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    Action Plan

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    malia ramzan
    The document outlines an action plan for Bellezza Cosmetics and Beauty to introduce their brand and products into the market over a 6 month period. They will advertise using social media, print media, and broadcast media. In January, they will introduce 10-20 new products and send out marketing materials. In February, their products will launch and they will position themselves as a quality brand. Over the following months, they will develop public relations, create new products targeted at older consumers, offer discounts to loyal customers, and open retail stores to understand customer needs.

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    Action Plan

    Uploaded by

    malia ramzan
    3K views2 pages
    The document outlines an action plan for Bellezza Cosmetics and Beauty to introduce their brand and products into the market over a 6 month period. They will advertise using social media, print media, and broadcast media. In January, they will introduce 10-20 new products and send out marketing materials. In February, their products will launch and they will position themselves as a quality brand. Over the following months, they will develop public relations, create new products targeted at older consumers, offer discounts to loyal customers, and open retail stores to understand customer needs.

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    i have no discription i just want these mcqs

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    The document outlines an action plan for Bellezza Cosmetics and Beauty to introduce their brand and products into the market over a 6 month period. They will advertise using social media, print media, and broadcast media. In January, they will introduce 10-20 new products and send out marketing materials. In February, their products will launch and they will position themselves as a quality brand. Over the following months, they will develop public relations, create new products targeted at older consumers, offer discounts to loyal customers, and open retail stores to understand customer needs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    3K views2 pages

    Action Plan

    Uploaded by

    malia ramzan
    The document outlines an action plan for Bellezza Cosmetics and Beauty to introduce their brand and products into the market over a 6 month period. They will advertise using social media, print media, and broadcast media. In January, they will introduce 10-20 new products and send out marketing materials. In February, their products will launch and they will position themselves as a quality brand. Over the following months, they will develop public relations, create new products targeted at older consumers, offer discounts to loyal customers, and open retail stores to understand customer needs.

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    ACTION PLAN

    Before choosing a Bellezza Cosmetics and Beauty we undertook a market survey and
    feasibility study in order to be able to penerate the available market and become the
    preffered choice.

    We advertised our cosmetic brand with the help of the following :

     Social Media:
    Social media includes; Facebook, Twitter, Instragram.
     Print Media:
    Print media includes; Magazines, Newspaper, Brochers.
     Broadcast Media:
    Broadcast media includes; Television, Radio.

    Bellezza Cosmetics products will be intoduced in February.

    Following are the summaries of the action programs we will use during 6 months of next
    year to achieve our stated goals.

    January We will introduce between 10 to 20 different products in the market.


    Introduce our products by sending introductory letters alongside our broucher to
    organization household and stakeholders in city. We hired the experts who have good
    understanding of the cosmatics and beauty to help us develop marketing (our brand
    Bellezza Cosmetics) that will help us to achieve our business goal.

    February Our intention to start Bellezza Cosmetics is to maximize profit from the
    cosmetics, beauty and fragrance by retailing industry and we will do all that is permitted
    to achieve our corporate aim and ambition. All of our products will be positioned at the
    quality consious consumers. Our colour cosmetics will be mineral based and provide the
    users with esthetic benefits while nourishing the skin.

    March We will contract a public relation firm to develop our brand through
    compaign. Bellezza will occupy a unique market position. No other brand offers a
    speciality product line. However, within each category significant brands do exist. Quality
    and price vary widely within each product. Bellezza will be positioned as a quality brand.

    April We develop new products to capture the minds and hearts of consumers. Our
    targeted end users are elder. They are the females, because this consumers has an active
    lifestyle. Face beauty are most important to them. Brand name products may cost more,
    but branding gives consumers assurance of cosistant quality.
    May We planned to offer discount on Cosmetics and Beauty products to our
    consmers. We can either start off small, with 10% or 20% of products. It’s a great place to
    offer discount to a loyal customers who are actively interested, to encourage them, so that
    they again purchase with us.

    June Our job is to understand the mind of our customers as thoroughly as possible
    and to deliver what they need and desire. Bellezza Cosmetics and Beauty retail stores will
    be located in major shopping areas or malls. Creates a series of brochures that will help in
    function at point of sale. Conducted consumers seminars for the implementation and
    development of our brand.

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