Be Beginner to advance Marketer

DIGITAL MARKETING
COURSE

Marketer.Asia +91-9718188990
Reputed Digital marketing training course for Professional,
Entrepreneur, College Students & Job seekers
 PROGRAM IS BEST SUITED FOR

Entrepreneurs College Students

Marketing Professionals  Job Seekers

WHY YOU SHOULD LEARN DIGITAL

MARKETING
PWC has forecasted that digital advertising will reach a whopping
$240 billion in 2019, increasing from $135 billion in 2014.

JOB
Top MNC'S & new age startups in India looking for experts in digital
marketing . Small Businesses also in the queue..

SELF
Digital marketing opens door to Self- employment , freelancing,
youtube creator club & blogging. 

20+ Job profiles after one course- SEO , Social Media Manager, Digital
Marketing Analyst etc.
 SALIENT FEATURES

It’s an Experienced
Weekly Assignments Placement Assistance 
Marketers initiative.

Certificate as Proof of Practical Training with

24 x 7 Support
Training Live Projects.

COURSE SCHEDULE
3 Months (Weekend Batches, Sat-Sun) 
or 45-50 Hours
For Batches availability get in touch with us at  Marketer.Asia

Theory

SLIDES/WHITEBOAR
D

Practicles

Live /Demo Project

Q & A Session 

GD/1:1

Case Studies

Examples
 OUR COURSES INCLUDE

Digital Marketing Digital Marketing Vs. Website Planning

Introduction Traditional Marketing Process

Search Engine Social Media Google

Optimization Marketing Analytics

Google Adwords & Online Email Content

Display Advertising Marketing Marketing

App Store Affiliate Blogging & Freelancing

Optimization Marketing to Make Money
DIGITAL MARKETING INTRODUCTION
What is marketing?
What is Digital Marketing?
Understanding Marketing Process
Understanding Digital Marketing Process
Increasing Visibility, What is visibility?,Types of visibility, Examples of visibility
Visitors Engagement, What is engagement?, Why it is important Examples of engagement
Bringing Targeted Traffic
Inbound and outbound marketing
Converting Traffic into Leads, Types of Conversion , Understanding Conversion Process
Tools Needed 

DIGITAL MARKETING VS.

TRADITIONAL MARKETING
What's the difference between digital marketing and traditional
marketing, and why does it matter?
Benefits of Traditional Marketing
The Downside to Traditional Marketing
Benefits of Digital Marketing
Why Digital Marketing Wins Over traditional Marketing ?
Tools of Digital Marketing
How We Use Both Digital & Traditional Marketing
 WEBSITE PLANNING PROCESS

What is  Internet?
Understanding domain names & domain extensions
Different types of websites
Based on functionality
Based on purpose
Planning & Conceptualising a Website
Booking a domain name & web hosting
Adding domain name to web Server
Adding webpages & content
Adding Plugins
Building website using CMS in Class
Identifying objective of website
Deciding on number of pages required
Planning for engagement options
Landing Pages & Optimization
Creating blueprint of every webpage
Best & Worst Examples
 SEARCH ENGINE OPTIMIZATION
Understand Search Engines & Google
What is SEO?
Introduction to SERP
What are search engines?
How search engines work
Major functions of a search engine
What are keywords?
Different types of keywords
Google keyword planner tool
Keywords research process
Understanding keywords mix
Long Tail Keywords
Google Search Tips & Hacks

On-Page SEO Off-Page SEO

Keyword Research with Google Keyword What is OFF-Page Optimization?

Planner. What are Backlinks?
What is the difference between Why Backlinks are Important?
keywords stuffing & KW placement  How to Get Backlinks?
How to Select a Domain Name? Difference Between Do-Follow and
Page Naming {URL Structuring} and No-Follow Backlinks
Folder Naming What is Google Page Rank?
Image Naming, Image Title and ALT Tags How to Increase Page Rank?
Creation Search Engine Submissions
What are Meta Tags, Description. Directory Submissions
Robots, Keywords, Author Article Writing and submissions
Redirection Tags Press Release writing and submissions
Headings Tags {H1 to H6} Blog Posting and comment writing
What is Content Writing? Classifieds posting
SEO Friendly Content Writing {Insert Forum Posting
keywords in content} Business Listing
Anchor Text, Link Title Social Bookmarking
Internal linking Social Networking
Robots.text file use and creation RSS Feeds
HTML Sitemap creation Do’s and Dont’s of link building
XML Site Map Creation Easy link acquisition techniques
Site Tracking Tools (Google Webmaster Domain Authority & How to Increase
Tool, Google Analytics Tool)
Why is Alexa?
Alexa Integration
 SEARCH ENGINE ALGORITHMS
What is Search Engine's Algorithms?
How Algorithms Works?
Why a Search Engine needs to update its Algorithm?
Search Engine Penalties and Recoveries.
Why a Search Engine penalizes a Website? 
How to optimize your site for Google
Hummingbird Algorithm?
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda,
Penguin and EMD Update?
How to recover your site from Panda, Penguin
and EMDHow to optimize your site for Google
Hummingbird Algorithm?
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda,
Penguin and EMD Update?
How to recover your site from Panda, Penguin and EMD
LOCAL SEO & SEO PROJECT  ESSENTIALS
What is Local SEO?
Google places optimization
Classified submissions
Citation
NAP
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO Strategy for your business
What is link juice?
Importance of domain and page authority
 SOCIAL MEDIA MARKETING
What is Social Media? Linkedin Marketing
Understanding the existing Social Media What is LinkedIn?
paradigms & psychology Understanding LinkedIn
How social media marketing is different than Company profile vs Individual profiles
others Understanding Linkedin groups
Forms of Internet marketing How to do marketing on LinkedIn groups
Facebook marketing Linkedin advertising & it’s best practices
Understanding Facebook marketing Increasing ROI from LinkedIn ads
Practical session 1 Linkedin publishing
Creating Facebook page Company pages
Uploading contacts for invitation Adv on linkedIn
Exercise on fan page wall posting Display vs text
Increasing fans on fan page Twitter Marketing
How to do marketing on fan page (with examples) Understanding Twitter
Fan engagement Tools to listen & measure Influence on
Important apps to do fan page marketing Twitter: TweetDeck, Klout, PeerIndex
Facebook advertising How to do marketing on Twitter
Types of Facebook advertising Black hat techniques of twitter marketing
Best practices for Facebook advertising Advertising on Twitter
Understanding Facebook best practices Creating campaigns
Understanding edgerank and art of engagement Types of ads
Practical Session 2 Tools for twitter marketing
Creating Facebook advertising campaign Twitter Advertising
Targeting in ad campaign Twitter Cards
Payment module- CPC vs CPM vs CPA Video Marketing
Setting up conversion tracking Understanding Video Campaign
Using power editor tool for adv. Creating 1st Video Campaign
Advanced Facebook advertising using tools like Importance of video marketing
Qwaya Benefits of video marketing
Uploading videos on video marketing
websites
Using youtube for business
Developing youtube video marketing
Strategy
Bringing visitors from youtube videos to
your website
Creating Video ADgroups
Targeting Options
Understanding Bid Strategy
 GOOGLE ANALYTICS
Introduction to Google Analytics
How Google analytics works
Understanding Google analytics account structure
Understanding Google analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google analytics
Starting with Google analytics
How to set up analytics account
How to add analytics code in website
Understanding goals and conversions
How to setup goals
Understanding different types of goals
Understanding bounce & bounce rate
Difference between exit rate & bounce rate
How to reduce bounce rate
How to set up funnels in goals
Importance of funnels
How to integrate adwords and analytics account
Benefits of integrating adwords & analytics
Measuring performance of marketing campaigns via Google analytics
What is link tagging
How to set up link tagging
Understanding filters & segments
How to set up filters & segments
How to view customized reports
Monitoring traffic sources
Monitoring traffic behavior
Taking corrective actions if required
 GOOGLE ADWORDS & ONLINE
DISPLAY ADVERTISING
Google AdWords Overview
Understanding inorganic search results
Introduction to Google Adwords & PPC
advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google Adwords account
Understanding Adwords account structure
Campaigns, Adgroups, Ads, Keywords, etc
Types of Advertising campaigns- Search,
Display, Shopping & video
Difference between search & display campaign
Understanding Adwords Algorithm
How does Adwords rank ads
Understanding Adwords algorithm (adrank) in
detail with examples
What is quality score
Why quality score is important
What is CTR?
Why CTR is important?
Understanding bids
Creating Search Campaigns
Types of Search Campaigns - Standard,
All features, dynamic search & product listing
Google merchant center.
Creating our 1st search campaign
Doing campaign level settings
Understanding location targeting
Different types of location targeting
What is bidding strategy?
 GOOGLE ADWORDS & ONLINE DISPLAY ADVERTISING

Understanding different types of bid strategy-  1 Manual 2 Auto

Advanced level bid strategies- 1 Enhanced CPC 2 CPA
What are flexible bidding strategies?
Understanding flexible bidding strategy
Pros & Cons of different bid strategies
Understanding ad-extensions
Types of ad-extensions
Adding ad-extensions in our campaign
Creating adgroups
Finding relevant adgroups options using tools
Creating adgroups using tool
Understanding keywords
Finding relevant keywords
Adding keywords in ad-group
Using keyword planner tool
Understanding types of keywords
Board, Phrase, exact, synonym & negative
Examples of types of keywords
Pros and cons of diff. types of keywords
Creating ads
Understanding ad metrics
Display & destination URL
How to write a compelling ad copy
Best & worst examples of ads Creating ads
Tracking Performance/Conversion
What is conversion tracking?
Why is it important
How to set up conversion tracking
Adding tracking code in your website
Checking conversion stats
Optimizing Search Campaigns
How to optimize campaigns at the time of
creation?
Optimizing campaign via adgroups
 GOOGLE ADWORDS & ONLINE DISPLAY ADVERTISING

Importance of CTR in optimization Creating Display Campaign

How to increase CTR Types of display campaigns-
Importance of quality score in All features, Mobile app,
optimization Remarketing, Engagement
How to increase quality score Creating 1st display campaign
Importance of negative keywords in Difference in search & display
optimization campaign settings
Evaluating campaign stats Doing campaign level settings
Optimizing with conversion report Understanding CPM bid strategy
Optimizing with keywords Advance settings
Optimizing performing keywords Ad-scheduling
Optimizing non performing keywordsAd-delivery
How to decrease CPC Understanding ads placement
Analyzing your competitors Creating diff. adgroups
performance  Using display planner tool
Finding relevant websites for ads
placement
Creating text ads
Creating banner ads using tools
Uploading banner ads
Optimizing Display Campaign
Remarketing
What is remarketing?
Setting up remarketing campaign
Creating Remarketing lists
Advanced Level list creation
Custom audience
 ONLINE DISPLAY ADVERTISING

What is Online Advertising?

Types of Online Advertising
Display Advertising
Banner ads
Rich Media ads
Pop ups and Pop under ads
Contextual advertising
In Text ads
In Image ads
In video ads
In page ads
What are Payment Modules?
Companies that provide online advertising solution
Tracking & Measuring ROI of online adv.
Assignment on allocating funds to various
Different Online advertising platforms
Creating Banner Ads Using Tools
 EMAIL MARKETING
What is email marketing?
How email works?
Challenges faced in sending bulk emails
How to over come these challenges?
Types of email marketing- Opt-in & bulk emailing
What is opt-in email marketing?
Setting up email marketing account
Best platforms to do opt-in email marketing
Setting up lists & web form
Creating a broadcast email
What are auto responders?
Setting up auto responders
How to do bulk emailing?
Best practices to send bulk emails
Tricks to land in inbox instead of spam folder
Top email marketing software’s & a glimpse of how to use them
Improving ROI with A/B testing
LEAD GENERATION FOR BUSINESS
Understanding lead generation for business
Why lead generation is important?
Understanding landing pages
Understanding thank-you page
Landing page vs website
Best practices to create a landing page
Best practices to create a thank-you page
Practical exercise-creating a landing page
Types of landing pages
Reviewing landing pages created by trainees
What is A/B testing?
How to do A/B testing
Selecting landing pages after A/B testing
Converting leads into sales
Creating lead nurturing strategy
Understanding lead funnel
Steps in leads nurturing
 CONTENT MARKETING
What is Content Marketing?
Introduction to content marketing
Objective of content marketing
Content marketing 7 step strategy building process
18 types of content with examples
How to write great compelling content
Keyword research for content ideas
Optimizing content for search engines
Discussing authority blog
Steps towards developing authority blog
Ways to monetizing authority blog
How to market your content?
Debate- Doesn’t great content just spread by itself
Understanding second customer
Importance of second customer
How to increase second customer
Understanding online influencers
10 ways to connect with online influencers
35 unique ways to write magnetic headlines
180 examples of magnetic headlines
How to increase opt-in email list with content marketing with examples
Case study on content marketing
 APP STORE OPTIMIZATION
What is app store optimization?
Why App Store Optimization is Important
App Stores- Google Play , iTunes App Store
How Google Play ranking works
Keyword Research Based on App Stores Search
Creating Title
Choosing Keyword
Use of Keywordtool.io 
Choose Category
Write Description
Creating Visual Assets
* Icon, Screenshot, Social media, App Marketing Video
* What ASO tools you need to use in 2017
App Analytics tools
 AFFILIATE MARKETING
What is affiliate marketing?
3 A’s of affiliate marketing
How people make millions of dollar in affiliate marketing?
Affiliate marketing history
Changes in affiliate marketing industry over the year
Affiliate marketing scenario in India
How to be a super affiliate?
Different ways to do affiliate marketing
Affiliate marketing secrets
How your trainer makes money in affiliate marketing?
Live examples of how people are making money as an affiliate
Getting your started as an affiliate
Getting you approved as an affiliate from India’s top affiliate agencies
Some of the top affiliate network in the world
How to get approved as an affiliate by world’s top affiliate company-
commission
junction www.cj.com
Trainers shares his secrets of affiliate marketing
Story telling- trainer shows his live example of how he is making money these
days as an affiliate
 BLOGGING & FREELANCING
TO MAKE MONEY

What is adsense?
How to get approved for adsense?
Cool trick to get adsense approval by Google
Using your adsense account interface
Placing ads on your blog
Creating blogs with our FREE theme
Then we will share 1 secret method Through
which you will
make money with adsense
Education is what remains after one has
forgotten what one has learned in school. 
-Albert Einstein

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