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    Shampoo STP

    Uploaded by

    Rekha
    This document summarizes the target market segmentation, positioning, and key aspects of several shampoo brands: Sunsilk targets young women who straighten their hair and positions itself as a hair expert. Clinic Plus targets all ages and income levels and positions itself as an anti-dandruff shampoo that strengthens hair. Dove targets upper middle class and higher individuals and positions itself as a premium shampoo brand fulfilling high-end needs. Clinic All Clear primarily targets males and positions itself as an anti-dandruff shampoo for styling needs with a guarantee of zero dandruff.

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    Shampoo STP

    Uploaded by

    Rekha
    1K views4 pages
    This document summarizes the target market segmentation, positioning, and key aspects of several shampoo brands: Sunsilk targets young women who straighten their hair and positions itself as a hair expert. Clinic Plus targets all ages and income levels and positions itself as an anti-dandruff shampoo that strengthens hair. Dove targets upper middle class and higher individuals and positions itself as a premium shampoo brand fulfilling high-end needs. Clinic All Clear primarily targets males and positions itself as an anti-dandruff shampoo for styling needs with a guarantee of zero dandruff.

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    SHAMPOO STP

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    This document summarizes the target market segmentation, positioning, and key aspects of several shampoo brands: Sunsilk targets young women who straighten their hair and positions itself as a hair expert. Clinic Plus targets all ages and income levels and positions itself as an anti-dandruff shampoo that strengthens hair. Dove targets upper middle class and higher individuals and positions itself as a premium shampoo brand fulfilling high-end needs. Clinic All Clear primarily targets males and positions itself as an anti-dandruff shampoo for styling needs with a guarantee of zero dandruff.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views4 pages

    Shampoo STP

    Uploaded by

    Rekha
    This document summarizes the target market segmentation, positioning, and key aspects of several shampoo brands: Sunsilk targets young women who straighten their hair and positions itself as a hair expert. Clinic Plus targets all ages and income levels and positions itself as an anti-dandruff shampoo that strengthens hair. Dove targets upper middle class and higher individuals and positions itself as a premium shampoo brand fulfilling high-end needs. Clinic All Clear primarily targets males and positions itself as an anti-dandruff shampoo for styling needs with a guarantee of zero dandruff.

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    SHAMPOO

    STP OF SUNSILK

    SEGMENTATION

    Demographic
    Age : young age mostly youth·
    Gender : female·
    Religion : all·
    Marital status : single or young mother ·
    Occupation : young working women·
    Income : middle and upper middle class
    Social Grade - middle class· lower middle class

    TARGETING
    The target market of Sunsilk Shampoo for Iron Heated Hair is young aged
    women who likes to make up their hair with iron heated hair stylist.
    Those who are active, dynamic and simple but still conscious of their need
    to be beautiful.
    It has been designed to keep the hair healthy and beautiful, though this
    kind of attitudehas become their lifestyle.

    POSITIONING
    Positioned as the 'Hair Expert', Sunsilk has identified different hair
    needs and offers the consumer a shampoo that gives her the desired
    results.

    The benefits are more compelling and relevant since the variants are
    harmonised interms of the product mix - fragrance, colour and ingredients are all
    well linked to the overall synergy.
    Sunsilk helps youtransform the beauty of your hair instantly because LIFE
    CAN'TWAIT!!
    STP OF CLINIC PLUS

    SEGMENTATION
    Demographic
    Age : from youth to adult age but mostly youth·
    Gender : both male and female·
    Income : middle and upper middle class
    Social Grade all grade of the society from middle class to higher end class

    Geographical Segmentation - Urban market and Rural

    Target Audience

    Upper middle class


    Middle class and house wives
    Upper class rural consumers
    Teenagers.
    Lower Middle Class
    Semi Rural

    Positioning

    Anti dandruff shampoo.


    Clinic Plus Health shampoo was launched in India in the year 1987.
    It offering the five most important hair health benefits: strengthens weak
    hair, prevents hair breakage, softens rough dryhair, shine for thick and
    healthy hair, and contains anti-dandruff ingredient.

    It is a dual shampoo ± it not only fights the last dandruff flake, but also adds back
    lost nutrients to make hair healthy and beautiful.
    Clinic All Clear Totalis a dandruff solution for everyday use.
    DOVE is a high quality range of shampoos which were created keeping
    thefollowing target audience in mind:

    Upper middle class


    Upper Middle class and house wives
    Upper class consumers
    Teenagers.
    Premium class and luxury class

    POSITIONING
    Dove has been postioned as a product fulfilling the needs of high end
    consumer class. Dove Became India¶s Largest Premium Shampoo Brand
    within the launch of 1 year.
    HUL is upgrading Dove time to time to meet customer needs
    e.g. DoveDaily, Dove Dry Therapy, Dove Breakage Therapy & so on

    STP OF CLINIC ALL CLEAR


    SEGMENTATION
    Demographic
    Age : from youth to adult·
    Gender : mainly male segment
    Income : upper middle class and high end class
    Social Grade · it is basically a premium brand catering to the needs of high end
    class who wantto fulfill the desire of anti dandruff needs

    TARGETTING

    CLINIC ALL CLEAR


    is a high quality range of shampoos which were createdkeeping the
    following target audience in mind:
    Upper middle class
    Upper Middle class and house wives
    Upper class consumers
    Teenagers.
    Premium class and luxury class

    POSITIONING
    CLINIC ALL CLEAR has been positioned as the anti dandruff shampoo
    to attractthe youth towards the styling needs with male celebrity and
    endorser.
    It has astrong tag line of: New Clear with Essential Oils, guarantees
    Zero dandruff and leaves your hair feeling fabulous´

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