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    Sample SWOT

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    AniKelbakiani
    Dell's strengths include its large market share, direct sales model, and low costs. However, it lacks the product breadth and retail presence of competitors. It can pursue opportunities in emerging markets, wireless products, and cloud services. But it faces threats from economic downturns, price competition, changing consumer preferences, and rapid technology changes.

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    Sample SWOT

    Uploaded by

    AniKelbakiani
    70 views1 page
    Dell's strengths include its large market share, direct sales model, and low costs. However, it lacks the product breadth and retail presence of competitors. It can pursue opportunities in emerging markets, wireless products, and cloud services. But it faces threats from economic downturns, price competition, changing consumer preferences, and rapid technology changes.

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    Dell's strengths include its large market share, direct sales model, and low costs. However, it lacks the product breadth and retail presence of competitors. It can pursue opportunities in emerging markets, wireless products, and cloud services. But it faces threats from economic downturns, price competition, changing consumer preferences, and rapid technology changes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    70 views1 page

    Sample SWOT

    Uploaded by

    AniKelbakiani
    Dell's strengths include its large market share, direct sales model, and low costs. However, it lacks the product breadth and retail presence of competitors. It can pursue opportunities in emerging markets, wireless products, and cloud services. But it faces threats from economic downturns, price competition, changing consumer preferences, and rapid technology changes.

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    TOWS Matrix

    Strengths Weaknesses
    • Large market share • Lacks the product line and
    • Direct sales leader service breadth of Hewlett
    • Build to Order approach Packard and IBM
    • Low Costs • Limited retail presence
    • Long term partnerships with • Reliance on direct sales limits
    reputable suppliers of name- prospects in some countries or
    brand parts and components with first time buyers
    • Reputation/image • No in-house repair service
    • JIT, know-how and capabilities
    capabilities • Rising LT debt
    • Contracts with local service • Inventory increasing
    providers for repairs • Erratic sales growth
    • Good customer service
    Opportunities S-O Strategies W-O Strategies
    • Growth in sales of wireless • Conduct aggressive domestic • Open Dell retail stores in
    products, smartphones advertising campaign to Europe/China where direct
    • Customers increasingly retain/grow market share. sales is not preferred
    shopping via internet • Produce low price • Increase breadth of product
    • Households with broadband standardized PC to meet needs line, especially for new, price
    access will continue to of emerging market customers sensitive internet users
    increase • Advertise Dell name in nations • Establish retail kiosks in
    • Growing market in where growth is strong and emerging markets where 1st
    developing nations – China, S. competitors are weak time buyers can buy without
    America • Continue to make online having internet access
    • Growing server / data storage shopping experience easy • Contract with or acquire
    market • Joint venture or acquisition to strong name in smartphones
    • Increased use by non- offer storage services.
    traditional users (very old/
    very young)
    Threats S-T Strategies W-T Strategies
    • Global economic recession • Conduct aggressive European
    • Price-based competition may • Reduce workforce to cut costs ad campaign to promote Dell
    lower margins if needed Direct Selling
    • Changing consumer prefs to • Invest in R&D to keep up • Design and market lower
    substitute products with changes in customer priced PC to increase product
    • Recent rise of Apple in PCs preferences breadth
    • Rapid technological • Continue focus on low cost • Invest in developing corporate
    advancement processes to remain cost IT services division to
    • A long-term slow down in leader should price compete with IBM and HP
    global sales of PC’s, esp. in competition heat up • Bring inventory numbers back
    developed markets where they were several years
    • Corporate customers relying ago to better compete on price
    more heavily on the system-
    wide service providers
    • Low cost competition
    • Industry consolidation

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