CHAPTER 4 The Market Forces of Supply and Demand

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CLARA MAULINA

1902155343

CHAPTER 4: The Market Forces of Supply and Demand

4-1 Markets and Competition

- A market is a group of buyers and sellers of a particular product.


- A competitive market is one with many buyers and sellers, each has a negligible effect on
price.
- In a perfectly competitive market:
 All goods exactly the same
 Buyers and sellers so numerous that no one cam affect market price – each is a
“price taker”

4-2 Demand

- The quantity demanded of any good is the amount of the good that buyers are willing and
able to purchase.
- Law of demand: the claim that the quantity demanded of a good falls when the price of the
good rises, other things equal.
- Demand schedule is a table that shows the relationship between the price of a good and the
quantity demanded.

Market Demand vs Individual Demand

- The quantity demanded in the market is the sum of the quantities demanded by all buyers
at each price.

Demand Curve Shifters

- The demand curve shows how price affects quantity demanded, other things being equal.
- These ‘other things’ are non-price determinants of demand (i.e., things that determine
buyers’ demand for a good, other than the good’s price)

Demand Curve Shifters: # of Buyers

- Increase in #of buyers increases quantity demanded at each price shift D curve to the right.

Demand Curve Shifters: Income

- Demand for a normal good is positively related to income.


 increase in income causes
increase in quantity demanded at each price, shifts D curve to the right.
(Demand for an inferior good is negatively related to income. An increase in income
shifts D curves for inferior goods to the left.)

Demand Curve Shifters: Prices of Related Goods

- Two goods are subtitutes if an increase in the price of one causes an increase in demand for
the other.
- example: pizza and hamburgers.
an increase in the price of pizza increases demand for hamburgers,
shifting hamburger demand curve to the right.
other example: coke and pepsi.
laptops and desktop computers.
CD’s and music downloads.

Demand Curve Shifters: Price of Related Goods

- Two goods are complements if an increase in the price of one causes a fall in demand for
the other.
- example: computers and software.
if price of computers rises, people buy fewer computers, and therefore less
software.
Software demand curve shifts left.

other example: college tuition and textbooks.

bagels and cream cheese.

Demand Curve Shifters: Tastes

- Anything that causes a shift in tastes toward a good will increase demand for that good and
shift its D curve to the right.
- example:
 The Atkins diet became popular in the ‘90s caused an increase in demand for eggs,
shifted the egg demand curve to the right.

Demand Curve Shifters: Expectations

- Expectations affect consumers buying decisions.


- example:
 If people expect their incomes to rise, their demand for meals at expensive
restaurants may increase now.
 If the economy sours and people worry about their future job security, demand for
new auto may fall now.
4-3 Supply

- The quantity supplied of any good is the amount that sellers are willing and able to sell.
- Law of Supply: the claim that the quantity supplied of a good rises when the price of the
good rises, other things equal.

The Supply Schedule

- Supply Schedule is a table that shows the relationship between the price of a good and the
quantity supplied.

Market Supply vs Individual Supply

- The quantity supplied in the market is the sum of the quantities supplied by all sellers at
each price.

Supply Curve Shifters

- The Supply Curve shows how price affects quantity supplied, other things being equal.
- These “other things” are non-price determinals of supply.

Supply Curve Shifters: Input Prices

- example:
 wages
 prices of raw materials.
- A fall in input prices makes production more profitable at each output price, so firms
supply a larger quantity at each price, and the S curve shifts to the right.

Supply Curve Shifters: Technology

- Technology determines how much inputs are required to produce a unit of output.
- A cost-saving technological improvement has the same effects as a fall in input prices,
shifts S curve to the right.

Supply Curve Shifters: # of Sellers

- An increase in the number of sellers increases the quantity supplied at each price,
shifts S curve to the right.

Supply Curve Shifters: Expectations

- example:
 Events in the Middle East lead to expectations of higher oil prices.
 In response, owners of Texas Oilfields reduce supply now. save some inventory to
sell later at the higher price.
 S curve shifts left.
- In general, sellers may adjust supply when their expectations of future prices change.

Variables that Influence Sellers

Terms for Shifts vs. Movement Along Curve


 Change in Supply: a shift in the S curve occurs when a non –price determinant of supply
changes (like technology or costs).
 Change in the quantity supplied: a movement along a fixed S curve occurs when P
changes.
 Change in demand: a shift in the D curve occurs when a non-price determinant of demand
changes (like income or #buyers).
 Change in the quantity demanded: a movement along a fixed D curve occurs when P
changes.

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