Graphic Design Proposal

GRAPHIC
DESIGN
PROPOSAL
Created by: Prepared for:
[Sender.FirstName] [Sender.LastName] [Client.FirstName] [Client.LastName]

[Sender.Company] [Client.Company]
[Sender.Email]
Cover letter [Sender.Phone]
Dear [Client.FirstName],
Thank you for considering [Sender.Company] for your graphic design needs. After learning more about the project, I'm confident that our
team can deliver fantastic results on time and within budget.
This graphic design proposal outlines the scope of work and pricing of our services. If you have any questions, please contact me directly
over email or phone. To accept this proposal, please sign below.
Thank you!
[Sender.FirstName] [Sender.LastName]
Executive Summary
[Client.Company] is looking to revamp its brand identity, which includes logo redesign, corporate brand book design, and a website
revamp. [Sender.Company] handled a number of graphic design projects for businesses in [Client.Industry]. Our work has demonstrated
significant achievements in business growth and brand development helping our clients to garner lasting results. We hope to
provide [Client.Company] with similar success through our outstanding graphic design services.
Our team will work with your marketing department aiming at [Date] as the completion date for this project.
You can expect the following deliverables by this date:
New logo identity
Letterhead / template for company's electronic documents
Template for business cards
Set of graphic designs, illustrations and concepts for corporate swag (mugs, pens, etc.)
We have consulted multiple companies in the area of graphic design. It is crucial that your brand speaks to the end customer, causes positive
emotions, and expresses the values of your company.
When working with [Sender.Company], you're in good hands.

The Assessment section is where you, as the designer, elucidate
the strengths and weaknesses of the Client’s current
design/brand/website, etc. This section can also contain analysis of
market trends in the Client’s industry.
Evaluating your Client’s competitors can help you firmly grasp the
situation, and will allow you to anticipate your Client’s needs more
quickly. You can also demonstrate here you and your company’s
understanding of your Client’s own unique brand.
Our team
Started in [Foundation.Year] by [Founders], [Sender.Company] has always

aimed at being a boutique, consultative graphic design firm.
We live and breathe graphic design, which is the main area of our focus. In
addition, our team members have many years of experience within the fields
of marketing, advertising, web design, and computer
programming. We're passionate about client's success and go the extra mile
to ensure ultimate satisfaction.
Visit our cozy office at [Address], let's have coffee, talk marketing, branding,
identity and graphic design.
Portfolio
When it comes to graphic design for print or promotional materials, there are endless options.
These are our top picks for logo, brand books, business cards, and/or brochures design.
Process
The goal of a creative process in graphic design is to set clear milestones and deadlines ensuring timely delivery of the project. By its own
nature, creativity is hard to harness into a predictable and linear set of stages, but it is extremely important to do so.
While the exact milestone completion dates may vary by 1 to 2 days, we stick to a tight schedule and follow the process, outlined below:
Milestone Timeline
Client discovery 1st — 7th day after signing
Industry discovery 7th — 12th day after signing
Application discovery 12th — 15th day after signing
Sketching 15th — 22nd day after signing
Drafting designs 22nd — 35th day after signing
Refinement 35th — 50th day after signing
Development of collateral and branding materials 50th — 70th day after signing
Fees and finances
Name Price QTY Subtotal
Consulting on brand identity $ 100.00 10 $ 1,000.00

Charged hourly
Logo design $ 500.00 1 $ 500.00

3 change requests / iterations are included in the price
Brand book development $ 1,000.00 1 $ 1,000.00

Promotional materials (swag) design $ 500.00 1 $ 500.00

$ 3,000.00
Subtotal $ 3,000.00
Discount $ 0.00
Government Tax 10% $ 300.00
Total $ 3,300.00
Pricing & Terms
Billing and schedule 50% of the project total is due on the signing of this graphic design proposal. The remaining
50% is due on the [Date].
Please choose your preferred payment method:
Terms Prior to a contractual agreement, elements of this proposal may be amended upon
collaboration with the [Client.Company] at the discretion of [Sender.Company].
Acceptance Your signature below indicates acceptance of this Graphic Design proposal and entrance into
a contractual agreement with [Sender.Company] beginning on the signature date below.
[Client.Company]
[Client.FirstName] [Client.LastName]

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Graphic Design Proposal

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GRAPHIC

Created by: Prepared for:

[Sender.FirstName] [Sender.LastName] [Client.FirstName] [Client.LastName]

Cover letter [Sender.Phone]

New logo identity

Letterhead / template for company's electronic documents

Template for business cards

When working with [Sender.Company], you're in good hands.

Started in [Foundation.Year] by [Founders], [Sender.Company] has always

Client discovery 1st — 7th day after signing

Industry discovery 7th — 12th day after signing

Application discovery 12th — 15th day after signing

Sketching 15th — 22nd day after signing

Drafting designs 22nd — 35th day after signing

Refinement 35th — 50th day after signing

Name Price QTY Subtotal

Consulting on brand identity $ 100.00 10 $ 1,000.00

Logo design $ 500.00 1 $ 500.00

Brand book development $ 1,000.00 1 $ 1,000.00

Promotional materials (swag) design $ 500.00 1 $ 500.00

Government Tax 10% $ 300.00

Please choose your preferred payment method:

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