Kbs Taught PDF
Kbs Taught PDF
Kbs Taught PDF
POSTGRADUATE
PROGRAMMES
2019
Canterbury and Medway
Graduate
study
WELCOME FROM
OUR DIRECTOR
We are a top 30 UK business school, committed to
excellence by providing world-class, thought-provoking
Master’s programmes. We focus on professional skills
and knowledge in specific areas of management, which
are readily transferable to real-world applications.
All of the Master’s programmes at Kent Business School
address the challenges of modern global business and we
aim to meet industry’s demand for quality graduates by
ensuring we unlock our students’ potential, expand their
thinking and nurture their talent. We are driven to
optimise our students’ experience and employability.
Our teaching is underpinned by our high-quality
international research and we pride ourselves on our
growing research capabilities at the School. In the most
recent Research Excellence Framework, we were placed
25th in the UK for research intensity in business and
management, with 98% of our research judged to be
of international quality.
We are committed to international excellence, being
consistently highly ranked in ‘The Guardian University
Guide’ and the National Student Survey. A kite mark of
our global distinction and rigorous academic teaching is
also reflected in our accreditation from the Association of
MBAs (AMBA) and our membership of the Chartered
Association of Business Schools (CABS) and the European
Foundation for Management Development (EFMD).
We are dedicated to ensuring our students receive a quality
international business education, through friendly and
supportive academic and professional services staff, and
a global outlook in a comfortable and conducive learning
environment.
CONTENTS
Quintin Lake
2 Kent Business School / Taught postgraduate programmes
A WORLD-CLASS
EDUCATION
Kent Business School has over 25 years’ experience
of delivering high-quality business degrees, enabling
you to graduate with the specialist expertise and
real-world skills required to meet the challenges
of today’s businesses.
We offer a broad selection of postgraduate taught and research programmes covering accounting;
finance; management science; people, management and organisation; marketing; strategy and
international business. Our world-class research and strong links with global organisations inform
teaching on our programmes to provide an eminent international business education.
We are ranked among the UK’s top 30 business schools for the standard and quality of our
teaching as well as our graduates’ career prospects. We are a member of the European
Foundation for Management Development (EFMD) and the Chartered Association of Business
Schools (CABS); and the Kent MBA is an Association of MBAs (AMBA) accredited programme
(see www.kentmba.com for full details of The Kent MBA).
Kent Business School has an international reputation for the high standard and quality of our
programmes, which have received accreditation from leading professional bodies. We are also a
signatory of the United Nations’ Principles for Responsible Management Education (PRME), which
provides a global network for academic institutions to advance corporate sustainability and social
responsibility.
EFMD
www.kent.ac.uk/kbs 3
4 Kent Business School / Taught postgraduate programmes
www.kent.ac.uk/kbs 5
ACADEMIC
EXCELLENCE
In the most recent Research Excellence Framework,
we were placed 25th out of 101 in the UK for research
intensity in business and management. An impressive
98% of our research was judged to be of international
quality. Our research activities and collaborations
with outside organisations create knowledge that
is highly influential in many areas.
All teaching in the School is informed by the latest research and the changing needs of the global
business environment. Our international teaching staff are all experts in their field of study and
are regularly published in leading journals worldwide. They guide and support your learning, not
only in current best practice in your chosen area of study, but also in emerging new concepts and
theories, and the latest business thinking.
6 Kent Business School / Taught postgraduate programmes
CORPORATE
CONNECTIONS
Our well-established links with international, national and
regional businesses ensure we have the capability to impart
real-world skills and the latest business knowledge.
As part of your studies at Kent Business School, you can take part in regularly hosted events, workshops and
seminars with guest lecturers from industry. You can also participate in our Student Implant Scheme, get involved
with live projects and current business challenges for global companies or take advantage of the many other
business networking opportunities offered by the School.
We are proud of our corporate connections with high-profile organisations, such as, Chase Anderson, Barclays,
Cummins Power Generation, Deloitte, Enterprise Rent-A-Car, General Electric, IBM, KPMG, Microsoft, Lloyds
Banking Group and Kent County Council.
www.kent.ac.uk/kbs 7
8 Kent Business School / Taught postgraduate programmes
www.kent.ac.uk/kbs 9
A GLOBAL
COMMUNITY
At Kent Business School, we are proud of our global
approach to teaching, the diversity of our academic staff
and our vibrant multicultural learning environment,
all of which combine to provide you with a worldwide
business perspective.
Drawn from 28 countries, our teaching staff are selected for their international expertise and remain
research-active, bringing a wealth of universal business thinking to your learning experience. They
help you put your knowledge into practice, preparing you for the modern business world or to pursue
further academic goals.
The student body at Kent Business School is overwhelmingly international, with over 380 postgraduate
students from over 50 countries. This diverse academic community creates a stimulating learning
environment, giving you the opportunity to hear the perspectives of many other cultures and to develop
a truly global approach to your studies.
10 Kent Business School / Taught postgraduate programmes
IMPRESSIVE
CAREER PROSPECTS
Whatever your career goal, a postgraduate business
qualification from the University of Kent equips
you with an impressive portfolio of skills, specialist
knowledge and practical experience to help you
succeed in a competitive job market.
Kent has an excellent record of graduate employment: over 92% of Kent postgraduate students who
graduated in 2017 and responded to a national survey, were in work or further study within six months
(DLHE). Our students are consistently targeted by leading international organisations and recent
graduates of Kent Business School have gone on to work for top global companies, including Apple,
Boeing, EY (Ernst & Young), GlaxoSmithKline (GSK), HSBC, IBM and The Walt Disney Company.
The University is dedicated to helping you develop transferable skills through your studies. We have
established strong links with the corporate world and provide many opportunities for you to interact with
outside organisations, from guest lectures and practical projects to volunteering and work placements,
which encourage you to network and acquire valuable connections to enhance your employability.
The Graduate School runs a programme of skills training workshops and events specifically for
postgraduates, and the Careers and Employability Service can provide personal careers advice
at any stage of your studies.
www.kent.ac.uk/kbs 11
12 Kent Business School / Taught postgraduate programmes
TAUGHT
POSTGRADUATE
PROGRAMMES
In this section 13 / MSc International Business
Canterbury programmes 17 / MSc Finance (all finance
and accounting pathways)
and Management 22 / MSc Logistics and Supply Chain
13 / MSc International Business Management
and Management with a Foreign 23 / MSc Business Analytics
Language
14 / MSc Human Resource
24 / MSc Management
Medway programmes
Management
25 / MSc Digital Marketing and
15 / MSc International Human
Analytics
Resource Management
26 / About the programme directors
16 / MSc Marketing
www.kent.ac.uk/kbs 13
Student profile
valuable academic qualifications and management skills for anyone from
a non-business discipline interested in building a career in business and
management.
MSc International Business methods, including live case studies, group work,
and Management presentations, panel debates, role playing and
simulated negotiation experiences.
www.kent.ac.uk/pg/299
MSc International Business This programme is now also offered with a foreign
and Management with a Foreign language (Russian, Japanese or Arabic). Students
choosing this option take two language modules;
Language
one beginner and one post-beginner. Both modules
www.kent.ac.uk/pg/2202 must be taken in the same language.
Location: Canterbury
Attendance: One year full-time Course content
Start: September • Business in an International Perspective
GABRIELLA
Entry requirements: A good honours degree from • Corporate Responsibility and Globalisation
the UK (minimum 2.2) or equivalent internationally • Financial and Management Accounting
CARBONERI
recognised qualification in a non-business • International Marketing Strategy
• Managing the Multinational Enterprise
MSc MANAGEMENT
discipline. For more information on general
entry requirements, see p36. • Marketing
• Organisational Behaviour and Human Resource
This programme provides an insight into a number Management
of areas of general management, with particular • Strategy
• Two modules chosen from: Digital Marketing;
What attracted you to Kent?
emphasis on key aspects of international business.
Global Value Chains, Strategy and Development; Having completed an undergraduate
It is designed to equip you with the necessary
tools, techniques and concepts to understand Integrated Marketing Communications; degree in Theology, I wanted an insight
how international business is conducted and how Leadership and Management; Models into the business world. This MSc offered
firms and countries can thrive in today’s global for Decision Making me an opportunity to gain business
marketplace. • Business Report knowledge in a range of different areas.
The MSc is built around a range of compulsory Assessment What have you particularly enjoyed?
general management modules (see list right), I enjoyed meeting interesting people
Assessment is by coursework, examinations and
which are taken primarily during the first three from different nationalities, they brought
the Business Report.
months of the course. You are then offered a different views to seminar discussions,
choice of options which allow you to cover topics which made them more vibrant.
Career path
of interest in more depth.
Upon completion, graduates typically pursue Describe your career path since
careers in multinational enterprises, international leaving Kent?
Once you have successfully completed the taught
organisations, governmental bodies or I am a trainee Company Secretary in
modules, you undertake the Business Report,
consultancies. an accountancy firm.
which is a substantial research-led report offering
you excellent opportunities to further your career
objectives. The Business Report gives you the What is a typical day like in your
Student profile
to Advanced Level, our MSc in Human Resource Management programme
provides insight into the principal areas of managing human resources (HR)
in today’s fast-moving business environment. The programme also delivers
all the academic criteria required for Chartered Membership.
RICHA ARORA
social science discipline. For more information on • Leadership and Management
general entry requirements, see p36. • Research Methods
MSc HUMAN
• Four modules chosen from: Employee
Resourcing; Employment Relations; HR Strategy;
RESOURCE
The environment of employment is more complex
than in the past, with an increasingly diverse labour Learning and Development; The Psychology of
MANAGEMENT
force, radical changes in the technology and Selection and Assessment; Reward and
organisation of work, the shift towards a ‘service Performance Management
economy’, new contractual arrangements and • HRM Business Report
patterns of working, and the pressures of
What attracted you to Kent? intensified global competition in today’s fast- Assessment
The course structure and taught modules moving economy. The attraction, retention and Assessment is by coursework, examinations
were exactly the ones I was looking for, development of high-calibre people is a source and the HRM Business Report.
with my prior working knowledge of HR of competitive advantage for organisations today
and recruitment and selection. I wanted and is the responsibility of human resource Career path
to get to grips with technical terms to professionals. This puts human resource Graduates typically go on to specialist
have a solid working knowledge of management at the centre of business management positions or consultancy roles
performance and a critical partner for in all areas of human resource management,
current trends in the field. Also, the
organisational success. including employee relations, reward and
campus is so peaceful and beautiful.
recognition, recruitment, retention, and people
What have you particularly enjoyed? Our MSc in Human Resource Management (HRM) and organisational development within a diverse
As far as the programme is concerned, offers you an insight into the principal areas of range of organisations.
managing human resources and the important
all the modules are extremely insightful
influences of the wider international environment.
and come together well to give an overall
Staff teaching on the programme are academics
understanding of people management
and practitioners who have in-depth knowledge of
practices in organisations today.
environment.”
working in a matrix organisation, heading
their learning development/employer
branding.
Dr Madeleine Wyatt
Director, MSc Human Resource Management
www.kent.ac.uk/kbs 15
international business
• Managing Across Cultures
environment.”
• Research Methods
• Two modules chosen from: Corporate
Responsibility and Globalisation; Employee
Dr Madeleine Wyatt
Resourcing; Employment Relations; HR Strategy;
MSc MARKETING
The MSc in Marketing allows you to gain insight into the different activities
Student profile
that make up the marketing mix and other essential communication
strategies.
CATHRYN ANDREWS
This programme is aimed at business and specialising in brand management, marketing
MSc MARKETING
management graduates as well as non-business research, marketing analytics and marketing
graduates who wish to enhance their marketing communications (for example, advertising, public
knowledge and expertise. It covers all aspects relations, promotions, sales management) in a
of marketing, equipping the modern marketing range of consumer goods, business-to-business,
What attracted you to Kent? manager with the necessary tools for a successful consultancies and not-for-profit organisations.
I was attracted to this programme as career.
it allowed for an expansion of skills
The programme places great emphasis on socially
developed during my undergraduate
responsible marketing and the role of marketing
degree in Writing and Mass
within society. This is complemented by the
Communications, adding analytical
international and cultural diversity of our students,
skill to abstract thinking. In addition,
relative to other universities in the UK. Academically,
the University of Kent has an international the programme is taught by active researchers and
reputation as a highly reputable institution the programme content is designed around relevant
that embraces a multicultural community trends in the field of marketing.
in the historic, beautiful city of Canterbury.
Kent Business School has partnered with the
What have you particularly enjoyed? Chartered Institute of Marketing (CIM), the leading
I particularly enjoyed the Buyer professional body for marketers worldwide, to give
Decision Making module, which gave you the opportunity to gain highly sought after CIM
a psychological perspective on the qualifications, alongside the MSc in Marketing,
own development as an
The MSc in Marketing built my foundation
in research and report presentation,
in demand.”
My current plan is to work in marketing
for a year, before pursuing a PhD in
consumer behaviour and ideally remaining
Professor Ben Lowe
in academia to teach at university level.
Head of Marketing Group
www.kent.ac.uk/kbs 17
MSC FINANCE
(ALL FINANCE AND ACCOUNTING PATHWAYS)
CONTINUED OVERLEAF
18 Kent Business School / Taught postgraduate programmes
• Three modules chosen from: Business MSc Finance (Finance and of corporate companies, financial institutions or
Economics; Contemporary Fund Management; Management) other bodies where finance is an important activity,
Corporate Finance; Ethics of International www.kent.ac.uk/pg/1705 in both the public and private sectors.
Business; Financial Data Modelling; Fixed
Income Markets; Portfolio Theory and Asset Location: Canterbury Graduates also acquire a range of management
Pricing Models Attendance: One year full-time decision-making tools, research skills, report
• Project in Finance Start: September writing, oral presentation as well as relevant
Entry requirements: A good honours degree from personal and interpersonal skills to enable
Assessment the UK (minimum 2.2) or equivalent internationally them to interact in the real world of finance
recognised qualification in a finance, accounting, and management. This is strengthened by a series
Assessment is by coursework, examinations and
business, economics, mathematics or engineering- of guest lectures delivered by experts from the City
the Project in Finance.
related discipline. For more information on general of London and a teaching team that includes
entry requirements, see p36. decision makers from industry.
Career path
A postgraduate qualification in the area of finance The Finance and Management pathway is for There are some opportunities for practical work
equips you with an impressive portfolio of skills, those intending to pursue a career in business, on the MSc programme to be carried out in our
specialist knowledge and practical experience banking, financial institutions, regulatory bodies, dedicated Bloomberg Lab. The virtual trading
to help you succeed in a competitive job market. international organisations or government platform allows you to access and engage with
institutions. In particular, it is offered to those market data through practical case studies and
Students studying finance have an excellent who wish to understand international financial the use of online databases. The programme
track record for employment and are consistently management in theory and practice. also provides you with the necessary training
targeted by leading organisations. Recent
required for the Bloomberg Certificate. In addition,
graduates have gone on to work for top global Graduates are equipped with strong theoretical graduates take part in a programme-wide case
companies, including AXA, BNP Paribas, FactSet, and practical knowledge in the area of finance competition, which comprises a company analysis
HSBC, PwC, Santander, Thomson Reuters, UBS and management from an international business and is judged by experts in the industry.
Investment Bank, Western Power and Zurich perspective. In addition, they obtain the practical
Financial Services. skills required to produce relevant financial analysis
www.kent.ac.uk/kbs 19
Student profile
Course content management, derivatives and hedge funds. You are
• Business in an International Perspective introduced to the latest academic techniques that
• Corporate Finance can identify profitable opportunities in competitive
• Corporate Responsibility and Globalisation financial markets.
• Foundations of Finance
• International Financial Markets and Instruments Elements of practical work on the MSc are carried
• Organisational Behaviour and Human Resource out in our dedicated Bloomberg Lab. The virtual
Management trading platform allows you to access and engage
• Research Methods and Skills (Finance) with market data through practical case studies
• Two modules chosen from: Bank Asset-Liability and the use of online databases. The programme
Risk Management; Credit Risk; Financial also provides you with the necessary training
Regulation and Financial Crises; Investments required for the Bloomberg Certificate.
and Portfolio Management; Managing the
Multinational Enterprise; Strategy The Financial Markets pathway is accredited by
• Business Report in Finance the Chartered Financial Analyst (CFA) Institute,
the largest global association of investment
Assessment management professionals. The CFA accreditation
offers additional material and resources to students,
Assessment is by coursework, examinations and
NEERANUCH
as well as connections with CFA members
the Business Report in Finance.
worldwide.
AMNUAIPORN
Career path
MSc INTERNATIONAL
We are currently seeking recognition from
This programme is suitable for students who wish the Professional Risk Managers’ International
ACCOUNTING AND
to follow a career in business, banking, financial Association (PRMIA) as a PRMIA academic
institutions, regulatory bodies, international partner at programme level and from the Global
FINANCE*
organisations or government institutions. Association of Risk Professionals (GARP) for this
programme.
MSc Finance (Financial Markets)
www.kent.ac.uk/pg/1704 Course content
• Derivatives
What attracted you to Kent?
Location: Canterbury The ‘international’ accounting attracted
• Essentials of Financial Risk Management
Attendance: One year full-time me in order to work abroad in the
• Financial Data Modelling
Start: September accounting field. My first degree is in
• Foundations of Finance
Entry requirements: A good honours degree from accounting so I have some background
• Investments and Portfolio Management
the UK (minimum 2.2) or equivalent internationally but I wanted to advance. Kent is highly
• Quantitative Methods
recognised qualification in a finance, accounting, ranked and the campus is a nice, green,
• Research Methods and Skills (Finance)
business, economics, mathematics or engineering-
• Two modules chosen from: Ethics of safe place.
related discipline. For more information on general
International Business; Finance with Excel;
entry requirements, see p36. What have you particularly enjoyed?
Financial Regulation and Financial Crises;
Financial Statement Analysis; Fixed Income I enjoyed the Corporate Finance module
The Master’s in Finance (Financial Markets) equips because the lecturer was great. He
Markets; Portfolio Theory and Asset Pricing
you with a solid background in financial principles
Models explained everything very clearly and not
and practices, and develops skills needed by
• Dissertation too fast! He gave us good background
future business and financial professionals. The
details first, which suited me. Overall,
programme provides a comprehensive framework
Assessment I felt the programme was good, not
of knowledge, insight and vision regarding the
key issues in finance, the finance function of Assessment is by coursework, examinations and too stressful with a good timetable.
organisations, and operations and functions the Dissertation.
What about your employment
of financial institutions and markets. You develop
an appropriate range of cognitive, critical and Career path prospects?
intellectual skills, research skills and relevant Graduates may choose to build careers in Having a Master’s degree is going to
personal and interpersonal skills to interact in investment and commercial banks, insurance give me that extra step up, especially
the real world of business and organisations. companies, specialised financial institutions, in this particular field. I am looking to
The programme also prepares you for research security dealing and broking companies, and work as an accountant and auditor in the
or further study in this field. investment institutions, as well as to occupy UK for the next few years and then go on
financial management roles in a range of to be a CFO in a multinational corporation
The Financial Markets pathway gives you organisations. in another country. I also hope to run my
the benefit of studying quantitative and non- own business one day.
quantitative modules that are relevant to core
areas of industry including investments, risk
Student profile
MSc Finance (International Career path
Accounting) This programme is suitable for students looking to
www.kent.ac.uk/pg/24 develop a career in international accountancy or in
Location: Canterbury firms of auditors. It also provides the professional
Attendance: One year full-time skills to pursue careers in a wide range of
Start: September institutional settings such as academia, banking,
Entry requirements: A good honours degree from financial institutions, management consultancy
the UK (minimum 2.2) or equivalent internationally and organisational management.
recognised qualification in a finance, accounting,
business, economics, mathematics or engineering- MSc Finance (International Banking
related discipline, with at least 60 credits in and Finance)
accounting-related modules. For more information
www.kent.ac.uk/pg/1706
on general entry requirements, see p36.
Location: Canterbury
The Master’s in Finance (International Accounting) Attendance: One year full-time
is designed to meet market needs through the Start: September
preparation for, and development of, your career in Entry requirements: A good honours degree from
MOATAZBELLAH
international accounting and finance by developing the UK (minimum 2.2) or equivalent internationally
knowledge and skills to a high professional recognised qualification in a finance, accounting,
FARID
standard. The programme also prepares you for business, economics, mathematics or engineering-
research and further study in this area. It is well related discipline. For more information on general
MSc FINANCE
suited to students who have some knowledge of entry requirements, see p36.
accounting and finance, and who wish to expand
(FINANCIAL MARKETS)
their skills and knowledge to an advanced level. The global financial crisis has fundamentally
The MSc in Finance (International Accounting) is shaken up international and domestic financial
also designed for students with a good academic markets around the world. A major transformation
What are the facilities like in the standing in a related discipline, who wish to of the global financial architecture that has been
School and on campus? enhance their careers in international accounting gradually implemented, requires a new mode of
Kent Business School (KBS), which is and finance. operation of the financial services sector. Market
located in a new building, has many participants, banks, financial firms, investment
facilities to help your studies. The The International Accounting pathway provides institutions, fund managers, securities dealers,
Bloomberg Terminal is one of the best you with some exemptions from the Association multinational companies, public and private
facilities in KBS. With guidance from of Chartered Certified Accountants (ACCA) upon organisations, and international institutions all seek
academic staff, using the Bloomberg completion (papers F1 – F4). clear knowledge and understanding of the theory
and practice of financial institutions, markets and
Terminal allows you to develop the skills
that are needed in the financial markets. Course content systems. As employers, these institutions search
• Advanced Financial Accounting for competent, highly skilled new graduates from
It also gives you the opportunity to gain
• Advanced Management Accounting leading business schools that are equipped with
a Bloomberg Market Concepts Certificate such a range of theoretical and practical skills
at no extra cost. • Corporate Finance
• Ethics of International Business that can be successfully transferred in the current
• Foundations of Finance economic climate.
What about the teaching and
support? • International Financial Reporting
• Research Methods and Skills (Accounting) The Master’s in Finance (International Banking
The teaching on the MSc is very high and Finance) pathway is specifically designed
• Two modules chosen from: Auditing; Essentials
quality. All the academic staff have worked to provide you with the employability skills that are
of Financial Risk Management; Financial
in the financial markets and this is reflected necessary for working in top-tier global financial
Statement Analysis; International Financial
in the content they teach. The academic institutions, international organisations, central
Markets and Instruments; International Money
staff and the seminar leaders are always banks, financial regulatory agencies and in similar
and Finance
available to provide help and guidance. In • Business Report in Accounting highly specialised institutions. Graduates are
addition, all students are supported by the equipped with strong theoretical and practical
School’s Student Support Office. Assessment knowledge and its application to the banking
industry and international and domestic financial
Any advice for those considering this Assessment is by coursework, examinations and
markets. A particular emphasis is placed on
programme? the Business Report in Accounting.
developing cognitive skills that enables you to fully
Without a shadow of doubt, taking an understand the complexity of the financial markets
MSc in Finance at Kent, not only develops in the domestic and global economies. You also
your way of thinking, knowledge and
practical skills, but also gives you the
skills necessary to succeed in a career
in the financial sector.
www.kent.ac.uk/kbs 21
international accounting
enable you to interact in the real world of business • Derivatives
on institutions in today’s
Assessment
(CFA) Institute, the largest global association of
competitive environment.”
Assessment is by coursework, examinations
investment management professionals. The CFA
and the Business Report in Finance.
accreditation offers additional material and
resources to students, as well as connections
Career path
Professor Ekaterini Panopoulous
with CFA members worldwide.
Outgoing Director, MSc Finance (all pathways)
This programme is suitable for students who wish
We are currently seeking recognition for the MSc to follow a career in domestic and international
in Finance (International Banking and Finance) banking, central banks, financial regulatory
programme from the Professional Risk Managers’ authorities and supervisory agencies, specialised
International Association (PRMIA) as a PRMIA financial institutions and fund management,
academic partner at programme level. securities dealing firms, multinational companies,
corporate financial management and consultancy
and accounting firms.
22 Kent Business School / Taught postgraduate programmes
transportation, warehousing,
environment and exposes you to a variety of Supply Chain Management
improvement techniques designed to aid • Introduction to Logistics and Supply Chain
a competitive advantage, if
The programme is accredited by the Chartered Global Value Chains, Strategy and Development;
The MSc in Business Analytics equips you with the latest analytical tools to
Student profile
analyse and interpret data. You learn how to forecast future trends, automate
and streamline decisions, and optimise courses of action. The course places
emphasis on learning fundamental analytical techniques. These include data
mining, optimisation, simulation and business modelling and are
complemented by management, communication and research skills.
DIMITRIOS BYRITIS
engineering or any other mathematically based
natural science discipline. For more information the Dissertation.
MSc BUSINESS
on general entry requirements, see p36.
Career path
ANALYTICS
In the era of Big Data, analytics is becoming a This programme is ideal for students with a
strategic necessity in virtually all areas of business good background in a quantitative area, seeking
and is an essential tool to drive real-time decisions, to gain in-depth knowledge of analytical and
foster evidence-based decision-making and predictive modelling skills as well as management,
sustain competitive advantage. According to a communication and research skills. Graduates Why did you choose Kent?
recent ranking by US News and World Report, of the programme frequently go on to become I chose Kent Business School based
Operations Research Analyst is ranked second in-house analysts or consultants within industry on several factors: ranking, programme
in the Best Business Jobs of 2016 and Harvard or the public sector, including financial services, structure, teaching staff, student
Business Review claims Data Scientist is the airlines, telecommunications, manufacturing, accommodation, location and the Student
‘sexiest job of the 21st century’ with practitioners pharmaceuticals, health care delivery and Implant Scheme. The Student Implant
having rare and highly sought-after skills. government. Scheme offered me the opportunity to
work on a live case study, allowing me
To meet the growing demand for graduates with to gain real-world experience during my
analytics capabilities, the MSc in Business Analytics studies.
equips you with the latest analytics tools to analyse
and interpret data, forecast future trends, automate What have you particularly enjoyed?
and streamline decisions, and optimise courses of I really enjoyed the lectures as the
action. Emphasis is placed on learning fundamental academics were truly passionate about
analytics techniques, such as statistical analysis,
Professor Shaomin Wu
• Managing Organisational Performance company.
• Quantitative Business Analysis and Forecasting Director, MSc Business Analytics
24 Kent Business School / Taught postgraduate programmes
MSc MANAGEMENT
career.”
Entry requirements: A good honours degree from
Assessment
the UK (minimum 2.2) or equivalent internationally
recognised qualification in a business, Assessment is by coursework, examinations and
Dr Yu-Lun Liu
management or marketing-related discipline. the Digital Marketing Report.
Applicants with extensive work experience may Director, MSc Digital Marketing and Analytics
also be considered. For more information on Career path
general entry requirements, see p36. On completion of the course you will be in a strong
position to pursue careers in Digital Marketing,
Our MSc in Digital Marketing and Analytics is for Mobile Marketing, SEO Account Management,
students who have previously studied marketing, Web Analytics, Marketing Communications, Search
business or management at undergraduate level and Social Media in a range of consumer goods,
and wish to develop a deeper understanding of business-to-business, consultancies and not-for-
the tools and techniques available to marketers profit organisations.
today. You learn how digital marketing and
analytics are changing the face of marketing
and develop key practical skills for running digital
campaigns, including social media and analytical
skills. Through consultancy projects, you gain
further practical experience within these areas.
Course content
• The Digital Consumer
• Digital and Social Media Design
• Digital Marketing Data Mining and Analytics
• Digital Marketing Research
• Digital Marketing Strategy and Planning
• Emerging IT Trends for Digital Marketing
• Principles of Digital Marketing and Social Media
Marketing
26 Kent Business School / Taught postgraduate programmes
STUDYING AT KENT
BUSINESS SCHOOL
In this section 28 / About Kent Business School
30 / Research excellence
33 / Careers and employability
34 / Graduate profiles
32 / Funding your Master’s
Quintin Lake
28 Kent Business School / Taught postgraduate programmes
Research excellence
Kent Business School is proud of its strong
research environment. In the most recent Research
Excellence Framework (REF), an impressive 98%
of our research submitted was judged to be of
international quality and the School’s environment
was judged to be conducive to supporting the
development of research of international
excellence. We were ranked 25th (out of 101) in
the UK by the Times Higher Education, placing
us in the top third of all UK business schools. Our
world-class research informs the rigorous teaching
on our programmes through the latest business
and management topics and data from our six
centres of applied research. Our centres conduct
research into the following areas: accounting;
finance; management science; people,
management and organisation; marketing; and
strategy and international business. For further are currently seeking confirmation of accreditation The diverse backgrounds of staff and students in
information on our research activities, see p28. with the CFA Institute, Global Association of Risk the School create a dynamic learning environment,
Professionals (GARP) and the Professional Risk offering plenty of opportunity for discussion and
Expert teaching Managers’ International Association (PRMIA) debate.
with regard to the MSc Finance programmes.
At Kent Business School, you are taught by
expert staff who have experience in a wide range Business connections
Kent Business School has recently become a
of management disciplines. Whether they have Kent Business School prides itself on delivering
signatory of the United Nations’ Principles for
a particular area of professional expertise or are a first-class academic education combined with
Responsible Management Education (PRME).
actively involved in research, our academics are real-world corporate connections. We have long-
PRME provides a global network for academic
passionate about their subjects and about sharing standing relationships with leading organisations,
institutions to advance corporate sustainability and
their knowledge with students, as well as with including Chase Anderson, Barclays, Cummins
social responsibility, and an engagement framework
the wider academic and business communities. Power Generation, Deloitte, Enterprise Rent-A-Car,
for the incorporation of universal values into
Teaching in the School is also supported by leading General Electric, IBM, The London Institute of
curricula and research.
experts from business and the professions, as well Banking and Finance, KPMG, Microsoft, Lloyds
as visiting academics from other universities, who Banking Group and Kent County Council.
work closely with our permanent academic team. International focus
We believe that an international perspective on During your studies, you have the chance to
Highly ranked school business benefits all of our students. Kent Business engage in a number of industry-led activities
School has more than 40 internationally recognised and networking opportunities, including the
We continually rank among the top 20% of
academics from 23 different countries. Most of our School’s Student Implant Scheme, live case
business schools in the UK, as confirmed
teaching faculty are involved with researching the study work and current business challenges,
by The Complete University Guide 2019
latest issues in business and management, actively guest lectures and seminars. These strong
and The Times Good University Guide 2018.
working with organisations to provide new insight corporate links guarantee you valuable exposure
for business leaders and policymakers. Their to the business world and provide organisations
Kent Business School is a member of the European
knowledge and research findings feed into the with the opportunity to work with and recruit
Foundation for Management Development (EFMD)
programmes to ensure they are both cutting-edge talented business leaders of the future.
and the Chartered Association of Business
and globally relevant.
Schools (CABS). We have an international
reputation for the high standard and quality of our Worldwide partnerships
Current postgraduate students come from over
programmes, which have received accreditation In addition to our links with professional
50 different countries and help contribute to the
from leading professional bodies, including the organisations, Kent Business School has strong
international environment in the School. We also
Association of MBAs (AMBA), the Chartered partnerships with leading academic institutions,
regularly host students from international business
Institute of Logistics and Transport (CILT), the including:
schools in Europe, the US and Asia. You will
Chartered Institute of Personnel and Development • Audencia Nantes School of Management
therefore be part of a vibrant community of
(CIPD), the Chartered Institute of Marketing (CIM) (France)
exceptional graduate students who are
Chartered Management Institute (CMI) and the • Hong Kong Baptist University
developing their professional knowledge.
Chartered Financial Analyst Institute (CFA). We
www.kent.ac.uk/kbs 29
• Universiti Teknologi Malaysia Resources and facilities The campus is close to central London: trains
• University Carlo Cattaneo (Italy) Kent Business School provides the ideal from Ebbsfleet International take approximately 17
• University of Ingolstadt, Bayern (Germany) environment for you to achieve your full potential minutes and trains from Chatham take 45 minutes.
• City University of Hong Kong and gain the most from your studies. Set in a From Ebbsfleet, you can also take the Eurostar to
• University of Hong Kong beautiful woodland environment, our purpose- mainland Europe. The town centres of Chatham
• Renmin University of China, School of Business designed building offers spacious teaching and Rochester are a short bus ride away.
• IE University (Spain) facilities, including executive seminar and lecture
• Neoma Business School (France) rooms, a dedicated MBA suite and ASPIRE Lab Resources and facilities
• EBS University of Business and Law (Germany). Space, as well as access to excellent IT facilities The Sail and Colour Loft reopened in 2015 and now
and learning resources. houses seminar rooms, a computer suite, student
social spaces and other facilities specifically for
Excellent locations
Sibson, the new home of Kent Business School at Kent Business School students. A new Student
Canterbury Canterbury, opened in spring 2017. This significant Hub opened in early 2017. The Hub, on the site
The School is conveniently located at the University investment marked 25 years of education and of a former naval swimming pool and skittle alley,
of Kent’s Canterbury campus, close to continental growth within Kent Business School, and offers has been transformed to include a modern bar,
Europe and with easy access to London. staff, students and visitors a state-of-the-art flexible entertainment and social space, including
Canterbury’s historic city centre is just a 25-minute building with new teaching and learning spaces, The Deep End, which has a great range of food
walk or short bus ride away. It’s a small but beautiful and modern social and breakout areas, which available.
city with stunning medieval buildings, lively bars encapsulate the School’s academic values and
On campus are the Drill Hall Library, several places
and pubs, restaurants and cafés, and a wide identity.
to socialise and venues for live music. In close
range of shops. At the heart of the city is the world-
proximity are the multimillion-pound sports centre,
famous Canterbury Cathedral, which is one of the You are also within close proximity to all campus
Medway Park, a multiplex cinema, the Dockside
venues for the University’s degree ceremonies. amenities, including the Templeman Library, the
retail outlet, bars and restaurants and the Strand
Sports Centre, Medical Centre, cafés, bars and
Leisure Park.
In addition, Canterbury makes an ideal base from bistros, the Gulbenkian Theatre and Cinema,
which to travel further afield. High-speed trains run the Colyer-Fergusson Concert Hall and the Shuttle bus
regularly between Canterbury West and London St Graduate School.
During term-time, the University’s shuttle bus links
Pancras and take less than an hour. You are also in the Canterbury and Medway campuses giving you
close proximity to airports, the Channel ports and Medway free, easy access to activities on both sites.
the Eurostar Terminals at Ashford and Ebbsfleet, The Medway towns of Chatham, Gillingham,
from where you can be in Paris or Brussels in Rainham, Rochester and Strood stand at the Developing your employability
approximately two hours. mouth of the River Medway where it flows into the
Thames estuary. Kent’s Medway campus is part Kent has an excellent record of graduate
of Chatham Maritime, where the Historic Dockyard employment: of our postgraduate students
has been redeveloped and refurbished. who graduated in 2017, over 92% of those
who responded to a national survey were in
work or further study within six months (DLHE).
RESEARCH EXCELLENCE
FUNDING YOUR
MASTER’S
The annual tuition fees for 2019/20 for full-time students on postgraduate
taught programmes in Kent Business School can be found at www.kent.ac.uk/
Kent Business School Bursary Fund
finance-student/fees
Kent Business School can also assist postgraduate
taught students via its bursary fund.
Financial support
To help fund your postgraduate studies, the
University of Kent has a generous budget in
excess of £9 million.
GENEROUS
provide a variety of financial support opportunities
FUNDING
for postgraduate students. There are a number of
School scholarships, as well as location-specific
funding, sport and music scholarships, and
CAREERS AND
EMPLOYABILITY
At Kent, we are committed to enhancing the employability of our students,
equipping you with the right skills to successfully enter the competitive
Paid work at university
world of work.
The students’ unions at Kent run Jobshop, a job
agency which advertises vacancies throughout
the local region in areas such as translation, social
media, website development, retail and charity
Excellent career prospects study in their areas of interest, choosing to deepen
and develop their expertise with further research- fundraising. You can register for the service online
Kent has an excellent record of graduate as soon as you become a student at Kent.
based study.
employment: over 92% of Kent postgraduate
students who graduated in 2017 and responded Paid work, through temporary or part-time jobs,
to a national survey, were in work or further study Skills development helps to cover living costs and provides the
within six months (DLHE). Employers are looking for highly advanced skills opportunity to gain practical experience and
in postgraduate students that will enable them work-related skills. The University and Kent Union
Our students gain much more than an academic to operate effectively at a senior level and go employ close to 2,000 students a year in a range
qualification when they graduate from Kent on to successful careers in business, industry of posts, from mentoring, research and teaching
Business School. In today’s business climate, and academia. to clerical and administrative jobs in academic
employers are increasingly demanding more schools and through our professional service
from new employees and we are proud that At Kent, we help you to gain transferable skills offices.
they continually seek out our graduates for through your academic studies and also through
their organisations across the globe. Employers participation in the University’s range of skills
respect our dedicated teaching and reputation for Volunteering
development programmes.
delivering international business expertise, leading Kent Union runs the Kent Student Certificate for
global research and an outstanding international Taught postgraduate students can choose to apply Volunteering (KSCV), a formal recognition scheme
learning experience. for a place on the Global Skills Award training for volunteers which is endorsed by the University.
programme. Delivered by the Graduate School, the If you do any form of volunteering while at Kent,
The University and Kent Business School also programme is specifically designed to consolidate whether it is on-campus or off, you are eligible
provide a comprehensive package of skills your awareness of current global issues and for the award. It is designed to encourage
development training programmes, careers advice, improve your employment prospects. volunteers to think about the skills that they have
and volunteering and paid work opportunities to developed as a result of volunteering and can
help enhance your career prospects. be used later in job interviews, or on CVs and
Kent Business School alumni network applications.
Whatever your chosen career path, even if you are Kent Business School has a thriving alumni network
still unsure, we will equip you with the academic which facilitates social, business and networking Student enterprise
knowledge, together with a broad range of opportunities. With over 15,000 graduates, it
transferable skills, to make you more employable. communicates on many levels to keep alumni in Building on our students’ growing enterprise culture
touch with each other, with Kent Business School, and activities, Kent Business School can help you
with current students and with the latest to develop enterprise skills and business ideas.
Strong industry links The Mitali & Divyendu Kumar ASPIRE is a flagship
developments in business.
Kent Business School has excellent relationships initiative of the University and Kent Business School.
and links with many of the world’s top organisations, ASPIRE (Accelerator Space for Innovation and
and other leading academic institutions and Careers and Employability Service Responsible Enterprise) is an environment where
partners, providing opportunities to widen your Your postgraduate degree at Kent opens up a innovative ideas are brought to fruition. It is a place
experiences and enhance your employability. wide range of options to you upon graduation. of entrepreneurial and truly transformational
You can attend or take part in regularly hosted The University’s award-winning Careers and learning, welcoming students who have radical
events, workshops and seminars with guest Employability Service has an extensive website, ideas and are not afraid to experiment with them.
lecturers from top international organisations, as which helps you to analyse your employability Students benefit from the Business Start-Up
well as networking opportunities and live projects skills, make career choices and develop your Journey, the School’s flagship co-curricular
for organisations. Our Student Implant Scheme application and interview skills. It includes advice entrepreneurship programme, as well as
allows students on our taught postgraduate on how to make use of your degree subject in seminars, networking sessions and masterclasses.
programme in Business Analytics to work alongside your career and an online database of graduate
businesses during their studies and put their vacancies. Further information
learning into practice.
The Service has also produced booklets for both Careers and employability
Graduate destinations taught and research postgraduates, which cover www.kent.ac.uk/ces
the transferable skills gained through your studies, www.kent.ac.uk/employability
Our graduates have gone on to work for top global finding job opportunities and making successful
companies, including: Apple, Bloomberg, Boeing, applications. Personal careers guidance is Jobshop and volunteering
Christian Dior, Citibank, Danone, Deloitte, Deutsche available at any stage of your studies for advice
Bank, Ericsson, EY, GSK, HSBC, IBM, Kimberly- www.kentunion.co.uk
and information on your options after you graduate.
Clark, Lloyd’s of London, PwC, Tata Group and
The Walt Disney Company. Although many of our Student enterprise
graduates are sought by global employers, others www.kent.ac.uk/kbs/facilities/aspire
go on to start their own businesses or continue to
34 Kent Business School / Taught postgraduate programmes
GRADUATE PROFILE
GRADUATE
DESTINATIONS
Kent Business School graduates are
employed by organisations across
the globe, including the Bank of China,
Boeing, Coca-Cola, Deloitte, KPMG,
GSK, HSBC, Lloyd’s of London and
Tesco.
www.kent.ac.uk/kbs 35
HOW TO APPLY
In this section 36 / Entry requirements and applications
38 / Come and visit us
39 / University of Kent
36 Kent Business School / Taught postgraduate programmes
ENTRY REQUIREMENTS
AND APPLICATIONS
Below, you will find information on entry requirements and application
procedures for Kent Business School’s taught postgraduate programmes.
Only English language tests taken up to a maximum
of two years prior to the date of registration are
accepted for admission to the University. See
www.kent.ac.uk/ems/eng-lang-reqs for full details.
Entry requirements English language requirements
The University offers pre-sessional courses
If you wish to apply for a higher degree at Kent Students whose first language is not English, and
for students who need to improve their English
Business School, you must normally hold a first or who live or study in a non-majority English-speaking
and study skills before joining a postgraduate
upper second class honours degree (or equivalent) country are required to have an appropriate
programme. For more information, see
in a relevant or appropriate subject. Consideration grade/score in an approved English language
www.kent.ac.uk/international-pathways/
will be given on a case by case basis for students examination as defined by UK Visas and
pre-sessional
holding a high 2:2 undergraduate degree or Immigration (UKVI).
equivalent.
Please note: if you are applying for entry to a pre-
The English language requirements for all our
sessional programme, and require a Tier 4 student
Applicants without an honours degree may also programmes are as follows:
visa, the University can only accept a valid Secure
be considered on the basis of work experience, • International English Language Test (IELTS)
English Language Test (SELT) as proof of English
professional qualifications and the relevance of with a minimum overall score of 6.5 (which
language, alternative qualifications will not be
the programme to their current professional role. includes a minimum of 6.0 in each component)
accepted. IELTS is the only approved SELT
• Pearson Test of English Academic (PTE
provider acceptable to UKVI.
For specific entry requirements, please refer to the Academic) with a minimum overall score of
individual programme entries. 62 (which includes a minimum of 60 in each
Please ensure that you check the University’s
subtest)
website for up-to-date information on English
Applicants who hold extensive managerial work • Cambridge English: Advanced and Proficiency
requirements to ensure you meet the latest
experience may wish to consider our Kent MBA with a minimum overall score of 176 (which
requirements made by UKVI.
programme offered within Kent Business School. includes a minimum of 169 in reading and
www.kent.ac.uk/ems/eng-lang-reqs
Please visit www.kentmba.com for further details. writing, and 162 in speaking and listening)
• Internet-based TOEFL with a minimum overall
The University also provides additional English
score of 90 (which includes a minimum of 22
language support throughout the year at no
in reading, 21 in writing, 20 in listening and 22
additional cost.
in speaking).
www.kent.ac.uk/kbs 37
UNIVERSITY OF KENT
European connections
Kent is known as the UK’s European university. Our
two main UK campuses, Canterbury and Medway,
are situated in the south-east of England, close
to London, and we also have study locations in
Brussels, Paris, Athens and Rome.
World-leading research
Kent’s excellent performance in the most recent schools hold regular events to provide a forum Location
Research Excellence Framework (REF) confirmed for students and staff to discuss their ongoing Canterbury and Medway
our position as a leading UK university: our research activities. Schools also invite speakers,
School
academic schools were found to be engaged in who are leaders in their field, to give guest lectures
Kent Business School
research of international and world-class standing. at Kent.
With programmes of study that are informed by Taught Master’s programmes
research, our students are able to develop skills • Business Analytics MSc
and knowledge relevant to contemporary issues.
First-class academic facilities • Digital Marketing and Analytics MSc
We understand that it’s particularly important for • Finance (Finance, Investment and Risk) MSc
postgraduate students to have access to a wide • Finance (Finance and Management) MSc
Top-rated schools range of academic publications and resources. • Finance (Financial Markets) MSc
Our schools have outstanding reputations in Kent’s libraries offer a wide range of books, • Finance (International Accounting) MSc
terms of the quality of their teaching and research. journals and periodicals, and we have subject- • Finance (International Banking and Finance)
This is further confirmed by their excellent ratings specific librarians to help you secure access MSc
in independent surveys such as the REF, the to the information you need. • Human Resource Management MSc
National Student Survey and the UK university • International Business and Management MSc
league tables. We also offer excellent teaching facilities with tailor- • International Business and Management with
made specialist resources. Academic schools have a Foreign Language MSc
A global outlook specific study areas for postgraduates and there • International Human Resource Management
is also a general postgraduate common room with MSc
Kent has an excellent international reputation, work area and wireless access on our campuses. • Logistics and Supply Chain Management MSc
attracting academic staff and students from • Management MSc
around the world. Our academic schools are • Marketing MSc
engaged in collaborative research with universities Funding
• The Kent MBA
and organisations globally, creating knowledge Kent provides a variety of financial support
that is highly influential in many areas. Most of our opportunities for postgraduate students. Applications
programmes have a strong international focus and These range from School scholarships through Online at www.kent.ac.uk/courses/
Kent’s global outlook is strengthened by our long- to location-specific funding, sport and music postgrad/apply
standing links with continental Europe. scholarships, and funding specifically for overseas Further information
fee-paying students. For further information, see Graduate Admissions Office,
A strong academic community www.kent.ac.uk/pgfunding Kent Business School, Sibson,
University of Kent, Canterbury,
A thriving intellectual community of students
Visiting the University Kent, CT2 7FS, UK
and staff is fundamental to Kent’s position as a
T: +44 (0)1227 824650
research-intensive university. In addition to lectures The University also holds Open Days and
F: +44 (0)1227 761187
and seminars, our taught students benefit from postgraduate recruitment events throughout
E: kbsadmissions@kent.ac.uk
a rich and stimulating research culture. Academic the year. Please see www.kent.ac.uk/opendays
40 Kent Business School / Taught postgraduate programmes
DPC 126938 07/18 PUB1098
COME AND
VISIT US
To find out more about visiting
the University, see our website:
www.kent.ac.uk/visit
EFMD