the product is not likely to cause
adverse health consequences.
Market Withdrawal: The voluntary removal or correction of a product or ingredient that
does not violate regulatory standards, but may not meet the company’s quality
standards.
Stock Recovery: The company’s removal or correction of a product that has not left the
direct control of the firm.
RECALL COORDINATION
Pre-planning for a recall can minimize the impact of the event. A documented recall plan is
essential for ensuring that individuals know their roles and tasks and that details are
addressed in a timely and efficient manner. One critical element is to have a single individual
coordinating these activities.
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Corporate Coordination
The {company} recall team (“recall team”) may consist of senior management representing
food safety/quality assurance, operations, procurement, legal, distribution, loss prevention, risk
management and media relations. This team should execute recalls under the direction of the
company’s corporate recall coordinator (or the person responsible for initiating recalls). The
corporate recall coordinator should coordinate all recall-related activities including: incident
investigations; recall initiation, recall strategy and implementation; communications with
suppliers/manufacturers; communications with stores, customers, media and other
stakeholders; communicating and coordinating activities with regulatory agencies;
documenting communications; tracking and documenting recall effectiveness and closeout of
the recall. Other key staff members may be assembled to assist in the process as necessary.
Recall Team
Corporate recall
coordinator
Distribution
Division Recall Wholesaler/3rd
Center/Warehouse
Coordinator Party DC
Coordinator
Store Recall
Coordinator
Each member of the recall team should assign an alternate person to serve in his or her
absence. The corporate recall coordinator should maintain the list of the recall team members
and their alternates, including phone numbers (office, home and/or cell) and email addresses
where they can be contacted 24 hours a day (see Appendix C). This list should be reviewed and
updated on a regular basis (annually, at a minimum).
The recall team can assist the corporate recall coordinator in the collection of information and
the evaluation of the risks involved in specific situations. When a recall is initiated through the
corporate office, it is typically the responsibility of the recall team to determine if a recall is
required, the classification of the recall (if not predetermined by a regulatory agency), (Class I
examples may include those products contaminated with a pathogen (e.g., Listeria
monocytogenes, E. coli 0157:H7, or allergens), the depth of the recall and the ensuing recall
strategy. One individual on the recall team (typically the corporate recall coordinator) should be
responsible for contacting and coordinating communication with the appropriate regulatory
agency. All communications with regulatory agencies should be conducted through this
individual. The corporate recall coordinator should also communicate with the appropriate
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manufacturer, distributor and/or warehouse. If a recall is initiated through a supplier, the
corporate recall coordinator should coordinate the actions necessary to enact that recall.
The recall team can use the attached Recall Decision Flow Chart to assist in making recall-
related decisions (see Appendix M).
It is the responsibility of the recall team to determine if third-party services are required (e.g.,
recall services, laboratories, industry experts) (see Appendix G). In the event of a major recall,
consumer questions should be directed to a centralized consumer response center. Any media
communication regarding a recall should be directed to a designated corporate media
representative. Human Resources or the corporate media representative should be responsible
for communicating information to employees.
Division Coordination
If the company has separate division offices, each company division office should designate a
division recall coordinator. The corporate recall coordinator should notify the division recall
coordinators about recalls and withdrawals via pre-specified electronic and/or written
communications (e.g., internal recall systems, emails, text messages) and follow through on
collection of effectiveness checks.
Division offices should provide to the corporate recall coordinator an updated list of primary
contacts, including alternates, which are to be notified in the event of a recall or withdrawal.
These contacts should be available on a 24/7 basis, and the list should include office numbers,
home numbers, and/or cell numbers (see Appendix D).
The division recall coordinator assumes responsibility for coordinating the recall or withdrawal
process at the division level. This responsibility may include notification of the recall or
withdrawal to division retail stores and/or division warehouses, follow-up to ensure proper
notification and facility action to the notice, and/or the collection of effectiveness check
reports.
The division recall coordinator should be the point-person for the division office and designated
facilities, and should communicate directly with the corporate recall coordinator.
If division staff, such as procurement, media relations, or store personnel, becomes aware of a
potential product issue or recall, they should notify their division recall coordinator
immediately. The division recall coordinator should contact the corporate recall coordinator as
soon as they are aware of the situation. The corporate and division recall coordinators, as well
as the division staff, should work together to collect the appropriate product, code and
distribution information and should verify this information with the supplier/manufacturer.
DIVISION STAFF SHOULD NOT ENACT A PRODUCT RECALL. All product recalls and withdrawals
should be coordinated directly through the corporate recall coordinator.
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Any contact from a regulatory agency, including inquiries on recalls or visits to retail facilities,
should be communicated to the corporate recall coordinator. The corporate recall coordinator
should give guidance in handling the inquiry and should coordinate future communications with
that agency.
Retail Store Coordination

The store manager, or manager in charge, may act as the store recall coordinator within their
store to ensure the appropriate recall-related actions are taken and product is properly
disposed of, as per instructions from the division office or corporate recall coordinator. Store
Managers, or managers in charge, should communicate with their division or corporate recall
coordinator about recalls and withdrawals and their effectiveness check reports. Retail stores
should provide the division and corporate recall coordinators with contact information so
recalls and withdrawals can be communicated to the store on a 24/7 basis.
If store personnel become aware of a potential product issue, they are to notify their corporate
or division recall coordinator immediately. After discussion with the corporate recall
coordinator, the store may want to pull the potentially affected product during the
investigation. Under no circumstances are stores to initiate a formal product recall without
prior division, corporate, or management approval.
Warehouse or Distribution Center Coordination

{Company}-owned warehouses and distribution centers should appoint the general manager of
the facility as the facility recall coordinator to ensure the appropriate recall-related actions are
taken and product is properly disposed of, as per instructions from the division office or
corporate recall coordinator. The general manager should communicate with the corporate
recall coordinator about recalls and withdrawals and their effectiveness check reports. Retail
stores should supply to the corporate recall coordinator contact information so recalls and
withdrawals can be communicated to the store on a 24/7 basis (see Appendix E).
DETERMINING THE NEED FOR A RECALL
Incident Investigation
The company may learn about potential issues from customers, suppliers, regulatory agencies,
news media, notification service or other means. All reports of possible product defects or
serious/life threatening illnesses believed to be associated with a company-distributed product
should be promptly forwarded to the corporate recall coordinator for investigation.
Customer Complaints and Regulatory Contacts

All reports of a customer problem or complaint may be handled by Customer Service or those
departments involved with customer complaints. If there is an allegation of contamination,
illness, injury or death, or regulatory action is initiated, the information should be forwarded to
the corporate recall coordinator, or alternate, immediately for investigation. It is critical that as
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much information as possible is obtained. See the Customer Complaint / Regulatory Contact
Handling Form (Appendix K) that can be completed for each reported problem or complaint.
Any contact by a regulatory agency regarding a consumer complaint alleging illness or injury
should be forwarded to the corporate recall coordinator.
The corporate recall coordinator should coordinate the investigation of potential issues with
product. The recall team should evaluate preliminary information and make a determination as
to whether a supplier should to be notified. A hazard assessment should be performed and
should consider the degree of seriousness of the situation, the impact to the consumer, the
likeliness of the occurrence of the event, and the potential consequences of the event. If it is a
branded product, consideration should be given to referring the matter to the manufacturer for
handling.
Depending on the situation, follow-up with the source of the information or with the affected
party (ies) should be conducted immediately. If necessary, the product can be retrieved for
inspection. Most companies receive customer complaints regularly and very few end up as a
recall.
In the event an illness, injury, death or product tampering (FDA office of criminal investigation
or similar regulatory authorities need to be contacted, not just the supplier) is alleged or has
occurred, or if there is a suspicion of adulteration or mislabeling, suppliers should be notified
and traceability programs initiated immediately. As the supplier is conducting its traceability
procedures, the recall team should analyze the facts and determine if product should be
removed from sale. If the situation is deemed NOT to be necessary to initiate a recall, the
matter may be sent back to consumer services for further follow-up.
STEP 1 – INITIATION OF A PRODUCT RECALL
Product recall information can come from a variety of sources. Information should come
directly from the manufacturer but may also come from brokers or distributors of a product. A
recall may also come from a regulatory agency as a result of an investigation or as a cautionary
statement when a product is believed to be a source of an outbreak. Reports of product recalls
have also come from current news stories. The retailer may have evidence of product
contamination and may initiate a recall.
Supplier-Initiated Recall
If a supplier notifies {company} about a recall they are conducting that directly affects
{company}, the following information is to be provided:
 Product name and description
 Product identity (UPC/GTIN, NDC, item and case number) **
 Codes (lot codes, expiration dates, etc.)
 Package type and size
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 Classification of recall
 Reason for recall
 How to identify the product at store level
 Pictures of the product showing codes
 Where the product was shipped, when the product was shipped, and how much was
shipped to each location (i.e. distribution center, store)
 Applicable purchase order numbers
 Disposition of the recalled product (e.g. product return, destruction, retail pick up
service)
 Contacts at recalling firm
o Media contact
o Consumer hotline
** Proper identification of recalled product relies on the UPC and/or GTIN

number. In order for the recall process to function, the UPC and/or GTIN
number must be accurate. In addition to listing the UPC and/or GTIN
number, it is a best practice to block barcode to prevent scanning at the
registers.
A tool to assist with recall communications from suppliers is the Rapid Recall Exchange (RRE).
RRE is an easy-to-use online portal that offers the ability to initiate, target, deliver and receive
comprehensive product recall and withdrawal information. This service is for retailers,
wholesalers and suppliers. For more information, see Appendix N or visit
www.rapidrecallexchange.org.
A Supplier Product Information Request form is attached (see Appendix L) for collecting the
above-listed information.
If a retailer has become aware of a product in a registered FDA facility where exposure to or
consumption of may result in serious adverse health consequences or possible death, the firm
must report it to FDA through the Reportable Food Registry portal (see Appendix A). The firm
should, out of courtesy, also notify the manufacturer. Once the regulatory agency confirms the
risk, the retailer should communicate with the manufacturer and pursue a product recall under
the manufacturer’s name.
Retail Store-Prepared Product Recall

If there is a problem with a store-prepared product, such as an allergen or labeling issue, the
retailer needs to take immediate action by stopping sale of the product and following the recall
procedures outlined in this manual. If the product poses serious adverse health consequences
or possible death the firm should issue a notice alerting the public and the regulatory agency.
The company should convene the recall team when determining the classification of a recall.
Class I Recalls involve products that could cause serious health problems or death (examples:
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food containing a pathogen, botulinum toxin, undeclared allergen or dangerous foreign
material). Class II Recalls involve products that might cause a temporary health problem, or
pose a slight threat of a serious nature (examples: undeclared source of allergen or non-sharp
foreign material). Class III Recalls involve products that are unlikely to cause any adverse health
reaction, but that violate FDA labeling or manufacturing laws (examples: minor container defect
or lack of labeling in English).
The recall notification should contain the same information requested of a supplier in the
“Supplier-Initiated Recalls” section. In addition, if the product is isolated to one store, the public
information should focus the recall on that store location including the retail name, address and
timeframe of when the product was offered for sale.
Third-Party Notification
If applicable, the recall team should designate someone to contact their insurance broker and
notify them of the situation. In the event of a Class I Recall or other urgent crisis (i.e. product
incident), the recall team may contract with a third-party recall services firm or an industry
expert to consult on recall strategy or assist with recall-related activities.
Prior to a recall, it is best to establish contacts that can assist the company through the
process of a recall or related crisis event. Third-party laboratories, industry experts (e.g.,
microbiologists, entomologists, pathologists), and recall services firms are excellent resources.
FMI can assist in identifying resources, if needed.
Recall Product Disposition

The corporate recall team should decide (possibly in conjunction with a regulatory agency) the
product disposition. A written plan of product disposition may be required to be submitted to
and approved by the appropriate regulatory agency. If the product is to be returned by
consignees, the corporate recall team should designate the consolidation points.
Product may be retrieved from retailer warehouses and/or retail outlets as appropriate and
transported to consolidation points. If necessary, a press release(s) should be issued instructing
consumers to return affected products to point-of-purchase.
Supply chain personnel should coordinate product replacement with stores. Other departments
affected by the recall can also support the recall activities. (This may include breaking the
ordering code so recalled product cannot be ordered and information on what criteria should
be in place to verify new product is not the same as recalled item.)
STEP 2 – COMMUNICATING THE RECALL TO RETAIL/DISTRIBUTION
The corporate recall coordinator should complete a Recall Notification form (see Appendix H)
to communicate information on the classification and product disposition. This notification may
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include recall information provided by suppliers, but should be in a consistent format for
{company} stores, warehouses and distribution centers.
The corporate recall coordinator should issue the recall or withdrawal notification to divisions,
stores, and other company facilities, forwarding copies to the recall team. Store Managers and
division offices may be contacted via phone or other mechanisms (such as email alerts and
other electronic software systems) regarding the recall to ensure prompt notification. If
notified via phone, follow-up information should be sent to stores and/or franchise offices via
email and/or fax using the company’s standardized form and titled in bold “URGENT: PRODUCT
RECALL”. Included with the recall notification should be the Effectiveness Check Response Form
for stores or other facilities (see Appendix I & J).
Consideration should be given during a Class I to block the barcode so the recalled product(s)
cannot be scanned as long as all lots of the product are recalled.
Consumer Notification of Recalls

In the case of a Class I recall, when the recalled product has been sold, customers should be
notified. The following useful, practical information should be provided to assist consumers
with identifying the recalled product.
1) Product Description
a. Include one or more descriptors, as appropriate, to help consumers identify the
product. Examples include: product name, brand, type, package size.
2) Identification Code
a. Include one or more, as appropriate, to help consumers identify the product.
Examples include: UPC or GTIN, sell by/use by date, expiration date, lot code.
3) Responsible Party Contact Information
a. Contact name and contact information for manufacturer, distributor or other
responsible party
4) Reason for the Recall
a. Include reason the product is being recalled, such as type of allergen, specific
pathogen, chemical or foreign material contaminant, if known.
Current Retail Practices for Consumer Notification

The following include examples of locations and manners currently used by retailers to notify
consumer about recalled product. Retailers may choose manners/methods and locations.
Information should be posted for at least two weeks.
1) Posting (physical, electronic) at or near register

2) Posting (physical, electronic) at primary point of display
3) Loyalty card/membership notification (email, phone, mail, other) this may include
private label or national brands
4) Print out at check-out (example: cash register receipt)
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5) Web site (RSS feeds, links, social media, other)
6) Kiosk in store
7) Posting on a bulletin board or similar information center
8) Service desk sign or notice
9) Press release
10) Other such methods, locations and manners, as deemed appropriate
Consumer questions should be directed to the call center number or customer service
department of the recalling firm to ensure accurate information is communicated to the
consumer. Media requests must be directed to the appropriate corporate media relations
contact.
Questions from retail staff should be forwarded through the corporate recall coordinator or
division recall coordinator.
Public Communications
In the event of a Class I Recall of a {company}-branded and/or produced product, the recall
team should develop a list of talking points including known facts and corrective actions. Press
releases, information scripts for the call center/customer service, website postings, social
media messages, communications to company employees, shareholders and other stakeholders
should be coordinated to ensure consistency and timely release of pertinent details. Media
relations should continue to monitor social media channels during and after the recall.
Press releases should include:

 Company name, contact information, and date of recall
 Action being taken (e.g. recall)
 Product information (description, dates of sale)
 Identification of health hazard
 Lot number, code date or use by/sell by date
 Instructions to consumers on how to handle or dispose of the product
 Refund policy
 Statement that the company is working with the appropriate regulatory agency in
conducting the recall. Explanation of the corrective action that has taken to eliminate
the cause of the problem (if known)
 Pictures of the recalled product to help consumers identify recalled product or specific
lot code
Press releases should also include some expression of empathy and apology to the consumer.
Only individuals approved by senior management should talk to the media (ideally one person
to maintain consistency). Company employees should be notified not to speak to any media
representative (i.e. reporters) but to immediately refer all calls to the designated {company}
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media relations representative. In the event of a Class I recall, consumer questions should be
directed to a centralized corporate response center (i.e. call center).
STEP 3 – STORE RECALL ACTIONS
Upon a retail store receiving notification from {company} corporate office or the division office,
the store manager, manager in charge or designee should remove the product from sale and
follow the disposition instructions provided by the corporate recall coordinator.
The recalled product must be removed from all locations within the store including the
customer service counter, special displays, and the back room. If directed to do so, signs are to
be placed at the point-of-sale. The exact wording for the signs should be included in the recall
notice. A copy of the recall notice should be posted in the back room to assist in stocking
procedures.
Store personnel responsible for receiving product as well as the night crew who stocks product
should be informed of the recall, and all incoming shipments should be checked as they may
have been in transit when the recall was initiated. Stores should have a designated area for
accumulating recalled product including customer returns. The recalled product should be
marked/labeled in such a way that prevents the product from being returned to the retail shelf.
The store manager, manager in charge, or designee must assume the responsibility of
completing Effectiveness Check Forms. These checks should include recording the amount of
recalled product removed from sale, on-hand in the back room, and any customer returned
recalled product.
The product must be handled per the disposition instructions outlined in the recall notice. If the
product is to be held at the store, store management must ensure that the product is
adequately isolated and marked as recalled so it does not accidently get returned to the retail
shelf.
Any contact from a regulatory agency in regards to a recall, whether in the form of a phone call
or a visit, should be communicated to the corporate recall coordinator.
Consumer questions should be directed to the centralized corporate response center, or to

the contact number provided by the manufacturer of the recalled product, to ensure current,
complete and accurate information is communicated to the consumer. Store employees are
not to communicate with media representatives (i.e. reporters) but should immediately refer
all communications to the designated media relations representative.
When product recall information is received by a retail company, implementation of the recall
should become a top priority. It is a best practice in the retail food store industry to have the
recalled product(s) removed from sale in all stores within less than four hours from when the
retail company executes the recall. If the UPC/GTIN or other identifiers are not given by the
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supplier, it can take hours trying to identify whether a retailer even has the product. Most
retailers report they can complete implementation of Class II and Class III recalls within 24
hours of receipt of the recall notice from the supplier.
Distribution Center/Warehouse Recall Actions

When a distribution center or other facility receives notification from the corporate recall
coordinator, the facility recall coordinator should coordinate the removal of recalled product
from distribution. This will include removing the product from the picking slot, segregating it,
marking it as recalled product and ultimately arranging for the removal of the product from the
facility. Facility personnel should be informed of the recall, and outgoing orders should be
rechecked when feasible to ensure recalled product does not ship. Incoming shipments of
product from the recalling supplier should be checked for a period of seven days, as the
product may have been in transit when the recall was initiated. A copy of the recall notice
should be posted visibly within the facility where employees can see it. The sales office should
break (or block) the sales code for the recalled item for seven days, or until verification is given
by the supplier that all new product is not effected by the recall. Breaking the sales code will
ensure no one can order this product until a physical change is made in the ordering system.
Shipments containing recalled product that have already left the facility should be reported to
the corporate recall coordinator. Notification of those consignees should be coordinated
through the corporate recall coordinator. Inquiries from consignees or sub-consignees are to be
forwarded to the corporate recall coordinator.
As a reminder, the facility recall coordinator must assume the responsibility of completing
Effectiveness Check Forms.
Any contact from a regulatory agency, whether in the form of a phone call or a visit, in regards
to a recall, should be communicated to the corporate recall coordinator.
FDA Reportable Food Registry for Distribution Centers and Warehouses

When food facilities that manufacture, process, pack or hold food for human or animal
consumption in the United States register in accordance with the Bioterrorism Act of 2002
under section 415(a) of the FD&C Act (21 U.S.C. 350d), they are required to report to the FDA
Reportable Food Registry (RFR) as responsible parties whenever they determine that they are in
possession of a reportable food. This registration, as specified in section 415, does not apply to
retail stores but does include their distribution centers and warehouses – both domestic and
foreign. (This registration does not apply to operations within the exclusive jurisdiction of the
U.S. Department of Agriculture (USDA) under the Federal Meat Inspection Act [21 U.SC. 601],
the Poultry Products Inspection Act [21 U.S.C. 451], or the Egg Products Inspection Act [21
U.S.C. 1031]).
A reportable food is a food which presents the reasonable probability that the use of, or
exposure to, the food will cause serious adverse health consequences or death to humans or
animals. Examples of foods that could meet the definition of reportable are shown in question
17
D.6 of the guidance document provided in the “RFR Resources” section below. A responsible
party is not required to submit a reportable food report to FDA when all of the following criteria
are met:
 The adulteration originated with the responsible party; AND

 The responsible party detected the adulteration prior to any transfer to another person
of such article of food; AND
 The responsible party
o corrected such adulteration; or
o destroyed or caused the destruction of such article of food.
Unless all of the above conditions are met, the firm’s facility management or an individual they
have authorized has the responsibility to report to the RFR within 24 hours of making the
determination that the food is reportable. The reporting requirement applies in situations
where the product is in, or has passed through the warehouse or distribution center. Reporting
is not required by any facility that did not receive the food. In instances where many facilities
owned by the same company are required to report for the same reportable food, a single
combined report may be submitted. Instructions for this scenario can be found in question E.9
of the guidance document provided in the section, “RFR Resources.” Failure to report a
reportable food report is a prohibited act under the Federal Food, Drug, and Cosmetic Act. The
firm should also notify their supplier and customer(s) that are, or were, in possession of the
reportable food, providing them with the unique Individual Case Safety Report (ICSR) number
associated with their report. This ICSR number will allow FDA to link reportable food reports
that are related to the initial report and the reportable food.
RFR Resources
 RFR main page: www.fda.gov/ReportableFoodRegistry

 RFR Training Video: http://youtu.be/JF_u9u6qGD0
 RFR Assistance
 Policy, Procedure, and Interpretation Questions: RFRSupport@fda.hhs.gov
 Technical and computer-related (IT) Questions:
Support.Srp@jbsinternational.com
 “Guidance for Industry: Questions and Answers Regarding the Reportable Food Registry
as Established by the Food and Drug Administration Amendments Act of 2007” at:
http://www.fda.gov/food/guidanceregulation/guidancedocumentsregulatoryinformatio
n/rfr/ucm212793.htm
Registration of Food Facilities References
For more information on Registered Food Facilities visit:

http://www.fda.gov/food/guidanceregulation/foodfacilityregistration/default.htm
18
STEP 4 – EFFECTIVENESS CHECKS
Effectiveness checks should be used to demonstrate the recall was successful in removing
product from the distribution system, as well as the retail shelf. It also provides evidence that
product disposition instructions were followed.
The corporate recall coordinator should be responsible for coordinating recall effectiveness
checks upon the affected stores and other facilities to verify receipt of the product recall notice.
These checks can be conducted electronically, by phone and/or by physical visit by company
employees, or a third-party firm. Effectiveness checks should be completed on 100% of stores
and facilities on a Class I or Class II Recall, and 80% of stores and facilities on a Class III Recall.
These checks should verify receipt of the recall notice and that the store, or other facility, took
the actions directed in the recall notification. Effectiveness Check Response Forms should be
returned from stores, warehouses and/or distribution centers within 24 hours of receipt of a
Class I notification and within 48 hours of receipt for all other classifications of recall.
All affected stores, warehouses, distribution centers, etc. should be required to complete
Effectiveness Check Response Forms (see Appendix I & J for example hard copy forms) even if
no product is located at that location (quantities of 0 are to be reported). Any warehouse or
distribution center that is aware of having shipped product to another location (other than a
company-owned retail store), should contact that consignee regarding the recall. Copies of any
recall communications should be forwarded along with the completed Effectiveness Check
Form to the corporate recall coordinator.
In the event of a Class I Recall, there could be customer returns of product to the store.
Returned products should not be returned to sale but disposed of per the instructions on the
recall notification. Updates to the Effectiveness Check Response forms are to be completed
immediately and forwarded to the appropriate party.
Division offices should coordinate follow up with stores to ensure they submitted their
Effectiveness Check Response Forms to {company} corporate office. Records should be
maintained indicating the stores contacted and the results.
The corporate recall coordinator should create a recap of the amount of recalled product
received, amount of recalled product identified in {company’s} distribution system, amount of
recalled product returned to supplier/disposed of, amount of any product used in further
manufacturing, and/or amount identified at the retail level. All of this information should be
communicated to the recalling supplier.
Expect regulatory agencies to visit facilities to audit the recall documentation. Officials will
verify effectiveness check documentation, including the number of stores contacted and the
amount of product removed, and may check the store or facility to ensure recalled product
19
does not remain in the system. In the event of a discrepancy, the facility should notify the
corporate recall coordinator.
PRODUCT DISPOSITION
The recalling supplier, the corporate recall team, or governing regulatory agency will determine
the appropriate product disposition. The recall coordinator should provide disposition
instructions in the initial recall notification.
Ideally, a central location should be established to collect and consolidate all returned stocks of
the recalled product. Recalled product should be segregated and properly signed to prevent
product return into distribution channels.
Though a supplier may request recalled product be re-stickered or re-labeled, consideration

must be given to the potential negative consumer reaction, as well as regulatory compliance
concerns.
Product disposal must be done in a manner that is in compliance with local, state and federal
health and environmental regulations. Any deviations may result in fines and/or legal action
against the company. It is recommended that before disposing of any product, companies
reference the MSDS sheet for waste characterization. Many state and local regulatory agencies
have unique guidelines and classifications for waste. What may be safe to dispose of in a
compactor or dumpster in one state, may be classified as hazardous waste in another. Improper
disposition places a company at risk for fines. There are third party companies with expertise in
waste characterization and hazardous waste removal.
Stores, distribution centers, and manufacturing facilities should retain documentation of

disposal that includes the date/time of disposal, method of disposal, amount of product
disposed of, and witnessing supervisor’s signature. If the recalled product was disposed of in a
landfill or incinerated, the paperwork must show the facility is licensed with the state EPA and
the work was done in compliance with EPA regulations. This documentation should be
forwarded to the recall coordinator on a regular basis for inclusion into the master recall file.
In certain circumstances, the supplier may use a third-party service to visit stores, verify recall
effectiveness and remove recalled product from the store if directed by the retailer. In those
cases, the third-party service should be responsible for product disposal. If a supplier wants to
use a third party service to visit stores, this must be approved by the corporate recall
coordinator prior to this service being allowed in the retail stores.
FMI members should contact FMI for information on companies that specialize in product
disposition.
20
STEP 5 – TERMINATION OF THE RECALL
The corporate recall coordinator should be responsible for determining when a recall is to be
closed. Once the company believes all affected product has been removed from distribution
and/or retail, termination of the recall may be requested from the appropriate regulatory
agency, including the results of the root cause analysis and the corrective actions that have
been implemented for retailer-initiated recalls. The corporate recall coordinator may be
required to submit written information demonstrating the effectiveness of the recall efforts,
the status of the recovery efforts, and documentation detailing the disposition of the recalled
product. The recall will not be officially terminated until the governing regulatory agency
affirms it is closed.
POST-RECALL EVALUATION
Whenever necessary, the recall team should complete an analysis to determine the
effectiveness of the recall efforts and develop a corrective action plan to prevent reoccurrence.
The recall coordinator, with the assistance of the recall team, should evaluate the strategy
employed during the recall. Any deficiencies should be noted, and the official recall procedures
updated, where necessary. The corporate recall coordinator should also prepare a final recall
report including information such as:
1) The reason for the recall
2) The depth of the recall
3) The amount of recalled product accounted for
4) Disposition of the recalled product
5) Recall effectiveness (# of checks, % compliance)
6) Corrective action to be taken to prevent reoccurrence (if necessary)
7) Number of consumer illnesses or injuries reported
8) The total cost of the recall (for company knowledge only)
If a stock recovery was performed, a brief memo may be written to document the situation and
demonstrate completion of the process. The final recall report or stock recovery memo should
be distributed to the corporate recall team and other interested parties in management.
MOCK RECALLS
Mock recalls should be conducted, at a minimum of once a year, and within three months of
any changes to the recall procedures, especially for company-manufactured or store-prepared
products. They should be planned ahead of time by the corporate recall coordinator and the
applicable division and/or facility recall coordinator(s). The practice scenario should utilize
every aspect of the recall process, except contact with outside firms or agencies. Mock recalls
should not disrupt product flow, nor be conducted in such a way as to create confusion.
21
The important elements of a mock recall include:
1. Confirming the recall coordinator and team contact information is up-to-date (this
includes corporate, divisions, and other facilities)
2. Verifying the public relations/media communications information is up-to-date (this
includes contacts at various media channels)
3. Establishing that store and distribution center contact information is up-to-date
4. Identifying the products and codes involved
5. Determining the amount of recalled product in the marketplace
6. Tracking the time taken in completing each step
Documentation of mock recalls should be maintained, noting the date conducted, items tested,
and results achieved.
A retail firm with manufacturing facilities or commissaries should include the following
information in mock recalls:
1. A list of regulatory agencies that need to be contacted including phone numbers
2. The problem and assessment of the risks to consumers and company
3. Involved ingredients, suppliers, codes, delivery dates and other products in which the
ingredients may have been used
4. Quantities produced
5. Current in-house inventory
6. Incidental units (such as lab samples)
7. Consignees who have received product (e.g., sub-consignees, end customers)
8. Consumer communications
RECORD RETENTION
Every company should have a records retention policy for all records, including product
distribution and recall information. Currently, there are three different FDA Acts that regulate
recordkeeping requirements and, at this time, all three Acts are in effect. We expect a
clarification when the final regulations are issued for the implementation of the Food Safety
Modernization Act.
At this time, it is recommended that all product recall information and communications,
including related production and shipping records, be retained for two years.
Below is a table with the FDA record retention requirements under the Bioterrorism Act which
are designed to aid in the tracing of the product one up and one back.
22
Type of food Record retention Record retention period
period for non- for transporters or
transporters persons keeping records
on their behalf
Food having significant risk of spoilage, loss of 6 months 6 months
value, or loss of palatability within 60 days
Food having significant risk of spoilage, loss of 1 year 1 year
value, or loss of palatability occurring after a
minimum of 60 days but within 6 months
Food having significant risk of spoilage, loss of 2 years 1 year
value, or loss of palatability occurring no
sooner than 6 months
Animal food including pet food 1 year 1 year
For more information on the above requirements, visit
http://www.fda.gov/food/guidanceregulation/recordkeeping/default.htm.
The Food Safety Modernization Act of 2011 has specific requirements for record retention.
 The owner, operator, or agent in charge of a facility shall maintain, for no less than 2
years, records documenting the monitoring of the preventive controls implemented
under subsection (c), instances of nonconformance material to food safety, the results
of testing and other appropriate means of verification under subsection (f) (4), instances
when corrective actions were implemented, and the efficacy of preventive controls and
corrective actions.
 Records of an importer related to a foreign supplier verification program shall be
maintained for a period of no less than 2 years and shall be made available promptly to
a duly authorized representative of the Secretary upon request.
The FDA Reportable Food Registry requires records related to RFR reports to be retained for
two years (FD&C Act Section 417(g)).
At the end of the record retention timeframe, the {company} should ensure information related
to pending or ongoing litigation, or other regulatory action related to the recall, is retained.
Recall related documentation outside of the record retention requirements should be
destroyed via shredding or electronic erasure.
23
APPENDIX A – Regulatory Requirements
Regulatory Reporting – FDA Regulated Products
The Bioterrorism Act of 2002 requires food facilities that manufacture, process, pack or hold
food for human or animal consumption in the United States under section 415(a) of the FD&C
Act (21 U.S.C. 350d) to register with the Federal Food and Drug Administration. (This
registration does not apply to USDA inspected establishments or retail food stores.)
FDA-registered food facilities are required to report to the FDA Reportable Food Registry (RFR)
portal if they identify a contaminated food product in their possession where there is a
reasonable probability that the use of, or exposure to the food, will cause serious adverse
health consequences or death to humans or animals.
The FDA requires that registered facilities report food contamination issues (typically those
associated with Class I recalls) within 24 hours of being notified of a problem in food that was in
a company’s possession or if the company identified a potential problem with food in their
possession. This applies to foods that have already moved through warehouses or distribution
centers and a recall is announced weeks later. It also applies to foods that are currently being
held in warehouses and distribution centers. The intention is that FDA receives a report through
the RFR portal documenting possession of the contaminated product to help with product
tracking. The guidance document from FDA addresses the requirements.
http://www.fda.gov/food/guidanceregulation/guidancedocumentsregulatoryinformation/rfr/uc
m212793.htm
If the suspected product is produced by a company-owned facility, the corporate recall

coordinator should determine if the potential product defect warrants filing with the FDA
Reportable Food Registry (RFR). If so, this must be done within 24 hours of confirmation of the
problem.
According to the FDA, information the corporate recall coordinator must be prepared to
communicate through the Reportable Food Registry portal includes:
 Food Facility Registration Number (facility number FDA assigned under the Bioterrorism
Act of 2002 – does not apply to retail stores)
 Date the article of food was determined to be reportable
 Description of the food, including quantity, amount and location
 Extent and nature of the adulteration
 Results of investigation of the cause of the adulteration if it may have originated with
the responsible party, when known
 Disposition of the product, when known
 Product information typically found on packaging including product codes, sell-by or
use-by dates, and names of manufacturers, packers, or distributors sufficient to identify
the article of food
24
 Contact information for the responsible party
 The contact information for parties directly linked in the supply chain
Link to the FDA Reportable Food Registry:

http://www.fda.gov/food/complianceenforcement/rfr/default.htm
FDA Recall Coordinators

The Recall Coordinator must also be prepared to communicate the following information
directly to the local FDA District Recall Coordinator prior to initiating a recall. For a list of FDA
Recall Coordinators, see:
http://www.fda.gov/Safety/Recalls/IndustryGuidance/ucm129334.htm
1) Product information
a. Product name (include brand name and generic name)
b. Catalogue or product order number(s), if applicable
c. Description of the product (i.e. physical description, packaging, copies of the
product labeling, any package inserts, directions for use)
d. Photograph of the product
2) Codes or other product identification numbers
a. Lot/unit numbers
b. Expiration, Use by or Best by dates or expected shelf life of the product
c. UPC codes (consumer and case) or NDC numbers
d. If OTC, indicate strength and route of administration
3) Recalling firm
a. Firm name, address, city, state, zip code
b. Identify firm type (i.e. manufacturer, distributor)
c. Contacts for recalling firm
i. Name/title/phone/fax/email address for RECALL contact
ii. Name/title/phone/fax/email address of most responsible individual for
the recalling firm (CEO and/or president)
iii. Name/title/phone/fax/email address for public contact
4) Manufacturing firm
b. FDA registration number, if applicable
5) Identify firm responsible for the violation/problem
6) Reason for the recall
a. Explain how the product is potentially defective and/or violative
b. Explain how the defect affects the performance and safety of the product
c. If due to the presence of a foreign object, describe the foreign object’s size,
composition, hardness, and sharpness
d. If due to the presence of a contaminant, explain level of contaminant in the
product. Provide labeling, a list of ingredients and the Material Safety Data
Sheet, if available, for the contaminant.
25
e. If due to failure of the product to meet product specifications, provide the
specifications and report all test results. Provide copies of any sample analysis.
f. If due to a label/ingredient issue, provide and identify the correct and incorrect
labels, descriptions, and formulations.
g. Explain how the problem occurred and the date(s) it occurred.
h. Explain how the problem was discovered and the date discovered.
i. Explain if the problem/defect affects ALL units subject to recall, or just a portion
of the units in the lots subject to recall.
j. Explain why this problem affects only those products/lots subject to recall.
k. Provide detailed information on complaints associated with the
product/problem:
i. Date of complaint
ii. Description of complaint
iii. Lot number/serial number involved
l. If a State agency is involved, the agency must be identified and contacted.
7) Health hazard assessment
a. Provide your assessment of the health risk associated with the deficiency.
i. A recall decision does not depend solely on the health risk of the
product. Defective products and misbranded products where no health
hazard exists are still in violation of the law and should be recalled.
8) Volume of recalled product and scope of recall
a. Total quantity produced
b. Date(s) produced
c. Quantity distributed
d. Date(s) distributed
e. Quantity on hold by recalling firm and its distribution centers
f. Indicate how the product is being quarantined
g. Estimate amount remaining in marketplace and at what level (i.e. distributor,
customer)
h. Provide the status/disposition of the marketed product, if known (i.e. used, used
in further manufacturing, destroyed)
9) Distribution pattern
a. Number of direct accounts by type
b. Geographic areas of distribution, including foreign countries
c. Provide a consignee list (names/address/city/state/contact name/phone
number) to the local FDA District Recall Coordinator.
d. Distinguish which consignees were shipped recalled product, sold recalled
product, or who may have been shipped recalled product.
e. Indicate if the product was sold under a government contract. If yes, provide
contract number, contract date and implementation date.
10) Recall strategy
a. Indicate depth and scope of recall.
b. Indicate method of notification and how letters should be sent to customers (e.g.
email, direct phone contact, overnight mail, fax).
26
c. If initial notification is by phone, provide a copy of the phone script to FDA.
d. Explain product disposition instructions to customers. If product is to be
returned to the manufacturer, explain how the process should work.
e. Propose a method of product destruction, if applicable. FDA should review your
proposed method of destruction and may choose to witness the destruction.
f. If the product is to be corrected, explain how and where the field correction
should take place and how the corrected product should be identified so it is not
confused with recalled product.
g. Explain effectiveness check strategy. Include actions for non-responders.
In the instance the recalled product was distributed within other countries, the recall
coordinator should notify the FDA and provide the appropriate information. The recall
coordinator should also contact the appropriate consignee within those countries and be
prepared to provide, at a minimum, the same information as above.
27
Regulatory Reporting – USDA/FSIS Regulated Products
If the product is regulated by USDA/FSIS (contains 2% or more cooked meat or more than 3%
raw meat), the recall coordinator should notify the USDA Inspector-in-Charge or USDA
Inspector on duty and the FSIS District Manager for the affected facility(ies) (see Appendix F).
According to the USDA, information the recall coordinator must be prepared to communicate
includes:
 Manufacturing establishment number, name, and address

 Reason for recall
 Product and brand name(s)
 Packaging (type and size)
 Case and consumer UPC numbers (if applicable)
 Case codes
 Case count (units per case)
 Packaging dates
 Photos of label or package
 Distribution areas
 School lunch (yes/no)
 Department of Defense (yes/no)
 Internet or catalog sales (yes/no)
 Export countries
 Production dates
 Amount produced
 Amount held at establishment(s)
 Amount distributed
 Consumer contact
 Media contact
The corporate recall coordinator should be required to submit status reports to the appropriate
regulatory agency every 30 days or more frequently until termination of the recall.
28
Regulatory Reporting – Consumer Product Safety Commission Regulated Products
The U.S. Consumer Products Safety Commission (CPSC) is a regulatory agency responsible for
protecting the public from unreasonable risks of injury and death associated with consumer
products other than food. The agency has reporting requirements for retailers when they have
knowledge of hazards associated with a non-food consumer product. The reporting
requirements are outlined in Section 15(b) of the Consumer Product Safety Act. Below is an
excerpt:
“Section 15(b) of the Consumer Product Safety Act establishes reporting requirements for
manufacturers, importers, distributors and retailers of consumer products, or other product or
substances distributed in commerce over which the Commission has jurisdiction. Each must
notify the Commission immediately if it obtains information which reasonably supports the
conclusion that a product distributed in commerce (1) fails to comply with an applicable
consumer product safety rule or with a voluntary consumer product safety standard upon
which the Commission has relied under section 9, (2) fails to comply with any other rule,
regulation, standard or ban under the CPSA or any other Act enforced by the Commission,
including the Flammable Fabrics Act, 15 U.S.C. §1193-1204; the Federal Hazardous Substances
Act, 15 U.S.C. § 1261-1278; the Children’s Gasoline Burn Prevention Act, 110 Public Law 278
(July 17, 2008), the Virginia Graeme Baker Pool and Spa Safety Act, 110 Public Law 140 (with
amendments), the Poison Prevention Packaging Act, 15 U.S.C. § 1471-1476, and the
Refrigerator Safety Act; 15 U.S.C. § 1211-1214; (3) contains a defect which could create a
substantial product hazard, or (4) creates an unreasonable risk of serious injury or death. The
Commission has issued an interpretive regulation, 16 C.F.R. Part 1115 that further explains a
reporting company's obligations.
What and Where to Report

A company should file its report with the Office of Compliance and Field Operations. The report
should be filed electronically through the CPSC website (SaferProducts.gov). Alternatively, a
firm can file its request by mail or telephone (800-638-2772). A company should assign the
responsibility of reporting to someone with knowledge of the product and of the reporting
requirements of section 15. That individual should have the authority to report to CPSC or to
quickly raise the reporting issue to someone who does.
Reporting firms should be prepared to provide the information described below. However, no
company should delay a report because some of this information is not yet available. The
following information should be transmitted:
 Identification and description of the product;
 Name and address of the manufacturer and/or importer of the product if known, if not
known, then the names and addresses of all known distributors and retailers of the
product;
 Nature and extent of the possible defect, the failure to comply, or the risk;
29
 Nature and extent of injury or risk of injury associated with the product;
 Name and address of the person informing the Commission;
 If reasonably available, the other information specified in Section 1115.13(d) of the
Commission's regulations; and
 A timetable for providing information not immediately available.
Retailers and distributors may satisfy their reporting obligations in the manner described
above. Alternatively, a retailer or distributor may send a letter to the manufacturer or importer
of a product describing the noncompliance with an applicable regulation, defect, or risk of
injury or death associated with the product. In addition, a copy of the letter should be
forwarded to the Office of Compliance and Field Operations. A distributor or retailer may also
satisfy their reporting obligations by forwarding to the Office of Compliance and Field
Operations reportable information received from another firm. Section 15(b) requires that a
manufacturer, retailer, or distributor must immediately inform the CPSC of a failure to comply,
a defect, or such a risk unless it has actual knowledge that the Commission has been adequately
informed of such failure to comply, defect or risk.
When to Report
Section 15 requires firms to report "immediately." This means that a firm should notify the
Commission within 24 hours of obtaining information described in section A.1 ("What and
Where to Report") above. Guidelines for determining whether a product defect exists, whether
a product creates an unreasonable risk of serious injury or death, and whether a report is
necessary or appropriate, are provided in 16 C.F.R. § 1115.12. Section II of this handbook does
the same.
A company must report to the Commission within 24 hours of obtaining reportable

information. The Commission encourages companies to report potential substantial product
hazards even while their own investigations are continuing. However, if a company is uncertain
whether information is reportable, the firm may spend a reasonable time investigating the
matter. That investigation should not exceed 10 working days unless the firm can demonstrate
that a longer time is reasonable in the circumstances. Absent such circumstances, the
Commission will presume that, at the end of 10 working days, the firm has received and
considered all information that would have been available to it had a reasonable, expeditious,
and diligent investigation been undertaken.
The Commission considers a company to have obtained knowledge of product- safety-related

information when that information is received by an employee or official of the firm who may
reasonably be expected to be capable of appreciating the significance of that information. Once
that occurs, under ordinary circumstances, five working days is the maximum reasonable time
for that information to reach the chief executive officer or the official assigned responsibility for
complying with the reporting requirements.
The Commission evaluates whether/when a firm should have reported. This evaluation will be
based, in part, on what the company actually knew about the hazard posed by the product or
30
what a reasonable person, acting under the circumstances, should have known about the
hazard while exercising due care including knowledge obtainable upon the exercise of due
care to ascertain the truth of representations. Thus, a firm is deemed to know what it would
have known had it exercised due care in analyzing reports of injury or consumer complaints, or
in evaluating warranty returns, reports of experts, in-house engineering analyses, or any other
information.”
For more information visit:

http://www.cpsc.gov
31
APPENDIX B – Other Facility Coordination
Other Company-Owned Food Facilities

Other facilities (e.g., dairies, bakeries, central kitchens, commissaries, salvage operations, etc.)
should designate a facility recall coordinator. All product recalls and withdrawals at the facility
level should be coordinated through the facility recall coordinator and the corporate recall
coordinator.
In the case of central kitchens or manufacturing facilities, the facility recall coordinator should
be assisted by a facility recall team consisting of the facility manager, quality assurance,
production, shipping/receiving, accounting or other appropriate managers with interest in
recalls. Like the corporate recall team, each member of the Facility Recall Team should assign
an alternate person to serve in his or her absence. The facility manager is responsible for
establishing the facility recall team and making certain to keep Corporate updated on current
contacts and their phone numbers.
The facility recall coordinator should assume responsibility for coordinating the recall or
withdrawal process at the facility level and should carry out the recall procedures contained
herein at the direction of the corporate recall coordinator. This responsibility may include
notification of the recall or withdrawal to consignees, follow-up to ensure proper consignee
action to the notice, and/or the collection of effectiveness check reports.
The facility recall coordinator should assist the corporate recall coordinator in gathering
accurate information for the development of the recall strategy. The facility recall coordinator
should assist in verifying affected products, lot codes, quantity produced, amount of product
on-hand, and amounts of product shipped to consignees. The corporate recall coordinator
should be supplied by affiliated facilities with prompt and accurate product, production and
distribution information. The facility recall coordinator should be in charge of isolating and
quarantining the product. Proper signage or other indicator (i.e. yellow warning tape), should
be affixed to the product to ensure it is not put back in distribution. The corporate recall
coordinator may also direct the facility to contact consignees to put the product on hold.
All recalls, withdrawals, and stock recoveries should be coordinated through the corporate
recall coordinator.
Any contact from a regulatory agency, including inquiries on recalls or visits to facilities, should
be communicated to the corporate recall coordinator. The corporate recall coordinator should
give guidance in handling the inquiry and should coordinate communications with that agency.
*It is suggested that the corporate recall coordinator identify the local regulatory recall
coordinator(s) in advance so when there is a need each party should have an established
contact.
APPENDIX C – Corporate Recall Team
Name Title Office Phone Cell Phone Home Phone Email

(REMEMBER TO LIST
ALTERNATES)
Updated: date Superseded: date
FMI Recall Procedures Guidelines 33

APPENDIX D – Division Office Recall Contacts
Division Contact

APPENDIX E – Store/Warehouse/Distribution Center Recall Contacts
Store Contact
35
APPENDIX F – Regulatory Contacts
FDA District Recall Coordinators

An updated list can be found at
http://www.fda.gov/Safety/Recalls/IndustryGuidance/ucm129334.htm
USDA Recall Coordinators

An updated list can be found at
http://www.fsis.usda.gov/wps/portal/informational/districtoffices
Consumer Product Safety Commission

Contact information can be found at
http://www.cpsc.gov/en/About-CPSC/Contact-Information/
Link to the FDA Reportable Food Registry:

http://www.fda.gov/Food/ComplianceEnforcement/RFR/default.htm

APPENDIX G – Contact List – FMI and Third Party Contacts
Company Contact
Food Marketing Institute 2345 Crystal Drive, Suite 800
Arlington, VA 22202
Tel: 202-452-8444 Fax: 202-429-4519
24 hr recall support:
Tel: 202-494-9016
http://www.fmi.org/food-safety/recalls
http://www.fmi.org/foodsafety/?fuseaction=recall
Recall Services Provider
Recall Insurance Provider
Industry Expert

APPENDIX H – Recall Notification
URGENT: Class (#) Recall / Withdrawal
Date: ___________________
(Contact)
(Store #)
(Address)
(Phone / Fax / Email)
IMMEDIATELY EXAMINE YOUR INVENTORY AND REMOVE FROM SALE THE FOLLOWING PRODUCT (S):
Product Name
Size / Case Pack
UPC # (Consumer and case)
Code (s) (Consumer and case)
Shipping Date (s)

P.O. # (s)
Quantity Shipped
(Repeat for multiple products)

(Attach images of product label, codes, etc.)
This product is (These products are) being recalled/withdrawn due to …
If any of this recalled product is in your facility, please remove it from sale and segregate the product.
Product Disposition: (return / destroy / hold)
Please immediately complete the attached Effectiveness Check Response Form. The form may be scanned and emailed
or faxed to (Contact, #).
Thank you for your cooperation.
(recall coordinator)
Phone
Email

APPENDIX I – Store Effectiveness Check Response Form
Date/Time Notification Received: _________________________Store # __________________
(Contact)
(Store #)
(Address)
Inventory On Hand
Item Codes Amount On Hand Disposition
I have removed the product(s) listed above from sale and followed the disposition instructions as outlined in the recall notification.
Signature: ______________________________________
Printed Name: ______________________________________
Date: ______________________________________
Contact Phone: ______________________________________
Email: ______________________________________
Please scan and email to (Contact email) or fax to (Contact name and fax #).

APPENDIX J – Warehouse/Distribution Center Effectiveness Check Response Form
Date/Time Notification Received: _________________________
(Contact)
(Company / Location)
(Address)
Inventory On Hand
Item Codes Amount On Hand Disposition
Were sub-consignees notified? Yes No If yes, please attach copies of recall notifications sent to sub-consignees with date/time of release.
I have removed the product(s) listed above from sale and followed the disposition instructions as outlined in the recall notification.
Signature: ______________________________________
Printed Name: ______________________________________
Date: ______________________________________
Contact Phone: ______________________________________
Email: ______________________________________
Please scan and email to (Contact email) or fax to (Contact name and fax #).

APPENDIX K – Customer Complaint / Regulatory Contact Handling Form
Date/Time:
Complainant Name: Address:
City: State/Zip:
Email: Complaint Rec’d Via:
Item #: Product:
UPC #: Code:
Nature of complaint:
When/Where product purchased:
Was there anything unusual about the

product?
Was there an illness or injury related to the product? Describe the food consumption
history, time since consumption and symptoms.
What is the status of the individual?
If a foreign object, what is it / where is it?
If a regulatory contact, was the product

tested? For what? What were the results?
Discovery Notes:
Form completed by: Date:
Manager Approval: Date:

APPENDIX L – Supplier Product Information Request for Recall/Withdrawal
Date: Time:
Product Name/Identity:
Size: Case Pack:
UPC#/PLN (if applicable-product and case): NDC # (if applicable):
Product Codes/Lot #/Date (product and case):
Location of Codes (on case and individual package):
Reason for Recall:
Distribution:
Classification of Recall: I II III Withdrawal
Regulatory Agency Involved: FDA USDA CPSC EPA
Supplier Information
Manufacturer:
Labeler:
Supplier (if different from labeler):
Supplier Contact Information:
Supplier Media Contact Information:
Consumer Hot-Line:
Disposition Instructions:
Request pictures of recalled product package, including block UPC#.

APPENDIX M – Recall Decision Flow Chart
Regulatory Agency / Discovery Customer

Other Recall Coordinator (RC)
examines evidence
No
Incident (Possibly refer
Investigation back to Cust Svc
for followup)
Yes
Recall Team convened
Supplier
Verifies affected products, lot Health Hazard Customer Service
codes, qty produced, qty shipped. Assessment Follow-up with
Puts product on hold in plant, DCs complainant
and warehouses.
Regulatory Agencies Legal

Check requirements: Contacts insurance
FDA or RFR Recall Team decides if
recall is necessary and broker. Gives input
USDA on notification and
CPSC: Section 15 may request recall
from supplier press releases
Media Relations
Supplier
RC drafts recall notification Drafts press releases, Cust Svc
(Notification of recall)
and employee communications

Media Relations
Stores/Distribution Centers RC sends recall/withdrawal Issues press releases, social media
Upon notification from notification to stores and messages, scripts for Cust Svc and
Corporate or franchise office, franchise offices employee communications to HR
product is removed from sale
Stores/Distribution Centers
Completes Effectiveness Checks RC follows up with
and returns to Corporate Office Effectiveness Checks
Stores/Distribution Centers
Disposition of product (with
guidance and approval of RC) RC Terminates Recall
Effectiveness Checks are totaled and returned
to the recalling firm. RC completes summary
report for management. Procedures are
Sales addressed and updated as necessary.
Works with stores to reimburse
and/or replace product

APPENDIX N – Role of Rapid Recall Exchange® (RRE)
Rapid Recall Exchange® is an online service that provides a method for suppliers to communicate to
retailers 24/7, alerting them that there is a product recall or withdrawal event. Rapid Recall Exchange
applies industry expertise and best practices to standardize product recall and market withdrawal
notifications between retailers/wholesalers and suppliers. The online service enables prompt, accurate,
and secure information exchange to protect consumers.
Rapid Recall Exchange was commissioned by the Food Marketing Institute (FMI) Associate Member
Advisory Board and developed by GS1 US™ (creators of the U.P.C. barcode system) in collaboration with
FMI, the Grocery Manufacturers Association (GMA) as part of their commitment to enhanced food and
product safety, brand protection and consumer confidence. It is also endorsed by the National Grocers
Association (NGA).
It was developed with input from a variety of industry sectors to provide a product recall or withdrawal
notification process that can be used by food and fast moving consumer goods companies. Its
capabilities and functionality are designed for all retailers, wholesalers, manufacturers and suppliers
regardless of size and breadth of product line. Rapid Recall Exchange is available to all types of industry
associations as a way for their members to enhance their recall capabilities.
A growing number of retailers, wholesalers and suppliers of all sizes and types subscribe to the Rapid
Recall Exchange. The service is available through an annual individual subscription. The annual
subscription fee provides receipt of product recall notifications and withdrawals and associated
communications and information.
Other services include: registrant verification for enhanced security, regular contact name updates, and
customer service access for assistance with filling out forms and/or technical issues.
Rapid Recall Exchange provides:

 Product Removal Efficiencies and Accuracy
 Consistent, Reliable Communications
 Standardized Processes
 Access Anywhere, Anytime via the Internet
 Brand Protection and Assurance
Features include:
 Secure user-authentication
 Two-way messaging
 Email alerts about new information
 Comprehensive, prioritized information with U.P.C. barcodes and product images for easy
identification, as well as the ability to add other specific product codes
 Verification of notification
 Immediate updates of who reads the notification and when
 Universal notification of all Class 1 recalls
 Standardized form, process and instructions apply industry best practices
 Customer Service support including 24/7 technical assistance

Guidance For Food Retail Product Recall

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Guidance for Retailers

About Gale Prince

About Sage Food Safety Consultants

 Verify recalled product information provided by the supplier.

 Identification of individuals involved – supplier, internal staff and regulatory agency(ies)

 Implementation of communications plan

 Maintain open lines of communication with supplier and regulatory agency or

 Disseminate information to the stores and distribution centers.

RECALL POLICY STATEMENT

At a minimum, these definitions should be included. The definitions of the different

Depth of Recall: The level of market removal.

Effectiveness Check: A procedure of verification that a retail establishment, warehouse, and/or

Recall Classifications: Removal from distribution channels of a consumer product or ingredient

Retail Store Coordination

Warehouse or Distribution Center Coordination

DETERMINING THE NEED FOR A RECALL

Customer Complaints and Regulatory Contacts

STEP 1 – INITIATION OF A PRODUCT RECALL

** Proper identification of recalled product relies on the UPC and/or GTIN

Retail Store-Prepared Product Recall

Recall Product Disposition

STEP 2 – COMMUNICATING THE RECALL TO RETAIL/DISTRIBUTION

Consumer Notification of Recalls

Current Retail Practices for Consumer Notification

1) Posting (physical, electronic) at or near register

Press releases should include:

STEP 3 – STORE RECALL ACTIONS

Consumer questions should be directed to the centralized corporate response center, or to

Distribution Center/Warehouse Recall Actions

FDA Reportable Food Registry for Distribution Centers and Warehouses

 The adulteration originated with the responsible party; AND

 RFR main page: www.fda.gov/ReportableFoodRegistry

Registration of Food Facilities References

For more information on Registered Food Facilities visit:

Though a supplier may request recalled product be re-stickered or re-labeled, consideration

Stores, distribution centers, and manufacturing facilities should retain documentation of

Regulatory Reporting – FDA Regulated Products

If the suspected product is produced by a company-owned facility, the corporate recall

Link to the FDA Reportable Food Registry:

FDA Recall Coordinators

 Manufacturing establishment number, name, and address

What and Where to Report

A company must report to the Commission within 24 hours of obtaining reportable

The Commission considers a company to have obtained knowledge of product- safety-related

For more information visit:

Other Company-Owned Food Facilities

Name Title Office Phone Cell Phone Home Phone Email

Updated: date Superseded: date

FMI Recall Procedures Guidelines 33

Updated: date Superseded: date

FMI Recall Procedures Guidelines 34

Updated: date Superseded: date

FDA District Recall Coordinators

USDA Recall Coordinators

Consumer Product Safety Commission

Link to the FDA Reportable Food Registry:

FMI Recall Procedures Guidelines 36

Recall Insurance Provider

Updated: date Superseded: date

Date/Time Notification Received: _______Store #