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    Increasing of Online Shopping

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    Syazwani Ismail
    The document discusses factors that influence online shopping. It examines the relationship between product quality & variety, website design, and security on customers' intention to buy online. A quantitative study was conducted among students at UiTM Puncak Alam to determine which attributes most impact online shopping. The results found significant relationships between product quality, website design, and security with the increasing number of online purchases. The research concludes these dimensions are important to understand the growth of online shopping.

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    Increasing of Online Shopping

    Uploaded by

    Syazwani Ismail
    107 views14 pages
    The document discusses factors that influence online shopping. It examines the relationship between product quality & variety, website design, and security on customers' intention to buy online. A quantitative study was conducted among students at UiTM Puncak Alam to determine which attributes most impact online shopping. The results found significant relationships between product quality, website design, and security with the increasing number of online purchases. The research concludes these dimensions are important to understand the growth of online shopping.

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    The Dimension Influence the Increasing of Online Shopping

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    The document discusses factors that influence online shopping. It examines the relationship between product quality & variety, website design, and security on customers' intention to buy online. A quantitative study was conducted among students at UiTM Puncak Alam to determine which attributes most impact online shopping. The results found significant relationships between product quality, website design, and security with the increasing number of online purchases. The research concludes these dimensions are important to understand the growth of online shopping.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    107 views14 pages

    Increasing of Online Shopping

    Uploaded by

    Syazwani Ismail
    The document discusses factors that influence online shopping. It examines the relationship between product quality & variety, website design, and security on customers' intention to buy online. A quantitative study was conducted among students at UiTM Puncak Alam to determine which attributes most impact online shopping. The results found significant relationships between product quality, website design, and security with the increasing number of online purchases. The research concludes these dimensions are important to understand the growth of online shopping.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 14

    THE DIMENSIONS

    INFLUENCE TO THE
    INCREASING OF
    ONLINE SHOPPING
    MGT648
    Prepared by
    SYAZWANI ISMAIL
    SITI SARAH AHMAD ZAIDAN
    SITI NABILA HUDA AZMI
    MAHIRAH MAZLIZAM
    Introduction
    Mobile devices have created a fragmented buying journey, and

    have fundamentally changed the way we think about commerce

    and brands that serve us. The growth of e-commerce has been

    increased tremendously along with the rapid development in

    technology within these recent years.


    Problem Back then, the growth of digital economy are
    Statement moving slowly in Malaysia. However now, the
    growth of the digital economy has widespread
    and it is widely accepted by the consumer.

    Consumer reliance on technology rapidly


    increase after online seller has reflect the
    essential dimension such as product quality,
    website and security.
    Research
    Question
    What are the attributes that
    influence customer’s intention to
    buy online?    
    What is the is a relationship
    between product, website and
    security on online shopping?
    Research
    Objective
    To determine the
    attributes that
    influence customer’s
    intention to buy online. 
    To examine if there is a
    relationship between
    product, website and
    security on online
    shopping.
    SUMMARY OF
    LITERATURE
    REVIEW
    strong consumer demands
    buyers feel very convenient
    independent variable criteria
    evaluated based on the
    customer’s willingness
    INDEPENDENT VARIABLES

    Research
    Product Quality &
    Variety Framework
    DEPENDENT VARIABLES

    The Increasing Number


    Website
    of Online
    Design
    Shopping

    Security
    Methodology Research design
    Using quantitative research and
    descriptive research was adopted.
    Sample location: UiTM Puncak Alam
    Data collection method Target population: FBM students
    Primary: questionnaire (two parts; Self administered survey method.
    respondent's demographic
    information and independent &
    dependent variables. Research design
    Secondary: website article, published Probability sampling technique
    research, articles, journal, news, etc. Statistical analysis using IBM SPSS
    Statistics 23 software
    Data Analysis
    NOITCAFSITAS
    REMOTSUC
    ELBAIRAV TCUDORP
    & YTILAUQ TCUDORP
    NGISED ETISBEW
    YTIRUCES
    CONCLUSION
    This research could help to enhance the significant relationship
    between product quality & variety, website design and security
    which it has influence to the increasing of online shopping. We
    believed that by understand the dimension of the increasing
    online shopping able to benefit the growing market of online
    shopping or e-commerce.

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