Student Creative Program Proposal

“RING-RING” CRISPY MUSHROOM BUSINESS

FIELD OF ACTIVITY:

PKM-ENTREPRENEURSHIP

Proposed By:

Divia Priscilla / 1701618022

UNIVERSITAS NEGERI JAKARTA

2019
 TABLE OF CONTENTS

TABLE OF CONTENS..................................................................................................ii

LIST OF TABLES..........................................................................................................ii

CHAPTER I : INTRODUCTION....................................................................................1

1.1 Background.............................................................................................................1
1.2 Problem Formulation...............................................................................................1
1.3 Benefits...................................................................................................................1
1.4 External...................................................................................................................1

CHAPTER II : GENERAL DESCRIPTION OF BUSINESS PLAN.................................2

2.1 The Uniqueness of The Product..............................................................................2

2.2 Business Location...................................................................................................2

CHAPTER III : IMPLEMENTATION METHOD...........................................................3

3.1 Environmental Observation.....................................................................................3

3.2 Business Plan Manufacture ....................................................................................3
3.3 Marketing Strategy..................................................................................................3
3.4 Business Preparation...............................................................................................3
3.5 Start The Business...................................................................................................3

CHAPTER IV : BUDGET AND SCHEDULE................................................................4

4.1 Budget.....................................................................................................................4
4.2 Schedule of Activites..............................................................................................4

REFERENCES...............................................................................................................5

ECONOMIC PHRASES AND VOCABULARIES..........................................................6

LIST OF TABLES

Table 1. Druft Fee .......................................................................................................4

Table 2. Schedule of Activities....................................................................................4

 CHAPTER I
INTRODUCTION

1.1 BACKGROUND
The Intense competition in business makes entrepreneur must be smart to make
innovations and breakthroughs, in order to keep it going well. One of the business that
still promising is crispy mashroom business. This oyster mushroom based cuisine, is
going to familiar for people, especially culinary connoisseurs, because its savory taste and
crispy textures creates a sensation for our tongues. This can be seen from increasing
number of buyers at outlets that sell crispy mashroom.
This business has the advantage of raw materials, namely oyster mushroom, that
contain many health benefits. Oyster mushroom is a type of Indonesian plant. So that
through this business, we can raise and promote Nusantara food (traditional) to become
popular food in the community.
Crispy mushroom business opportunities are very promising because people’s habit
for tasting snacks is very popular, this cuisine are suitable for different age from children
to the adult. From my observation, there’s no merchants sell the snack like this, so we
have been found a chance, we can take some advantages, if this business run immediately
beside of the location is near from the residence.

1.2 PROBLEM FORMULATION

As explained earlier, crispy mushroom business is a business that is still promising in
the future. But on the other hand, this business still has several obstacles. One of them is
the existence of competitors who run similar businesses.

1.3 BENEFITS
The benefits of crispy mashroom business among employees get financial benefits,
providing employment for others, and help the mushroom farmer we partner with.

1.4 EXTERNAL
1. Crispy Mushrom Business Product
Our crispy mashroom business product has a variety of flavors. Maybe we’ve seen a
lot of crispy mushroom products that have been circulating on the market. To
distinguish “Ring-ring” crispy mushroom business from the crispy mashroom
business that is already on the market, we offer variety of the flavors, among others
are balado flavor, barbeque flavor, and cheese flavor

2. Benefits of Crispy Mushroom for Health

The content of oyster mushrooms as a basic ingredient of crispy mushrooms is
containing pleuran compounds which are efficacious as an anti-tumor, reduce
cholestrol, act as an anti-oxidant, and can increase the immune system.
 CHAPTER II
GENERAL DESCRIPTION OF BUSINESS PLAN

2.1 THE UNIQUENESS OF THE PRODUCTS

As explained erlier that crispy mushroom business is not completely new in the
market. It is because there is currently a similar business in the market. Therefore, we are
trying to package this business with different style from similar business that already exist
in the market.

2.2 BUSINESS LOCATION

The “Ring-ring” crispy mushroom business has several advantages, including:
1. Different flavor variations from similar products in the market.
2. Safe for consumption for all ages and also beneficial for health because it has
nutritional content contained in it.
3. The price offered is very affordable.
4. Hygienic production process
5. Unique packaging
 CHAPTER III
IMPLEMENTATION METHOD

3.1 ENVIRONMENTAL OBSERVATION

The first thing to do as a starting point for establishing a business is to directly
observe the environment around us. The purpose is to look for business opportunities that
will develop well in the future. From our observation in our environment, we can
conclude that our neighborhood very fond of consuming snacks. Especially at night, the
area increasingly crowded with people and it is also a culinary tourism center. It will be
very likely encourage the development of culinary businesses. Therefore, we try to make
a business right there.

3.2 BUSINESS PLAN MANUFACTURE

In the business planning, it is explain about the background of the business, type of
business, business location, problem of the schedule, sources of funds, estimated cost
needed, revenues, and benefits. In addition, we also included a business feasibility
analysis that we will run.

3.3 MARKETING STRATEGY

Our marketing strategy is as follows:
1. Make crispy mushroom with a variety of flavors. This is intended to provide
flexibility to consumers to be able to choose the taste they like.
2. Selling products with affordable price.
3. Spread information in social media that contains the uniques, advantages and benefits
of the product (crispy mushroom).
4. Offering procuts on social media and also directly to collegues or friends.

3.4 BUSINESS PREPARATION

Prepare all the equipment needed to start this “Ring-ring” crispy mushroom business,
including how to promotional media is used.

3.5 START THE BUSINESS

After all above preparation are done well, then the “Ring-ring” crispy mushroom can
begin.
 CHAPTER IV
BUDGET AND SCHEDULE

4.1 THE BUDGET

Table 1. Draft Fee

Number Type of Expenditure Expense Cost (Rp)

1 Production Equipment Rp. 2.690.000
2 Direct Materials Rp. 1.700.000
3 Marketing Cost Rp. 450.000
4 Factory Overhead Rp. 150.000
Total Rp. 4.990.000

4.2 SCHEDULE

Table 2. Schedule of Activities

No Activities Month 1 Month 2 Month 3 Month 4 Month 5

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
1. Preparation of
business
proposal
2. Survey of
business
location and
raw matetials
3. Procurement of
equipment and
promotional
media
4. Running a
business
5. Product
marketing
 REFERENCES

http://berbisnisjamur.com/jamur-tiram-crispy/
http://retnoindriyaniproposal.blogspot.com/
http://jamurcrispyjakarta.com/
http://jurnal.ipb.ac.id/index.php/jmagr/article/download/23407/pdf
 Economics Phrases and Vocabularies

Number Vocabulary/ Phrase In Bahasa In Oxford

1 Business Bisnis The activity of making, buying,
selling or supplying goods or
services for money.
2 Entrepreneur Wirausahawan A person who makes money by
starting or running businesses,
especially when this involves
taking financial risks.
3 Buyer Pembeli A person who buys something,
especially something expensive.
4 Merchant Pedagang A person who buys and sells
goods in large quantities,
especially one who imports and
exports goods.
5 Product Produk A thing that is grown or
produced, usually for sale.
6 Opportunity Peluang A time when a particular
situation makes it possible to do
or archieve something.
7 Direct Material Biaya Habis Pakai
8 Competitor Pesaing A person or an organization that
conpetes against others,
especially in business.
9 Financial Benefits Manfaat Finansial Any materials benefit including
but not limited to any money,
stock, service, license, discount
not available to general public,
real or personal property of
value.
10 Sell Jual To give something to somebody
in exchange for money.
11 Cost Biaya The amount of money that you
need in order to buy, make or do
something.
12 Production Equipment Peralatan Produksi Marchinery amd attachment
units, other than replacement
parts, directly and exclusively
used in the generation,
transmission, or distribution of
electrical energy for sale by a
power plan.
13 Budget Anggaran The money that is available to a
person or an organization and a
plan of how it will be spent over
a period of time.
14 Marketing Cost Biaya Pemasaran The all expenses that the
 company makes to market and
sell its products and develop and
promote its brand.
15 Marketing Pemasaran The activity of presenting,
advertising and selling a
company’s products or services
in the best possible way.
16 Estimate Perkiraan A judgement that you make
without having the exact details
or figures about the size,
amount, cost, etc. of something.
17 Price Harga The amount of money that you
have to pay for something.
18 Fund Dana An amount of money that has
been saved or has been made
available for a particular
purpose.
19 Consumption Konsumsi The act of using energy, food or
materials; the amount used.
20 Offer Menawarkan To say that you are willing to do
something for somebody or
giving something to somebody.
21 Factory Overhead Pengeluaran Tak Cost incurred during the
Terduga manufacturing process, not
including cost of direct labor and
direct materials.
22 Market Pasar An occasion when people buy
and sells goods; the open area or
building where they meet to do
this.
23 Consumable Dapat dimakan A way for expressing or making
good use of strong feelings,
ideas or energy.