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App Store Optimization

This document discusses App Store Optimization (ASO), which is the process of optimizing an app's presence in app stores to improve organic search ranking and increase downloads. Key elements of ASO include optimizing the app title, description, keywords, icon, screenshots, and managing user ratings and reviews. ASO requires ongoing effort through iterative testing and should be part of a comprehensive app promotion strategy along with other channels like websites, social media, and paid app marketing.

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Ravi Susmith
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455 views20 pages

App Store Optimization

This document discusses App Store Optimization (ASO), which is the process of optimizing an app's presence in app stores to improve organic search ranking and increase downloads. Key elements of ASO include optimizing the app title, description, keywords, icon, screenshots, and managing user ratings and reviews. ASO requires ongoing effort through iterative testing and should be part of a comprehensive app promotion strategy along with other channels like websites, social media, and paid app marketing.

Uploaded by

Ravi Susmith
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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App store optimization

Do we love App Store Optimization?


What is ASO?
ASO is the process of optimizing your app presence in the App Stores by
improving organic search ranking.
Your ranking can be improved in selected app categories and for specific
keyword searches in Apple’s App Store, Google Play Store and other apps stores.
The ultimate goal is to increase downloads.
Why do we need ASO?
Core elements of aso
TITLE
KEYWORDS
DESCRIPTION
APP ICON
SCREENSHOTS
RATINGS & REVIEWS
title The main goal of your
title is to accurately
convey the name and
subject of your app, so
hopefully you’ve done a
good job of incorporating
a popular keyword into
your title.

Palmistry - The Palm Reader


Description
Description is all about
the intro which will
ultimately help you to
sell your app.

** Featured as a “Best New


App” by Apple **
Keywords
Finding keywords for your app is much like finding keywords
for your website. Ideally, you want to find words and
phrases that meet three criteria:

★ High volumes of searches


★ Low level of competition
★ High relevancy
keywords
❏ Genre Searches: 80% of all app store searches are for
specific categories like ‘games’ or ‘business’.
❏ App Titles: Only 5%(or less) of all app store searches
are for specific app titles.
❏ Inspiration Searches: 5-10% of searches are for
subjective keyword phrases like ‘best to do list’ or ‘new
games’
❏ Transactional Searches: Around 5% of searches are for
specific functions that your app performs, like ‘resize
image’ or ‘organize tasks’.
App Icon & screenshots
Your images will be the
main visual representation
of your app and brand.
Make sure they grab the
attention of users,
inviting them to find out
more about your app.
ratings & reviews Another factor which
obviously we can’t control
directly. Having said
Addictive & Crushing
that, there is a way you
by Choekyab - 14 Dec, 2014 can attempt to decrease
I’ve been playing this game for a year now :) It’s
the impact of recent,
the only game where you need to use your brain negative reviews and
as much as you can to reach the next level and
try to complete all the levels… It is addictive
ratings: flooding out the
because when you see your frnds much higher negative reviews with the
than you.. Don’t change...
positive ones.
Post ASO
★ After your first ASO, you should see an instant effect in
App Store ranking and downloads.
★ It’s an iterative process, a “test-and-learn” discipline
that requires a structured approach.
★ Could be done weekly, monthly or quarterly.
★ It’s an in-house job but gives better results if
outsourced or given to a specialist.
★ ASO is only a part of promoting an app.
★ Web
Best Ways to promote ★ Social
★
an app?
App Marketing
★ ASO
Takeaways
★ You’ve to optimize your app presence for more downloads.
★ Have the best title with a popular keyword in it.
★ Make sure you’ve a superb description.
★ Do a good amount of research before you use keywords for
your app.
★ Do take help of some keyword tools.
★ Make your icon and screenshots standout.
★ Good Ratings & Reviews boost your downloads.

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