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    Bilal Riaz Updated Profile PDF

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    Bilal Riaz
    Bilal Riaz has 5 years of experience in marketing and communications, specializing in trade visibility enhancement, corporate communication, BTL activations, media buying and analysis, and marketing campaigns. He currently works as a Marketing Executive at Fast Cables Limited, where he develops marketing strategies and budgets, coordinates advertising activities, manages sponsorships, and oversees dealership branding. Previously he was a Marketing Executive at Titlis Pharma and a Relationship Executive at Octara Pvt Limited, where he developed brand strategies, analyzed market trends, and acquired new clients. He holds an MBA and BBA from the University of the Punjab.

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    Bilal Riaz Updated Profile PDF

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    Bilal Riaz has 5 years of experience in marketing and communications, specializing in trade visibility enhancement, corporate communication, BTL activations, media buying and analysis, and marketing campaigns. He currently works as a Marketing Executive at Fast Cables Limited, where he develops marketing strategies and budgets, coordinates advertising activities, manages sponsorships, and oversees dealership branding. Previously he was a Marketing Executive at Titlis Pharma and a Relationship Executive at Octara Pvt Limited, where he developed brand strategies, analyzed market trends, and acquired new clients. He holds an MBA and BBA from the University of the Punjab.

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    Bilal Riaz has 5 years of experience in marketing and communications, specializing in trade visibility enhancement, corporate communication, BTL activations, media buying and analysis, and marketing campaigns. He currently works as a Marketing Executive at Fast Cables Limited, where he develops marketing strategies and budgets, coordinates advertising activities, manages sponsorships, and oversees dealership branding. Previously he was a Marketing Executive at Titlis Pharma and a Relationship Executive at Octara Pvt Limited, where he developed brand strategies, analyzed market trends, and acquired new clients. He holds an MBA and BBA from the University of the Punjab.

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    49 views2 pages

    Bilal Riaz Updated Profile PDF

    Uploaded by

    Bilal Riaz
    Bilal Riaz has 5 years of experience in marketing and communications, specializing in trade visibility enhancement, corporate communication, BTL activations, media buying and analysis, and marketing campaigns. He currently works as a Marketing Executive at Fast Cables Limited, where he develops marketing strategies and budgets, coordinates advertising activities, manages sponsorships, and oversees dealership branding. Previously he was a Marketing Executive at Titlis Pharma and a Relationship Executive at Octara Pvt Limited, where he developed brand strategies, analyzed market trends, and acquired new clients. He holds an MBA and BBA from the University of the Punjab.

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    Bilal Riaz

    Skilled Marketing & Branding Professional

    bilalriaz.m@gmail.com +92 (334) 4151958 bilalriaz128

    5 years of total experience with 3 years of Marketing and Communication, maximizing


    the awareness, enhancing visibility and increase the profitability of the brands.
    Encapsulating both Retail and Consumer marketing services along with a variety of
    tracking studies.
    I am expert in the following:
     Trade visibility enhancement
     Corporate Communication
     BTL & Activations
     Media Buying, Analysis and Monitoring
     Planned and drove multiple marketing campaigns including BTL, Electronic,
    Digital and Print Media

    Experience
    Marketing Executive
    Fast Cables Limited October 2018 – Date
     Develop Marketing Strategy and Budget for the Organization, for new and Existing
    Products.
     All Marketing ATL/BTL activities with smooth execution. Coordination with revenant
    Advertising agencies, TVC Production and Creative agencies
     Managing all sponsorship activities. Responsible for sponsor prospecting, proposal
    customization and presentation.
     Plan and organize Annual International Trade Gala Functions, Dealership Display
    Competitions, Electrician Functions, etc.
     Manage Fast Tasdeeq Verification & gifts distribution all over the Country
     Design and execute dealership / outlet branding activities.
     Develop promotional materials for Sales and ensure timely allocation & delivery to
    team.
     Monitor inventory of marketing items and undertake monthly stock counts
     Develop discount polices in Every Quarter for Dealers
     Maintain all documentation & records (hard & soft copies) related to trade sales
    marketing activities/billings, etc. Ensure updated records are available in central
    marketing drive.
     Create yearly strategic marketing plan to support the needs of Trade Model
     Monitor performance against the plan and make changes as necessary to achieve
    the desired objectives.

    Marketing Executive
    Titlis Pharma August 2016 – July 2018
    (Associated Company of Highnoon Laboratories)
     Studied and analyzed market trends, developed brand strategies and campaigns
     Bridged the gap between the sales team and the marketing team for 3 business
    groups to increase the revenue of new products
     Establish a route to Market to cover HCPs changes which resulted in 15% increase
    in sales
     In alignment with sales team prepare country plans outlining the market dynamics
    and strategizing long term goals
     Render necessary technical expertise to the sales team with the help of printed
    promotional material, product training and relevant clinical papers
    Relationship Executive
    Octara Pvt Limited July 2014 – July 2016
    (A TCS Group Company)
     Effectively pitched and added new clientele for various corporate training packages
    that the company offered in the areas of soft skill training, Leadership Training,
    Team Management etc.
     Drove profitable operations by researching and identifying sales opportunity,
    generating leads, target identification and classification
     Liaised with training heads/ HR of various organizations to discuss and cater to their
    training plans and needs

    CORE STRENGTHS & ENABLING SKILLS


     Marketing Strategy  Advertising  Multi Channel Marketing

     Trade Marketing  BTL Activations  Brand Management

    PROFESSIONAL QUALIFICATIONS
     University of the Punjab, Lahore, Pakistan (2013 – 2015)
    Masters of Business Administration (MBA)
     University of the Punjab, Lahore, Pakistan (2008 – 2012)
    Bachelors of Business Administration (BBA HONS)

    Trainings & Certifications:


     Foundation Certificate in Marketing
    Chartered Institute of Marketing London (2018 – 2019)
     Content Marketing & SEO Fundamentals (2017)
    Lahore University of Management Sciences – LUMS
     Ahead of the Curve AOTC 1.0 Signs of Tomorrow
    Octara Pvt. Limited

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