Black and Green Shapes Social Media Report

December 2020
Q4 SOCIAL
MEDIA
REPORT
GREAT HOMES DIGITAL
Prepared by: Anne Clark

Digital Accounts Head
Approved by: Jason Fernandez
Social Media Advisor
20
About Us
With the ubiquity of smartphones nowadays, we
cannot deny the huge impact of social media in driving
consumer behavior. That’s why brands both big and
small tap digital platforms in a bid to capture market
share. But being online simply isn't enough—brands
need to have insights of their consumers’ online
behavior, and use that data to drive revenue
for their business.
This is where social media reports come in. By

tinkering with some data points here and there, social
media marketers can tell middle managers and top-
level executives how their brands are perceived by
their customers. More than just the numbers, digital
marketers must also create a concise yet effective
social media report that is meaningful for all
stakeholders involved.
Mission
and Vision
Before even typing your report, first take the time to
consider who the report is for. One good rule of thumb
to remember is that the higher up the stakeholder is in
the organizational ladder, the more succinct the report
needs to be.
With the myriad of metrics social media marketers have

access to, it’s tempting to drown your audience in
numbers. While figures aren't bad per se, you do have
to make sure that these are relevant to the role of those
receiving the report. Strive to tell the story behind the
numbers by including learnings or insights.
30
Goals
The next step is to decide what metrics matter to you. Below are some
metrics you can start with:
1. Follower growth – the number of people you have reached
2. Influencer report – the influential people in your network
3. Volume of posts – the number of times you have shared content
4. Reach rate – the number of users who have seen your post
5. Total engagement – how much interaction each post generated
6. Engagement per follower – engagement each post generated
Milestones
Reached
Now that you know your audience and metrics, you can start creating your
report. Kick things off by presenting the big picture. Give a snapshot which
summarizes how you are doing across all social media platforms. Here, you
can do a health check and assess how well these platforms are doing for
the reporting period. Remember that you don't have to jam all metrics in
one page. Make it easy for your audience by selecting just the top three
or four important metrics. Then give a few takeaways, which lets you
transition smoothly to the other parts of your report.
40
Scope
Great Homes Digital is
responsible for all social
media operations of
Great Homes Co.
After presenting your social media While it’s important to mention how
overview, you're ready to show your great things are going, don't paint an
goals and key initiatives. Start by overly rosy picture. Make sure to note
identifying the objectives that the gaps in your initiatives, and come up
team has set for the reporting period, with an action plan on how you will
then relate these to bigger business address these issues the next time
objectives. If the team has been around.
embarking on key initiatives, include
that here as well. Remember to keep it
simple and zero in on your main
goals. For context, present data in
easy-to-follow charts, which present
the progress you have done month to
month. Doing so gives you the
opportunity to show how your social
media program has been improving
over time, as well as how these
activities are adding value to the
organization.
50
Online Project
We make engaging content that all online guests
appreciate and look forward to.
Whether you choose to have a monthly or quarterly report, there are some tips you
can learn to help your report shine. First is to make the report relevant to your
audience. Selecting the right information from a glut of data makes a difference in
supporting the goals of your team and organization. Second, keep in mind that
social media statistics don’t operate in a vacuum. That’s why you need to relate
current data to previous data. Lastly, aside from keeping it simple, your report
should always answer “so what?”
A big project involves overseeing a lot of moving parts, oftentimes from different
people. To have a successful rollout, project managers rely on a well-crafted
project plan to ensure objectives are met on time and on budget. A project plan is
a formal approved document which is used to define project goals, outline the
project scope, monitor deliverables, and mitigate risks. It must answer basic
questions like what is the purpose of the project, what activities are involved, who
will be responsible for what, and when is it expected to be completed? It is not to
be confused with the Gantt chart, which shows project deliverables against the
timeline. The said chart is only one part of the project plan.
60
Budget
Campaign Estimated Budget
Brand 1 $30,000
Brand 2 $50,000
Brand 3 $35,000
Total $115,000
70
Analysis
We need to work harder
on a few areas.
Our visitors are

made up of young
adults aged 21 to
35. We need to
tap into their
interests more.
With the ubiquity of smartphones nowadays, we cannot
deny the huge impact of social media in driving consumer
behavior. That’s why brands both big and small tap digital
platforms in a bid to capture market share. But being
online simply isn't enough—brands need to have insights
of their consumers’ online behavior, and use that data to
drive revenue for their business.
80
Areas for
Improvement
Let's make sure our content tackles all
areas needed.
We must insert more

information that our
readers find helpful.
We need to get them to
recommend our site to
their friends or family.
Before even typing your report, first take the time to consider who the
report is for. One good rule of thumb to remember is that the higher up
the stakeholder is in the organizational ladder, the more succinct the
report needs to be.
90
Future Goals
What we have to work on next year
The next step is to decide what metrics matter to you.
Below are some metrics you can start with:
1. Follower growth – the number of people you have reached

2. Influencer report – the influential people in your network
3. Volume of posts – the number of times you have shared content
4. Reach rate – the number of users who have seen your post
5. Total engagement – how much interaction each post generated
6. Engagement per follower – engagement each post generated"
01
Meet the
Executive Team
The people we only talk to online
are the busiest people.
Now that you know your audience and metrics, you can start
creating your report. Kick things off by presenting the big picture.
Give a snapshot which summarizes how you are doing across all
social media platforms. Here, you can do a health check and
assess how well these platforms are doing for the reporting
period. Remember that you don't have to jam all metrics in one
page. Make it easy for your audience by selecting just the top
three or four important metrics. Then give a few takeaways,
which lets you transition smoothly to the other part
of your report.

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December 2020

Prepared by: Anne Clark

This is where social media reports come in. By

With the myriad of metrics social media marketers have

Our visitors are

We must insert more

1. Follower growth – the number of people you have reached

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