Scribd Logo
Upload

Welcome to Scribd!

  • 234 views

    Business Analytics An Application Perspective

    Uploaded by

    Abhijeet Singh
    This 3-sentence summary provides the essential information about the document: The document outlines a course on Business Analytics that introduces concepts, technologies, and applications of analytics to empower managers in making data-driven decisions, with pedagogy including lectures, cases, exercises and a mini-project, and evaluation based on quizzes, end-term exam, class participation, and a group project. The 10-session course covers descriptive, predictive, and investigative analytics techniques applied to business cases and exercises using tools like SPSS, Tableau, and Cloud resources.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Business Analytics An Application Perspective

    Uploaded by

    Abhijeet Singh
    234 views5 pages
    This 3-sentence summary provides the essential information about the document: The document outlines a course on Business Analytics that introduces concepts, technologies, and applications of analytics to empower managers in making data-driven decisions, with pedagogy including lectures, cases, exercises and a mini-project, and evaluation based on quizzes, end-term exam, class participation, and a group project. The 10-session course covers descriptive, predictive, and investigative analytics techniques applied to business cases and exercises using tools like SPSS, Tableau, and Cloud resources.

    Original Description:

    Business Analytics

    Original Title

    Business Analytics an Application Perspective

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This 3-sentence summary provides the essential information about the document: The document outlines a course on Business Analytics that introduces concepts, technologies, and applications of analytics to empower managers in making data-driven decisions, with pedagogy including lectures, cases, exercises and a mini-project, and evaluation based on quizzes, end-term exam, class participation, and a group project. The 10-session course covers descriptive, predictive, and investigative analytics techniques applied to business cases and exercises using tools like SPSS, Tableau, and Cloud resources.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    234 views5 pages

    Business Analytics An Application Perspective

    Uploaded by

    Abhijeet Singh
    This 3-sentence summary provides the essential information about the document: The document outlines a course on Business Analytics that introduces concepts, technologies, and applications of analytics to empower managers in making data-driven decisions, with pedagogy including lectures, cases, exercises and a mini-project, and evaluation based on quizzes, end-term exam, class participation, and a group project. The 10-session course covers descriptive, predictive, and investigative analytics techniques applied to business cases and exercises using tools like SPSS, Tableau, and Cloud resources.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 5

    EXECUTIVE POST GRADUATE PROGRAMME IN MANAGEMENT (EPGP)

    AY 2019-20 TERM: V

    TITLE OF THE COURSE: Business Analytics: An Application Perspective


    CREDITS: 2

    Name of the Faculty Faculty Blok/ Email Telephone Number


    Room No.
    Prabin Kumar Panigrahi B 203 prabin@iimidr.ac.in 0731-2439547

    CONSULTATION TIME FOR STUDENTS


    Name of the Faculty Timing
    Prabin Kumar Panigrahi By appointment

    COURSE DESCRIPTION
    Currently, due to significant advances in data acquisition technologies, decrease in data storage
    cost, increasing realization of the importance of data as an asset, and harsh competition, there is
    an exponential growth of data volume. Companies are overloaded with huge repositories of
    data with important information and knowledge buried in it. They are facing the data explosion
    problem: drowning in data but starving for knowledge: more data but less understanding.
    Business requires understanding or making sense of data. Analytics has become vital for managers
    across disciplines and has become a major enabler. The term “analytics” deals with how to
    obtain, store, analyze, visualize and present data. It is all about making sense of data leading to
    data driven decisions. Business Analytics is an interactive process of analyzing and exploring
    business data to find valuable insights. The knowledge or insights empower managers in taking
    proactive decisions and gaining competitive advantage.
    Course coverage:
    This course primarily discusses concepts of business analytics, the technologies required, its
    business applications and approaches towards guiding business decisions using analytics. This
    course does not cover the micro details of techniques of business analytics, mathematics,
    algorithms and programming. This course is designed for managers of any business discipline to
    make sense of data and to take informed or data-driven decisions.
    1 | P a ge
    Course Objectives:
    • To introduce the participants the concepts of business analytics.
    • To impart a perspective in applying data analytics in business domain for gaining customer
    insights
    • To empower the participants in preparing data for applying business analytics, building
    models, using various data analytics tools and techniques
    • To impart how the analytical findings can be interpreted.

    PEDAGOGY/TEACHING METHOD:

    Learning through cases/caselets, lectures and exercises.

    Participants will have hands-on experience with the popular analytics tools/ software (through
    various application data sets) that are available in institute/public domain such as PolyAnalyst,
    Answer Tree, SPSS, Clementine, Tableau and other available resources such as cloud based
    premier network resource.

    Projects: A mini-project will be assigned to a very small group of participants (depending on the
    batch size). Through project, participants are expected to learn how model is built, how data is
    prepared, technique(s) are used, appropriate analytics tools are applied, and how findings are
    interpreted.

    TEXT BOOK FOR THE COURSE Nil

    EVALUATION

    Individual Component Group Component Weightage


    Quiz 20
    End Term 40
    Class Participation 10
    Projects/Assignment 30
    Total 100%

    ACADEMIC DISHONESTY

    IIM Indore believes in Academic honesty.


    Academic dishonesty or misconduct is cheating that relates to an academic activity. It is a
    violation of trust between the Institute and its stakeholders. Plagiarism, fabrication,
    deception, cheating and sabotage are examples of unacceptable academic conduct. Please
    consult the Programme manual for the section on academic dishonesty.

    2 | P a ge
    SCHEDULE OF SESSIONS

    Module I : Basics of Business Analytics

    Module Objective: To introduce the participants the concepts of business analytics, its
    technology background, and some basic presentation and business
    analytics tools for decision- making.

    Session 1 Business Intelligence: Making Decisions through Analytics

    Objective: To introduce the participants category of applications and technologies for


    gathering, storing, analyzing, and providing access to data to help enterprise
    users make better business decisions.

    Reading: Surma, J. (2011): An Introduction to Business Intelligence, Chapter-1 from


    BI: Making Decisions through Data Analytics, HBS Product No. BEP146 pp.1-
    13.
    Case:
    Session 2 Organizing Data for Analytics and Data-Driven Decision-Making

    Objective: To introduce the participants how organization data resource is organized


    for querying, reporting and decision-making.

    Reading:
    Stella Gatziu and AVavouras (1999). Data Warehousing: Concepts and
    Mechanisms, Informatik. Informatique, pp. 8-11.

    Case: Business Intelligence at Bharti Airtel, Prabin Panigrahi (2015), “Reshaping


    Society through Analytics, Collaboration, and Decision Support, Annals of
    Information Systems, Springer Publication, pp.249-266.
    Session 3 Verification Driven analysis techniques

    Objective: To introduce the participants how business data is analyzed in various ways
    i.e. various types of analytics and presented leading to verification driven
    decision-making
    Reading: Surma, J. (2011): The Basics of Business Analytics, Chapter-3 from BI:
    Making Decisions through Data Analytics, HBS Product No. BEP148 pp.1-34.

    Case:
    Exercises/caselets with data sets:
    Sales data Analysis; Application of OLAP in ABC Pharmaceutical company and
    Telecommunication Churn Analysis

    3 | P a ge
    Module II Data-driven Decisions through Analytics

    Module Objective: To introduce the participants analysis of business data using descriptive,
    predictive and investigative techniques and to discuss and analyze
    selected business applications that use advanced analytical techniques.

    Session 4-5 Descriptive Analytics Techniques

    Objective: To introduce the participants overview of various descriptive analytics


    techniques such as clustering, association rules, sequencing rules, find
    rules/inference rules, and summarizing.

    Reading: Arlene Zaima. (2007). Data Mining Primer for the Data Warehouse
    Professional. White paper from Teradata Data Mining Lab, NCR, pp. 1-15.

    Jerzy Surma (2011). Advanced Business Analysis, Chapter.4 from BI: Making
    Decisions through Data Analytics: HBS Product. No. BEP149, pp.3-26.
    Case:
    Exercises/Caselets with datasets: Market Basket Analysis: A case of retail
    store; Analysing Student Life Cycle; Study of Buying behaviour of watches in
    Bhubaneswar Market and High School and Beyond
    Session 6-7 Predictive Analytics Techniques

    Objective: To introduce the participants overview of various predictive analytics


    techniques such as classification, rule-induction, regression/forecasting

    Reading: Michael Meltzer. (2004). Using Business Intelligence to Get Closer to Your
    Customers. Active Management Techniques for Results, pp. 1-25.

    Case: Davenport, T.H. (2006). Competing on analytics, HBS pp.3-11.

    Exercises/Caselets with datasets: Credit decision in a Bank using credit


    scoring; Predicting Housing Value in an urban area; Predicting Wages of
    workers in Bhubaneswar; Study of Buying behaviour of watches in
    Bhubaneswar Market; and Analytics: A Strategic Tool for Insurance Sector

    4 | P a ge
    Session 8-9 Investigative Analytics Techniques

    Objective: To introduce the participants overview of various investigative analytics


    techniques such as deviation detection, link discovery.

    Bănărescu, A. (2015). Detecting and preventing fraud with data


    Reading: analytics. Procedia economics and finance, 32, 1827-1836.

    Case:
    Exercises/Caselets with datasets: Detecting Fraud in Medical Data
    Exposure to TUN resources

    Session 10 Data Visualization

    To introduce the participants visualization of data that focuses on analytical


    Objective:
    results and insights facilitated by interactive graphical interfaces

    Reading: W. David. (2013). Visualization: Set Your Analytics Users Free,Aberdeen


    Group, pp.1-7.

    Case: Data set with Tool/Software: Tableau


    Exposure to TUN Resources

    Please indicate the changes made in the course outline based on the measurement of
    assurance of learning (closing the loop)/student feedback:
    1.
    2.
    3.

    Please give the details of the book if students need to buy the book
    Author Title Publisher Edition Remarks, if any

    Additional Readings

    The following books are recommended for supplementary reading:

    ******
    5 | P a ge

    You might also like