University of Saint Anthony

(Dr. Santiago G. Ortega Memorial)

City of Iriga

WATERMART WATER REFILLING STATION

INTRODUCTION

The World Health Organization (WHO) said that every year, more than 3.4 million people die as a

result of water related diseases, making it the leading cause of disease and death around the world and

most of the victims are children. In the Philippines alone, about a million get sick with water-borne diseases

and these are accredited to the poor water system in our country. Despite the uncertainty, a solution has

appeared in the thousands of water refiling stations that now scatter in the Philippines landscape.

Water refiling station provides greater access to purify drinking water by drinking water by bringing

water quality standards to customers. With water purification and distillation processes that have been

around for many years, the water is safeguarded from harmful chemicals, bacteria, amoeba, and other

disease causing agents. Establishments in the water refiling station line of business sell water as a public

utility to households, businesses and public entities. This line of business has performed well over the

decade and population growth, as well as occurrence of drought and other hostile weather conditions and

water-related diseases have indeed increased demand for water supplied by industry operators. Water

refiling stations managed by private entrepreneurs offer a cheaper and more convenient solution to the

public’s safe drinking water needs. Watermart water refiling station offer customers with the safe and

healthy refreshment that comes with a very reasonable price. Watermart will provide the needs to purified

water of all the households and establishments around Iriga City and even the surrounding towns and

cities. The name of the business was from the words, “Water”
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

INDUSTRY

Watermart Water Refiling Station fails under the water distribution industry that gives purified and

clean water. As experienced in the recent years, demand for water distribution industry is continually

increasing due factors which include convenience affordability and changing lifestyle. The trend of health

and wellness shift the demand to go upward because a lot of people choose to go to healthy lifestyle. The

estimated population of 111,757 of Iriga City which was conducted last 2018 to date gives us the

opportunity to have a look on how large is the market in the scale of the city. Watermart Water Refiling

Station wants to stress the purchasing influence of most of the Iriguenos as it is offering an affordable price

and addressing health and wellness trends in our product and service offering. One of the reasons why

we want to put up this business is because of the following important benefits of water. First, it protects

your heart because it prevent heart attact; second, it provides the brain much needed oxygen to perform

optimum levels, and the last one it keeps you alert because dehydration is huge cause of fatigue with the

use of our product it helps you to be alert in everyday living.

 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

BUSINESS MODEL

CUSTOMER'S DESIRES

PROFIT

BUSINESS GOALS PRODUCT/ SERVICE

AND FINANCIAL AND INTERNAL
TARGETS ACTIVITIES

Figure 1. The Business Model

 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

Business Model

There are three things needed in achieving the business goal which is to earn profit. First, we need

to consider and prioritize the customer’s desire which measures how the product

or services supplied byour business meet or surpass the customer’ expectation. Customer satisfaction is

important because it provides marketers and business owners with the metric that they can use to manage

and improve our businesses. The nect part is the product or services which is the purified water that we

offer. The internal activities that is mentioned here includes the purification process, the filling, sealing and

capping of the containers, etc. we also let our employees attend trainings and lectures about the business

so that their skills will be improved and they will be more efficient and effective workers. We will also focus

on product/service innovation so that the customer will continue to support the business. And lastly, the

business goals and financial targets of the business which is long-term. Our business goals are increasing

the profit margin, increasing the efficiency of the business and capturing a bigger market share, these

goals, whether it is financial goals or not, will help the business grow and achieve its objectives. Setting

goals is an important part of a business especially inside a business.

 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

MARKET STUDY
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

INTENDED MARKET ENVIRONMENT

Watermart’s target customers are everyone in the society although there is also a lot of water

refilling station nearby. Offices, schools or other establishments, households or even anyone that has the

need for a supply of daily purified water will be our target market. Watermart provides good quality purified

water to cater to the people’s need. In addition, we will also be targeting personal contracts as the

prospective customers. This is an ideal target market because a positive relationship already exist with the

personal contacts, making the water refilling station’s job of selling the products significantly easier. If this

will continue to progress, the number of customer count in the refilling station would progress largely. We

provide the healthiest, cleanest, cost effective and most common producer and distributors of water

purification system that offer quality and affordable products and services. Watermart goes the extra mile

by making it personal, providing special insight, assuring success and your peace of mind every step of

the way and for the first time, works with the budget, not the other way around.

MARKET SEGMENTATION

The Watermart market is divided into two segments which represent the needs of the customer.

The first group represent the customers who purchase the purified water in 5 gallons round or slim

containers and they could be from the offices, schools and other establishments or any people/group of

people that has the need of daily water supply and the second are those who purchase the 350 ml bottle

water (may it be one quantity or bulk). They could be anyone around the vicinity that needs bottled water

for big group of people where each will have one. They can use it for events where they need to provide

bottled water for a large number of people.

 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

TERM OF SALE

Once the buyer order or purchase the water, the payment will also be given directly to the cashier.

We follow the policy, “pay as you order”. In case the buyer who purchases bulk order of 350 ml bottled

water was not able to pick the product from the store, we will be responsible for the delivery to the location

of the buyer but with additional delivery fee of 5.00. Regardless of what kind of term that we used, we

clearly communicate with the buyer. We use cash basis in our business to record the money when it

actually comes in and goes out of the business. Another term of sale that we use is that when the buyer is

on their 11th refill, it will already be for free and the succeeding refills the corresponding prices will be

applied. In terms of defect of the product, we will automatically change defective product to a new one.

CHANNEL OF DISTRIBUTION

Watermart Refilling Station sells its product directly to its customers. As the producer, the process

of production and filtration of the purified and alkaline water happens inside the store as well. We have the

machines like water tanks and water purifier and filter machine that is used for the whole process of

filtration. Aquastar Water Technology Systems Inc. is the supplier for our water refilling station needs, they

offer diverse and state of the art products and equipment that are needed in the water refilling business.

Equipment like pumps, pipes, tank, filter, R.O Membrane, UV Lights, Industrial salt, bottles, cap, seals, are

what they provide which is used in the process of production. It is located in 28 Manga Street, Concepcion

Pequena, Naga City, Camarines Sur.

PROMOTION AND ADVERTISING ACTIVITIES

As for the advertising of the business, Watermart focus on personal contact. The people nearby

the location of the firm will technically talk about the new company established. Through personal

communication, the number of customer will increase annually. But our business doesn’t completely

depend on personal contacts only. Watermart will use flyers, advertisement or through the internet to
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

promote our business. Most of the people right now have a social media account and this will serve as a

visible medium to advertise our product. We, as the owner of the firm came up with another advertising

strategy. Since water refilling stations don’t usually have discounts, we come out with the “Buy 24 + 2”

promo for the 350 ml bottled water to attract more customers and also this is the fastest way to reach the

sales goal for the business.

For the slim and round containers we have the “sign card promo”, wherein the customers will be

given a card. Every time they buy water, the boxes inside the card will be marked or signed by the front

liner or the technical assistant depending on whom among them is available. When all of the 20 boxes are

fully signed, it is the customer’s choice whether to claim their free 1 container of water. After claiming the

free item, the box intended for the free item will be marked so that the customers will not use it for another

free item. Another idea of advertising is through display advertising, specifically through flyers.
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

PRICING

Refill
With Container (Php)
(Php)
Product (Sizes)
PURIFIED WATER

(Delivery Fee: Add Php 10.00)

Slim/ Round Container (5 Gallons) 30 200

Slim Container
15 150
(2.5 Gallons)

Bottled Container
4 12
(500 mL)

1 Dozen (12 pcs) 10

Bottled Container
3 8
(350 mL)

1 Dozen (12 pcs) 6

WaterStation offers 4 types of water container and 1 type of water product which is Purified Water. For a

newly purchased purified water in a slim/ round container that is equivalent to 5 gallons, the price is

P200.00. Slim container that is 2.5 Gallons cost P150.00. For the 500 mL bottled container of purified

water, it costs P12.00. We give discounts if the customer buys a dozen of 500 mL bottled water. It becomes

P2.00 lower than the original price. The 300 mL bottled water costs P8.00 and we give discounts also for

customers that buy a dozen of 300 mL water, also P2.00 lower than the individual price. Customers can

also refill their containers to us. For the slim/round containers of 5 gallons, it costs P30.00 , slim containers

of 2.5 gallons of purified water costs P5.00, bottled container of 500 mL of purified water costs P3.00 and

the refill of a 350 mL of bottled water is only P2.00. We also give coupons to our loyal customers, one
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

coupon for every purchase of Slim/Round Container of 5 Gallons. 10 coupons is equivalent to 2.5 Gallons

of slim container. For the delivery fee, they’ll just add P10.00. If they purchase a minimum of 500 pesos,

we offer free delivery.

COMPETITION

Competition is tight on the water refilling business in Iriga City. There is a number of water refilling

water station in Iriga City namely, Ultra II Water Refilling Station at Margate Building, San Roque, Mistic

Flow Water Refilling station in San Nicolas, Jillian Water Refilling Station in Margate Building, San Roque,

Alkaviva in High-way 1, San Nicolas and Water-Ink Water Refilling Station in San Roque, Iriga City.

The edge of Watermart refilling station over its competitors will be the healthiest, cleanest, good

quality and most trusted water refilling that provide costumer’s needs. Is also provides the lower cost and

services for the costumers. The competition, in order to thrive in this kind of environment is necessary for

us to always offer something new to the table of the costumers. From the complete line of equipment down

to the last detail of supplies you have our guarantee that it is of the highest calibre. Adopting technological

innovations for the cleaner and healthier future since clean water is a basic need. With our experience and

good will, quality service and satisfaction are not just a guarantee, they are a lifetime passion. Our

commitment is to earn the loyalty of every costumer by ensuring pride in very purchase, our people are

assets.

Here are the ways on how we will beat our competitors:

1. Market the outlet. Water refill stations don’t usually appear on TV and on print ads. This means

that they are often spread by word of mouth. To spread about our outlet, Watermart will offer fliers

in crowded areas in neighborhood like markets and used the social media. If more people know

about our outlet there’s a greater chance to attract more clients.

 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

2. Be Friendly. Costumers remember a good customer experience and friendliness from the people

involved in the organization. They commit loyalty and build trust every time they purchase.

3. Respond to orders quality. A fast delivery process lessens the hassle for customers giving them

better experience as a client. They may entail more than one motorcycle and driver at a time but

good service definitely boost client’s relationship.

4. Offer quality service. Not only should you have friendly and smiling delivery boys, you should

also have vigilant employees manning the refilling station and not lazy on keeping the standard

cleanliness. Regularly do a random check to see that none galloon delivered is contaminated or

not properly cleaned.

MARKET STRATEGY

In summary, we will adopt the following market strategies to promote the following:

 Location – Watermart will be located where a lot of people pass by so it will be easily seen and

customers can easily go to. The address will be at Sta. Cruz Sur, Iriga City.

 Social Media – to easily disseminate the business’ identity throughout the city, we will use the

Social media like Facebook to promote the business to the people.

 Advertising – flyers will be distributed to the people around the city and tarpaulins will be displayed

in some areas also.

 Word of Mouth – one customer informing another about the product will help promote and market

the business.

 Delivery vehicles – to deliver the products to the customer’s location easily, top down tricycles will

be used.
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

Pricing Strategies

Generally, people will go for the product that is affordable but has good quality. That is what our

products will be. Our alkaline and purified water has a good quality for it undergone the complete process

of filtration that is needed but at the same time, we will make sure that the process will not be a burden to

our customers.

Advertising Strategies

To market our product easier, we will reach the market through easiest way, the social media.

People nowadays are into social medias like Facebook or Instagram and we will take that opportunity to

make our business known. A Facebook and Instagram page will be created and as more people will follow

our page, the more people will know about the business. As for the people who are not into Facebook and

Instagram and stuff, we will provide flyers and put tarpaulins in areas like market, near the schools and

establishments for them to know about the business. For the location of the store, we looked for a spot

where a lot of vehicles pass around the area and people usually pass b every day. There must also be a

lot of establishments around that might have the demand that water stations supplies. And as customers

patronize our business, technically, they will talk about our product to other people and through personal

communication, the number of customers will increase.

Sales Strategies

To ensure the success through sales of our product, the costumers are our priority. We will sustain

relationships with clients by maintaining the quality of products and fast response or service. Developing

and sustaining long-term, mutually beneficial relationship with its clients. Finding potential clients everyday

will be useless if our business cannot maintain a good relationship with them considering that water is a

continuous need and people will easily look for another provider if they are not satisfied with your service.
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

TECHNICAL STUDY
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

PRODUCTS AND SERVICES

Watermart will provide customers with the finest quality of purified water. We will cater the reproduction of

water through selling large and small amounts of volume. The products offered by Watermart is purified,

clean and safe drinking water. It is loaded in different types and sizes of containers and bottles to meet the

needs of the customers.

Pet bottles are sold individually or by dozens. The refillable slim container has a faucet at the bottom front

and a big and small cap at the top where it is refilled. While the round container is attached in a water

dispenser and the bottom part is also covered with sealed cap.

Pet Bottle- 350 ml Pet Bottle- 500 ml

Refillable Round Type Container- 5 Gallons Refillable Slim Type Container- 5 Gallons
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

FLOWCHART

WATER SOURCE

CONSUMERS

WATER
PURIFICATION

EMPTY EMPTY
GALLONS BOTTLES

PRODUCT WATER

STERILZING/
CLEANING
OF CONTAINERS

FILLING AND
CAPPING

DISPOSAL

FILLED BOTTLES/
CONTAINER
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

This shows the flowchart of the Watermart, wherein the hard water from the water source undergo the

process of purification and then the bottles or containers will be filled by the purified water and Iriga Water

District is our water source. The purification process also happens inside our store and it is the technical

assistant who does the job of handling the equipment. The containers and bottles are first cleaned and

sterilized with hot water and soap before it will be filled with the newly purified water.

PRODUCTION PROCESS

10 Micron Filter Ion Exchange Carbon

Filtration

Ozonation Reverse Ultraviolet

Osmosis Disinfection

Storage and
Recirculation
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

The following is a detailed description of each of the steps in our water purification process:

 SEDIMENT FILTER

Our complex purification process begins with a simple, pleated- paper sediment filter. This filter

traps relatively large particles which may be present in the water things like dirt, sand, slime and

grit. It’s necessary to start the process with this basic step in order to remove this large particles

which could foul or clog the more sensitive equipment used at later stages.

 ION EXCHANGE

The next step is the removal of various metallic elements through a process known as ion

exchange. Sometimes referred to as “softening”, on exchange utilizes large tanks which are filled

with a special negatively- charged resin. The resin serves as reservoir for positively charged sodium

and potassium ions. As water passes through the ion exchange system, metallic ions, which carry

a strong positive charge, displace the more weakly charged sodium and potassium ions. The

metallic ions are thus trapped via electromagnetic attraction to the resin particles. The ion exchange

beds are then automatically cleansed and regenerated as prescribed intervals based on water

volume.

Ion exchange provides highly effective removal of the metals responsible for the pipe scaling and

deposits. The process also removes various heavy metals, such as lead, mercury, iron and calcium,

which have been associated with well-publicized health concerns.

 ACTIVATED CARBON

Once the water passes through the ion exchange system, it moves into an oversized granular

activated carbon bed. Carbon filtration (also known as charcoal filtration), which utilizes a process

known as absorption, is a particularly active technique for chlorine removal.

 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

Pesticides, herbicides and other organic contaminants are also removed in this stage. Carbon also

does an excellent job of removing trihalomethanes (THMs) from the water. THMs are a class of

chemicals which result from the interaction of chlorine and decaying organic matter in the public

supply. These chemicals are known as carcinogens, and the high levels found in local water

supplies have been a cause for concern in recent years.

 ULTRAVIOLET DISINFECTION

At this step of the process, the water passes through a special chamber which houses a large

ultraviolet light act as a powerful sterilizing agent. If any bacteria, viruses and other microbiological

contaminants are present in the water, the ultraviolet light at this particular wavelength destroys

the genetic material within these organisms, eliminating the possibility of bacterial or viral

reproduction and proliferation. The organisms quickly die and are captured and removed during

the reverse osmosis purification process.

 REVERSE OSMOSIS

In reverse osmosis, high pressure is used to force water across a membrane while impurities are

left behind. In other words, the high pressure causes the impurities to become more concentrated

on one side of the membrane. Only the pure water is able to cross the membrane; even the

dissolved impurities which cannot be removed by conventional filtration are captured and

eliminated by Watermart’s reverse osmosis purification system.

The reverse osmosis system featured at Watermart utilizes state-of-the-art technology for both

purified water production and quality control. Every drop of our purified water must pass through

approximately twenty layers of reverse osmosis membranes.

 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

 OZONATION

The second phase of chemical-free disinfection is known as ozonation. Ozonation relies on oxygen

to ensure that our purified water remains free of any possible microbiological contamination. The

ozonation process takes basic molecular oxygen (O2) and passes it through a special chamber in

which it is exposed to high voltage electrical charge. The electricity causes the oxygen molecule

to split and recombine in a higher-energy form known as ozone (O3). This ozone is then

continuously circulated through the purified water. Ozone is a very powerful disinfectant and is

capable of oxidizing a very broad range of contaminants.

 STORAGE

After the water has passed through the preceding steps, it moves into the storage and recirculation

phase. The system has been designed so that Watermart will retain its exceptionally high purity

and will not come into contract with any materials or substances which could in any way

compromise the quality of the water.

Watermart features a storage system made entirely of stainless steel. Many people are unaware

that brass, a component of any plumbing systems, can be a primary source of lead contamination.

By using only stainless steel, this problem, and the problem of any potential interactions with other

substances, is completely avoided.

 RECIRCULATION

Watermart does not simply sit in storage after purification. Instead, the water continuously travels

through a recirculation loop. In addition, the ozone levels are continuously monitored and controlled

to ensure that all of our product water in storage is always ready for bottling.
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

MATERIALS USED

Containers and Pet Bottles. The water containers that are used are the slim and round type. This is

where the purified water will be put and also with the 350 ml. and 500 ml. pet bottle.

Slim type Container Round Type Container

Pet bottle
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

Cap Seals. Every opening of the container and the pet bottle must be sealed before it reaches the

consumer for safety purpose.

A. Slim Type Container

Faucet Seal Small Cap Seal Big Mouth Seal

80 mm x 50 mm 68 mm x 30 mm 205 mm x 40 mm

B. Round Type Container

Round Container Seal

102 mm x 100 mm
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

Solar Salt. This is used for backwashing. Backwashing consists of

reversing the flow of water so that it enters from the bottom of the

filter bed, lifts and rinses the bed, then exists through the top of the

filter tank.

Heat Gun. This is used to heat the seal as it shrinks around the

containers opening. This is powered by electricity.

Alcohol. For the hand sanitation of the front liner and technical assistant

When operating with the equipment.

 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

MANAGEMENT STUDY
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

BUSINESS ORGANIZATIONS

Watermart refilling station is a business partnership that is run by three individuals. The manager

and the two delivery Man. Which all the partners have responsibility for the business and unlimited liability

for the business debts. This means that each general partner shares both the benefits and the obligations

of the business. And in return, the general partners also share the business liabilities, losses and profit.

The business does not pay tax on its income but passes through any profits or losses to the individual

partners. So the general partners can be held personally responsible for all business debts and liabilities,

including financial commitment and court judgements.

INTERNAL STUCTURE

Manager

Delivery Man Delivery Man

Figure no. 8 The Internal Structure of the Business

 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

The following is the summary of the Job Description of each position:

1. Manager

- oversees and manage the store operation.

2. Delivery Man

- Transport refilled containers to customers home.

Staffing Requirements

1. Manager

Qualifications:

 Knowledgeable about Microsoft office.

 Excellent interpersonal skills (Communication, self-awareness, building trust and problem solving,

decision making).

 Relevant Bookkeeping experience.

 Extensive experience of developing, maintaining and delivering on marketing strategies to meet

company objectives.

 A strong understanding of customer and market dynamics and requirements.

 A proven ability to oversee all marketing, advertising and promotional staff and activities.

Job Description:

 Maintain staff by recruiting, selecting, orienting ad training employees.

 Accomplishing staff results by communicating job expectation.

 Establishing strategic goals by gathering pertinent business, financial, service and operations

information.
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

 Maintains quality service by enforcing quality and customer service standard.

 Maintains professional, technical and knowledge by reviewing professional publications,

establishing personal networks, benchmarking state-of-the-art practices practicing in professional

societies.

 Contributes to team effort by accomplishing related results as needed.

2. Delivery Man

Qualifications:

 Single

 Age bracket (21-28 years old)

 Male

 At least high school graduate

 Has a good motorcycle driving skills and must be familiar with the whole area

 Hardworking and can work under pressure

 Has a good personality

 Self- motivated and Pro- active team member

Job Description:

 Knows how to drive a top down a motorcycle

 Has valid driver’s license

 Contributes to team effort by accomplishing related results as needed.

COMPENSATION AND OTHER BENEFITS

 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

It determines the daily basic, over-time pay, monthly and total annual salary of personnel

and also the benefits thereon,

Position Monthly Total Benefits

Description Salary Annual

Bonus(optional),

Manager P3,900 P46,800 SSS, Philhealth,

PAG-IBIG and

Life Insurance

Bonus(optional),

Delivery Man 3, 900 46,800 SSS, Philhealth,

PAG-IBIG and

Life Insurance

Total P7, 800 P93, 600

BUSINESS SCHEDULE

TIME
DAY
A.M LUNCH BREAK P.M

Monday to Sunday 8:00 – 12:00 12:00 – 1:00 1:00 – 5:00

 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

INTELLECTUAL STUDY

Trademark

”Healthy living begins in a single drop of water” is what Watermart promotes because we know that

the essential substance that our body needs is water. Our name is just the combination of the word “Water”

itself which is what we’re selling and “Mart” that means a place where things are bought and sold so it’s

just easy for our customers to remember it. Our refilling station’s logo represent the cleanliness and

freshness of even just single drop of our water that is purified in order to filter or remove impurities to make

it suitable and safe for use. We can guarantee our customers that what we can offer is clean, invigorating,

and crystal clear drinking water.

 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

LEGAL STUDY
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

Regulations and Environmental Issues

The efficiency of water purification system in removing impurities is high. Institutions and policies

directly involved in the establishment operation of water refilling stations are as follows:

 Department of Health (DOH) – is the main agency responsible for protecting the health of the

people. The Sanitation Code of the Philippines mandates DOH in protecting drinking water quality,

consequently, DOH issues implementing rules and regulations prescribing sanitary standards for

water supply systems, including water refilling stations.

 Center of Health Development – is the regional branch of DOH. Its main function is to provide

technical assistance to local government units and to monitor DOH programme implementation

which includes water quality and sanitation standards. For water refilling stations, CHD is mandated

to issue initial and operational permits.

 Local Government Units – are mandated by Presidential Decree (PD 856) to issue sanitary

permit, sanitary clearance, health certificates, certificate of potability, drinking water site clearance

and closure order and to conduct sanitary inspection of Water Reflling Stations.

 Water Quality Association of the Philippines Inc. – an organization of private firms who are

engaged in the manufacture, sales and distribution of water refilling station equipment and supplies,

as well as water treatment and purification equipment and technology for household, institutional,

commercial and industrial application. About 85% of its member operate water refilling station.

 Association of Water Refilling Entrepreneurs – concentrates on resolving business

management issues of its members.

Legal Aspect

Business start-up includes the process of registration with the right government agencies and

authorities. This is an important step that must not be missed by any business, whether it is a small,
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

medium or large enterprise. This is also the process that will make the company legitimate and duly

registered. Businesses can either be registered as a single proprietorship business. The following are the

basic requirements to start operating:

1. SEC Registration – for registering as a partnership or corporation.

2. DTI Registration – for registering the business trade name (BTR).

3. Mayor’s Business Permit – for getting the license to operate on the city or municipality and

payment of your local business taxes.

4. BIR Registration – for getting TIN, official receipts and invoices, registering your books of

accounts, and paying your National Internal Revenue taxes (Income tax, VAT o Percentage Tax,

Withholding tax, etc.)

5. SSS, Philhealth and Pag-Ibig Fund Registration – for registering the company as an employer

and for remitting your employees’ contribution together with your employer’s share.
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

CRITICAL RISK FACTORS

 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

CRITICAL RISK FACTORS

The risk analysis in our study is to show that we’ve thought through risk, that we know how to plan

for probable risks, and that business can survive when things go wrong since entrepreneurs are optimistic

people by nature: they tend to brush off predictions of doom and charge ahead assuming they will find a

way to overcome. You can often avoid the direst scenarios with intelligent upfront risk planning. Risk

Factors are possible events that, should they happen, could cause a company’s revenues or profits to be

lower than what the owner had forecast. Being aware of what could negatively impact the company is

important, but the real value of including risk factors is the business owner’s thinking process to determine

how to ease the risks to minimize the financial damage to the company.

The path to managing the business menace of strategic risk begins with risk identification. The

following risk types might be encountered by Watermart Refilling Station:

1. Corporate Governance Risk – Risk that insiders (employees) won’t act in the best interest of the

business.

2. Strategy Execution Risk – Risk that business strategy execution will fail.

3. Competitive Risk – Risk of decline in competitive advantage.

4. Marketing and Sales Risk – Risk that marketing and sales forecasts and metrics will fall short of

expectations.

5. Operational Risk – Risk of operation failures. For example, the risk that logistical problems will

cause orders to be cancelled.

6. Compliance Risk – Risk of non-compliance with regulations and law.

7. Financial Risk – Risk to the financial health of the firm. For example, the risk that you’ll be unable

to raise sufficient capital to fund operations.

 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

SWOT ANALYSIS
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION

SWOT ANALYSIS

A. Strengths

 Water is a basic need of any human being.

 Purified water is cheap and affordable to most people.

 A small space could suffice the area needed for the business.

 High-end technology.

 Proper market strategy can make difference with the competitors.

B. Weaknesses

 Purified water is just a “want”. There’s still tap water that people can consume.

 Too many competition in this kind of business.

 The equipment is dependent on electricity.

 The management consist of a small group so the manager inside the business is small.

C. Opportunities

 Purified drinking water has become very essential due to cases of contamination in the tap

water.

 Many people are getting health conscious so they want to ensure their safety with purified

wter.

 New technology to better meet the costumer’s needs with new and improved products and

services. Technology also builds competitive barriers against other water status.

D. Threats

 Competition is intense. Since it is quite to put up a water refilling business, it could be

expected that new competition may rise every now and then.

 There are much older and known competition that the consumers know so their loyalty might

be questionable.
 University of Saint Anthony
(Dr. Santiago G. Ortega Memorial)
City of Iriga

WATERMART WATER REFILLING STATION