I SEE MANGO

Business Plan
December 22, 2018

For
I SEE MANGO

San Pedro College, Main Campus, Obrero, Davao City

299-1906 / 0927-0230-810
iseemango.spc.gmail.com
 TABLE OF CONTENTS:

1. Table of Contents…………………………………

2. Executive Summary………………………………

3. Business Description & Vision………………….

4. Definition of the Market………………………….

5. Description of Products and Services…………….

6. Organization & Management…………………….

7. Marketing and Sales Strategy…………………….

8. Financial Management……………………………

9. Appendices……………………………………….
Executive Summary

I SEE MANGO offers superior food and dessert services for all customers,
providing the most delicious and healthy food and desserts that will satisfy every
costumers’ cravings. Our team will ensure that costumers will be satisfied with our services
and provide the most delicious experience for a reasonable price.

Mango, known as the king of fruits is the favorite fruit of a lot of people not only
in Davao but globally as well. Aside from the sweetness of the fruit, mangoes are believed
to have medicinal properties that can cure ailments. Also, there are various uses of mangoes
in the food industry, health industry and the beauty industry, that's why we decided to have
a business which uses mango called it I SEE MANGO. Our business did not just an
ordinary mango but instead, we innovate and made it like a mango float.

Our intention is to ensure that we run a standard mango exporting business that will
not only generate revenue and maximize profit but will also stand out and compete
favorably against our competitors. Our mango preservation and packaging methods are the
best and adhere to international best practices.

I SEE MANGO is headquartered in the Campus of San Pedro College. The

company is owned by the BPO, Glazerine Mancao, and with the help of her colleagues,
who all have experiences in running food businesses.

Our clients are all people especially millennials and those who are sweet-tooth, who
love ice creams and sweets. While there are currently many various businesses offering
food and ice cream in San Pedro, we are the only one who sells it for a reasonable price,
and we also give freebies to any purchase or promo occurred.

Our main goal is to satisfy every costumer with our products and services, gain
enough profit, and in some way, help our economy rise.
Business Description & Vision

MISSION STATEMENT

The choices we make about what we eat have a powerful impact on the health of
individuals. I SEE MANGO is committed to serve healthy and quality food products using
only the purest and freshest, all natural ingredients available to totally satisfy you. Food as
it should be. Food should be made out of the best ingredients, to taste good and to make
you feel good.

As a company, we will strive to provide services that will go beyond the expectations of
our customers through our fidelity and collaboration.

VISION STATEMENT

To make the best tasting ice cream product in the nicest possible way in Davao City, I SEE
MANGO aims the preservation and to further strengthen the trust and absolute satisfaction
of our customers while maintaining the respect for our people and the quality of our
products and services.
BUSINESS GOALS AND OBJECTIVES:

1. to understand the perception of the market towards ice cream products. That this is
not suitable for children and youths alone but for everyone who loves sweets.

2. To gain the trust of the market for them to continuously support and consume the
products we offer.

3. To be at the leading position in the local market.

BRIEF HISTORY OF THE BUSINESS

I See Mango was founded by a group of students of SPC Grade 11 - S16 last November
2018. Their products were inspired from a famous ice cream shop at a mall in Davao City.
People loved and continuously buy their products despite of the hassle to wait and fall in
line. The students formulated an idea on how will they brought that product to their fellow
schoolmates for them to no longer go to the mall where the shop is located. So they made
a business which offers the similar product but at a very student-friendly price.
 The business is to simply introduce the market to a new ice cream product that will
surely capture the attention and satisfy their cravings.

The business will grow bigger and it has the potential to be at the leading position
and be superior in the local market. Continuous innovations for the products and services
will be made throughout.

The business will somewhat captivate the attention and build up the trust of the consumers
to continuously support and buy the product by reason of ceaseless innovations.

I See Mango started last November 2018 at San Pedro College of Davao by a group of
students of Grade 11 - S16.
Definition of the Market

The business industry we have includes retail outlets that primarily prepare or serve ice
cream with a twist. Legal establishment is a corporation who owned by the researchers.
this business is more suitable for small business and is publicity traded.

Our business provides customers with good services and uniqueness to the product we
offer. stores located at the downtown area for people who are busy walking down to the
busy streets with a hot weather. establishments open from 8:00 am to 9:00 pm.

Identifying the potential buyers of our business is the topmost priority. It is to know how
big our potential market is with the help of the expansion of social media and digital
marketing. with that, we can learn about the size of our market and it is through a survey
or advertisements.

The ideal customer of our business are those families with their children, teenagers, and
adults; families with adults: young children consumes ice cream a lot. Families who are
going outside their house are more likely to stop by for ice cream in a city.

teenagers: teenage girls tend to choose ice cream as their comfort food after a breakup or
even when experiencing a tough day at school.

adults: adults prefer the same flavor they were eating since they were a child.
 Description of Products and Services

In our business, we want to offer something that can be eaten for a hot day and can
be served in a short period of time at a very reasonable price., we will only be using mango
as our essential ingredient. Our product is cold type of dessert because it consists of ice
cream, milk, powdered grahams, and sweet toppings(optional). Our product is a mango
float type of ice cream, we put real cube-sliced mangoes, top it with mango ice cream, fill
it with mixed evaporated and condensed milk, and top it with powdered mango grahams,
and we will be selling it for a prices that are low as 15 pesos for small cup, and 25 pesos
for large.

Our service is a “pay as you order” type of service, since we are the ones who will
assemble the orders of the customers, and we are obliged to have a fast service since we
will be selling ice cream to maintain is coldness and to avoid the ice cream to melt.

Our product and service has a competitive advantage towards other competitors
because since our target customers are millennials and students, we are offering our product
and service at a very reasonable price, and give them promos and freebies upon their
purchases. For a price as low as 25 pesos, you can purchase our large mango graham ice
cream cup product, and one of one promos, if you bring one (1) costumer with you that are
willing to buy our product, you can get one big scoop of ice cream for free, and in that way
we have a competitive advantage towards other competitors.
Organization & Management

Glazerine Mancao
CEO/ General
Mngr.

Theresa Lyn Rabut Theresa Fabe

Secretary Financial Mngr.

Charmee Esposado Miguel Lawrenzo

Erika Basiana
Gocotano Maloloy-on
Operator
Operator Operator

Bai-Sittie Jasmin Nichole Angeli

Mama Diola
Marketing Inventory

I See Mango has a CEO to manage all operations and business activities in the
corporation, next to the CEO are the Secretary and Financial Manager and we have 3
operators that are responsible for the maintenance of the equipments, assists with the
manufacturing, packaging and other steps along a production line, lastly we have the
Marketing that aims to maximize the profits through developing sales strategies and
Inventory records the incoming and outgoing supplies and products within our business.

We have here a corporation type of business where everyone in our business is an

owner, each one has its own position in the company, where and everyone has its own
contribution in the company’s assets.
 The company needs these license/permits – Barangay Clearance, SEC Certificate
of Registration, Business permit from the mayor’s office, Certificate of Registration (BIR
Form 2303)
The CEO, Glazerine Mancao is the one who’s responsible for making major
corporate decisions, managing the overall operations and resources of a company, and
acting as the main point of communication between the board of directors and corporate
operations. The Secretary (Theresa Lyn Rabut) and Financial Manager (Theresa Fabe) are
going to ensure that the business sales, records, meetings run smoothly. The operators
,Charmee Esposado Gocotano, Miguel Lawrenzo Maloloy-on and Erika Basiana are
responsible for maintaining the good condition of the facilities, fix/repair equipments, they
also provide customer service or what services we offer. The Marketing , Bai Sittie Jasmine
Mama will manage all the marketing for our company and activities within the marketing.
In the Inventory, Nichole Angeli Diola monitors the level of supply and responsible for the
purchase of all products and materials required for the our business.
Marketing and Sales Strategy

For our business, we have considered many factors when we were still planning for
what our product will be. And so we have observed that ever since the rise of social media
in recent years, people have owned many social media accounts just to keep up with what
is popular and what are the updates in our current times. With some research, we have
observed that many of the millennials, the generation z, or in short the younger generation
of today are fond with foods that not only tastes good but is also appetizing for our eyes.
As they say, we first with our eyes. So our target market is mostly the millennials and
younger generations since they can be known to have sweet tooth and enjoy desserts.

It is known that when customers would want to buy food, they want something that
is very affordable but is still very tasty and satisfying. What makes our product different
from the others is that it is priced at a very affordable range for everyone to buy and we
use the best quality organic ingredients that makes our product even tastier and for our
customers to be satisfied. And we don't use any artificial flavorings.

With the location of our business, we are considering to open many branches in
malls here and some near schools where there will be many people to see and would want
to buy our product.

As for promotion, we will be promoting our product with the help of the internet.
As we have mentioned, millennials tend to take pictures of their food to post on their social
media accounts before eating them, and with them posting about it and giving good
reviews, people who will see it will end up being curious and would also want to buy some
for them to try, and the cycle continues. With their help, we can promote and share our
product easily for more people to discover it. And we ourselves can also create social media
accounts to post and share about our products in the internet.
 For our channel of distribution, we would only be a retailer since we can have
control over the product and we can have the ability to interact with our customers one-on-
one and for us to receive feedback from them that may potentially help with our business
to improve even further.
Financial Management

Capital – 1980 pesos (220 pesos per member/person)

Item/s Quantity/No. of Price# Total Price#

Items
Ice Cream 1(5 gallons.) 1400 pesos 1400.00 pesos
Grahams 5 31 pesos 155.75 pesos
Alaska Cream 3 50 pesos 150.00 pesos
Condensed milk 3 50 pesos 150.00 pesos
Tissue 3 16.50 pesos 50.00 pesos
Spoon 4 30 pesos 120.00 pesos
Cup 2 65 pesos 130.00 pesos

Operational Expenses Price#

Booth Rental 50.00 pesos

TOTAL EXPENSES: 2155.75 PESOS

TOTAL INCOME: 1350 PESOS
TOTAL NET LOSS: 805.75 PESOS

As seen on the chart above, we were not able to gain enough profit to cover our
expenses, and if after 5 years and our income does not change, our net loss would rise up
more, so that’s why we should run the business more thoroughly in order for us to know
where we can fix the implications in order for us to gain enough or if possible gain more
profit. We also thought that if we could think of another strategy of selling our product
maybe we could gain profit at a double or higher rate.
Appendices

Our Promotional Poster

Preparations for our booths Receipts of our expenses.