Project Report

Manav Rachna, Faridabad
TITLE PAGE
PROJECT REPORT
ON
“Comparative analysis of Yamaha with

its Competitors with
Reference to Indian Market
Consumer Perception”.
Submitted To: -Mrs.Indrish kaur

Submitted By: - Ankit khanna

PREFACE
“Education is not filling of pail, but the

lighting of a fire”.
“Training is the ability to listen to almost
anything without losing your temper or
your self confidence”.
Practical training imbibes an integral part of management studies. One cannot merely
upon the theoretical knowledge. It is to be coupled with practical for it to be a fruitful
classroom lectures make the fundamental concept of management clear. They also
facilitate the learning of practical things. However class lectures must be correlated
with practical in the company has a significant role to play in the subject in business
management. To develop management and administrative skill in future managers
have to enhance their analytical skills, it is necessary that they combine their
classroom learning with the knowledge of real business environment.
After liberalization myself Indian economy scene I really a buzz with activity. Lots
and lots of multinational companies are coming in with their technical expertise and
proven management concepts. Industrial activity in Indian has become a thing to
watch and I really wanted to be of it and it was essential for me being a management
student.
I consider myself lucky to get my summer training in branded namely Yamaha

Motors India Pvt.Ltd.I underwent two months of training at plant of Yamaha in Noida
.It helped me to get a practical insight into the actual business environment and
provided me an opportunity to make my management concept clearer.
It is difficult to elaborate everything which learned during the training however, I

have endeavoured too many, comprehensive picture of details about working in the
following pages. I have accumulated the desired information through personal
observation, study of documents and discussions

ACKNOWLEDGEMENT
This work is a culmination of sincere efforts put in during the making of this project.
This task could not have been accomplished without the support and help of lots of
people. It is with great pleasure and privilege that I wish to thanks all of them who
actively supported me in this project
I would like to thanks Mr S.JANARDAN (regular business set)& Mr ROTASH

GODARA (managers skills) and Yamaha Motors India Ltd. Noida for their support
and valuable suggestion during the project.
I would also thanks to my respondents who spared couples of hours in spite of there
busy schedule.
I am extremely thankful the customers and dealers of YMI and its competitor for there
valuable inputs for making the project a success.
Last but not the least I thank my parents, fiends and kith and kins for their support
during my research work, as without their cooperation I would not have been able to
do any research so efficiently and effectively.
Thank you to all

CONTENTS
Topic name Page no
1 Title Page 2
2 Preface 3
3 Acknowledgement 4
4 To whom it may concern 5-6
5 Content 7
6 Introduction 8
7 About the Industry 8-11
8 About the Company 12-16
9 History of Company 17-21
10 Information regarding to bikes 22-41
11 Review of Literature 42-56
12 Brief about topic 57-62
13 Objective of study 63
14 Research Methodologies 64
15 Research design 64
16 Sample size 64
17 Sampling technique 64-65
18 Target group 65
19 Analysis and Interpretation of questions 71-94

1. Which brand do you own?
2. Rate best three factors according to your preference?
3. Which brand has recently launched its bike in Indian Market?
4. What is the price range of that bike?
5. Which segment does it belong to?
6. If given a choice which bike will you buy?
7. Specific characteristics that you think associated with branded bikes?
8. Rank the following brands on the scale of 1 to 5 for all Parameters where
9. Rank the following brands on the scale of 1 to 5 for all Parameters where
20. References 95
21. Conclusion 96
22. Recommendation and Suggestions 97-98
23. Limitations of study 99-100
24. Bibliography 101
25. Annexure 102-104

INTRODUCTION
About Yamaha Motor
Yamaha Motor
Yamaha Motor India Private Limited is a 100% owned subsidiary of Yamaha Motors
Company Limited of Japan. Yamaha Motor is located at Faridabad, Haryana with
employee strength of more than 3000 people. The company has opened "Yamaha
One"- a branded dealership at Delhi and plans to open more in the future.
Yamaha Motors Company, Japan has also set up another subsidiary-Yamaha Motors
India Sales Pvt. Ltd. (YMIS) that deals with the sales and after sales services for
Yamaha brand of bikes. YMIS is located at Surajpur, outside Delhi with employee
strength of 120. Yamaha Motor to Export to Europe from India as Local Sales Fall By
Kiyori Ueno and Tetsuya Komatsu, March 7 (Bloomberg) -- Yamaha Motor Co., the
world's second- largest motorcycle maker, will start exporting to Europe from India as
it seeks to end losses at its south Asian unit.
Yamaha will begin selling Indian-made motorcycles in Europe as early as next year,
President Takashi Kajikawa said in an interview yesterday. The Indian unit has posted
losses since 2001, including an operating loss of 8.8 billion yen ($85 million) last
year.
The company's sales in India plunged 48 percent last year as it lost customers to Hero
Honda Motors Ltd.'s Splendor and Hunk models. The Iwata City-Japan based
company is only using 33 percent of its manufacturing capacity in India.
``Yamaha is bleeding in India and its losses will just expand, if it does nothing,'' said
Koji Endo, a senior analyst at Credit Suisse Group, in Tokyo. `Ìt has to increase
operation rates and to do so, exports make sense.''
Yamaha Motor India Pvt.'s motorcycle sales fell to 120,000 units last year from
230,000 in 2006, the company said. For help, Yamaha has turned to Mitsui & Co.,

Japan's second-largest trading company, to use its sales network in India. Exports in
that period declined 4.9 percent to 52,024.
Market Share
Yamaha's Gladiator and G5 models have 2 percent of the Indian market, according to
the Society of Indian Automobile Manufacturers, lagging behind Honda's 58 percent
share and Indian motorcycle makers Bajaj Auto Ltd.'s 30 percent and TVS Motor
Co.'s 8.6 percent, according to the data.
``We want to turn the Indian operation to profit as soon as possible with the help of
exports,'' Kajikawa said. `Òur top priority is to fill the production capacity.''
The company will export motorcycles specifically developed for the Indian market
with engine capacity of more than 125-cc, Kajikawa said.
Export strategy
Yamaha's export strategy contrasts with that of Honda Motor Co. which is expanding
capacity in the country to meet local demand.
Yamaha said last month it will invest 7 billion rupees ($174 million) over the next
three years to increase sales more than five-fold to 650,000 units in 2010. On March
5, the company said Mitsui & Co. will buy a 30 percent stake in a new joint venture in
the country.
Yamaha will use the investment to develop higher-end models in a country where
entry-level 100-cc motorcycles are the most popular, Kajikawa said. Yamaha will sell
more powerful motorcycles, a shift from its current low-priced line-`Yamaha's brand
value is very low in India, where strong rivals are already dominating,'' Credit Suisse's
Endo said. `Èven though the Indian market will expand, it's extremely difficult for
Yamaha.''

GRAPHPICAL REPRESTATION
This graph depicts that the total production (in units) of Yamaha motorcycles of
various years. So from above chart it is clear that the production of Yamaha
Motorbikes continuously escalating .

Sales figures of Yamaha Motor Corporation
Year Asia(in million Yen) Net Sales(in million Yen)

Mar 2002 100,000 900,000
Mar 2003 110,000 1,000,000
Mar 2004 200,000 1,000,000
Dec 2004 210,000 9,800,000
Dec 2005 380,000 1,300,000
From above table it regain that the total sales in Asia is rising up except the net sales
increases from Mar 2002 to Mar 2004 but in Dec 2004 its value dwindle and Dec
2005 its value again begin enlarge

ABOUT YAMAHA COMPANY PROFILE

COMPANY
VISSION
“CUSTOMER
PASSION”
CHALLENGING FRANK AND FAIR

TEAM WORK
SPIRIT ORGANIZATION
The company pioneered the volume bike segments with the launch of its 100cc 2-
stroke motorcycle RX 100 .Since it has introduced an entire range of 2 stroke and 4-
stroke bikes in India. Presently its produced portfolio includes crux (100cc), Alba
(106cc) and Gladiator (125cc).
VISION
We will establish Yamaha as the “exclusive and trusted brand of customers by

“Creating Kando (touching their hearts).The first time and every time with world
class products and services delivered by people having “Passion for Customers”.
MISSION
We are committed to be the exclusive and trusted brand renowned for marketing and
manufacturing of Yamaha Products, focussing Servicing our customer where we can
build long term relationship by raising their lifestyle through performance excellence,
proactive design and innovative technology. Our innovative solution will always
exceed the changing needs of our customers and provide value added vehicles.
Build the winning team with capabilities for success thriving in a climate for action
and delivering results. Our employees are the most valuable assets and we intend to
develop them to achieve international level of professionalism with progressive career
development. As a good corporate citizen we will conduct our business ethically and
socially in a responsible manner with concerns for environment.

Grow through continuously innovating our business process for creating value and
knowledge across our customers thereby earning the loyalty of our partners and
increasing our stakeholder value.
We put customers first in everything we do. We take decisions keeping the customer
in mind.
CHALLENGING SPIRIT
We strive for excellence in everything we do and in the quality of goods and services
we provide .We work hard to achieve what we commit and achieve results faster than
our competitors and we never give up.
TEAM WORK
We work cohesively with our colleagues as a trust respect, understanding and mutual
co-operation everyone’s contribution is equally important for our success.
FRANK AND FAIR ORGANIZATION
We are honest sincere open minded, fair, and transparent in our dealings. We actively
listen to others and participate in healthy and frank discussions to achieve the
organizations goals.

LOCATIONS OF YAMAHA MOTORS INDIA PLANT
Office Locations

Pune Guwahati Kochi
2a& 2b, Mayfair Towers C/O Green Valley 35/279,Suburban
Wakdewadi, Shivaji Travels Building, Complex
Nagar G.N.Bardoli Palarivattom Kochi-
Pune 411 005, Road,Silpukhri 682025, Kerala
Maharashtra Guwahati- Tel.: +(91)-(484)-
Tel.: +(91)-(20)- 781003,Assam 2341218
25530327/ 25530781 Tel.: +(91)-(361)- Fax: +(91)-(484)-
Fax: +(91)-(20)- 2661950/ 2665405 2341218
25530873 Fax: +(91)-(361)-
2661950
Jaipur Chhattisgarh Ranchi
406,Adarsh Plaza, 4th Avinashi Vila, Ist Floor R.No. 504, Hariom
Floor 15 C, Ravinagar, Behind Towers, 6th Floor,
Khasa Kothi Crossing, Collectorate Opp.Womens College
S.J.S Highway, Raipur - 492001 Ranchi, Jarkhand,
Jaipur-320006, (Chhattisgarh) Tel.: +(91)-(651)-
Rajasthan Tel.: +(91)-(771)- 2563271/ 3099741
Tel.: +(91)-(141)- 25536301/ 302 Fax: +(91)-(651)-
2200393 / 2207228 Fax: +(91)-(771)- 2563271
Fax: +(91)-(141)- 2423868
2200393
Ahmadabad Kolkata Bangalore
502, Sarovar Complex C. L. Bhawan, 56/2, 3rd Floor, Jelitta Towers
Jain Derasar Hazara Road 21/1 Mission Road
Lane,Off.C.G.Road Kolkata - 700019, West Bangalore- 560 027
Ahmedabad-380009, Bengal Tel. +(91)-(80)-
Gujarat Tel.: +(91)-(33)- 22126351/ 6353/ 6350
Tel.: +(91)-(79)- 24544748/ 24860533/ Fax: +(91)-(80)-
26565941, 26406939 30925682 22126351
Fax: +(91)-(79)-
26565941
Lucknow Hyderabad Chennai
B-1/1, L.Park 6-3-883,Flat 2, Jothi Venkatachalam
Mahanagar Extension No.602,Topaz Buildings Road,
Lucknow-226006, Uttar Panjagutta Atkinson Complex,
Pradesh Hyderabad - 500 482 Vepery,
Tel.: +(91)-(522)- Tel.: +(91)-(40)- Chennai - 600007, Tamil
2327529/ 2320275 55108039/ 3885/ 3886 Nadu.
Fax: +(91)-(522)- Fax: +(91)-(40)- Tel.: +(91)-(44)-
2377847 55103885 25611940/ 41
Fax: +(91)-(44)-
26449709

HISTORY
Genichi Kawakami was the first son of Kawakami, the third generation President of
Nippon Gakki (musical instruments and electronics presently Yamaha Corporation).
Genichi studied and gratuded from Takachiho Higher Commercial School in March
before assuming the position of fourth-generation President in 1950 at the young age
of 38.
In 1953, Genichi said “I had my research division chief and others managers visit
leading motorcycle factories around the country. They came back and told me there
was still plenty of opportunity, even if we were entering the market late. I didn’t want
to be completely unprepared in this unfamiliar business so we toured to German
factories before setting out to build our first 125cc bike. I joined in this tour around
Europe during which my chief engineers learned how to build motorbikes. We did as
much research as possible to insure that we could build bikes as good as any out there.
Once we had that confidence we started going and ten months later in August of 1954
the first model was complete. It was the Yamaha YA-1.The bike was powered by an
air cooled 2-stroke, single cylinder 125cc engine.
Then, in January of 1955 the Hamakita factory of Nippon Gakki was built and
production began on the YA-1 with confidence in new direction that Genichi was
taking, Yamaha motor co.Ltd. was founded on July 1,1955 staffed by 274 enthusiastic
employees, the new motorcycle manufactured by 1956, a second model was ready for
production .This was the YCI, a 175cc single cylinder two-stroke. In 1957 Yamaha
began production of its first 250cc, two-stroke twin, the YDI.
By the late 1960s, Yamaha had quality products that had proven themselves in the
global marketplace based on superior performance innovation. Distribution and
product diversity were on the right track, but Genichi knew that beyond quality,
success would demand more. He had this view on the power of original ideas “In the
future the company future will hinge on ideas over and above quality Products that
have no character, nothing unique about them, will not sell no matter how well made
or affordable and that would spell doom for any company.”
He also knew that forward vision, walking hand in hand with original ideas, would
create an opportunity for the company and its customers that could mean years of
happiness and memorable experiences.

Genichi said,”In the business world today so many people are obsessed with figures.
They become fixated on the numbers of the minute and without them are too afraid to
do any real work. But in fact every situation is in flux from moment to moment,
developing with a natural flow. Unless one reads that flow, it is impossible to start out
in a new field of business. “A real-world illustration of this belief is the Yamaha DT-
1. The DT-1 made a huge impact on motorcycling in the USA. The DT-1 exemplified,
the power of original ideas, forward vision, and quick action coupled with keeping in
mind the customers desires.
In years to come Yamaha continued to grow 9and continues to this day).Diversity

increased with the addition of products including snowmobiles, race kart engines,
generators, scooters, ATV’s, personal watercraft and more.
Genichi Kawakami set the stage for Yamaha Motor Company’s success with his
vision and philosphies.Total honesty towards the customer and making products that
hold their own enables the company that serves people in thirty-three countries, to
provide an improved lifestyle through exceptional quality, high performance products.
Genichi Kawakami’s history with Yamaha was long and rich. He saw the new
corporate headquarters in Cypress, Californians 25th anniversary of Yamaha become a
reality in 1980. He also watched bike 20 million roll off the assembly line in
1982.Genichi passed away on May 25, 2002 yet this vision lives on through the
people and products of Yamaha, throughout the world.
In 1958 Yamaha became the first Japanese maker to venture into the international
race arena. The result was an impressive 6th place in the Catalina grand price race in
USA news this achievement won immediate
Recognition for the high level of Yamaha technology not only in Japan but among
America race fans, as well this was only the start however.
The first Yamaha to compete in America (1957) Yamaha took quick using the
momentum gained in the USA and began marketing their motorcycles through an
independent distributor in Califormia.In 1958, copper motors began selling the YD-
1250 and the MF-1(50cc, two stroke, single cylinder, step through street bike).Then in
1960, Yamaha International Corporation began selling motorcycles in the USA
through dealers.

In 1960, Genichi then turned his attention to the Marine Industry and the Production
of the first Yamaha boats and outboard motors. This was the
beginning of an aggressive expansion into new fields utilizing the new engines and
FRP (fibreglass reinforced plastic) technologies.
The first watercraft model was the CAT-21, followed by the Rrun-13 and the P-7
123cc outboard motor.
In 1963, Yamaha demonstrated its focus on cutting-edge, technological innovation by

developing the Auto lube system. This landmark solution was a separate oil injection
system for two-stroke models, eliminating the inconvenience of pre-mixing fuel and
oil
Yamaha was building a strong reputation as a superior manufacture which was

reflected in its first project carried out in
the new Iwata, Japan plant built in 1966.(The YMC headquarters was moved to Iwata
in 1972 ).Toyota and Yamaha teamed up to produce the highly regarded Toyota
2000GT sports car. This every limited edvehicle, still admired for its performance and
craftsmanship, created a sensation among enthusiast in Japan and abroad.

OVERVIEW
Founded July 1,1955
Capital 48,302 million yen (as of March 31,2007)
President Takashi Kalikow
Employee( Consolidated) 46,850(as of December 31,2007) Parent 9,019(as of

December 31,2007)
Sales (Consolidated) 1,756,707 million yen(from January 1,2007 to

December 31,2007) Parent 799,209 million
Yen(from January 1,2007 to December 31,2007)
Sales Profile Sales(%) by product category (Consolidated)
Sales (%) by product region

(Consolidation)
SUMMARY OF YAMAHA MOTOR INDIA

Yamaha's association with India began in 1985 for the first time when it provided
technical assistance to the Escorts Group in manufacturing of motorcycles. In
November 1995 Yamaha Motor Corporation entered into a 50:50 joint venture with
the Escorts group. In June 2000, the equity holdings were revised and Yamaha Motor
Corporation acquired 74% of the share. In August 2001 Yamaha Motor India Pvt.
Ltd. (YMI) was incorporated as a 100% subsidiary of Yamaha Motors Corporation.
The fact that YMI keeps the requirements of Indian customers, namely, good mileage,
comfort, durability, style and affordability has made it popular. YMI's manufacturing
facilities comprises of 2 state-of-art plants at Faridabad (Haryana) and Surajpur (UP).
The infrastructure at both the plants supports production of motorcycles for the
domestic as well as overseas market
YAMAHA MOTORCYCLES
MODEL CAPACITY
Rajdoot Excel-T 173 CC
Yamaha RXZ 132 CC
Rajdoot Deluxe 173 CC
Rajdoot Standard 173 CC
Yamaha Enticer 123.7 CC
Yamaha Escorts Ace 173 CC
Yamaha RX 135 132 CC
Yamaha YBX 125 125 CC
Yamaha Gladiator 123.7 CC
• Gladiator Std
• Gladiator DX
Yamaha Libero G5 106 CC
Yamaha Crux 106 CC
Yamaha Gladiator Type JA 123.7 CC
Yamaha Alba 106 106 CC
Yamaha YZF R1 1000 CC
Yamaha MT 01 1670 CC
Yamaha YZF-R15 150 CC

INFORMATION REGARDING TO YAMAHA BIKES
2.11.1 Brand: YAMAHA MOTOR INDIA P. LTD. Model: Crux

Crux
Time Ka Pucca
This model is discontinued...
Technical Specifications
Dimension & weight

Overall height 1055 mm
Overall length 1997 mm
Overall Width 735 mm
Wheelbase 1247 mm
Ground Clearance 160 mm
Fuel Tank Capacity 11 litters
Engine
Type Air Cooled, SOHC
Stroke (2/4) 4-stroke
No. of cylinders Single Cylinder
Bore x stroke 49.0 mm x 56.0 mm
Displacement 105.6 cc
Electrical 12V - 2.5AH
Transmission
No. of Gears Four Speed gear, constant mesh
Clutch Wet, Multiple-disc type clutch
Performance
Maximum Power 7.6 bhp@ 7500 rpm
Max. Torque 0.80 kg-m @ 6000 rpm
Start Kick start
Suspensions
Front Telescopic forks, Oil damped suspension
at front
Rear Oil damped, Coil spring suspension at rear
Brakes
Front Drum Brakes at front, 130 mm dia
Rear Drum Brakes at rear, 130 mm dia.
Tyres
Front 2.50
Rear 2.74

2.11.2 Brand: YAMAHA MOTOR INDIA P.
Model: Crux-R
LTD.

Dimension & weight

Overall Width
Wheelbase 1247 mm
Kerb weight 113 kgs.
Fuel Tank Capacity 11 litres
Engine
Type
Stroke (2/4) 4 - stroke, air cooled.
No. of cylinders 1
Bore x stroke
Displacement 105.60cc
Electrical 12 V - 2.5 AH
Transmission
No. of Gears 4 - speed
Clutch
Performance
Maximum Power 7.6bhp@7500rpm
Max. Torque
Start Kick start
Suspensions
at front
Rear Oil damped, Coil spring suspension at rear
Brakes
Tyres
Front 2.50
Rear 2.74

2.11.3 Brand: YAMAHA MOTOR INDIA P. LTD. Model: Crux S
Crux Ready For
Responsibility
Dimension & weight

Wheelbase 1260 mm
Kerb weight 103 kg
Fuel Tank Capacity 11 Litres
Engine
Stroke (2/4) 4 - Stroke
Displacement 106 cc
Electrical 12V, 2.5 Ah
Transmission
Performance
Maximum Power 7.3 PS / 5.59 kW @ 7500 rpm
Max. Torque 7.85 Nm / 0.80 kg-m @ 6000 rpm
Start Kick Start
Suspensions
Front Telescopic Fork, Coil Spring, Oil
Dampened suspension at front
Rear Swing Arm, Coil Spring, and Oil
Dampened suspension at rear
Brakes
Tyres
Front 2.50

2.11.4 Brand: YAMAHA MOTOR INDIA P. LTD. Model: Enticer

Dimension & weight

Overall height 1125mm
Overall length 2090mm
Overall Width
Wheelbase 1380mm
Ground Clearance 140mm
Fuel Tank Capacity 13.50 litres
Engine
Type
Stroke (2/4) 4 - Stroke, air-cooled
No. of cylinders 1
Bore x stroke
Electrical 12V 2.5 Ah
Transmission
No. of Gears 4 - speed
Clutch
Performance
Maximum Power 11bhp@8000rpm
Max. Torque
Start Kick start
Suspensions
Front Telescopic Fork, Coil Spring, Oil
Dampened suspension at front
Rear Swing Arm, Coil Spring, Oil Dampened
suspension at rear
Brakes
Tyres

2.11.5 Brand: YAMAHA MOTOR INDIA P. LTD. Model: Fazer
Fazer
Get Going

Dimension & weight

Wheelbase 1300 mm
Kerb weight 111 kg
Engine
Transmission
Performance
Maximum Power 10.8 bhp @ 7500 rpm
Max. Torque 10.4 Nm @ 6500 rpm
Start Kick Start
Suspensions
Front Telescopic fork suspension at front
Rear Swing arm suspension at rear
Brakes
Rear Drum Brakes at rear, 130 mm dia
Tyres
Front 2.75
Rear 3.00

2.11.6 Brand: YAMAHA MOTOR INDIA P. LTD. Model: Fazer DlX

Dimension & weight

Wheelbase 1300 mm
Kerb weight 111 kg
Engine
Transmission
Performance
Start Kick Start
Suspensions
Brakes
Rear Drum Brakes at rear, 130 mm dia
Tyres
Front 2.75
Rear 3.00

2.11.7 Brand: YAMAHA MOTOR INDIA P. LTD. Model: Fazer DX
Fazer DX
Ignite your life
This model is discontinued..

Dimension & weight

Wheelbase 1300 mm
Kerb weight 126 kg
Engine
Transmission
Performance
Maximum Power 10.8 bhp / 8.0 kW @ 7000 rpm
Start Kick Start / Electric Start
Suspensions
Brakes
Front Disc Brakes, 240 mm Right hand lever at
front
Rear Drum Brakes at rear, Right foot Operation
Tyres
Front 2.75

2.11.8 Brand: YAMAHA MOTOR INDIA P. LTD. Model: Fazer LX
Fazer LX
Ignite your life

Dimension & weight

Wheelbase 1300 mm
Kerb weight 125 kg
Engine
Transmission
Performance
Maximum Power 10.8 bhp/ 8.0 kW @ 7500 rpm
Max. Torque 10.4 Nm/ 1.06 kgm @ 6500 rpm
Start Kick Start
Suspensions
Brakes
Front Drum Brakes, 150 mm Right hand lever at
front
Rear Drum Brakes at rear, Right foot Operation
Tyres
Front 2.75
2.11.9 Brand: YAMAHA MOTOR INDIA P. LTD. Model: G5

Dimension & weight

Wheelbase 1290 mm
Kerb weight 119 kg
Engine
Displacement 106 cc
Transmission
No. of Gears Four steps of regular transmission
Performance
Max. Torque 7.85 Nm / 8 kg-m @ 6000 rpm
Start Kick Start
Suspensions
Brakes
Front Drum Brakes at front
Rear Drum Brakes at rear
Tyres
Front 2.75" x 18" 4 PR
Rear 3.00" x 18" 6 PR
2.11.10 Brand: YAMAHA MOTOR INDIA P. LTD. Model: Libero

Libero

No Samjhauta Bike
Dimension & weight

Wheelbase 1290 mm
Kerb weight 119 kg
Fuel Tank Capacity 13.7 litre
Engine
Stroke (2/4) 4-stroke
Bore x stroke -
Transmission
Performance
Maximum Power 7.6bhp @ 7500rpm
Max. Torque 0.80 kg-m @ 6000 rpm
Start Kick Start
Suspensions
at front
Rear Adjustable, 5 Step, Oil damped, Coil
spring suspension at rear
Brakes
Tyres
Front 2.75
Rear 3.00
2.11.11 Brand: YAMAHA MOTOR INDIA P. LTD. Model: Libero LX

Libero LX
Ride in Comfort. Cruise in Style

Dimension & weight

Wheelbase 1290 mm
Kerb weight 119 kg
Engine
Transmission
Clutch Wet, Multiple-plate Coil Spring type
clutch
Performance
Max. Torque 7.85 Nm / 0.8 kg-m @ 6000 rpm
Start Kick Start
Suspensions
Front Telescopic forks suspension at front
Rear Swing Arm suspension at rear
Brakes
Tyres
Front 2.75
2.11.12 Brand: YAMAHA MOTOR INDIA P. LTD. Model: RX 135

RX135
The Punch Bike

Dimension & weight

Wheelbase 1245 mm
Kerb weight 111kg
Engine
Type Air Cooled
Stroke (2/4) 2 - stroke
Bore x stroke -
Displacement 132cc
Electrical 12V-2.5AH
Transmission
Performance
Maximum Power 14 bhp @ 7500 rpm
Max. Torque -
Start Kick
Suspensions
Front Telescopic, Swinging Arm suspension at
front
Rear Telescopic, Swinging Arm suspension at
rear
Brakes
Tyres
Front 2.50
Rear 2.75
2.11.13 Brand: YAMAHA MOTOR INDIA P. LTD. Model: RX-Z

Dimension & weight

Overall Width
Wheelbase 1245 mm
Engine
Type
Stroke (2/4) 2 - stroke, air cooled with Catalytic
convertor.
No. of cylinders 1
Bore x stroke
Displacement 132cc
Electrical 12V - 2.5AH
Transmission
No. of Gears 5 - speed manual
Clutch
Performance
Maximum Power 14 bhp / 7500 rpm
Max. Torque
Start Kick
Suspensions
front
rear
Brakes
Tyres
Front 2.50
Rear 2.75
2.11.14 Brand: YAMAHA MOTOR INDIA P. LTD. Model: YBX 125

Dimension & weight

Overall length 2020mm
Overall Width
Wheelbase 1250mm
Kerb weight 100kg
Engine
Type
No. of cylinders 1
Bore x stroke
Transmission
No. of Gears 4-speed
Clutch
Performance
Maximum Power 11 bhp / 8500rpm
Max. Torque
Start Kick start
Suspensions
front
rear
Brakes
Tyres
Front 2.50
Rear 2.7
2.11.15 Brand: YAMAHA MOTOR INDIA P. LTD. Model: YD 125

This model is
discontinued...
Dimension & weight

Overall Width
Wheelbase 1250mm
Ground Clearance n.a.
Engine
Type
No. of cylinders 1
Bore x stroke
Transmission
No. of Gears 4-speed
Clutch
Performance
Max. Torque
Start Kick start
Suspensions
front
rear
Brakes
Tyres
Front 2.50
Rear 2.75

2.11.16 Brand: YAMAHA MOTOR INDIA P. LTD. Model: Gladiator DX
Dimension & weight

Wheelbase 1300 mm
Kerb weight 127kg
Engine
Bore x stroke 54 mm x 54 mm
Electrical 12V, 5 Ah
Transmission
No. of Gears 1 Down, 4 Up
Clutch Multiple Wet type
Performance
Maximum Power 8.0 kW @ 7500 rpm
Start Self Start
Suspensions
Front Telescopic Hydraulic Type
Rear Rectangular Swing Arm with Hydraulic
Shock Absorber
Brakes
Front Disc Type
Rear Drum Type
Tyres
Front 2.75
Rear 3.00

2.11.17 Brand: YAMAHA MOTOR INDIA P. LTD. Model: Gladiator STD
Dimension & weight

Wheelbase 1300 mm
Kerb weight 123kg
Fuel Tank Capacity 13 Liters
Engine
Stroke (2/4) 4 – Stroke
Bore x stroke 54 mm x 54 mm
Transmission
No. of Gears 1 Down , 4 Up
Clutch Multiple Wet type
Performance
Maximum Power 8.0 kW @ 7500 rpm
Start Kick Start
Suspensions
Front Telescopic Hydraulic Type
Rectangular Swing Arm With Hydraulic Shock
Rear
Absorber
Brakes
Front Drum Type
Rear Drum Type
Tyres
Front 2.75" x 18" 42 PR
Rear 3.00" x 18" 6 PR , 52 P

2.11.18 Brand: YAMAHA MOTOR INDIA P. LTD. Model: YZF 01
The new YZF R15 invites you to “enjoy riding”
Engine type Liquid-cooled, 4-stroke, SOHC, 4-valve
Cylinder arrangement Single cylinder
Displacement 149 .8cc
Bore x Stroke 57×58.7mm
Compression ratio 10.4:1
Maximum power 17PS / 8,500rpm
Maximum torque 15 N.m / 7,500rpm
Starting system Electric Start
Lubrication wet sump
Engine oil capacity 1.0 litres
Fuel tank capacity 12 litres
Fuel supply system Electronic fuel injection
Ignition system T.C.I
Primary / Secondary reduction ratio 3.042 / 3.000
Clutch type Constant-mesh wet multi-plate
Transmission type Return type 6-speed
Gear ratios 1st=2.833, 2nd＝1.875, 3rd:=1.364,

4th=1.143, 5th=0.957, 6th=0.84

2.11.19 Brand: YAMAHA MOTOR INDIA P. LTD. Model: MT01
Dimensions & Weight

Length (mm) 2185
Width (mm) 800
Height (mm) 1105
Wheelbase (mm) 1525
Engine
Model Designation Air-cooled, 4-stroke, V-twin, OHV, 4-valves per cylinder
displacement 1670 cc
Transmission Constant mesh, 5-speed
Ignition TCI
Suspension
Front Telescopic forks
Rear Swinging arm (Link suspension)
Brakes
Front Dual discs, 310 mm
Rear Single disc, 267 mm
Tyres
Front 120/70 ZR17M/C (58W)
Rear 190/50 ZR17M/C (73W)
Fuel Tank 15 Lts
Performance
Max.Power 66.3 kW (90HP) @ 4,750 rpm

Max.Torque 150.3 Nm (15,3 kq-m) @ 3,750
2.11.19 Brand: YAMAHA MOTOR INDIA P. LTD. Model: R1
Dimensions & Weight

Length (mm) 2059
Width (mm) 719
Height (mm) 1110
Wheelbase
1415
(mm)
Engine
Model
998cc, liquid-cooled, 16-valve, DOHC, inline four-cylinder
Designation
Carburetion Fuel Injection with YCC-T and YCC-I
Transmission 6-speed w/multi-plate slipper clutch
Ignition TCI
Suspension
43mm inverted telescopic fork w/adjustable preload, compression
Front
damping, rebound damping; 4.7" travel
Single shock w/piggyback reservoir; adjustable for hi-/lo-speed
Rear
compression damping, rebound damping, spring preload
Brakes
Front Dual 310mm discs; radial-mount forged 6-piston callipers
Rear 220mm disc w/single-piston calliper
Tyres
Front 120/70-ZR17
Rear 190/50-ZR17

Fuel Tank 20 Lts
Performance
Max.
175 bhp
Horsepower
LITERATURE REVIEW
Yamaha’s Objective
1.To provide products that empower each and every customer and make their
lives more fulfilling by offering and make their lives more fulfilling by offering
greater potential , greater speed .
2. To bring people greater joy, happiness and create “Kando” in their lives.

2.9 Head Office
Faridabad
Yamaha Motor India Pvt. Ltd.
19/6 Mathura Road
Faridabad - 121 006
Haryana
Phone - 0129-2284931-36
- 0129-2265101-03
Fax Nos-0129-2284841
2.10 Factory Office
Surajpur
Yamaha Motor India Pvt. Ltd.
A-3,Surajpur Ind. Area
Noida-Dadri Road
Surajpur
Dist.-GautambudhNagar
UttarPradesh
Phone - 0120-2350634, Fax-0120-2350632
Manufacturing Process

IYM's manufacturing facilities comprises of 2 state-of-the-art Plants at - Faridabad
(Haryana) and Surajpur (Uttar Pradesh). Currently 10 models roll out of the two
Yamaha Plants.
The infrastructure at both the plants supports production of motorcycles and its parts
for the domestic as well as oversees market. At the core are the 5-S and TPM
activities that fuel our agile Manufacturing Processes.
The manufacturing process is obvious from diagram given below
YMI Manufacturing Process
5s (Seicon, Seiso, Siketsu, Seiketsu, Shitsuke)
TPM Activities (Total Productivity Maintaince)
Welding Process and Finishing Process of electroplating

and painting
Quality assurance norms
Meaning of 5s
1. Seiri is alarmed with the configuration of bikes that are in this they identify
the non required particles.
2. Seicon (arranged the required items at there allotted place)
3. Seiso purport cleaning that they select cheap once work area free of dust and
dirt.
4. Seiketsu (clean line) that is cheap work area pleasant by regularly maintaing
first 3s.
5. Shitsuke (Discipline) that is flow operations and working standards
neticulously.
Now the second step is concern with TPM where TPM stands for (Total
Productivity Maintaince) in this step for continuing the production process they depart
the maintaince of machines and technical tools
Third step, in this they have in-house facility for Machining, Welding processes as
well as finishing processes of Electroplating and Painting till the assembly line.

At last they stringent Quality Assurance norms ensure that our motorcycles
meet the reputed International standards of excellence in every sphere
Yamaha Technology
We believe in taking care of not only

Your Motoring Needs but also the needs
of Future Generations to come.
Yamaha employed exclusive technologies that reduced the size to roughly one half
and the electricity consumption to about one third that of an automobile fuel injection
system
They succeeded in improving response and increasing fuel economy with only half
the number of sensors. Meanwhile, the “CF die-cast frame” made possible by
Yamaha’s exclusive aluminum die casting technology reduces weight as well as the
number of parts necessary to construct a frame, which has significantly increased
design freedom.

The new YCC-T (Yamaha Computer Controlled Throttle) system helps bring
outstanding performance out of the engine by actively controlling air intake volume
This 4-stroke outboard motor engine achieves a new level of compactness with the
world’s first exhaust system that fits in the engine’s “V” bank
How Yamaha technology influences to society?
1. Yamaha influences the society in positive way as they build the bikes with
“Harmony between rider and machine”
2. Yamaha is working constantly with our unique technology to develop people-

friendly products. This plays a vital role in improving lifestyle of the people.
3. Yamaha Motor is a company that has worked ever since it’s foundation to build
products defined by the concepts of “high-quality and high-performance” and
“light weight and compactness” which totally alter the way of lif

DEALERS
Dealer is one who deals, one who has to do, or has concern with others persons, a
trader, a trafficker, a shopkeeper, a broker, or a merchant.
Dealer is one who distributes

products to the consumer.
Our Brand Image speaks for itself. Complementing the Marketing team is our vast
and strong Dealer network - the backbone of our vital marketing operations.
Recent initiatives have been launched by Yamaha in the field of business-to-business

as well as business-to-consumer cooperation with Dealers. The new showrooms based
on YAMAHA VISUAL IDENTITY are one of the many steps in this direction.
Our dealer networks works on the “3S” fundamentals of -SALES SERVICE and
SPARE PARTS under one roof. With a strongly dedicated team of Sales and Service
engineers, IYM targets the fulfillment of customer's needs. Every single customer
matters to us. Together the 3S operate in tandem to serve our customer and forge an
everlasting bond with them.
CUSTOMER SATISFACTION is our motto and we remain steadfast in our

commitment to our valued customers...
Offering Nothing But the Very BEST

to Them.

POLICY
1. Yamaha Motor strives to be a company that “offers new excitement and a more
fulfilling life for people all over the world” and to use our ingenuity and passion to
realize peoples’ dreams and always be the ones they look to for “the next Kando
“Creating touching to the heart”.
2. Warranty Policy
YAMAHA warrants the products to be free from manufacturing defects for a period
of two (2) years from the date of sale of the Motorcycle or first 30,000 kilometers of
its operation, whichever occurs first. If during this period of warranty the Motorcycle
proves to be defective due to material or workmanship, YAMAHA through its
Authorized Dealers will repair the Motorcycle without charging the labour or parts
value as per the terms and conditions mentioned below:
The claim for replacement or repair of part (s) shall be considered only when:
1. The Customer ensures that immediately upon occurrence of the defect he

approaches the nearest YAMAHA Authorized Dealer with the affected Motorcycle.
The expenses if any, to bring the Motorcycle to YAMAHA’S Authorized Dealer shall
be born by the customer.
2. The Customer produces the Owner’s Manual in original to enable YAMAHA’S

Authorized Dealer to verify the Motorcycle details and servicing details. YAMAHA
reserves the right to refuse warranty, if the Owner’s Manual is not presented or if the
information contained in is incomplete or tempered

Corporate Philosophy
For society, for the world Yamaha works

to realize our corporate
mission of creating Kando
Yamaha Motor corporate history has taken a path where “people” are the fundamental
element and our product creation and other corporate activities have always been
aimed at touching people’s hearts. Our goal has always been to provide products that
empower each and every customer and make their lives more fulfilling by offering
greater speed, greater mobility and greater potential.
Said in another way, our aim is to bring people greater joy, happiness and create
Kando* in their lives.
As a company that makes the world its field and offers products for the land, the
water, the snowfields and the sky, Yamaha Motor strives to be a company that “offers
new excitement and a more fulfilling life for people all over the world” and to use our
ingenuity and passion to realize peoples’ dreams and always be the ones they look to
for “the next Kando.”
Yamaha’s devotion to the World
Pecuniary: They design and supply products that profit from their emotional
appeal as well as their earth-friendly performance.

Ecological: They work to safeguard and enhance the environment by reducing
harmful emissions, by-products and waste.
Social: They dedicate their selves to working with localities and regions to advance
societies everywhere they do business.
Ethical: They commit their selves to full compliance with local and global laws
and regulations in addition to advancing human resources policies that enhance and
enrich the lives of employees.
PECUNIARY
YAMAHA
DEVOTION’S
TO THE
ECOLOGICAL WORLD SOCIAL
ETHICAL

Products
Yamaha products are ones that continue to evolve while serving as integral parts of
people's lives all over the world. Our aim is to further refine the "Humachine
Technology" that creates the unity of rider and machine like sport bikes, commuter
bikes etc.
Commuter bike
Small commuters that get people where they are going economically and fashionably
Yamaha is introducing a variety of different types of personal vehicles that are
people-friendly and environment-friendly. Our pursuit of environment-friendly
performance is exemplified in our electric commuters and electro-hybrid bicycles. We
differentiate our products from the competition with performance and with styling.
And Yamaha will continue to develop new products with ease of use and economy as
two of our top priorities.
Environment issues
Yamaha is dedicated to the concept of sustainable development, so dealing with

environmental issues is a natural responsibility. The various ways they conserve
resources are measures aimed at a reduction of greenhouse gases through the use of
less energy and the development of alternative energy sources, measures directed at
ensuring health and safety by reducing toxic substances, and measures to cut down on
waste by recycling. in communities that neighbor our facilities to promote a better
environment

Research and Development
Creating “value” that surpasses

customer expectations
Yamaha believe in “learning from the market” is a vital aspect of R&D (Research
and Development). As a company that supplies products on a worldwide basis,
Yamaha Motor has established R&D facilities in the major regional markets. Each of
the facilities listens closely to the needs of the individual markets, accurately
assessing the conditions and applying the results to the creation of new products.
Research and development division is the wind beneath their wings. Model
Conception, Designing, Aesthetics, Clay making, Prototype development are the
strong pillars of their R&D.

Since the primary requirements of Indian customers are good mileage, comfort,
durability, style and affordability - the R&D
Communicating with customers lets us catch the hints they provide quickly. We are
able to provide products and services that are compatible with the diverse needs of the
various regions and responsive to the needs of the times. We insist on further
heightening the customer’s satisfaction, and Yamaha Motor will always continue to
create value that exceeds customer expectations.
Export Tactic
IYM is an active player in the exports market. Currently, they export motorcycles to
50 countries including Argentina, Mexico, Philippines, Bangladesh, Sri Lanka,
Columbia, Dominican Republic, Nigeria and lvory Coast. The export Product line
boasts of RX 100, Crux, YD 125, Enticer and Libero.
To consolidate our position in the exports arena, Yamaha‘s rapidly expanding their
presence in Asia, Africa, Central and South America. Strengthening our reputation as
an export base for YMC global operations, we are bright and optimistic about our
emergence as a top-notch bike exporter of India.
Yamaha and Mitsui enter into a joint venture in India

Yamaha Motor Co., Ltd. (Headquarters: Shingai, Iwata, Shizuoka Pref.; President:
Takashi Kajikawa) (hereafter YMC) and Mitsui & Co., Ltd. (Headquarters: Otemachi,
Chiyoda-ku, Tokyo; President: Shoei Utsuda) (hereafter Mitsui) today announced the
agreement that Mitsui will become a joint investor in the new motorcycle
manufacturing company India Yamaha Motor Private Limited (IYM) established by
YMC in October 17, 2007.
Mitsui's investment will take the form of an allocation of new stock shares to a third
party issued by IYM for the equivalent of 30% of the company's capitalization. In this
way, IYM will increase its total capital to a planned 5.6 billion rupee (approx. 16
billion yen) and utilize the same factory and office facilities used by its predecessor,
Yamaha Motor India Private Limited (YMI), to take over YMI's manufacturing and
business operations beginning from April, 2008...
In 2001, YMI became a 100% owned subsidiary of YMC. Then in 2005, a separate
sales company, Yamaha Motor India Sales Private Limited, was established, after
which the Yamaha motorcycle business in India was conducted by two companies
specializing in manufacturing and marketing respectively.
Yamaha Motorcycles operations in India
The "Yamaha-Mitsui Strategy Committee" that was established following Mitsui's

acquisition of 3% of YMC stock (announced May 2007), YMC and Mitsui have
reviewed the possibilities for Mitsui's participation in various areas of YMC's
business activities with the aim of strengthening its overseas business and cooperative
ventures in other areas of business. The decision announced today is a result of these

reviews and repeated discussions with a focus on a "comprehensive joint business
India Yamaha Motor Pvt. Ltd. (IYM)
• Head Office:
A-3 Surajpur Industrial Area, Noida-Dadri Road, Surajpur - 201306, Distt.

Gautam Budh Nagar, U.P., India
• Foundation:
Oct. 17, 2007
• Start of operation:
April 1, 2008
• Headed by:
Mr. Tsutomu Mabuchi, Managing Director and Chief Executive Officer
• Capital:

1.5 billion rupee (as of Mar. 5, 2008), with plans to eventually increase capital
to 5.6 billion rupee (approx. 16 billion yen)
• Capital ratio:
70% by Yamaha Motor Co., Ltd.

30% by Mitsui & Co., Ltd.
• Number of employees:
2000 (approx.)
• Areas of business:
Development, manufacture and sales of motorcycles, spare parts and

accessories. Export of locally assembled motorcycles and parts
• Scale of operations:
First year (nine months beginning Apr. 2008) projected sales of 10 billion
rupee (approx. 30 billion yen)
India Yamaha Motor Future Plans
To aggressively introduce new high value-added models and promote a sales network
strategy that includes expanding the establishments of directly-run
showroom/dealerships and for Mitsui to use its strengths in logistics and dealer
network development to achieve a synergistic effect that will stimulate a growth in
sales of Yamaha motorcycles from 120,000 units (domestic only exclusive of exports:
60,000 units) annually in 2007 to 650,000 units (domestic only exclusive of exports:
90,000 units) annually in 2010 while improving the brand's presence in the fiercely
competitive Indian market.

Introduction of Consumer Perception
Perception is a mirror in which every one shows his or her image. Perception is the
process of responding to stimuli consumer behaviour is to do with the activities of
individuals in obtaining and uses the goods and services. In other words consumer
Perception is the process where by individuals decide whether, what, when, where,
how and from whom to purchase goods and services.
Authorized Definition
“Consumer Perception refers to the actions and decision processes of people who
purchase goods and services for personal consumption”.

Consumer perception is all the psychological, social and physical behaviour of
potential customers as they become aware of , evaluate, purchase, consume and tells
other about the products or services.
Significance
1. The consumer is focus of marketing efforts. The modern marketing concept

spells out the real significance of buyer behaviour because its helps to
marketing management to solve the basic problems of the consumers in the
area of consumption.
2. Consumer perception is dynamic. It is dynamic nature that makes it more

important making the marketing manager to study, analyse and interpret the
ever changing customer behaviour, so that he can monitor such study for
purpose of making sound decisions in respect of the 4P’s of the marketing
mix.
Customer perception is an important component of our relationship with our

customers.

This diagram depicts that how a formal organisation does the fundamental activities
for identifying, evaluating and knowing the customer behaviour on the basis of this
they formulate the strategies.
Consumer Perception Process
1. The first step of consumer buying process is Firm’s strategies that is in this the
do strategy planning process for examining a company’s market opportunities,
allocating resources of capitalise on those opportunities and predicting market
and financial performance .
A. For customer point of view they do activities by keeping mind following activities
as follows Problem Recognition (awareness of need)--difference between the
desired state and the actual condition. Deficit in assortment of products. Hunger--
Food. Hunger stimulates your need to eat.
Can be stimulated by the marketer through product information--did not know you
were deficient? I.E., see a commercial for a new pair of shoes, stimulates your
recognition that you need a new pair of shoes.
Need Recognized

Search information
Evaluate data
Purchase
Post Purchase
. Information search--
Internal search, memory.
External search if you need more information. Friends and relatives (word of mouth).
Marketer dominated sources; comparison shopping; public sources etc. A successful
information search leaves a buyer with possible alternatives, the evoked set.
Hungry, want to go out and eat, evoked set is
Chinese food
Indian food
Burger king
Klondike kates etc
C. Evaluation of Alternatives--need to establish criteria for evaluation, features the

buyer wants or does not want. Rank/weight alternatives or resume search. May decide
that you want to eat something spicy, Indian gets highest rank etc.
If not satisfied with your choice they return to the search phase. Can you think of
another restaurant? Look in the yellow pages etc. Information from different sources
may be treated differently. Marketers try to influence by "framing" alternatives.
D.Purchase decision--Choose buying alternative, includes product, package, store,

method of purchase etc.

E.Post-Purchase Evaluation--outcome: Satisfaction or Dissatisfaction. Cognitive
Dissonance, have you made the right decision. This can be reduced by warranties,
after sales communication etc.
After eating an Indian meal, may think that really you wanted a Chinese meal instead.
2. Communication: - They communicate the needs and wants of customers by opting

different distribution marketing channels.
3. Consumption Experience Evaluation: - The consumption behaviour, is to do with

the explanation of the behaviour of aggregate of consumer or consuming units
4. Attitude: - Attitude confirmation helps the marketing managers for budding or

diversifies the products.
Determinants of Consumer Perception
The determinants of consumer perception can be lumped into three categories as-
economic, psychological and sociological.
Economic Determinants: The basic economic determinants are Personal income,

Family income, Consumer income expectations, Consumer liquid assests, Consumer
credit, Level of standard of living.
1. Personal income:- Income in marketing sense are concerned with “ disposable

income” and “ discretionary income”.
2. Family income :- Family income is the aggregate of individual income of all the
members of the family
3. Consumer income expectations: - It is the optimism or the pessimism about
customer income.
4. Consumer liquid assests: - It is the consumer liquid asset position that
influences the consumer behaviour.
5. Consumer credit: - Consumer credit is facility extended by a market to
postpone the payments of products bought to some future date.
6. The level of standard of living: - it is concern with the customer income.
High income high living standard

Psychological Determinants: - Psychologists have also provided certain clues as to
why consumer behaves this way. The major psychological determinants internal to
the individual are motivation, perception learning, attitude and personality.
1. Motivation: - Motivation is an active, strong driving force that exists to reduce

a state of tension and to protect, satisfy and enhance the individual and his self-
concept.
2. Perception: - Marketing management is concerned with the understanding of
the process of perception because, perception leads to thought and thought leads
to action. Perception has its own impact on customer behaviour or consumer
decision making.
3. Learning: - Learning is the process of acquiring knowledge. Consumer
behaviour is a process of learning because; it is modified according to the
customer’s past experience and objectives he or she has set.
4. Attitude: - The concept of attitude occupies a central position in the consumer
behaviour studies in particular and social psychology in general because;
attitude measurements help in understanding and prediction of consumer
behaviour.
5. Personality: - The word “personality” is used to refer to the capacity of the
person for popularity, friendliness or charisma.
Sociological determinants: - The sociologists and social psychologists have

attempted to explain the behaviour of group of individuals and the way in which it
affects and conditions and individual’s behaviour in marketing. The determinants
are
Family, reference groups, opinion leaders, social class, and caste and culture
So for perceptive consumer behaviour determinants marketing management should

originate strategies for auxiliary augmentation.
Nature of Marketing Strategies
1 They are dynamic
2 They are futuristic.
3 They are complex.
4 They provide direction
5 They are covering.
6 They are link between the unit and the environment.
7 They are interpretative.

8. They are top management blue- prints.
How it influences to customers
The study of consumers helps firms and organizations improve their marketing
strategies by understanding issues such as how
a. The psychology of how consumers think, feel, reason, and select between
different alternatives (e.g., brands, products);
b.The psychology of how the consumer is influenced by his or her environment

(e.g., culture, family, signs, media);
c.The behaviour of consumers while shopping or making other marketing

decisions;
d.Limitations in consumer knowledge or information processing abilities

influences decisions and marketing outcome; how consumer motivation and
decision strategies differ between products that differ in their level of importance
or interest that they entail for the consumer.
Primary Objectives
.The term objective refers to the

goal, target.

1. To study the satisfaction level of customer using different brands
2. To find the position of Yamaha in the Indian market.
How will it benefit for my study on Consumer Perception
1. Help us know how and why a consumer does moves from one category to another
2. Reveal reasons why consumers did not purchase the same brand.
3. Determine how many consumers thought of Yamaha as one of their option and did
not purchase and reasons for not purchasing.
4. To understand the buying pattern of ‘Bikes’ in today’s environment.
5. To study the present market conditions; understanding the current market leaders
and followers and identifying their respective target segments.
6.To know how much customer aware about new products.
7. To be familiar with what expectations consider by the customers for there future
bike that is which bike want.
Research Methodology
“A research methodology defines what

the activity of research is, how to
proceed, how to measure progress, and
what constitutes success.”
Introduction

This section aims to understand the research methodology establishing a framework
of evaluation and revaluation of primary and secondary research.
The techniques and concepts used during primary research in order to arrive at
findings; which are also dealt with and lead to a logical deduction towards the
analysis and results.
Research Design
The research propose is to first conduct a intensive secondary research to understand

the full impact and implication of the industry, to review and critique the industry
norms and reports, on which certain issues shall be selected, which the researchers
feel remain unanswered or liable to change, this shall be further taken up in the next
stage of exploratory research where focused group shall screen through. This stage
shall help the researchers to restrict and select only the important question and issue,
which inhabit growth and segmentation in the industry. These set of questions are
then proposed to be studied under a descriptive research setting finally leading to
formation of hypotheses and testing under causal research.
Hence proposed research path

1. Literature review – Exploratory
2. Descriptive researches
3. Formations of hypotheses based on descriptive
4. Testing of hypotheses by undertaking Causal research.
Descriptive Research
Descriptive study was conducted to understand the problem in detail and a scientific
way of forming a questionnaire. There were many modifications done to the
questionnaire to come at a final questionnaire.
Technique: - Convenience sampling is used in exploratory research where the

researcher is interested in getting an inexpensive approximation of the truth. As the
name implies, the sample is selected because they are convenient. This nonprobability
method is often used during preliminary research efforts to get a gross estimate of the
results, without incurring the cost or time required to select a random sample

Causal Research
The descriptive research conducted was not enough as it showed that two variables
are related but could not determine the nature of relationship between them.
Therefore, the nature of relationship between variables was known by doing causal
research.
Quota Detail & Respondent Classification
Sample Size: 120

Sample Area: Faridabad, Ballabgarh, New Delhi.
Age Group: 18 to 50
Sampling technique: Convince Sampling
Method Data Analysis
Based on the type of data collected and the target segment with the appropriate
statistical methods, inference should be made. The response set of one variable is
compared with another set of variable to ensure a detailed analysis of data.

Hero Honda CD Dawn / CD Deluxe
Engine 4-stroke, air-cooled, single
cylinder OHC
Displacement 97.2cc
Clutch Multiplate wet
Gear box 4 speed constant mesh
Frame Tubular double cradle
Battery 12V - 2.5 Ah
Head lamp 35W / 35W - Halogen bulb
Suspension(front) Telescopic hydraulic shock
absorber
Suspension(rear) Swing arm with hydraulic
shock absorber
Wheelbase 1230 mm
Dimensions 1980x720x1045 mm
(LxWxH)
Ground clearance 150 mm
Kerb weight 108 kgs
Tyre (front) 2.75 x 18-4 PR
Tyre (rear) 2.75 x 18-6 PR
Max power 7.4 PS @ 8000 rpm
Max torque 0.79 Kg-m @ 5000 rpm
Bore x Stroke 50.0 x 49.5 mm
Compression ratio 8.8: 1
Starting Kick start
Fuel tank capacity 10.5 litres (reserve 1.8 litr
Yamaha G5

Engine Type 4 Stroke, Air
Cooled, SOHC,
Advantech
Engine.
Displacement 106 cc
Bore xStroke 49 * 56 mm
Performance Max.BHP 7.6PS @ 7,500
rpm
Max. 0.8 Kgm @ 6000
Torque(Nm) rpm
Max. Speed 110 kmph(Solo)
Transmission 4 Speed
Electricals Battery 12V - 2.5 AH
Head Light 12V - 35/35W
Tail Light 12V - 5/21 W
Turn Flasher 12V - 10W (x4)
Chassis Frame Double Cradle
Dimension (l x 2025 x 730 x 1050
w x h) mm
Wheelbase 1290 mm
Ground 173 mm
Clearance
Kerb Weight 109 kg
Suspension Front Telescopic Forks,
Oil Damped
Rear Adjustable, 5 step,
Oil damped Coil
Spring
Tyres Front 2.75 X 18" Ribbed
Rear 3.00 X 18" - 6PR
Universal
FuelTank TankCapacity 13 Lts., Reserve
1.70 Lts.
Brakes Front 130 mmDi

TVS Star City
Type 4-stroke, air-cooled OHC
Number of cylinders 1
Bore (mm) 53.5mm
Stroke (mm) 48.8mm
Engine Displacement (cc) 109.7cc
Compression Ratio 9.8:1
Max. Net Power 6.1 kW @ 7500 rpm
Max. Net Torque 8.1 Nm @ 5000 rpm
Clutch Wet, Multi-Plate
Transmission 4 speed, constant mesh
Type Single cradle, tubular
Front Suspension Telescopic Forks, 105mm Stroke
Hydraulic, Co-axial spring, Triple rated,
Rear Suspension
2 way adjustable
Front Brake 110mm / 130mm Drum
Rear Brake 110mm / 130mm Drum
Front Tyre 2.75 X18 tyre (1.6X18 rim)
Rear Tyre 3.00 X18 tyre (1.6X18 rim)
Fuel Tank 16 liters
Fuel Reserve 2.5 liters
Ignition System VTi with high energy ignition system
Head Lamp 12 V; 35/35 W
Tail Lamp 12 V; 35/10 W
Turn Signal Lamp 12 V; 10/10 W
Battery 12V, 2.5Ah - KS / 12V, 5Ah - ES
Length 2005mm
Wheel Base 1250mm
Spoke wheel (kick start) 110 kg

Spoke wheel (electric start) 113 kg
Hero Honda Karizma

Engine 4 Stroke, Single Cylinder, Air Cooled
Cubic Capacity 223cc
Max. Power 17 BHP @ 7000rpm
Gear Box 5 Speed Constant Mesh
Ignition CDI
Front Brakes 276mm Disc
Rear Brakes 130mm Drum
Front Tyre 2.75 X 18
Rear Tyre 100/90 X 18
Wheelbase 1355mm
Ground
150mm
Clearance
Dry Weight 150 Kg
Tank Capacity 15 Litres
Black, Candy Red, Turquoise, Pearl Red,
Colours
Gold

Technical Specifications of Yamaha R15
Dimensions & Weight
Length (mm) 1,995

Width (mm) 670
Height (mm) 1,070
Wheelbase (mm) 1,290
Ground Clearance (mm) 160
Seat height (mm) 790
Kerb Weight (kgs) 131
Engine
Type Liquid-cooled, 4-stroke, SOHC, 4-valve

Displacement (cc) 149 .8cc
Transmission Return type 6-speed
Suspension
Front Telescopic
Rear Linked type Monocross
Brakes
Front Brake Type Hydraulic, single disc

Rear Brake Type Hydraulic, single disc
Tyres
Front 80/90-17
Rear 100/80-17
Performance
Max. Horsepower 17PS / 8,500rpm

Max. Torque 15 N.m / 7,500rpm

Fuel Tank Capacity (liter) 12 liters
Brand frequency Cumulative frequency

Yamaha 37.5 37.5
Bajaj 25 62.5
LML 0 62.5
Hero Honda 17.5 80
Honda 4.16 84.16
TVS 5 89.16
Others 10.9 100
Interpretation
The above graph depicts the ranking of the brands as they are preferred by the
customers. The pie chart is divided in to the number of slices and each slice
represents a brand and measures the responses of the consumers towards that brand.
Analysis

From above chart it can be said that most of the respondents own the bike of Yamaha
that is 37.5% than in second position Bajaj is proffer by respondents about 25%
thirdly Hero Honda owned by customers (17.5%) and about Honda, TVS and others
bike the response of respondents were negligible(4.16%,10.9%, 5%).So from above
analysis I conclude that most of the people are aware of all these brands but
they prefer Yamaha, Bajaj and Hero Honda, which can be attributed to the fact
that these three brands have built up the trust in the market.
1.1 C
Brand 18-25 years 26-40years Above 40years C.f
Yamaha 49.7 29.7 20.53 100
Bajaj 34.17 38.31 27.51 100
Hero Honda 32.2 38.8 28.8 100
TVS 50.8 49.1 0 100
Honda 32.73 34.4 32.73 100

Any others 52 47.83 0 100
Interpretation
The above graph reveals that 18-25 age groupers own TVS bikes 50.8%,
second priority goes to Yamaha 49.7%, thirdly Bajaj 34.17% and then Hero
Honda 32.2%.
Age group 26-40 preferred TVS 49.17%, second priority goes to Bajaj and
Hero Honda (38.8%, 38.31%) , Yamaha 29.7%
Age group above 40 preferred Yamaha 20.53%, Bajaj 27.51%,Hero Honda

99.8%,TVS 0%, Honda 32.73%.
Analysis
From above interpretation it can be said that most of the Yamaha bikes
preferred by 18-25 age group.

1.2 Class
Brand Ballabgarh Faridabad New Delhi Cumulative
frequency
Bajaj 29.44 35.28 35.28 100
Yamaha 39.7 26.3 33.8 100
Honda 32.7 32.7 34.4 100
TVS 31.9 32.7 35.2 100
Hero Honda 31.36 29.6 38.8 100
Others 49.16 0 50.8 100
onse
Interpretation

The above graph demonstrate demographic vice customer perception towards
different brands that is Bajaj in Ballabgarh 29.4%, Faridabad 35.28% and New Delhi
35.28 % ,about Yamaha Ballabgarh 39.7%,Faridabad 26.3%, New Delhi 33.3%, about
Hero Honda Balladgarh 31.36%, Faridabad 29.6%, New Delhi 38.8%, others bikes
Ballabgarh 49.16%, Faridabad 0% and New Delhi 50.8%.
Analysis
From above interpretation I resolved out that in Ballabgarh most of the customer’s
had oher brand of bikes(49.16%),faridabad Bajaj (35.2%),New Delhi other bikes
(50.8%).

2.1
Parameters frequency Cumulative frequency
Mileage 20.1 20.1
Comfort 18.4 38.5
Style 21.8 60.3
Price 10.9 71.2
Brand image 10.9 82.1
Resale Value 3.01 85.11
Maintenance Cost 3.01 88.12
Power 1.8 89.92
After sale service 4.6 94.52
Any other 4.8 100
Interpretation
Above table interpreted that the quality parameters preferred by customers for
Yamaha mileage 20.1%, comfort 18.4%,style 21.8%,price 10.9%,brand image
10.9%,resale value 3.01%, maintenance cost 3.01%,power 1.8%, after sale service
4.6%, any other 4.8%.
Analysis

From above interpretation I conclude that the best three parameters preferred by
customer for Yamaha were style21.8%. mileage 20.1% and comfort 18.4%
2.2 Q
Mileage 14.16 14.16
Comfort 6.6 20.76
Style 8.33 29.09
Price 15 44.09
Resale Value 5 57.39
Power 4.16 63.21
Any other 1.66 100

Interpretation
Above table demonstrate that the quality parameters preferred by customers for Hero
Honda mileage 14.16%, comfort 6.6%,style 8.33%,price 15%,brand image
8.3%,resale value 5%, maintenance cost 1.66%,power 4.16%, after sale service
35.3%, any other 1.66%.
Analysis
customer were style 8.33%. mileage 14.16% and after sale services 35.13%
2.3 quality
Mileage 16.2 16.2
Comfort 17 33.2
Style 17 50.2
Price 19.5 69.7
Resale Value 0 84.2
Power 0 99.5
After sale service 0 99.5
Any other 0 99.5=100

Interpretation
Above table demonstrate that the quality parameters preferred by customers for TVS
mileage 16.2%, comfort 17%,style 17%,price 19.5%,brand image 14.5%,resale value
0%, maintenance cost 15.3%,power 0%, after sale service 0%, any other 0%.
Analysis
customer were style 17%. Price 19.5% and comfort 17%
2.4 qualit
Mileage 18.4 18.4
Comfort 18.4 36.8
Style 15.1 51.9
Price 15.9 67.8
Power 7.6 92.46
Any other 0 100

Interpretation
Above table demonstrate that the quality parameters preferred by customers for Bajaj
mileage 18.4%, comfort 18.4%,style 15.1%,price 15.9%,brand image 6.8%,resale
value 4.3%, maintenance cost 5.96%,power 7.6%, after sale service 7.5%, any other
0%.
Analysis
customer were mileage 18.4%. price 15.9% and comfort 18.4%
2.5 Q
Mileage 12.4 12.4
Comfort 11.6 24
Style 13.3 37.3
Price 11.6 48.9
Brand image 10 58.9
Resale Value 10 68.9
Power 10 89.7
After sale service 10 99.7
Any other 0 100
Interpretation

Above table demonstrate that the quality parameters preferred by customers for
Honda mileage 12.4%, comfort 11.6%,style 13.3%,price 11.6%,brand image
10%,resale value 10%, maintenance cost 10%,power 10.8%, after sale service 1%,
any other 0%.
Analysis
customer were style 13.3%. mileage 12.4% and comfort 11.6%
2.6 qualit
Mileage 10.9 10.9
Comfort 11.7 22.6
Style 12.5 35.1
Price 10.8 45.9
Power 11.7 89.5
Any other 0 100
Interpretation

Above table demonstrate that the quality parameters preferred by customers for Other
bikes mileage 10.9%, comfort 11.7%,style 12.5%,price 10.8%,brand image
11.7%,resale value 10.1%, maintenance cost 10.1%,power 11.8%, after sale service
10.1%, any other 0%.
Analysis
customer were style 12.5%. brand image 11.7% and comfort 11.7%

3 Whic
Brands Ballabgarh Faridabad New Delhi Cumulative
Frequency
Yamaha 31.0 24.4 44.4 100

Bajaj 57.3 27.13 38.8 100
Honda 33.56 33.5 32.7 100
Interpretation
Above pie chart depicts that 58.3% people aware about Yamaha new launched, 39%
Bajaj and 9.2% Honda
On the basis of demography Customer perception towards recently launched bikes

About Yamaha Faridabad 24.4%, New Delhi 44.4% and Ballabgarh 31.0% people’s
were aware about Yamaha recently launched.
Regarding Bajaj Faridabad 27.13%, New Delhi 38.8% and Ballabgarh 57.3%
About Honda Faridabad 33.5%, New Delhi 32.7% and Ballabgarh 33.56%.

Analysis
From above interpretation it is clear that in overall response customer’s were more
aware about Yamaha recently launched bike in market that is 58.3% secondly Bajaj
32.5% and on the other hand demography vice in Faridabad most of the customer
aware for Honda(33.5%) , New Delhi Yamaha (44.4%) and Ballabgarh Honda
(33.5%)

4.1 W
Parameters Less 50,000 50-70,000 70-1lac above 1lac Cumulative
Frequency
Ballabgarh 23.3 26.6 27.4 22.46 100

New Delhi 0 25.8 49.9 24.1 100
Faridabad 26.6 25.8 24.1 23.3 100
Interpretation
Above charts depicts that in Ballabgarh 23.3% said its price range was less then
50
50,000, 26.6% said 50-70, 000, 27.4 said 70-1 lac
About New Delhi 0% said less 50,000, 25.8% said 50-70,000, 49.9 % said 70-1 lac
and 24.1% said above 1 lac.
About Faridabad 26.6% said less50, 000, 25.8% said 50-70,000, 24.1% said 70-1lac
45
and 23.3% said above 1lac.
Analysis
From above elucidation I conclude that most of the customer contemplation was
belonging to 70-1lac
.
40
35
Parameters Less 50,000 50-70,000 70-1lac above 1lac Cumulative
Frequency
Ballabgarh 33.3 33.3 33.3 0 100

New Delhi 29.9 39.1 30.7 0 100
Faridabad 31.0 32.7 36.0 0 100
Interpretation
Above charts depicts that in Ballabgarh 33.3% said its price range was less then
50,000, 33.3% said 50-70, 000, 33.3 said 70-1 lac
About New Delhi 29.9% said less 50,000, 39.1% said 50-70,000, 30.7 % said 70-1
lac.
About Faridabad 31.0% said less50, 000, 32.7% said 50-70,000, 36.0% said 70-1lac.
Analysis
From above interpretation it can be said that most of the customer contemplation was
belonging to 50-70,000.

5.1
Parameters 100cc 125cc 150cc above Cumulative
150cc Frequency
Ballabgarh 0 35.2 33.6 30.3 100

New Delhi 18.3 18.3 43.3 20 100
Faridabad 23.3 27.5 25.8 23.3 100
Interpretation
Above charts depicts that in Ballabgarh 35.2% said it belongs to 12cc segment, 33.6%
for 150cc, 30.3% for above 150cc
About New Delhi 18.3% said that it belongs to 100cc, 18.3% to 125cc, 43.3% to
150cc and 20% to above 150cc.
About Faridabad 23.3% said less100cc, 27.5% said 125cc, 25.8% said 150cc and
23.3% said above 150cc..
Analysis
From above interpretation It can be observed that most of the customer contemplation
was belonging to 125cc

5
Parameters 100cc 125cc 150cc above Cumulative
150cc Frequency
Ballabgarh 0 32.8 32.8 34.2 100

New Delhi 0 29.7 39.9 29.9 100
Faridabad 0 31.13 31.96 36.9 100
Interpretation
Above charts depicts that in Ballabgarh 32.8% said it belongs to 125cc segment,
32.8% for 150cc, 34.2% for above 150cc
About New Delhi 29.7% said that it belongs to 125cc, 39.9% to 150cc% and 29.9% to
above 150cc.
About Faridabad 31.13% said 125cc, 31.96% said 150cc and 23.3% said above
150cc..
Analysis

From above interpretation I conclude that most of the customer contemplation was
belonging to 150cc.
6 If gi
Brand frequency Cumulative frequency
Yamaha R15 33.6 33.6

Pulsar 220 36.9 70.5
HH Karizma 29.4 100
Interpretation
Above charts depicts that 33.6% Yamaha R15 elected by customers, Pulsar 220
36.9% and HH Karizma 29.4%.
Analysis
It can be observed that most of the customers will be proficient for Pulsar 220 that is
Pulsar 220 will be the next choice of the customers.

7.Spec
Brand Super vfm style Speed Cumulative
technology frequency
Yamaha 33.8 17.2 23 25.3 100
Hero Honda 13 30.6 29.8 31.5 100
TVS 16 28.5 39.3 16 100
Bajaj 10 28.4 36.9 31.7 100
Interpretation
Above chart depicts the customer perception towards different brands by considered
different parameters about Yamaha super technology 33.8%, vfm 17.2%,23% style
and 25.3% speed.
Regarding Hero Honda 13% super technology ,30.6% vfm, 29.8%style and 31.5%
speed.
Regarding TVS 16% super technology, 28.5% vfm, 39.3% style and 16% speed
Concerning Bajaj 10% super technology, 28.4% vfm, 36.9% style and 31.7% speed.
Analysis

From above interpretation it can be said that Yamaha super technology sub-
competing there competitors that is 33.8% and Hero Honda was standing on top
position because of vfm 31.5%, Bajaj pro style plus speed 36.9% and 31.7%.
8 Com
Yam

Bajaj
Brand style performance comfort speed mileage power price c.f

Yamaha 21.4 3.7 18.0 25.3 19.7 1.4 10.5 100
HH 20.5 13 14.7 11.4 10.5 8 21.4 100
TVS 15.3 19.5 17 16.2 6.8 14.7 10.5 100
Bajaj 16.5 13.2 16.5 31.4 14 4 49 100
Honda 15.3 14.5 16.2 16.2 16.2 12.9 13.4 100
Interpretation
Above charts revals that responses of customers, toward Yamaha bike according to
there specification 21.4% style, 3.7% performance,18.0% comfort,
4 4.9
25.3%speed,19.7% mileage, 1.4% power and 10.5% price.
Regarding Hero Honda style 20.5%, performance 13%, comfort 14.7%, speed 11.4%,
mileage 10.5%, power 8%, price 21.4%
About TVS style 15.3%, performance 19.5%, comfort 17%, speed 16.2%, mileage
6.8%, power 14.7% and price 10.5%.
14
Concerning Bajaj style 16.5%, performance 13.2%, comfort 16.5%, speed 31.4%,
mileage 14%, power 4% and price 49%.
Analysis

From above interpretation it can be said that Yamaha was campaigning their
competitors on the basis of style 21.4%, performance 3.7%, comfort 18.0%and also
speed 25.3% so I hope so that in future it will attain higher and higher position in
Indian market.
9 Compa
Ba
Brand Dealer Product Time After Responsiveness Parts C.F
attitude display taken in sale towards availability
delivery services complaint
Yamaha 23.2 19.2 18 6-4 11.7 17.2 100
HH 24.9 21.9 18.2 13.7 12.2 9.24 100
Bajaj 23.9 22.5 27.0 23.1 5.7 2.2 100
TVS 9.3 15.9 22.6 11.9 21.3 18.9 100
Honda 15.2 12.1 16.2 14.8 13.6 27.8 100
5.7 2.2
Interpretation
Above charts reveals that responses of customers, toward Yamaha bike 23.2 assent
with dealer attitude,19.2% product display,18% time taken in delivery,6.4% after sale
services,11.7% responsiveness towards complaint, 17.2% parts availability.
Regarding Hero Honda dealer attitude 24.9%, product display 21.9%, time taken in
delivery 18.2%, after sale service 13.7%, and responsiveness towards complaint
12.2%, parts availability 9.24%.
23.1
About TVS s9.3% dealer attitude, 15.9% product display, 22.6%time taken in
delivery, 11.9% after sale services, 18.9% parts availability.

Concerning Bajaj 23.9% dealer attitude, 22.5% product display, 27.0% time taken in
delivery, 23.1%after sale service, 5.7%responsivenss towards complaint, 2.2% parts
availability.
Analysis
From above interpretation it can be said that Hero Honda was campaigning Yamaha c
on the basis of by dealer attitude 24.9%,product display 21.9%time taken in delivery
18.2%,after sale service 13.7% and responsiveness towards complaint 12.2% that is
case of these parameters Hero Honda secured the top position in the Indian market .
References of literature review
References indicates that from where I gathered the data for making my project report
I collected the secondary data from various websites for literature review
1 www. Google .com
2 www.ask .com
3 www.hot bot.com
4www know.com
5 www fresh think.com

6 www.yamaha-motor-india.com
Books referred by me
Marketing Management Kalayni Publisher
Philip Kotler Marketing Management
CONCLUSION
Yamaha bikes were very popular and economical bikes and most of Yamaha bikes are
really very attractive and relaxed. Yamaha was mainly famous for its sporty bikes
recently it launched R15 and R1 in Indian market. So from my project I concluded
that Yamaha was preferred by most of the customers because of following reasons
1 Almost 37.5% of people have Yamaha bike in Indian market and age group of these
people having Yamaha bikes 18 to 25
2 People decided to buy Yamaha bike because of high style (21.4%) and comfort
(18%) while Hero Honda competing it on high mileage (14.16%) and after sale
services (35.3%) parameters.

3 Almost 70% of people were aware about Yamaha recently launched in Indian
market and the price range and segment of that bike presented by customers were 70
to 1 lakh and 150cc segment.
4 Most of the customer future priority goes to Yamaha R15 33.6%
5 On the basis of Parameters Yamaha were awesome for their super technology
(33.8%), Hero Honda for speed (31.5%) and Bajaj for value for money (28.4%).
6 Almost 46.7% of people satisfied with style and speed of Yamaha bikes in Indian
market
RECOMMENDATIONS
1 Yamaha should diversify the product in India market as India the female percentile
is more and that too working so therefore there is requirement of female oriented
products such as electric starter scooter, scooter and the basic model bikes.
2 Yamaha should penetrate in the Indian market and according to the segmentation
like 70% of people are rural areas hence the lost structure should be appropriate and
flexible and feasible in Indian market
3 Yamaha can improved there mileage capacity for future oriented due to the scarcity
of oil in Indian market.

SUGGESTIONS
Customer’s Point of view
1 Being YMI is no 2 automobile in the world it should diversify its products with
customer oriented market
2 They should increased there dealership and sub dealers in rural and semi-urban
3 They should also increased there research methodology by opting secondary

research methods
4 Advertising is an important contributor to economic growth, individual marketing

organization so Yamaha should also maintain high-quality relationships with
advertising agencies.
5 Yamaha can increased there higher level of customer satisfaction by offering them
Prompt payment, after sales services etc
6 On the basis of target group they developed the products and services to customers
and this will directly escalating the overall economic growth of company.
Marketing point view
1 Organization can prepare long term marketing strategies that are future oriented.
2 They also aware about there economic conditions for analysing and distributing the
services and goods to the consumers
3 They can increased there sales approach and advertising support.

4 They can be refined there products and services.
5 They can be evaluate and adjust the market efforts by actuating leadership.
LIMITATIONS
The following were the limitations
1. One of the biggest constraints was that the number of brands selected for my study
was restricted to five and these brands have a strong brand presence through out the
country. However the research was conducted in region of Ballabgarh, Faridabad and
New Delhi surrounding areas and there are a lot of other brands like , Enfield, Kinetic
and other brands which have strong presence in these areas were not taken into
consideration affected my study.
2. Region covered included only Ballabgarh, Faridabad, and New Delhi as well as
surrounding areas and hence the whole population was not covered. Since the
different brands have varying level of awareness in the different states, selecting of

these regions may not constitute the population and hence comparison may not be
fully justified
3. The sample size was restricted to 120 because of time and money constraint and
hence the study does not reflect a large population
4. One of the biggest constraints of my research was time. Since this research had to
be conducted in a short period of two months some of the minute details of the
research were overlooked which may have affected my results to some extent.
5. Another constraint was that of money. Since the research was conducted as an
individual, a lot of money could not be spending on the research.
6. Though I had made the questionnaire, very respondent friendly there were some
respondents who had not filled the questionnaires due to their lack of understanding.
Though in some of the questionnaires a lot of questions were unanswered we had
rejected those questionnaires and hence it did not affect our findings to a large extent
Field Work
Important considerations in the fieldwork were
1. Respondents were kept at outmost ease before filling of the questionnaires. For this
some of the reluctant respondents were ensured that the questionnaire had been
drafted in the simplest language and would not take a lot of time
2. Respondents were also ensured that their information would be kept with utmost
confidentiality
3. Special consideration of language was taken.

4. I had made sure that the questionnaires were filled by me for their convenience.
However there were some respondents who were reluctant in that and wanted to fill
the questionnaire themselves and hence we allowed them to fill the questionnaires on
their own
5. I made sure that I do not influence the respondents in filling up of their responses in
any form. Sometimes when the respondents were stuck up with some of the difficult
questions, I had made sure not to give any kind of assistance to the respondents
BIBLIOGRAPHY
Websites
www.google.com
www. Ask.com
www.reseachpaper.com
www.hotbot.com
www.think fresh.com
www.know.com

www. Yamaha-motor-india.com
Books
C.N.SONTAKKI Marketing Management in Indian Context

Kalayni Publishers
Philip Kotler Marketing Management
ANNEXURE
Name- Age-
Place- Occupation-
Phone no-
1 Which brand do you own?
Yamaha ( ) Bajaj ( ) Hero Honda ( ) Honda ( )

TVS ( ) Any other ( )

2 You decided to buy your existing bike because of ( rate best three factors from 1-3
in orders of your preference) ?
Mileage ( )
Comfort ( )
Style ( )
Price ( )
After sale service ( )
Resale value ( )
Maintenance cost ( )
Power ( )
Brand image ( )
Any other ( )
3 Which brand has recently launched its bike in Indian Market?
Yamaha ( )
Bajaj ( )
Honda ( )
4 What is price of that bike ?
Below 50,000 ( )
50-70,000 ( )
70-1 lac ( )
Above I lac ( )
5 Which segment does it belong to ?
100cc ( )
125cc ( )
150cc ( )
Above 150cc ( )
6 If given a choice which bike will you buy ?
Yamaha R15 ( )
Pulsar 220 ( )
HH Karizma ( )
7 From below listed brands the specific characteristics that you think is associated
with it?

Brand Super technology Vfm Style Speed
Yamaha () () () ()
Hero Honda () () () ()
TVS () () () ()
Bajaj () () () ()
Honda () () () ()
8 Please compare the following on the scale of 1 to 5 where 1=excellent, 2=good,3=

above average, 4= fair, 5= poor ?
Parameters Yamaha TVS Bajaj Honda Hero Honda

Style
Performance
Comfort
Speed
Mileage
Price
9 Please compare the following on the scale of 1 to 5 where 1= excellent, 2=

good,3=above average, 4= fair, 5= poor ?
Parameters Yamaha TVS Bajaj Honda Hero

Honda
Dealer attitude
Product display
Time taken in
delivery
After sales
services

Responsiveness
towards
complaints
Parts
availability
Thank you for spending your valuable time for filling up the questionnaire.

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Manav Rachna, Faridabad

“Comparative analysis of Yamaha with

Submitted To: -Mrs.Indrish kaur

Manav Rachna, Faridabad

“Education is not filling of pail, but the

I consider myself lucky to get my summer training in branded namely Yamaha

It is difficult to elaborate everything which learned during the training however, I

Manav Rachna, Faridabad

I would like to thanks Mr S.JANARDAN (regular business set)& Mr ROTASH

Thank you to all

Manav Rachna, Faridabad

Topic name Page no

4 To whom it may concern 5-6

7 About the Industry 8-11

8 About the Company 12-16

9 History of Company 17-21

10 Information regarding to bikes 22-41

11 Review of Literature 42-56

12 Brief about topic 57-62

17 Sampling technique 64-65

19 Analysis and Interpretation of questions 71-94

Manav Rachna, Faridabad

2. Rate best three factors according to your preference?

3. Which brand has recently launched its bike in Indian Market?

4. What is the price range of that bike?

5. Which segment does it belong to?

6. If given a choice which bike will you buy?

7. Specific characteristics that you think associated with branded bikes?

22. Recommendation and Suggestions 97-98

23. Limitations of study 99-100

24. Bibliography 101

25. Annexure 102-104

Manav Rachna, Faridabad

About Yamaha Motor

Manav Rachna, Faridabad

Manav Rachna, Faridabad

Manav Rachna, Faridabad

Year Asia(in million Yen) Net Sales(in million Yen)

Manav Rachna, Faridabad

Manav Rachna, Faridabad

CHALLENGING FRANK AND FAIR

We will establish Yamaha as the “exclusive and trusted brand of customers by

Manav Rachna, Faridabad

FRANK AND FAIR ORGANIZATION

Manav Rachna, Faridabad

Manav Rachna, Faridabad

Manav Rachna, Faridabad

Manav Rachna, Faridabad

In years to come Yamaha continued to grow 9and continues to this day).Diversity

Manav Rachna, Faridabad

In 1963, Yamaha demonstrated its focus on cutting-edge, technological innovation by

Yamaha was building a strong reputation as a superior manufacture which was

Manav Rachna, Faridabad

Founded July 1,1955

Capital 48,302 million yen (as of March 31,2007)

President Takashi Kalikow

Employee( Consolidated) 46,850(as of December 31,2007) Parent 9,019(as of

Sales (Consolidated) 1,756,707 million yen(from January 1,2007 to

Sales Profile Sales(%) by product category (Consolidated)

Sales (%) by product region