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    Soonloongtan At2 J

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    The marketing pitch proposes strategies to promote the re-release of the 1982 film "Tron." It aims to appeal to both original fans and new audiences. The strategies include: 1. Re-releasing the film on the same date as the original to excite longtime fans and inviting original cast members to events. 2. Conducting press conferences and TV appearances with the cast to promote the re-release date and special events. 3. Launching new and retro merchandise like collectibles and limited edition items, as well as partnerships with fast food chains, to attract fans of all ages. 4. Designing the poster to feature original characters but in a modern style to appeal to both current

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    Soonloongtan At2 J

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    api-483580158
    36 views2 pages
    The marketing pitch proposes strategies to promote the re-release of the 1982 film "Tron." It aims to appeal to both original fans and new audiences. The strategies include: 1. Re-releasing the film on the same date as the original to excite longtime fans and inviting original cast members to events. 2. Conducting press conferences and TV appearances with the cast to promote the re-release date and special events. 3. Launching new and retro merchandise like collectibles and limited edition items, as well as partnerships with fast food chains, to attract fans of all ages. 4. Designing the poster to feature original characters but in a modern style to appeal to both current

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    The marketing pitch proposes strategies to promote the re-release of the 1982 film "Tron." It aims to appeal to both original fans and new audiences. The strategies include: 1. Re-releasing the film on the same date as the original to excite longtime fans and inviting original cast members to events. 2. Conducting press conferences and TV appearances with the cast to promote the re-release date and special events. 3. Launching new and retro merchandise like collectibles and limited edition items, as well as partnerships with fast food chains, to attract fans of all ages. 4. Designing the poster to feature original characters but in a modern style to appeal to both current

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    36 views2 pages

    Soonloongtan At2 J

    Uploaded by

    api-483580158
    The marketing pitch proposes strategies to promote the re-release of the 1982 film "Tron." It aims to appeal to both original fans and new audiences. The strategies include: 1. Re-releasing the film on the same date as the original to excite longtime fans and inviting original cast members to events. 2. Conducting press conferences and TV appearances with the cast to promote the re-release date and special events. 3. Launching new and retro merchandise like collectibles and limited edition items, as well as partnerships with fast food chains, to attract fans of all ages. 4. Designing the poster to feature original characters but in a modern style to appeal to both current

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    Marketing Pitch for Tron (Name of film)

    PART A

    Introduction

    When a young programmer has been lied by his boss and all of his achievements
    are getting stole, there is a destiny to him to take back what originally his.
    Tron, which had directed by Steven Lisberger, acted by Jeff Bridges, Bruce
    Boxleitner, David Warner, Cindy Morgan, Barnard Hughe and released in 9th July
    1982, is going to re-release in 9th July 2019. We choose the same date for the re-
    release date to make the Tron’s fans having some excitement as going back to that
    time and seeing the movie again. We also have a remake poster which had a tagline
    of ‘On the other side of the screen, it all looked so easy...’ that had spoken by Jeff
    Bridges, it will also attract the fans coming to watch the movie.

    Target Audience

    The re-release Tron will appear predominantly to males aged between 18 and 60
    years old, who are teenagers and men that had seen the original version before. The
    digital world and genre of science fiction will more attracted the male audiences. We
    also sure that it will attract the teenagers who are having interest in previous
    technologies and having some learnings through the movie.

    Marketing Strategies

    1. We are going to re-release the film at the same date as the original film’s
    release date, to make the fans enabled to memorise the excitement that they
    felt when they watched the film before. We also have invited the main cast
    Jeff Bridges, Bruce Boxleither and Cindy Morgan to the cinema to enjoy the
    film with their fans. After the premiere, they will have a signature meeting for
    the audience. This will be a big charming point for the fans to come and watch
    the movie.

    2. We are going to have some press conferences for the cast to make sure the
    audience know about the details of the events. They will publish the
    information of the re-release film to spread the events more quickly. Besides,
    we are gonna setting up some TV programs to the cast to publicise the film.
    We are also going to set up some fans meetings before the re-release date to
    do the give back to fans.

    3. We will launch some spin-off products as the collections for the fans. Except
    some prototypes from the original film, we will also launch some new design
    item to attract the teenagers, so it will make the marketing area wider.
    Besides, we make them to the sets, for example, kid set, limited set, or even a
    lover set, as the film has a genre of romance that Lora and Kevin have fallen
    in love to each other, so we can publish a lover set for the lover. With the
    spin-off products and sets, we can have placed a higher price on them, and
    increase our income. We also have the cooperations with some popular fast
    food restaurant like McDonald so kids can get the products through the happy
    meal for an example.

    The Poster

    We are using a more modern background and font to attract the new generations
    audience, but also the original character to attract the fans. Using black colour for the
    whole body to make mystery part to a modern audience that hasn’t seen this movie
    yet. Besides, we use the tagline ‘on the other side of the screen, it all looked so
    easy…’, original fans will know that this is the part that acted by Jeff Bridges, but the
    modern audiences who haven’t watched it before, it takes a chance to keep this
    mystery part to them and reveal it on the re-release date. With the connection of the
    modern and original, we mainly design the poster as simple as we can, emphasis the
    simple of the digital world. Without the words of the production group, it makes the
    poster became more simple not so complicated, easy to capture the main point.

    PART B

    Word count:
    662 words

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