Digital Monetization

Platform for IoT

Solution Overview

A key enabler to help Service Providers to

monetize their network Capabilities and
become a Digital Service Provider

MOAI DBS Deepak Sabharwal

Agenda
Introduction
Digital Monetization Ecosystem for DSP
Ericsson Digital BSS enabling Digital Monetization Ecosystem
User Journeys
Ericsson Digital BSS Overall Value Proposition
Agenda
Introduction
Digital Monetization Ecosystem for DSP
Ericsson Digital BSS enabling Digital Monetization Ecosystem
User Journeys
Ericsson Digital BSS Overall Value Proposition
IoT Bring Different Stakeholders in the Ecosystem
B2B - Enterprise
– Enterprises are small, medium or large companies who
can provide lot of value added Services to end
consumers
– These Enterprises do not have the network Connectivity
and purchase in bulk from Service Provider

B2B2X – Partner
– Partners bring their own applications, Devices and
bundle along with Connectivity from the Service Provider
to co-create new Offerings in the Market Digital Service
– For every purchase of such Offers, partners get an
Provider
incentive or commission IoT

B2C - Consumers
– The consumer market is open for innovation and
expansion, e.g. with device and connectivity
combinations MBB
MBB
– Service Provider can sell directly to end Consumers or via
MBB MBB
the Resellers
Different Use Cases for Different Business Models
Smart Metering for
Utilities

Variable Traffic
Connectivity for Sign Services
enterprises with
own applications Connected Environment
Sensors
Digital Service
Provider Connected Logistics -
IoT Food Crate
Packaged use case and
device for a direct to Device locator
consumer offering
Innovation platform with a
MBB device and communication LTE Button
MBB included
MBB MBB
Agenda
Introduction
Digital Monetization Ecosystem for DSP
Ericsson Digital BSS enabling Digital Monetization Ecosystem
User Journeys
Ericsson Digital BSS Overall Value Proposition
Digital Monetization Ecosystem for Digital Service
Provider IoT
Partner
B2B2X

— Product Offer Creation — Partner 360 Degree

View & Settlement
— Partner On-boarding
— Billing & Settlement

New Product
— Rapid Partner Offering

Co-Create
— Self Care for Partners

Offers
Co-Creation

Digital
Service
Provider

Enterprise Consumer
B2B B2C
Agenda
Introduction
Digital Monetization Ecosystem for DSP
Ericsson Digital BSS enabling Digital Monetization Ecosystem
User Journeys
Overall Value Proposition
Digital Monetization Ecosystem for Digital Service Provider
Enabled by Ericsson Digital BSS
Custom Components E/// Standard Products

Ericsson Digital Front End

Partner Front End Enterprise & Consumer Front End
On-boarding On-boarding
Leader in BSS arena Self Care Store Front
Offering Co-Creation Self Care

Light CRM Partner Mgmt

A fully Catalog Driven
powered Solution
Northbound Integration Layer

Ericsson Digital Monetization Platform

Strong understanding of
digital business Ericsson Charging Ericsson Billing Ericsson Catalog Manager Ericsson Order Care

Innovation in monetizing Ericsson Mediation

5G & IoT
Southbound Integration Layer

Ericsson Dynamic Ericsson Service Capability

Activation Exposure Function
Agenda
Introduction
Digital Monetization Ecosystem for DSP
Ericsson Digital BSS enabling Digital Monetization Ecosystem
Digital Journeys
Ericsson Digital BSS Overall Value Proposition
Digital Journeys

Configure, Price
On-Boarding
& Quote
B2B & B2C Storefront
Enterprise
Lead & Customer Self Care For Simple Offers
On-Boarding Customers
Opportunity For Enterprises & Direct
Partner
Management & Partners Purchase

Billing for Journeys

Journeys
Partner Offering Catalog Offer Enterprise Service Order
PLM Process Creation Customers Management

Catalog Driven Charging Flow

Partner Offering Charging & for HSS Provisioning
Co-Creation Billing Usage Rating & SCEF Provisioning
Configuration
On-Boarding Enterprise (B2B) &
Consumer (B2C) Customer
1
4
Intuitive Web & Mobile Support

User Friendly

2
Partner On-Boarding Process

— Partners can be contacted and get more details on their offerings and
applications
— Different Partners can bring sensors for a variety of applications (verticals)
including Smart factories, Smart Agriculture, and Home automation & security
— Revenue Settlement and Non-Disclosure agreement can be uploaded during
the On-boarding process of the Partner
— Once the Partner is approved, an email notification is sent to his registered
— Interested Partners can easily express their
email address with the user name and the password
interest from the Digital Service Provider
Website — Further Partner is provided ability to co-create new product Offers and define
revenue sharing agreement for the new product Offers
— This internally triggers a Partner Approval
process
 Enterprise Product Catalog
Enables CommercialOfferCreation & publishingdetails to underlying Charging, Billing
Systems
— Different kinds of Plans can be created with so ease using Ericsson
Offer Manager User Interface
— Seamless configuration of northbound and southbound systems
which require Offer Related Information
— IoT Data Plans
— Every Device having a Data Limit of 1 /10/100 Mb for a period of an
year
— Number of messages per hour per Device not to exceed 12
— Setting Notification when the data limit crosses a specific threshold (for
e.g. 90%)

Includes: # of connections per hour per device, Data volume quota for each device, Configuration threshold notifications
 Detailed Configuration for IoT Offers
– Fee – 6$ per year Plan
– Usage Limit = x-MB (12MB, 20MB etc.)
– Max # of connections per devices per hour (max 10 connection
per devices per hour)
– 0.02 $ for every additional Mb of data
– 0.01 $ per additional connections (more than 10) in the 1 hour
time window
– Notification HTTP notification is required
› When usage limit reached 90% & 100%,
› When the # of connections per devices is > 10 per hour

25389

25390

Enterprise A
25399
– Gold Plan for Enterprise
– 5$ as one time Charge for Per Device
– Throughput of 1000 NIDD
messages/second
– Quota of 50000 NIDD
messages/month
– 0.01$ for every additional message
outside the Quota allocated
 Offering Co-Creation With Partners in Digital / IoT Ecosystem
Enterprise Product Catalog
Enables OfferCo-Creation with Partners in a Digital/IoT Ecosystem

[1] Defines [2] IoT partners

reusable co- collaborate via APIs
creation exposed by Service
templates in Provider
Service Providers
Catalog

Product Manager Product Manager (Partner)

At Service Provider

[3] Product Manager (Partner) can now trigger new ‘co-creation’

offering definitions via Service Provider exposed APIs for
approval by Product Manager before sale to
Enterprises/Consumers
Partner Offer Co-Creation Process With
Revenue Sharing Defined

Dashboard View of Offers Co-Created Co-Creation Templates that Partner can select Define Market Offer & Details

Send for Review and Approval to Service Provider Any Add-ons that Partner wants to add Define Price & Revenue Sharing with Provider
Product Offer Approval Process governed by
Product Lifecycle Management Flow
Service Provider can review the offer to ensure everything looks
okay before launching it in the market
– Shows the price what Partner configured
– Shows the characteristics and values for the Defined Offer
– Shows the Revenue Split mentioned by the Partner

– Overarching PLM flow will be responsible for transitioning the requests

between states, and would take care of notifying appropriate stakeholders
to test, approve, activate, etc.
– Once the review cycle is approved by all stakeholders, the Product Offer will
be pushed to all the Channels and underlying Charging & Billing Systems
Lead & Opportunity Management
Managing Sales Funnel for Enterprise Customers

Lead

Opportunity

Quote
Configure, Price & Quote- Enterprise Customers
Storefront- For Simple Offers and Direct Purchase

— End to end offering

discovery and CPQ
(configure price quote),
including select desired
product offerings that
may include pre-defined
or on demand
configured E2E
offerings, and E2E KPI
levels
— Based on this pricing
— Integration with Light CRM- Once the Opportunity is qualified models and prices may
and needs a quote to be shared with the Customers be determined & quoted

— Automation of commercial quote generation

— Ability to handle modification of Quote w.r.t commercial
discounting, pricing changes leading to reduced turn around time
— Seamless transfer of data from Quote to Order
Service Order Management & Device
Provisioning
Store-
CPQ
Front

Service Order Manager <> SCEF

Commercial Order — Enterprise is created in the SCEF using Partner APIs provided by
Catalog Negotiator SCEF and Developer Portal
— API Key is generated in SCEF for the Enterprise depending upon
the API usage plan purchased by the Enterprise
— Email notification is sent to the Enterprise for the user name and
Service Catalog
Service Order password that is generated for SCEF and Developer Portal
Manager Service Order Manager <> Dynamic Activation
— For IoT Devices that are purchased by the Enterprise, IMSI and
MSISDN are allocated and pre-provisioned in the HSS
— As and when these Devices are installed at Customer premises,
Dynamic Charging & Enterprise should be able to set the Active Flag in HSS
SCEF
Activation Billing
Service Order Manager <> Charging & Billing
— Offer is provisioned in the Charging and Billing system based on
the plan selected by the Enterprise
HSS
VM
Charging Flow for Usage Rating

Rf (Diameter Event)
for NIDD messages
SCEF
Offline CDR
CS
Metering
EMM System
(SDP)
PGW
CDR for IP
Traffic Volume

– Ericsson SCEF provides the Diameter Rf interfaces towards the Charging

System (CS) for offline charging
– The following offline charging messages are supported:-
– Accounting-Request (ACR) command is used by a Diameter client to
exchange accounting information with a Diameter peer. The
session-based and event-based ACR commands are both supported
– Accounting-Answer (ACA) command is used by a Diameter peer to
acknowledge an Accounting-Request command
– The information can be used for different scenarios:-
– Number of Requests sent by the Application
– Data consumed by the NB-IOT Device
– Number of Monitoring events from the Device
Self Care for Enterprises & Partners

Partner Self Care

— 360 Degree view of the Partner
— Commissions paid to the partner Enterprise Self Care
— Revenue Settlement with the Partner — Subscriptions of the Customers

— Contracts made with the Partner — Usage at a cumulative level & the
Device level
— Total Amount Billed & Due
— Past Bills and Current Invoice
— Payment Gateway
Agenda
Introduction
Digital Monetization Ecosystem for DSP
Ericsson Digital BSS enabling Digital Monetization Ecosystem
User Journeys
Ericsson Digital BSS Overall Value Proposition
Ericsson Digital BSS
Value Proposition

Pre-Integration 5G/IoT Ready

- E2E pre-integrated use cases from offer - E2E 5G support for offer creation,
creation to billing and payments charging and billing
- Serviceability and Operability - 3GPP 5G Charging
- TMF open API for Front End integration - Multi Party business models for IOT
- Settlements
Ericsson DMP
E2E Integration
Ericsson Ericsson Ericsson Ericsson
Charging Billing Catalog Mediation
Business Flexibility and Order
Care Platform Evolution
- Cloud ready
- Catalog Driven Service and Order - Common deployment
Management platform
- Monetization across all business segments - Containerization
- TMF open API for omni-channel client - Usability evolution
integration