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    Benefits of Two Wheelers: Effectiveness Relates To Getting The Right Things Done

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    mailyghosal
    India is the second largest producer of two-wheelers in the world. Two-wheelers are very popular in India, especially among young people and for commuting, due to their economical price, fuel efficiency, and comfort. While most Indians prefer motorbikes and scooters for their affordable prices and practicality, some enthusiasts prefer imported high-performance bikes for their speed and style. The document then provides details on the two-wheeler industry and popular high-performance bike models in India.

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    Benefits of Two Wheelers: Effectiveness Relates To Getting The Right Things Done

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    mailyghosal
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    India is the second largest producer of two-wheelers in the world. Two-wheelers are very popular in India, especially among young people and for commuting, due to their economical price, fuel efficiency, and comfort. While most Indians prefer motorbikes and scooters for their affordable prices and practicality, some enthusiasts prefer imported high-performance bikes for their speed and style. The document then provides details on the two-wheeler industry and popular high-performance bike models in India.

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    India is the second largest producer of two-wheelers in the world. Two-wheelers are very popular in India, especially among young people and for commuting, due to their economical price, fuel efficiency, and comfort. While most Indians prefer motorbikes and scooters for their affordable prices and practicality, some enthusiasts prefer imported high-performance bikes for their speed and style. The document then provides details on the two-wheeler industry and popular high-performance bike models in India.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    12 views11 pages

    Benefits of Two Wheelers: Effectiveness Relates To Getting The Right Things Done

    Uploaded by

    mailyghosal
    India is the second largest producer of two-wheelers in the world. Two-wheelers are very popular in India, especially among young people and for commuting, due to their economical price, fuel efficiency, and comfort. While most Indians prefer motorbikes and scooters for their affordable prices and practicality, some enthusiasts prefer imported high-performance bikes for their speed and style. The document then provides details on the two-wheeler industry and popular high-performance bike models in India.

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    You are on page 1of 11

    effectiveness relates to getting the right things done.

    Peter Drucker reminds us that effectiveness is an


    important discipline which “can be learned and must be earned.”[1].

    India, is the second largest producer of two-wheelers in the world. In the last few years, the
    Indian two-wheeler industry has seen spectacular growth. The country stands next to China and
    Japan in terms of production and sales respectively.
    Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a
    large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are
    considered to be the favorite among the youth generation, as they help in easy commutation.

    Large variety of two wheelers are available in the market, known for their latest technology and
    enhanced mileage. Indian bikes, scooters and mopeds represent style and class for both men and
    women in India.

    Benefits of two wheelers


    Two-wheelers are the most popular and highly sought out medium of transport in India. The
    trend of owning two-wheelers is due to its-

     Economical price
     Safety
     Fuel-efficient
     Comfort level

    However, few Indian bike enthusiasts prefer high performance imported bikes. Some of the most
    popular high-speed bikes are Suzuki Hayabusa, Kawasaki Ninja, Suzuki Zeus, Hero Honda
    Karizma, Bajaj Pulsar and Honda Unicorn. These super bikes are specially designed for those
    who have a zeal for speedy drive.
    Browse through the pages and catch all the details of high-performance two wheelers in India.
    Know more about latest launches and happenings in two wheelers industry.
    “Marketing strategies of two wheeler dealers in Bangalore”
    AUTOMOBILE SECTOR
    Submitted by:
    SUCHINDRA REDDY.N
    UNDER THE GUIDANCE OF:
    INTERNAL GUIDE
    EXTERNAL
    GUIDE

    Prof.Narayana prasad
    MSB Bangalore
    MBA DEGREE

    DEPARTMENT OF MANAGEMENT STUDIES


    MSB Bangalore Formerly MAGNUS School of Business
    Bangalore- 560025
    2009
    DECLARATION

    I the student of MBA 3nd semester, from MSB Bangalore MAGNUS School of Business
    declare that this project report titled Marketing strategies of two wheeler dealers in
    Bangalore” is prepared by me of my sincere efforts.

    This report is prepared under the valuable guidance of


    Prof.Narayana Prasad Department of Management Studies.

    I also declare that this report has not been submitted to any other University or
    Institution for the award of any Degree, Diploma, Fellow ship or other similar titles.

    Place: Bangalore.
    Date:
    Suchindra
    reddy.N

    CHAPTER SCHEME:-
    1 Executive Summary

    2 Introductions

    3 Industry Profile

    4 Objectives

    5 Methodologies

    6 Data Collection

    7 Bibliography

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