CHAPTER 4 The Market Forces of Supply and Demand
CHAPTER 4 The Market Forces of Supply and Demand
CHAPTER 4 The Market Forces of Supply and Demand
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4-2 Demand
- The quantity demanded of any good is the amount of the good that buyers are willing and
able to purchase.
- Law of demand: the claim that the quantity demanded of a good falls when the price of the
good rises, other things equal.
- Demand schedule is a table that shows the relationship between the price of a good and the
quantity demanded.
- The quantity demanded in the market is the sum of the quantities demanded by all buyers
at each price.
- The demand curve shows how price affects quantity demanded, other things being equal.
- These ‘other things’ are non-price determinants of demand (i.e., things that determine
buyers’ demand for a good, other than the good’s price)
- Increase in #of buyers increases quantity demanded at each price shift D curve to the right.
- Two goods are subtitutes if an increase in the price of one causes an increase in demand for
the other.
- example: pizza and hamburgers.
an increase in the price of pizza increases demand for hamburgers,
shifting hamburger demand curve to the right.
other example: coke and pepsi.
laptops and desktop computers.
CD’s and music downloads.
- Two goods are complements if an increase in the price of one causes a fall in demand for
the other.
- example: computers and software.
if price of computers rises, people buy fewer computers, and therefore less
software.
Software demand curve shifts left.
- Anything that causes a shift in tastes toward a good will increase demand for that good and
shift its D curve to the right.
- example:
The Atkins diet became popular in the ‘90s caused an increase in demand for eggs,
shifted the egg demand curve to the right.
- The quantity supplied of any good is the amount that sellers are willing and able to sell.
- Law of Supply: the claim that the quantity supplied of a good rises when the price of the
good rises, other things equal.
- Supply Schedule is a table that shows the relationship between the price of a good and the
quantity supplied.
- The quantity supplied in the market is the sum of the quantities supplied by all sellers at
each price.
- The Supply Curve shows how price affects quantity supplied, other things being equal.
- These “other things” are non-price determinals of supply.
- example:
wages
prices of raw materials.
- A fall in input prices makes production more profitable at each output price, so firms
supply a larger quantity at each price, and the S curve shifts to the right.
- Technology determines how much inputs are required to produce a unit of output.
- A cost-saving technological improvement has the same effects as a fall in input prices,
shifts S curve to the right.
- An increase in the number of sellers increases the quantity supplied at each price,
shifts S curve to the right.
- example:
Events in the Middle East lead to expectations of higher oil prices.
In response, owners of Texas Oilfields reduce supply now. save some inventory to
sell later at the higher price.
S curve shifts left.
- In general, sellers may adjust supply when their expectations of future prices change.