American International University-Bangladesh (AIUB)

Supervised By:
Salam, Redwan
Faculty – School of Business

Submitted By:

Name ID
Ayon, Injamamul Haque 11-18695-1
Jishad,Mouly Shaleheen 11-18797-1
Khan,Kamal Yusuf 11-18411-1
Mostofa,Rabeya 10-17502-3
Biswas,Animesh 11-18760-1

Section: J

Date of submission
28 February 2013

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 Letter of transmittal

Date: 9 th February, 2013

To,

Salam, Redwan

Course Instructor

Global Trade

American International University-Bangladesh

Subject: Submission of the report on ―A case study analysis of a global company that is working in
Bangladesh‖.
Dear Sir, We are pleased to submit to you the assignment on “A case study analysis of a global
company” that you have assigned us to prepare on the course “Global Trade”It was a worthwhile
experience for us to prepare this case. At the time of preparation of this case analysis we have got
an opportunity to know the various aspects of global company which are working in Bangladesh.

We thank you for assigning us such an interesting work and for your all through cooperation. We will be
available for any clarification regarding the contents of the report.

Sincerely yours,

Ayon,Injamamul Haque Jishad, Mouly Shaleheen Khan,Kamal Yusuf

…………………………….. ………………………….. ……………………………

Mostofa,Rabeya Biswas,Animesh

……………………………. ……………………………

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 Acknowledgement

At first, we take the opportunity to thank The Almighty. Then we express our thanks to our department
and authorities for granting us such opportunity in this level.

We are very pleased to accomplish the assigned task given by our revered course instructor Salam,
Redwan. While completing this report we faced different problems such as shortage of time,
information regarding the subject. But we have been able to overcome the problems with direct and
indirect assistance from our course instructor. We are really thankful to him

Above all, we have to thank the people who provided us with valuable Information, gave us their
valuable time and helped us in every way possible.

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 Executive Summary
This report is based on the Coca Cola company . This is one of the most leading global company that is
also working in Bangladesh. In this report we try to find out the existence, working process and also
others details. As the world’s largest beverage producer, Coca Cola sells its products in more than 200
countries worldwide. The Coca-Cola system is not a single entity from a legal or managerial
perspective, and the Company does not own or control all of our bottling partners. While many view our
Company as simply "Coca-Cola," our system operates through multiple local channels. Our Company
manufactures and sells concentrates, beverage bases and syrups to bottling operations, owns the brands
and is responsible for consumer brand marketing initiatives. Coca-Cola, in fact, has now become one of
the most famous and widely consumed brands in the world. It has not only established its footings in the
beverage industry but is currently heading the list of the most financially sound companies in the world.

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 Table of Contents

Subject Page
Letter of transmittal 2
Acknowledgement 3

Executive Summary 4

Chapter 1 Introduction 6
History 6
Chapter 2 Mission 7
Visions 7
Values 8
Chapter 3 Statistics 9
Profitability 10-11
Number of Branches in 12-15
Worldwide
Number of Products 16
Employees 17
Chapter 4 Coca cola Strategic 18
operations
Chapter 5 General Rules Of Ethics 18
Chapter 6 Coca cola marketing 19
strategies

Chapter 7 Comparison Graph With 20

Pepsi
Reasons for being 21-23
successful Brand
Success/ Achievements of 24
Coca-cola
CSR 25
Cocacola & Bangladesh 26
Chapter 8
Conclusion
Chapter 9
27

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 Introduction

The Coca-Cola Company (herein known as Coke) possesses one of the most recognized brands on the
planet. It sits firmly atop Business Weeks annual list of top-100 global brands by dollar value ($67.3
billion), beating out the likes of Microsoft, IBM and General Electric.
History
It is through this brand recognition that the company has been able established itself as an icon of
Americanism as it spreads its cult image to the rest of the world. Coca-Cola laid the foundation of the
beverage industry when it was formed in May 1886 in Atlanta. However it was not until 1895 that the
idea of selling coke in bottles was introduced. With the passage of time Coca-Cola gained popularity
and its product began to get recognized internationally. Thus from its mere beginning in 1886 Coca-Cola
has now been transformed into a strong multinational with its product being currently recognized all
over the world. Coca-Cola, in fact, has now become one of the most famous and widely consumed
brands in the world. It has not only established its footings in the beverage industry but is currently
heading the list of the most financially sound companies in the world. Coca-Cola debuted in Atlanta's
largest pharmacy, Jacob's Pharmacy, as a five-cent noncarbonated beverage. Later on, the carbonated
water was added to the syrup to make the beverage that we know today as Coca-Cola. In the mid-1970,
more than half Coca-Cola sold was outside of the U.S. Coca-Cola products outsell closest competitor by
more than two to one. One in every two cola and one in every three soft drinks is a Coca-Cola product.
The best-known trademark in the world is sold in about one hundred and forty countries to 5.8 billion
people in eighty different languages. This is why Coca-Cola is the largest soft drink company in the
world. For more than 65 years, Coca-Cola has been a sponsor of the Olympics. Advertisements for Coca
Cola started on the radio in the 1930s and on the television in 1950. Currently Coca-Cola is advertised
on over five hundred TV channels around the world.

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Mission
Coca cola’s roadmap starts with mission, which is enduring. It declares the purpose as a company and
serves as the standard against which they weigh their actions and decisions. The Coca-Cola mission
statement declares the company’s purpose and serves as the standard in which actions and decisions are
made, and includes three parts. These are

―To refresh the world‖,

―To inspire moments of optimism and happiness‖, and
―To create value and make a difference

Visions:

Our vision serves as the framework for our Roadmap and guides every aspect of our business by
describing what we need to accomplish in order to continue achieving sustainable, qualitygrowth.

 People: Be a great place to work where people are inspired to be the best they can be.
 Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy
people's desires and needs.

Partners: Nurture a winning network of customers and suppliers, together we create mutual,
enduring value.

 Planet: Be a responsible citizen that makes a difference by helping build and support sustainable
communities.

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 Values:
Live Values

Coca cola values serve as a compass for their actions and describe how they behave in the world.

 Leadership: The courage to shape a better future

 Collaboration: Leverage collective genius
 Integrity: Be real
 Accountability: If it is to be, it's up to me
 Passion: Committed in heart and mind
 Diversity: As inclusive as their brands
 Quality: ―What we do, we do well‖

Focus on the Market

 Focus on needs of their consumers, customers and franchise partners

 Get out into the market and listen, observe and learn
 Possess a world view
 Focus on execution in the marketplace every day
 Be insatiably curious

Work Smart

 Act with urgency

 Remain responsive to change
 Have the courage to change course when needed
 Remain constructively discontent
 Work efficiently

Act Like Owners

 Be accountable for their actions and inactions

 Steward system assets and focus on building value
 Reward their people for taking risks and finding better ways to solve problems

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Investments Policy:

Cash Equivalents

Coca-Cola classifies time deposits and other investments that are highly liquid and have maturities of
three months or less at the date of purchase as cash equivalents. Coca-Cola manages exposure to
counterparty credit risk through specific minimum credit standards, diversification of counterparties and
procedures to monitor credit risk concentrations.

Short-Term Investments

Coca-Cola classifies time deposits and other investments that have maturities of greater than three
months but less than one year as short-term investments.

Investments in Equity and Debt Securities

Coca-Cola uses the equity method to account for investments in equity securities if investment gives
Coca-Cola the ability to exercise significant influence over operating and financial policies of the
investee. Coca-Cola includes proportionate share of earnings and/or losses of equity method investees in
equity income (loss) — net in consolidated statements of income. The carrying value of Coca-Cola's
equity investments is reported in equity method investments in consolidated balance sheets.

Coca-Cola accounts for investments in companies that Coca-Cola does not control or accounts for under
the equity method either at fair value or under the cost method, as applicable. Investments in equity
securities are carried at fair value if the fair value of the security is readily determinable. Equity
investments carried at fair value are classified as either trading or available-for-sale securities with their
cost basis determined by the specific identification method. Realized and unrealized gains and losses on
trading securities and realized gains and losses on available-for-sale securities are included in other
income (loss) — net in consolidated statements of income. Unrealized gains and losses, net of deferred
taxes, on available-for-sale securities are included in consolidated balance sheets as a component of

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accumulated other comprehensive income (loss) ("AOCI"). Trading securities are reported as either
marketable securities or other assets in consolidated balance sheets. Securities classified as available-
for-sale are reported as either marketable securities, other investments or other assets in consolidated
balance sheets, depending on the length of time Coca-Cola intends to hold the investment.

Coca-Cola's investments in debt securities are carried at either amortized cost or fair value. Investments
in debt securities that Coca-Cola has the positive intent and ability to hold to maturity are carried at
amortized cost and classified as held-to-maturity. Investments in debt securities that are not classified as
held-to-maturity are carried at fair value and classified as either trading or available-for-sale.

Profitability:

Profitability ratios measure the company's ability to generate profitable sales from its resources
(assets).

 Ratios
 Gross Profit Margin
 Operating Profit Margin
 Net Profit Margin
 Return on Equity (ROE)
 Return on Assets (ROA)

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Ratios Description The company
Gross profit margin Gross profit margin indicates the Coca-Cola Co.'s gross profit
percentage of revenue available margin deteriorated from 2009 to
to cover operating and other 2010 and from 2010 to 2011.
expenditures.
Operating profit margin A profitability ratio calculated as Coca-Cola Co.'s operating profit
operating income divided by margin deteriorated from 2009 to
revenue. 2010 and from 2010 to 2011.
Net profit margin An indicator of profitability, Coca-Cola Co.'s net profit
calculated as net income divided margin improved from 2009 to
by revenue. 2010 but then deteriorated
significantly from 2010 to 2011.
ROE A profitability ratio calculated as Coca-Cola Co.'s ROE improved
net income divided by from 2009 to 2010 but then
shareholders' equity deteriorated significantly from
2010 to 2011.
ROA A profitability ratio calculated as Coca-Cola Co.'s ROA improved
net income divided by total from 2009 to 2010 but then
assets. deteriorated significantly from
2010 to 2011.

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Number of Branches in Worldwide:

Region Country
North America United States
Canada (English)
Canada (Français)

Latin America Argentina

Bahamas
Belize
Bolivia
Brasil
Caribbean
Chile
Colombia
Costa Rica
Dominican Republic
Ecuador
El Salvador
Guatemala
Honduras
México
Nicaragua
Panamá
Paraguay
Perú
Trinidad and Tobago
Uruguay
Venezuel

Europe Austria
Belgium
Belgium
Bosnia
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Finland
France
Germany

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 Great Britain
Greece
Hungary
Iceland
Ireland
Italy
Latvia
Lithuania
Luxembourg
Netherlands
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain

Eurasia Azerbaijan
Bahrain
Belarus
India
Israel
Kazakhstan
Pakistan
Palestinian Territories
Qatar
Russia
Turkey
Ukraine
United Arab Emirates

Africa Angola
Botswana
Congo
Democratic Republic of Congo
Djibouti
Egypt
Egypt
Ethiopia
Kenya
Lesotho
Madagascar
Malawi
Mauritius

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 Mozambique
Namibia
Nigeria
Rwanda
Somalia
South Africa
Swaziland
Tanzania
Tunisia
Uganda
Zambia
Zimbabwe

Asia Pacific Australia

Bangladesh
French Polynesia
Indonesia
Japan
Malaysia
Maldives
New Zealand
People's Republic of China
Philippines
Republic of Korea
Republic of Singapore
Sri Lanka
Taiwan
Thailand

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Number of Products:

Coca cola number of products in worldwide:

Aquapure DANNON Diet Vanilla Coke

Aquarius DASANI Dr Pepper
Bacardi Mixers Delaware Punch Evian
Bacardi Premium Mixers diet Barq’s Fanta
Barq’s Diet cherry Coke Five Alive
Barrilitos Diet Coke/Coca-Cola light Flavor Rage
Beverly Diet Coke/Coca-Cola light with Fresca
Bright And Early Lime Fruitopia
caffeine free Barq’s Diet Fanta FUZE
caffeine free Coca-Cola Diet Inca Kola Georgia
caffeine free Coke light/Diet Diet Mello Yello/Mello Yello Glacéau smartwater
Coke Zero Gacéau vitaminwater
Campbells Diet NESTEA Glacéau vitaminwater zero
Cascal llly Gold Peak
cherry Coke Inca Kola H2OK
Chippewa Java Monster Hi-C
Citra Juan Valdez Honest
Coca-Cola Krest Mello Yello
Coca-Cola Zero Lift Mezzo Mix
Cumberland Gap Master Chill McCafe
Minute Maid Master Pour Minute Maid Enhanced

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Employees:

More than 700,000 associates create the Coca-Cola system. Each associate brings his or her unique
talents and ideas to work every day to help the Coca-Cola system achieve the goals outlined in our 2020
Vision. Associates also represent Coca-Cola in their communities and are ambassadors of our brands to
the world. Ensuring our associates are happy, healthy and treated fairly and with respect is at the core of
our business philosophy and success. We strive to create open work environments as diverse as the
markets we serve, where people are inspired to create superior results. We also aim to create
environments where people are fully engaged and where the Company is viewed both internally and
externally as an employer of choice.

Rewarding and Developing Employees:

Coca cola compensation and benefits packages are among the best in the world, benchmarked against
other global, high-performing employers. They also offer a variety of developmental opportunities for
our associates, including Coca-Cola University, a learning program for high performers. Using the Peak
Performance System, their performance management and development system, in tandem with more
than 100 global people development forums, associates and their managers regularly discuss
development, movement and succession plans around the world.

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 Coca cola Strategic operations
Coca Cola's Six Strategic Priorities
1. Accelerate carbonated soft-drinks growth led by coca cola .Coca Cola leads with their strengths.
Carbonated soft drinks remain their most profitable business and Coca Cola is the most popular brand in
the world. This strategy paves the way for growth.

2. Selectively broaden our family of beverage brands to drive profitable growth. Enormous opportunity
exists in categories such as juice and juice drinks, bottled water, teas, energy drinks, coffee and more.

3. Grow system profitability and capability together with their bottling partners .Coca Cola is a
company of relationships, and one of our most important relationships is the one we share with our
bottling partners. In 2003, those relationships became more profitable and productive.

4. Serve customers with creativity and consistency to generate growth across all channels. They will
continually strive to increase growth for the customers' businesses, helping create a context for the
company's growth.

5. Direct investments to highest-potential areas across markets. Coca Cola tailor their business approach
to the individual marketplace based on its stage of development. In this way, we direct our investments
in a way that makes the most business sense.

6. Drive efficiency and cost-effectiveness everywhere .By leveraging technology, creating alignment
across business units and achieving economies of scale, we are able to operate with more
efficiency.

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General Rules Of Ethics:

1. They have a loyal, respectful, diligent and honest conduct.

2. They recognize human dignity and we respect personal freedom and privacy.

3. They are under a moral obligation to respect and protect our personnel.

4. They do not discriminate anyone by their gender, marital status, age, religion, race, political opinions,
social or economic status, pregnancy, language, ethnical origins, nationality, sexual preference or
disability.

5. They condemn, forbid and report sexual harassment.

6. Through open communication and proper mechanisms implemented in accordance with the
provisions set forth in this Business Code of Ethics, They promote and facilitate the detection of illegal
practices and/or inappropriate conduct.

8. They prevent groundless allegations to an innocent person.

9. They do not engage in any activity intended to restrict trade or refuse to do business with customers or
suppliers who share our ethical values and who have a solid reputation.

10. They comply with the anti-money laundering provisions enacted in the countries where we operate.

11. They do not comment (within our family or our society) about the activities we perform within the
company or making any comments that may be detriment the company or its personnel.

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Coca cola marketing strategies:

The company does not miss any opportunity to associate its brand with mega global celebrations and
events. For example in 2010, at FIFA World Cup, Coke launched a new version of Somali-Canadian
K’Naan’s Waving Flag song. An event which was according to FIFA, the International Association of
Football Association, cumulatively watched by26 billion people (64 matches). That was the largest
activation in Coke’s history. The song went viral through social media, TV commercials and was linked
by the common thread of celebration.

Common factors in Coke Branding have always been associated with the feeling of togetherness and
joy. The company focuses on events such that connect people mainly by the following means:

Happiness, Family, Culture, Sports and Music

Since the company philosophy is to meet the level of sophistication of its consumers, Coca Cola has
gone viral on social media as well. It has over 35 million fans on facebook (Pepsi with 6 million fans)
and has over 405,000 Twitter followers
(Pepsi 150,000 followers). According to recent statistics, Coke videos have been viewed over 34 million
times.

Recently Coca-Cola has pledged to recycle all clear plastic bottles collected at the London 2012
Olympic and Paralympic Games into 80 million new Coke bottles within six weeks of the closing
ceremony. The company estimates that the recycling plan will account for one-fifth of all consumer
waste produced at game venues. Additionally and the company has also introduced a special white Coke
can featuring images of polar bears and is touting it on Facebook.

All this is fascinating and engaging, that is the Coke’s Branding and Marketing Strategy which has
embedded Coke in the life of its consumer around the globe!

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Comparison Graph With Pepsi:

Coca-Cola is one of the most recognizable brands around the globe. Having established a leading brand
that fascinates consumers all over the world, Coca-Cola is widely regarded as one of the most booming
organizations having achieved huge branding success. Their main competitor is Pepsi. That’s why we
have shown a graph to reveal the success by comparing with coca-cola.

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Reasons for being successful Brand:

There are some effective reasons behind the success of coca-cola as the most recognized brand. These
reasons are given below.

Achieving Brand Reinvention

A key element of Coca-Cola's success can be certainly attributed to its branding strategies. Since 1866
that it started its operations until today that is a powerful, globally known corporation, the company's
brand development strategies constantly raise consumer interest and remain highly competitive. Having
achieved impressive brand loyalty through continuous reinvention of its brand and focus on brand
enhancement, Coca-Cola is, without any doubt, the leading non-alcoholic beverage company in the
world.

Focusing on Consumer Sophistication

Its branding strategies focus on the changing market realities and consumer sophistication that requires
different approach and brand redesigning. In the early years, the company focused on making the brand
affordable, available and acceptable in the aim of establishing a brand that would be instantly
recognizable and highly appreciated in consumers' minds. Over the years, and in an effort to adjust its
branding strategies to the new consumer demands, Coca-Cola focused on building brand identity by
offering value for price, differentiation to meet consumer preferences (preference), and pervasive
penetration.

Evaluating Consumer Response

Besides, the company constantly assesses consumer response to its brands in order to evaluate consumer
perception and find out what consumers believe about its products. Consumers relate particular brands
with particular symbols and promises that need to be met. Similarly, Coca-Cola is related to a particular
level of customer satisfaction that is determined by the collective memory of its target audience.

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Achieving Strategic Consensus

Another important aspect of Coca-Cola's branding strategies is the fact that strong brands make great
sales and increase their revenues. However, Coca-Cola has taken the extra mile by building a brand that
has managed to increase sustainable sales by attracting and retaining the best human capital and
investing in employee relations and customer relation management. This has enabled the corporation not
only to achieve strategic consensus and alignment at all organizational levels, but also to trigger positive
feelings in consumers' minds.

Building Brand Loyalty

Finally, strong brand image is related to brand loyalty. The more consumer demands are satisfied, the
more consumers are attached to a brand and retained by default. Also, Coca-Cola's brand image entails
the purchase frequency that is boosted by effective advertising campaigns and marketing strategies. In
doing so, the corporation expands its customer base and enhances customer loyalty by meeting customer
needs and raising customer satisfaction.

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Success/ Achievements of Coca-cola

As a soft drink company coca cola has achieved a lot, among which some of the achievement are given
below.

1886 Sales of Coca-Cola averaged nine drinks per day. That first year, Dr. Pemberton sold 25 gallons of
syrup, shipped in bright red wooden kegs. Red has been a distinctive color associated with the No. 1 soft
drink brand ever since.1891 - Atlanta entrepreneur Asa G. Candler had acquired complete ownership of
the Coca-Cola business. Pemberton was forced to sell because he was in a state of poor health and was
in debt. He had paid $76.96 for advertising, but he only made $50.00 in profits. Candler acquired the
whole company for $2,300. Within four years, Candler's merchandising flair helped expand
consumption of Coca-Cola to every state and territory.1893 In January "Coca-Cola" was registered in
the U.S. Patent office.1894 - The first syrup plant outside of Atlanta was opened in Dallas.1899
Chandler's great achievement -- large scale bottling of Coca-Cola1906 The first two countries outside
the United States to bottle Coca-Cola were Cuba and Panama.1915 The Root Glass created the Coca-
Cola contour glass bottle.1917 - 3 Million Coke's sold per day.
1919 The Coca-Cola Company was sold to a group of investors for $25 million.
1923 The Coca-Cola Company was sold after the Prohibition Era to Ernest Woodruff for 25 million
dollars. He gave Coca-Cola to his son, Robert Woodruff, who would be president for six decades.

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CSR (Corporate Social Responsibility) activities of the company:
We know that coca-cola is the leading beverage company in the world. As they are in the leading
position, they have some responsibility for the society. Coca-cola is engaged with lots of CSR activities
among which some of the remarkable activities are going to be mentioned.
1. Coca-Cola and the Global Fund Announce Partnership to Help Bring Critical Medicines to
Remote Regions: Coca-Cola Company and the Global Fund to Fight AIDS, Tuberculosis and Malaria
they will expand a project leveraging the Company’s expansive global distribution system and core
business expertise to help government and non-governmental organizations deliver critical medicines to
remote parts of the world, beginning in rural Africa.

2. Coca-Cola Increases Conservation Support for World's Largest Forest: The Coca-Cola Company
and the Sustainable Amazonas Foundation (FAS) announced the expansion of their partnership focused
on the economic development and conservation of Amazonian preservation reserves. The expansion's
objective – which includes financial support of US $1.3 million – is to invest in programs that support
income generation and conservation in the Rio Negro Sustainable Development Reserve. By 2017,
Coca-Cola Brazil will have invested over US$ 13 million in FAS programs.

3. The Coca-Cola Company Joins (RED) to Help Eliminate AIDS: The Coca-Cola Company
announced a multi-year partnership with (RED) to raise awareness and money for the Global Fund’s
efforts to virtually eliminate mother-to-child transmission of HIV by 2015.

4. The Coca-Cola System Donates More Than $2 Million USD for Flood Victims in Thailand: The
Coca-Cola system has committed more than $2 million USD to ―Reunite to Relieve and Rebuild
Thailand,‖ a sustainable flood relief initiative designed to provide emergency relief and rebuilding
efforts to help victims of the devastating floods in Thailand. As part of this $2 million USD, The Coca-
Cola Foundation will contribute $1 million USD to Habitat for Humanity Thailand to rebuild schools
and homes. Additionally, the Company is partnering with the Thai Red Cross and Habitat to mobilize
groups of volunteers, set-up and run mobile kitchens and deliver bottled water and food.

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 Global beverage giant Coca-Cola will open its first plant in Bangladesh to tap growing demand
for carbonated soft drink, a top local investment official has said.

"The company has already registered with the Board of Investment to invest about $50 million
by 2013," BoI executive chairman SA Samad told bdnews24.com.

Coke's bottling operations will bring in Tk 3.76 billion foreign equity and manage another Tk
375 million working capital locally, according to information it provided to the investment
board.

The Atlanta-based soft-drink behemoth has set its sight on starting commercial operation by Sept
2013 at a plant in Tongi where it will produce Coca-Cola, Sprite, Fanta, juice and juice-based
drink, and packaged drinking water. Coca-Cola started business in Bangladesh with an
agreement with Tabani Beverage, owned by a Pakistani national, in 1965. After independence,
Tabani was put under the Freedom Fighters' Welfare Trust and it continued its business up to
2008.

The multinational company used to sell Tabani the liquid concentrate of its brands and Tabani
produced cold drinks and marketed them. The global giant asked Tabani to scale up its capacity
in 1978 which it failed to do. Coke then signed another agreement with Abdul Monem Group to
produce the cold drinks.

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In conclusion, Coca-Cola is a successful product, not only because it has built a recognizable logo and
brand name, but mostly because it has managed to position its brand in a way that takes advantage of all
the elements of marketing mix, i.e. product, place price and promotion/distribution. In doing so, it
achieves to develop a brand personality and distinguish itself from competition, while offering
consumers a clear view of its brand values. This leads to increased brand loyalty and satisfaction.

The Coca Cola Company is currently one of the biggest and most recognized soft beverage brands in the
world. With over 3000 products in more than 200 countries, the Coca-Cola Company has surely become
part of people’s lives. The Coca-Cola Company owes its success to the people who do their best to
achieve the task at hand. Thus, the Cola-Cola Company takes cares of its employees in return by
creating a good working environment and working along with unions and government agencies to make
sure its employees are safe. The Coca-Cola Company understands that in today’s business world
technology is very essential to run such a big company like Coca-Cola. Therefore, the Coca-Cola
Company uses different types of technology such as creating databases and data warehouse about their
customers and suppliers, doing business with consumers and other businesses through the internet.
The Company is committed to monitoring performance in the area of social responsibility against
benchmarks to make sure that it is, and continues to be, a good citizen as well as the benchmark global
brand.

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References:

1
Rat Found in Minute Maid Plant Coke's Processor Fires Whistle Blower‖, PR Newswire, July 10, 2001
2
―EDS Toasts New Beverage Business This Holiday Season‖, Canada Newswire, December 29, 2003
3
Waller, P., ―Sugar giant in Coca-Cola deal‖, Press Association, February 8, 2005
4
Thurston, S., ―Coca Cola: Struggle in Europe‖, Atlanta Journal and Constitution‖, June 22, 1999
5
From Killer Coke, http://www.killercoke.org/active-in-campaign.htm
6
Srivastava, A., ―Coke with Yet Another New Twist: Toxic Cola‖, India Resource Center, January 31, 2004,
http://www.indiaresource.org/campaigns/coke/2004/coketwist.html
7
The Coca Cola Company Website, http://www2.coca-cola.com/citizenship
8
Coca Cola Company Press Release, ―Coca-Cola Unveils Plans For Institute Dedicated To The Role Of Beverages In
Healthy Lifestyles‖, March 1, 2004,
http://www2.cocacola.com/presscenter/

9
http://us.coca-cola.com/
10
http://www.coca-colacompany.com/our-company/mission-vision-values
11
http://www.stock-analysis-on.net/NYSE/Company/Coca-Cola-Co/Analysis/Investments Source: Coca-Cola Co., Annual
Report

12
http://www.stock-analysis-on.net/NYSE/Company/Coca-Cola-Co/Ratios/Profitability

13
Source: Based on data from Coca-Cola Co. Annual Reports
http://www.coca-colacompany.com/brands/all

14
http://www.coca-colacompany.com/our-company/employee-engagement

14
http://www.123helpme.com/view.asp?id=148943
15
http://www.scribd.com/doc/10552013/Coca-Cola-Marketing-Strategies
16
http://hammadsiddiquiblog.com/unique-branding-and-marketing-strategies-by-coca-cola/

17
Source: http://www.defence.pk/forums/bangladesh-defence/150814-coca-cola-invest-50million-
bangladesh.html#ixzz2LuaTPdZY

18
http://businesscasestudies.co.uk/coca-cola-great-britain/the-importance-of-social-
responsibility/conclusion.html#axzz2Luf2KgkM

19
http://team7coca-cola.blogspot.com/2010/11/conclusion.html

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