Fashion Hub New Delhi

STYLE IN ARCHITECTURE - FASHION HUB, NEW DELHI by FDPC:
INTRODUCTION:
The Advisory Committee of Fashion Design Promotion Council, the apex
government recognized body of fashion in India, met to unveil the much talked
about mega plan of creating a one of its kind Fashion Hub in Delhi. The Fashion
Hub is conceived as a dedicated area for marketing support to the Indian
fashion designers.
DDA has already demarcated a piece of land measuring 10 acres near IGNOU
campus in Maidan Garhi for allotment to Ministry of Textiles, Govt. of India for
proposed Fashion Hub. The scheme will take off in the current financial year
2009- 2010, the proposed Fashion Hub will be implemented under the
administrative control of the Ministry of Textile through Public Private
Partnership as proposed by the Planning Commission.
India is a country with a legendary clothing tradition, yet an emerging

fashion industry. Though a handful of designers existed prior to the 1980s, the
late 80s and the 1990s saw a spurt of growth. The following decades firmly
established fashion as an industry across India. The fashion hub, under the
administrative control of the Ministry of Textiles, will synthesize various
aspects of fashion into one central location. It will provide an interface by
creating a permanent marketplace for the fashion industry. While showcasing
India’s craftsmanship and design legacy, it shall also promote a contemporary
image of the nation.
AIM:
To develop a fashion hub that has a mix of fashion, business,

entertainment, culture and leisure with a unique and powerful identity that
ought to be internationally recognized.
Thrust Area: Style & fashion influence in architecture can always be
Emphasised through material, lighting and color.
OBJECTIVES:
•To develop a space that is synonymous to fashion, a statement of time.
•To successfully provide a permanent high end hub for Indian fashion and
to integrate its various aspects.
•To give the Indian fashion business a grand leap.
•To incorporate spaces that will nurture and help the upcoming fashion
designers in and around Delhi and also to give them marketing support.
DESIGN REQUIREMENTS (as per the Indian Ministry of Textiles):
•International flagship stores and display spaces
•Runway ramps for fashion weeks and other fashion shows and
associated make up rooms
•A permanent exhibition space- a fashion museum

•An auditorium to hold conventions
•A business centre with meeting rooms
•A fashion library to promote fashion journalism
•Lounges, night clubs and restaurants
•Shopping streets to reflect Delhi street fashion
•Studios for photo shoots
•Private galleries
•Designer studios, stores and offices
•Product launching centres
•Luxury stay for models and designers
•Administration offices
SCOPE:
✓ To develop a space for fashion implementing a mix of fashion,

business, entertainment, culture and leisure with unique and
powerful identity to be internationally recognised.
✓ Spaces to explore all the fashion typology including products,
materials , clothing and design.
✓ Spaces Exhibiting the trending culture in fashion
✓ Workshop spaces and studios for fashion designers providing
interaction between promoters , designers and public as well
No.of stores. : 15-20 (varies with typology of store)

No.of boutiques : 10 (with studios and offices)
No.of levels : 4 or 5( varies with requirements)
Scale of project : 10000s.m (approx)
No.of blocks : 3 – 4 (divided on private,semi private and public basis)
LIMITATIONS:
•Not all causes that fashion brands advocate are universally popular, and
these can come with significant risks. Besides potential controversy from
supporting divisive causes, brands may also risk being perceived as hypocritical
if they do not carefully ensure consistency in their messages and actions.
• Not to an institutional level, this concentrates only on fashion incubators

and as a retailer space promoting fashion market in India.
METHODOLOGY:
STAGE 1:
Topic study – Scope, limitations, Objectives and Aim
Data collection
Case studies/Reference
STAGE 2:
Site selection & Justification
Site Analysis
Site Area Regulation and Norms
STAGE 3:
1. Planning In User Ways
•Designers & professionals – Private
•students & designers - Semi private
•Public & Students - Public
2.Concept
3.Layout
STAGE 4:
DRAWINGS :
•Developing concept into drawings
•Plan, section and elevation
•Views, model and final presentation
CASE STUDIES:
Literature case studies:
❖ Design Museum of London.
❖ Oxford Fashion Studio, Paris.
❖ Camera Nazionale Della Moda Italian, Italy
Live Case Studies:

❖ NIFT, New Delhi
❖ BLINK , Gurugram, Haryana(Amazon’s fashion hub)
❖ UB city, Bangalore
REFERENCE:
JUSTIFICATION:
India is increasingly a focal point for the fashion industry, reflecting a
rapidly growing middle class and an increasingly powerful manufacturing
sector. These forces, together with strong economic fundamentals and
growing tech savvy, make India too important for international brands to
ignore. Indeed, India’s ascent is one of ten trends the fashion industry should
watch in 2019, highlighted in our latest State of Fashion report, written in
partnership with the Business of Fashion (BoF).
Economic expansion is happening across Asia, but we expect that 2019 will be
the year when India takes center stage. The country is being propelled by
strong macroeconomic tailwinds, and its GDP is predicted to grow 8 percent a
year between 2018 and 2022 (exhibit).
“India started emerging as a major manufacturer of textiles till 2000’s and later
on took up the dual role of consumer and manufacturer. Therefore the
FASHION HUB will play a pivotal role in the years to come and also enhance the
current developments in the industry.”
CHALLENGE IN INDIA’S MARKETING PLATFORM:
As per statistics and overall view, International companies challenge is the low
quality of India’s infrastructure, which continues to lag behind that of many
other Asian countries. Nearly 40 percent of the Indian road network was
unpaved as of 2016. Poor infrastructure can make last-mile deliveries difficult.
In addition, retail stock is often below expectations.
Space has to be designed for people from lower to the higher end class people
and to make the people aware of the fashion and culture of India as well as
Eastern and Western culture and To provide India a space for Fashion business
and Marketing.
SPECIFIC STUDY:
Lighting and Color in Architecture
Contemporary materials
Style and Fashion influence in Architecture

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STYLE IN ARCHITECTURE - FASHION HUB, NEW DELHI by FDPC:

India is a country with a legendary clothing tradition, yet an emerging

To develop a fashion hub that has a mix of fashion, business,

•To develop a space that is synonymous to fashion, a statement of time.

DESIGN REQUIREMENTS (as per the Indian Ministry of Textiles):

•International flagship stores and display spaces

•A permanent exhibition space- a fashion museum

✓ To develop a space for fashion implementing a mix of fashion,

No.of stores. : 15-20 (varies with typology of store)

• Not to an institutional level, this concentrates only on fashion incubators

Live Case Studies:

CHALLENGE IN INDIA’S MARKETING PLATFORM:

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