More Than Comfort: Yandex.

Taxi’s New Service Class

More Than Comfort:

Yandex.Taxi’s New Service Class
Примерьте на себя роль аналитиков департамента бизнес-развития CIB1
в Райффайзенбанке и попробуйте решить амбициозную задачу. Вам нужно
придумать, как обеспечить трехкратный рост корпоративного сегмента. Не
бойтесь предлагать смелые идеи и решения, выходящие за рамки устояв-
In this case study, шихся
you will get insight
границ! into the
А эксперты work of
компании one of the
поделятся largest
опытом online
и всей необходимой
ride-hailing services in Russia,
информацией. Yandex.Taxi, and solve an urgent business task.
Based on existing service classes, you will propose a new service class in the
upper-class segment 1 for Moscow residents that
Корпоративно-инвестиционный will
бизнес attractinvestment
(Corporate new drivers and
business) riders.
— направление, занима-
ющееся работой с корпоративными клиентами банка.
1
 Contents

Contents
Introduction 3

About the Company 5

Yandex.Taxi Service Classes 7

The Ride-Hailing Market

in Russia and the World 9

Appendix 12
More Than Comfort: Yandex.Taxi’s New Service Class

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2
 Introduction

Introduction
Project Assistant Manager Anna emerged Hural is a Mongolian word that means “I just needed some air,” Anna answered
on the balcony of the Yandex.Taxi office. “meeting”. Anna learned this word from her with a smile. Igor came over and handed
She was greeted by an amazing view of the mentor Arina during her first day at Yandex. her a clicker for the slide projector.
metropolis from the 9th floor of the Aurora Taxi. Almost since the company’s founding,
business centre. But she didn’t know what every Yandex business unit has big team “Here you are! The equipment is ready in
was more captivating: the urban scenery meetings every week to discuss news, plans the auditorium, everyone is taking their
or the vantage point from on high. The for projects and their results. Generally, top places. We’ll be ready to start soon,” he said.
elevation gave her the confidence she managers get involved in these meetings.
would need today. Anna was preparing Today, Anna will present her project at In the Conservatorium, the conference
to present her project at a Hural to the the Hural to get her more experienced room where Hurals traditionally take place,
entire company, which was both exciting coworkers’ opinions. Anna’s coworkers were already waiting for
In 2017, Yandex.Taxi launched a project
and interesting. She pushed back a loose her.
called Medialab, in which young actors
wisp of her blondish hair, took a sip of tea “There you are! Getting some inspiration
making their debut and experienced
and looked at her watch. “9:45 a.m. Great, before the presentation?” Anna heard “Good afternoon, everybody! Today, I’m
producers made short movies about
I have some time to gather my wits,” Anna Marketing Manager Igor’s voice behind her. going to talk about our new product
the future of humanity.
thought. rollout strategy in upper-class service clas-
ses,” Anna said in a trembling voice. She
then drew a deep breath and asked her
colleagues, “What would you think if you
requested a ride and saw a Jaguar XF roll
up?”
More Than Comfort: Yandex.Taxi’s New Service Class

“I would be stunned!” Igor answered. “It’s a to some people and could find demand
Jaguar XF!” in Moscow. However, they are not cost-
effective in Comfort+ and do not meet the
“Exactly! That’s why we came up with the criteria of Ultima Business. On the contrary,
concept for a new service class,” Anna said. the Mercedes-Benz E-Class and BMW 5 are
“We currently offer the following 8 service used in Ultima Business. Moreover, there
classess to partners and riders who use the is a considerable price difference between
Yandex.Taxi service: Economy, Comfort, Comfort+ and Ultima Business. Therefore,
Comfort+, the recently launched service we see great potential in this open gap. We
class under the Ultima umbrella brand, are proposing a new service class for the
Kids and Minivan. There is a vacant price market that will fill this gap and attract new
segment between Comfort, Comfort+ and riders without cannibalizing business from
Ultima Business. Some popular car models, the Comfort+ service class. As such, our
such as the KIA K900, Jaguar XF, Volvo S90, team has defined the project core and its
Lexus ES, Genesis G90/G80, are appealing main goals.”

3
 Introduction

Today, the minimum cost2 of a ride for

Comfort+ begins from 199 rubles. Ultima
Business starts from 349 rubles.”
Project to Launch a New Yandex.Taxi Service Class. Team Goals for the Week:
“Can we use unoccupied car models other
Develop a launch strategy for new upper-class rides that will fit between the Comfort+ than the Jaguar for the new service class?”
and Ultima Business service classes. The goals are to: Misha continued.

1. Present a concept for the new service class and explain the financial model: its “That’s correct. We’re not limited in our
benefits for the company, partners and users. options, though a mandatory condition of
the service class is to include the car models
Yandex.Taxi is working with the Liza
2. Write a marketing plan for the project and answer the following question: how can I previously mentioned,” Anna responded.
Alert search-and-rescue team. Since
you attract new riders while avoiding cannibalizing1 existing service classes?
2018, drivers have received messages
“What data are you going to measure when
about missing persons in the area4.
3. Propose quality control tools for partner’s professional drivers in the new service drafting the financial model and forming
class. a concept for the new service class?”
Financial Manager Andrew asked, sitting in
the middle section of Conservatorium.

“I got it,” Igor jumped into the conversation.

“We’ll measure the number of new riders
and rides during a month, the price for one
More Than Comfort: Yandex.Taxi’s New Service Class

trip, GMV3, rental charges, car maintenance Manager for Driver Acquisition Evgeny
“I’d like to know your opinion about the new asked. “Riding in a Jaguar isn’t necessary cost, marketing and merchandising.” said.
project. What do you think?” Anna said. when the city is filled with loads of other car
models.” “I would also recommend writing a detailed “Colleagues, thank you very much for your
“The main goal of the new service class is model for interacting with users, partners’ insights!” Anna said. “We’ll take all of them
to use unoccupied cars in the Comfort+ “Yes, that is one of the goals. The second drivers and carriers. Try to explain the into consideration while creating the new
service class, am I getting this right? Is that is to increase the company’s market share benefits of a new service class for all service class concept. We’ll add everyone
the only goal? Don’t you think that the and attract new users by filling the empty stakeholders. Also, you might think about with a direct relationship to developing the
diversity of service classes is big enough price segment,” Anna answered. “The new setting extra tools for quality control project to a team. In one week, we’ll show
and includes diverse enough categories of service class can also bridge the price gap compliance besides existing ones in other you the new service class concept. Thank
users?” Senior Relationship Manager Misha between Comfort+ and Ultima Business. Yandex.Taxi service classes,” Functional you!”

1
Cannibalization — the reduction in sales of a 2
Base fare
company’s own products/services due to the 3
GMV — the service’s gross market value.
4 company’s introduction of a similar product/ 4
Source: https://aif.ru/society/yandeks_taksi_nachal_
service. sotrudnichat_s_poiskovym_otryadom_liza_alert.
 About the Company

About the Company

Anna left the Conservatorium and went to Yandex.Taxi is an online ride-sharing service and Kazakhstan to create a new private
grab a snack in the kitchen. As she passed launched in 2011 by Yandex (NASDAQ: company called MLU B.V., incorporated in
by the conference room, through the glass YNDX), a technology company that builds the Netherlands.
door, she saw the HR manager talking with intelligent products and services powered
a potential employee. Anna thought of her by machine learning. It connected about As of today, MLU B.V. operates ride-
first day at Yandex.Taxi. The procedure for 1,000 drivers from 11 taxi companies at sharing businesses under the Yandex.Taxi
hiring new members and their onboarding that time5. Over the next two years, the and Yango brands, as well as under the
takes place on Tuesdays. Colleagues from company served 3.5 million rides for a total Uber brand in countries covered by the
the HR team believe that it is easier for of $8.5 million. merger agreement. It also operates food
new employees to get involved in the delivery service Yandex.Eats, as well as the
process by acquiring all the information in a Today, Yandex.Taxi operates in 18 countries company’s self-driving car division.
In April 2019, at a conference held
centralized way with other employees. Back under the international brands Yandex.
at Skolkovo, Yandex.Taxi Operations
then, Anna signed papers, got a laptop, met Taxi, Uber and Yango6. In February 2018, 59.3% of the new consolidated company
Director Daniil Shuleyko presented a
her colleagues and attended a half-hour Yandex.Taxi merged with Uber in Russia, MLU B.V. belongs to Yandex.Taxi, 36.9% to
new driver attention-control system
training about the company… Armenia, Azerbaijan, Belarus, Georgia, Uber, and the remaining 3.8% belongs to
with the help of computer vision and
the employees of both companies. After
the latest algorithms. The system can
the merger, in an effort to grow the Uber
analyze 68 spots on the face and gaze
brand in Russia, MLU B.V. released the new
direction. If signs of fatigue, sleepiness
mobile app Uber Russia and invested over
or distraction are detected in the driver,
2 billion rubles in advertising, discounts
an alarm sounds. If signs of distraction
for users and incentive programs for
are detected in the driver, an
drivers.
More Than Comfort: Yandex.Taxi’s New Service Class

alarm sounds.
Yandex.Taxi is more than just an online
ride-hailing service. The Group has other
divisions, such as Yandex.Eats, Yandex.
Chef, Yandex.Lavka, and is developing the
Food Tech7 line of its business.

Yandex.Eats was launched in February since then. Ride requests grew ten times,
2018 as a result of the December 2017 reaching one million in December 2018.
acquisition of Foodfox by Uber.Eats. The The service is available in 33 cities across
company has been rapidly developing Russia and Kazakhstan.

5
Source: data from the company’s official website.
6
Yango is short for Yandex Go, an international brand of Yandex.Taxi.
5 7
FoodTech is a concept that integrates digital technologies in all aspects of food production, delivery
and preparation.
 About the Company

age groups. Since 2018, users have been Moscow region and other same-distance …While Anna was recalling the details of her
able to share their live location with drivers locations where road travel takes much training, a slight buzz in her pocket brought
and request more than one car at the longer. her back to the present. She took out her
same time. In the summer of 2019, the phone and saw a calendar reminder on the
company launched a service called Delivery Launching an autonomous ride-hailing screen:
to transport compact parcels without service is another key priority for the
passengers. company. In the winter of 2018, for the first
time, an autonomously operated driverless
Yandex.Taxi aims to make ride-hailing vehi- car completed a route not on a test course
cles in Russia environmentally friendly. but in a real-life environment in the streets
To this end, it entered into an agreement of the Moscow district of Khamovniki9. In
Yandex has made a special onboarding8
with Gazprom Gazomotornoye Toplivo, the summer of the same year, Innopolis in
program called Yandex Immersion.
fostering its partners’ drivers’ transition Tatarstan became the first town in Europe
New employees get a Welcome Pack,
from conventional petrol to natural gas. with a self-driving ride-hailing service
a newbie kit consisting of the Yandex
Today, 4,300 cars in the service run available for everyday rides.
Book, T-shirts, sweatshirts, a bag,
on methane and 26,000 on propane/
a lapel pin, and a notebook with
butane mixtures. The company will grant Soon, a new autonomous traffic area
useful tips and fun stickers.
preferences to partners to install and use opened on the Skolkovo campus, and
gas kits. in January 2019, Yandex.Taxi joined the
world’s largest exhibition CES (Consumer
Moreover, Yandex.Taxi is currently nego- Electronics Show) in Las Vegas10. Yandex had
tiating with the Moscow city government its driverless car display there, and unlike
More Than Comfort: Yandex.Taxi’s New Service Class

over the introduction of fixed-route any other company before, demonstrated

helicopter shuttles. The company has how it can drive passengers without a driver
already signed an agreement with Russian at the wheel. At this demonstration, the car
Helicopters to create urban air mobility picked up a rider at the Hard Rock Hotel on
in Moscow. Yandex.Taxi partners will use Paradise Road and, for 15 minutes, drove
Yandex.Taxi’s functionality keeps evolving. VRT-500 helicopters as air shuttles, with through crossroads, stopped at traffic
For example, in 2017, the Kids service class the cost of a flight close to the cost of the lights, yielded to pedestrians on the settled
was introduced, with quality and safety ride in a business-class car. Users will be route. In other words, it showed all the
standards matched to different children’s able to fly from Moscow to towns in the abilities of an autonomous car.

8
Onboarding — the process in which new employees gain the knowledge and skills they need to
become effective members of an organization.
6 9
Source: https://taxi.yandex.ru/blog/year-of-self-driving.
10
Source: https://taxi.yandex.ru/blog/kak-my-privezli-bespilotnik-v-las-vegas.
 Yandex.Taxi Service Classes

Yandex.Taxi Service Classes

“Wow! That sounds huge! What’s it all Comfort+, the minimum cost11 starts from “Ultima Business starts at 349 rubles.
about?” Tanya asked. 199 rubles. A neatly dressed and polite Yandex.Taxi’s commission for both service
driver will arrive. He’ll help with the luggage, classes is the same 20.47%.”
“We’re offering 8 service classes to Yandex. be attentive to your requests like lowering
Taxi users, including Comfort+ and Ultima the music volume or opening the window. “What’s included in this commission?”
Business. Now we’re looking for a service You can charge your phone or ask to adjust
class concept between these two. And we the temperature. These conveniences are “Great question. The commission is a fixed
might need your help”. the same for Ultima Business. But if it’s percentage the company gets from each
raining, the driver will meet you with a black- trip and depends on the service class. The
“So cool! Could you please elaborate on cane umbrella and escort you to the car. In taxi company the driver partners with has
the differences for me? So that I better the car, he’ll have mineral water, a wet wipe its own commission.”
Yandex.Taxi developed and launched
understand the goals” (see Appendix 1). or today’s newspaper if needed. What’s
the Guide system in April 2019. It
more, you’ll notice our high standards for After some minutes, a waiter came to the
suggests individual traffic routes to
“Of course!” Anna said. “The main the driver dress code” (see Picture 1)12. women’s table and took their order. Anna
each driver and arranges all cars in the
differences are the cost and requirements then continued talking about service
city effectively. This lets drivers
for drivers. For instance, if you take “Well, how much does it cost?” classes (see Table 1)13 and ways to control
who use the application increase
quality standards:
their profit by 20%.
Picture 1. How an Ultima Business Table 1. Yandex.Taxi Service Classes
service class driver should look

Service class name Yandex.Taxi fees Software charge Starting rate for
More Than Comfort: Yandex.Taxi’s New Service Class

only (rub) rides in Moscow

(rub)
Economy 18% 5.50 129
Before her meeting with Arina Zhukova,
Anna had time for lunch. She decided to Comfort 18% 5.50 199
have it at the café with Tanya, the new Comfort+ 20.47% 5.50 199
intern in her department.
Ultima: Business 20.47% 5.50 349
“Anna, how are you?” Tanya asked. Ultima: Premier 16% 5.50 699
“Fine, thanks! You must have heard that I’m Ultima: Elite 16% 5.50 1799
launching a new service class in Moscow.
Kids 18% 5.50 99
I’m just getting started, but I’m so excited,”
Anna said proudly. Minivan 18% 5.50 279

11
Minimun cost — original cost of the maximum tariffs.
12
Source: https://driver.yandex/ru-ru/dress-code-business
7 13
Source: https://driver.yandex/ru-ru/base/standarts-basic
 Yandex.Taxi Service Classes

rything is all right (papers, cleanliness, and mobile or photo check. Ultima drivers can
functionality of the car, booster seat is also be invited if their cars are in good
available), service software is active again. condition but don’t meet QC criteria. To
Otherwise, a driver gets a list of necessary pass, the QC errors should be fixed and cars
corrections. If a driver tries to cut the mobile should come to the Center. If all procedures
control, access to the application blocks. are done correctly, access to the app will be
reactivated.
2. Photo check
4. Rating system
A photo check takes place every 10 days.
A partner must take a clear photo of the At the end of the ride, passengers can rate
Platon Sсhukin is a meme among Yandex.Taxi and the founder of
car, his driver license, the car’s interior and their trip in the app. Every driver’s rating is
Yandex employees. All tech-support architecture bureau Crosby Studios,
booster seat (if he has one) and upload it calculated based on the last 150 reviews.
e-mails are signed in his name and Harry Nuriev, debuted a fashion
to the Taximeter app to pass the check. The The rating can be checked in the Taximeter
he writes a blog about the company. collection called Safe is the New
photos should be in HD. If a partner tries to app. If the rating goes down, the driver
However, the true origin of this Sexy. The first presentation was
bypass the photo check, access to the app receives a notification.
character remains a mystery. at the Cosmoscow International
is blocked.
Contemporary Art Fair in
The rating system gives a driver access to
September 2019.
new services, incentive program, and an
opportunity to change the service classes.
For example, if a driver’s rating is within a
certain range, he’ll continue to get ride
More Than Comfort: Yandex.Taxi’s New Service Class

requests, but if the rating falls under that

range, he’ll lose access to the service. To
Currently, Yandex.Taxi uses 5 tools to switch from Economy to higher service
control quality standards for drivers: classes in Moscow, partners have to meet A mystery shopper requests a ride, starts
certain minimum ratings. a conversation with the driver according
1. Mobile control to the script, arrives at their destination,
3. Quality control system (QC system) 5. Mystery shopper14 pays and leaves. The suggestion may be
A mobile control check is a monthly made for a partner to send a driver for
procedure that takes only 15 minutes. A call The quality control system is a car and paper Yandex.Taxi systematically examines how professional retraining or to be suspended
for a mobile control looks like a regular verification that Yandex.Taxi hosts at Driver partners uphold company standards thro- based on the mystery shopper experience.
ride request and it is not paid. During this Centers. The QC system is a procedure for ugh mystery shoppers whose job is
check, a controller examines the partner’s drivers who had issues with other checks. pretending to be a customer to get Lunch just flew by! Anna was glad to discuss
driver and takes photos of the car. If eve- For example, drivers who didn’t pass the information on the quality of the service. the idea with a colleague.

14
Mystery shopper — a person employed to visit employees the incognito in order to assess the quality
of the goods or services
8
 The Ride-Hailing Market in Russia and the World

The Ride-Hailing Market in Russia and the World

Anna returned to the office, where Arina do my job faster. On top of that, I started an informal environment. Also, everyone’s
arrived for their scheduled meeting. to form a project team and partner with always happy to help.”
people from the analytics and driver’s
“We’re having an intermediate meeting coordination departments,” Anna replied. “Thanks for your feedback. That’s nice to
about your development plan. We hold hear.”
this review15 every six months as part of “Great, I’m glad everything is going well!”
assessing personnel procedure. We’re also Arina said. “What about your relationship After discussing Anna’s personal and
making sure you’re on the same page with with the team? Have you adjusted to each professional goals through the end of the
your Mentee16 at the mid-year mark. Tell other?” year, the coworkers parted way. Anna sat
me about your accomplishments in the on the sofa in the lounge area and opened
previous three months,” Arina asked. “Yes. They can surprise me sometimes. her laptop. Her coworker from the analytics
Everyone is talented and eager to grow department had sent her research about At the end of September 2018,
“I gained access to the internal Mebius and develop. But Yandex.Taxi is a huge taxi market trends and best practices in the Yandex.Taxi facilitated 1 billion rides
platform and completed an advanced Excel company. I’m a fan of a startup-like upper-class segment… since the company’s founding.
course. The new skills are really useful. I can atmosphere and the opportunity to have

WORLD BEST PRACTICES IN THE RIDE-

HAILING UPPER-CLASS SEGMENT

Lyft is a California startup that was

launched in 2012 by Logan Green and John
Zimmer. Originally, their business model
More Than Comfort: Yandex.Taxi’s New Service Class

was inspired by the idea of the sharing

economy17. There are thousands of drivers to jump in the front seat and start a
and riders on the streets every day. The conversation with the driver. This approach
former wants to make money, the latter can be seen in their slogan18 “Your Friend
want to reach their destination in comfort with a Car”.
while saving some money. It was reflected in
their brand positioning. John Zimmer noted In addition to ride-sharing services
that the purpose of Lyft is both to create a (standard service classes for shared rides),
service for rides and to build a community Lyft now provides rides in transit through
of like-minded drivers and passengers. the airport, bicycle and scooter rentals, car
In his opinion, people in a big city crave rentals and taxi with upper-class service
communication, so he encouraged people classes through Lyft Lux.

15
Review — monitoring an employee’s professional development plan.
16
Mentee — this is the name of the mentor’s student in the mentoring system.
9 17
Sharing economy — an economic system in which assets or services are shared between private
individuals, either free or for a fee, typically via the Internet.
 The Ride-Hailing Market in Russia and the World

Lyft Lux includes 3 types of service The cost of Lyft Lux rides exceeds regular In October 2019, the company publicly
classes: rates by 2-4 times (depending on the city). announced a driver reward system, Lyft
Rewards. Drivers can get points for every
Lyft Lux: an elite sedan or sport Drivers’ scores are extremely important in dollar they earn during peak hours, which
utility vehicles (BMW X3 and Lux service classes. Their score must be at are shown automatically in the mobile
Lexus ES) with a leather interior. least 4.85 out of 5. Lyft gives the following app. They can be exchanged for various
advice on how to get the right client and benefits: discounts on Lyft rides or AT&T
Lyft Lux Black: an elite sedan or improve drivers’ ratings: mobile plans.
sport utility vehicles with a black
exterior (BMW 5 Series, Cadillac 1) Be in the right place and time: in high-end Wheely19 is a Russian startup founded
Escalade) and a leather interior. shopping centres and areas, near white- by Anton Chirkunov in Zurich in 2010.
Yandex employees surpassed
tablecloth restaurants, airports (espe- Previously, the company’s business model
10,000 people.
Lyft Lux Black XL: cutting- cially on Friday and Saturday evenings), existed as a platform for comparing ride-
edge sport utility vehicles with a near big concerts and sports events. hailing services. In 2012, Wheely entered
black exterior (Cadillac Escalade, 2) Take care of yourself and your car. the UK market. However, the founder
BMW X5, Lincoln Navigator) and 3) Be polite to passengers. changed the company’s business plan
a leather interior. 4) Pay attention to little details and lend a due to fluctuation in ride-hailing service
hand at any opportunity. On average, quality. The same year, the company hit
Lux customers give 150% bigger tips. the Moscow market with a new business
Table 2. Wheely rates for Moscow strategy: a personal driver service.

Rate name Car Minimum cost (rub.) Today, Wheely is presented in Paris, Saint Wheely’s target audience is top managers,
More Than Comfort: Yandex.Taxi’s New Service Class

Petersburg, Perm, Yekaterinburg, Kazan, corporate managers and people who think
Business Mercedes-Benz E-class, BMW 5 series 275 Sochi and Krasnodar. Around 3,000 price is secondary20. Promoting the service
First Mercedes-Benz S-class, BMW 7 series 500 drivers around the world are linked to the among this audience is a real marketing
company’s service. Every driver undergoes challenge. Passengers are representatives
Luxe Mercedes-Maybach S-class 550 a strict hiring process, passes tests on road of a small premium segment. It’s hard to
XL Mercedes-Benz V-class 375 safety rules and driver etiquette in the city. catch their attention with conventional
advertising methods. As such, the company
Kids Mercedes-Benz E-class, BMW 5 series, 475 When booking a taxi in Wheely, passengers usually tests different formats, for example,
with a baby seat Mercedes-Benz KidFix get a luxury or business-class German se- interactive screens at airport zones, outdoor
for kids from 3 to 12 years old dan. In Moscow, there are 6 rates available advertising at restaurants.
Personal driver Customer’s personal car 500 (see Table 2).

18
Source: https://www.lyft.com/
19
Source: https://wheely.com/ru/press
10 20
Source: https://www.forbes.ru/tehnologii/343125-bez-shashechek-kak-rossiyskiy-servis-chastnyh-
voditeley-wheely-za-chetyre-goda
 The Ride-Hailing Market in Russia and the World

Anna finished reading the research and outlined the project efficiency criteria to discuss further with the team:

th is id ea ne w for th e m ar ket? What are the benefits

Creativity: is
Yandex was included twice in the for the company?
Top 100 Fastest-Growing Companies
according to the business magazine
ility : can we m ee t g reat er needs in the future by
Fortune, in 2014 and 2019. In addition,
Yandex is the only Russian business
Project scalab an d ne w locations?
to th e targ et au dien ce
in the 2019 rating.
increasing our reach

an dard qu ality ass uran ce for professional drivers

Is st
? A re th ere any add ition al tools needed for control?
conducted
More Than Comfort: Yandex.Taxi’s New Service Class

Anna and her team had a week to present a concept for the new service class and that could possibly change the ride-hailing market in
Moscow.

11
More Than Comfort: Yandex.Taxi’s New Service Class

Appendix
More Than Comfort:
Yandex.Taxi’s New Service Class

In this case study, you will get insight into the work of one of the largest online
ride-hailing services in Russia, Yandex.Taxi, and solve an urgent business task.
Based on existing service classes, you will propose a new service class in the
upper-class segment for Moscow residents that will attract new drivers and riders.
12
 Appendix

Appendix 1.
Comfort+ and Ultima: Business Fare Comparison
Fare conditions Comfort+ Ultima: Business Fare conditions Comfort+ Ultima: Business
For drivers Yandex.Taxi Fee Rates For riders Free waiting period
(through
20.47% (partner fee, VAT21, and 20.47% (partner fee, VAT, and 3 minutes 3 minutes
partners)
software charge excluded) software charge excluded)
Base fare
Software charge
199 ₽ 349 ₽
5.50 ₽ excl. VAT 5.50 ₽ excl. VAT
Paid waiting
Car model
No more than 16 ₽/min No more than 25 ₽/min
Premium class Premium class/Luxe
Waiting during ride
Specific service class requirements
No more than 16 ₽* No more than 25 ₽*
A charging station is available, no A charging station, still water, *extra charges *extra charges
strict dress code. wet wipe, tissues and today’s
City fare
newspaper are available.
Strict dress code. No more than 14 ₽/km, no more No more than 20 ₽/km, no more
Drivers should meet passengers than 13 ₽/min than 18 ₽/min
More Than Comfort: Yandex.Taxi’s New Service Class

near the car and open the door

Outside the city fare
for them, maintain a comfortable
temperature. No more than 33 ₽/km, no more No more than 55 ₽/km, no more
than 13 ₽/min than 18 ₽/min
Required set of particular documents
Transporting pets
No Yes
No more than 150 ₽* No more than 150 ₽*
*with pet carrier only * with pet carrier only
Child safety seat
No more than 150 ₽ No more than 200 ₽
Booster seat22
No more than 50 ₽ No more than 100 ₽

21
VAT — value added tax.
22
Booster — a child restraint designed for passengers aged between 3 and 12 years. It is a small seat with
13 armrests without a back and internal seat belts.
 This case study was prepared The case study was created with the support
by Changellenge >> — the leading case of Yandex.Taxi
organization in CIS countries
www.taxi.yandex.ru
www.changellenge.com
info@changellenge.com
vk.com/changellengeglobal
facebook.com/changellenge
More Than Comfort: Yandex.Taxi’s New Service Class

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