Scribd Logo
Upload

Welcome to Scribd!

  • 170 views

    5 Essential Principles For Retail Store Design

    Uploaded by

    mohan raj
    The document outlines 5 essential principles for retail store design: 1) Define your space by reflecting your brand and target customers. 2) Organize the space intuitively with clear categories and paths. 3) Plan a sequential customer experience from awareness to purchase. 4) Provide clear visual communication through signage and branding. 5) Invite customer participation with staff availability and unique in-store experiences not available online.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    5 Essential Principles For Retail Store Design

    Uploaded by

    mohan raj
    170 views2 pages
    The document outlines 5 essential principles for retail store design: 1) Define your space by reflecting your brand and target customers. 2) Organize the space intuitively with clear categories and paths. 3) Plan a sequential customer experience from awareness to purchase. 4) Provide clear visual communication through signage and branding. 5) Invite customer participation with staff availability and unique in-store experiences not available online.

    Original Description:

    IMPORTANT

    Original Title

    5 Essential Principles for Retail Store Design

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document outlines 5 essential principles for retail store design: 1) Define your space by reflecting your brand and target customers. 2) Organize the space intuitively with clear categories and paths. 3) Plan a sequential customer experience from awareness to purchase. 4) Provide clear visual communication through signage and branding. 5) Invite customer participation with staff availability and unique in-store experiences not available online.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    170 views2 pages

    5 Essential Principles For Retail Store Design

    Uploaded by

    mohan raj
    The document outlines 5 essential principles for retail store design: 1) Define your space by reflecting your brand and target customers. 2) Organize the space intuitively with clear categories and paths. 3) Plan a sequential customer experience from awareness to purchase. 4) Provide clear visual communication through signage and branding. 5) Invite customer participation with staff availability and unique in-store experiences not available online.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    5 Essential Principles for Retail Store

    Design
    18th Dec 2015
    2 comments

    Online shopping is increasingly big business, which means it’s increasingly difficult
    for smaller retailers—especially those that don’t have an online presence—to get their
    share. The physical shopping experience starts with good design, so take a good, hard
    look at your retail space, and perhaps with the help of a retail design agency,
    determine if there’s more that you could be offering your customers.

    1) Define your Space


    First things first, defining your space is all about your brand and image, how it gets
    people into your store, and what they do once they’re there. This is the big picture—
    what are you selling, and who are you selling to? There needs to be a consistency of
    style and function in your store that reflect all of these different factors, to tie the
    whole shopping experience together.

    A good example of this is Starbucks, a brand that has built its empire by focusing not
    so much on coffee, but on the experience of drinking it, by providing customers with
    cosy, comfortable chairs and free wifi, to encourage them to linger for long periods of
    time, and potentially make multiple purchases in a single visit.

    2) Organizing the Space


    When a customer shops online, they have an entire store at their fingertips, with the
    ability to look at multiple different types of products at essentially the same time. This
    isn’t the case for the in-store shopping experience, so it’s important that the space is
    well-organized, and as intuitive and easy to use, as possible. A customer who enters a
    store should have a clear path to follow, with different categories of products clearly
    sign-posted, logical and clear product groupings, and a means of quickly finding help
    if they need it. A well-organized store is one that makes customers feel safe and
    comfortable, and is structured so that they can get what they need without wasting
    time.

    3) Offer a Sequential Experience


    Successful stores deliberately plan the customer experience, both figuratively and
    literally. Literally, it’s about planning the store’s layout for the optimal customer
    experience; figuratively, it’s more about the chronological path a customer takes to
    get there—awareness through advertising that encourages them to stop by (whether
    print, online or a store-front window), the visit to the store itself, exploring the store
    and browsing products, and finally, making a purchase.

    4) Provide Visual Communication


    Visual information includes signage, branding, and other written and graphical
    information that communicates essential information to customers. It should be
    clearly legible, and provide only important information that will actually enhance the
    customer’s experience, and ideally, each element should conform with the store’s
    visual branding design.

    This is a good place to take inspiration from the world of exhibition design, where
    the focus is on providing information quickly and succinctly, to people whose
    attention is typically divided between multiple different brands at once. Visual
    communication needs to be immediately recognizable, and provide information that
    can be interpreted and used quickly.

    5) Invite Customer Participation


    Good visual communication invites customers to participate actively in their shopping
    experience—for example, by ensuring that staff members are available and clearly
    visible as such, and providing the opportunity for the customer to have different types
    of experiences within the store. With the massive shift that online shopping has
    brought, this part of the store design process is also about offering experiences that the
    customer can’t get online, whether it’s one-on-one help and advice from staff, or the
    opportunity to try products out before purchasing.

    You might also like