The Indonesian Cultural Park in

TAMAN NUSA Bali – See Indonesia in One

Afternoon
 The Indonesian Cultural Park in
TAMAN NUSA Bali – See Indonesia in One
Afternoon
TAMAN NUSA Bird’s Eye View
TAMAN NUSA Rice Terrace
TAMAN NUSA
Taman Nusa is an Indonesian cultural park that aims
to offer a comprehensive and interactive experience
on the cultures of Indonesia’s many ethnic groups, set
against the natural backdrop of Bali.

Situated on 10 hectares of land, visitors will feel as if

they have travelled around Indonesia - with more
than 60 traditional houses and some that are
hundreds of years old.

Guests are invited to see traditional arts and crafts

being made by talented craftsmen as well as
participate in traditional dances and music, such as
the Kolintang from North Sulawesi and the
Angklung from West Java.
TAMAN NUSA
▪ Company Name : PT. Taman Nusa
▪ Business Activity : Indonesian Cultural Park
▪ Location : Gianyar, Bali
One hour and 15 minutes
from Nusa Dua
▪ Area : 10 Ha
▪ Operational since : July 2013
▪ Assets in 2018 : IDR 252.5 billion
▪ Employees : 150
▪ Website : www.taman-nusa.com
VISION AND MISSION
Vision
The realization of Taman Nusa as a centre for
education, research and preservation of Indonesian
culture

Mission
1. The introduction of Indonesian culture to the
people of Indonesia and the rest of the world
2. The preservation of Indonesian cultural heritage
and values for future generations
3. Operation of a cultural park as a business that is
professional, integrated, sustainable and
beneficial to humanity
VISITORS TO BALI AND PROJECTIONS
12,000,000

10,000,000

8,000,000

6,000,000

4,000,000

2,000,000

0
2015 2016 2017 2018 2019 2020 2021

Mancanegara Nusantara
JOURNEY THROUGH TIME
Guests are invited to experience Indonesia’s journey
throughout the ages, beginning with the old and
primitive nature of the prehistoric age, then pass
through bronze age and towards the kingdom age
with one of its masterpieces in the form of Borobudur
Temple.

With more than 60 traditional houses, some of

which are hundreds of years old, visitors are given
the opportunity to experience the modest village life
of the diverse and distinct ethnicity from all over
Indonesia and see various crafts and performing arts
in the cultural village.
JOURNEY THROUGH TIME
From the cultural village and going through
Chinatown, visitors enter the early Indonesia era.

Once again visitors can experience a touch of

Indonesia's age of kingdom through a bronze statue
of Gajah Mada declaring the Sumpah Palapa oath
in front of Trowulan Temple.

Passing through the gate of Sumpah Pemuda, visitors

get a glimpse of the revolutionary era, with bronze
statues of Indonesia's first president and vice
president declaring the nation’s independence.
JOURNEY THROUGH TIME
Guests have the opportunity to observe the
socioeconomic development of present day Indonesia
through miniature train diorama, set against the
backdrop of Indonesia’s cities and rural area.

Crossing a 30-metre bridge, visitors arrive at the

future of Indonesia, which comprise of a library and
three museums that showcase the various fascinating
cultural heritage and legacy of the nation such as
wayang, batik, weaving and embroidery.

Throughout the journey, visitors are treated with

scenic cliff view, overlooking verdant rice terraces
and lush jungle, with the waters of Melangit River
that rush below.
FACILITIES
▪ One VIP lounge

▪ Two restaurants: Royal Sidan and Dapur Nusa

▪ Five cafés and rest area

▪ Four performance stages

▪ One theatre

▪ Two Musholla

▪ Souvenir shop

▪ Four parking area

 Achievements
1. TRI HITA KARANA Gold Award 2016-2017-2018
2. Best New Destination, Bali Goes to ASEAN 2016
3. Bali Best Brand Award 2015-2016
4. Bali Best Destination by Indonesia Tourism
Department 2015
5. TripAdvisor Certificate of Excellence 2015-2016-
2017-2018-2019

International Events
1. ICNT - The 17th International Conference Of
National Trust 2017
2. The 85th INTERPOL General
AssemblyAccompanied Guests 2016
3. FLIGHT CENTRE AUSTRALIA Indo Adventure 2015
4. APEC CEO Summit Indonesia 2013World Culture
Forum 2013
5. International and National Corporations MICE
 TripAdvisor Certificate of Excellence, with Rating 4.5 out of 5
▪ “Magnificent Indonesian Architectural Styles at one place! ”
▪ “The Glorious Archipelago in One Lovely Spot”
▪ “Don't miss it! if u miss it, u will miss a lot!!”
▪ “Great places to see Indonesian traditional houses”
▪ “Amazing attraction, growing better with time”
VISITORS TO TAMAN NUSA AND PROJECTIONS
350,000

300,000

250,000

200,000

150,000

100,000

50,000

0
2015 2016 2017 2018 2019 2020 2021

Mancanegara Nusantara
BUSINESS PLAN AND DEVELOPMENT To Develop The One Stop
Destination in Bali
PLANS FOR 2019
▪ Taman Nusa together with The Indonesian Ministry of
Tourism will offer The Nusantara Promotion, a joint-
program with Free Entrance Fee for Chinese tourists
visiting Taman Nusa and the issuing of Prepaid Cards
▪ Development of Duty Free Shop and Seafood
Restaurant at Taman Nusa to support the Nusantara
Promotion program
▪ Dekranas (The National Council of Craftsmen) have
given approval for Taman Nusa to work together with
Dekranasda, its provincial representatives
▪ Agreement with ASEPHI (Association of Indonesian
Handicraft Producers and Exporters) to work together
in order to make The Nusantara Promotion a success
▪ To develop Product Showcases and improve existing
traditional houses in Taman Nusa to become Art
Galleries
NUSANTARA
PROMOTION
RECOMMENDATION
DEKRANAS GALLERY
DEKRANAS GALLERY
DEKRANAS GALLERY
DEKRANAS GALLERY
DEKRANAS GALLERY
DEKRANAS GALLERY
PREPAID CARDS
▪ To issue Prepaid Cards with value of IDR 1,000,000
to be offered exclusively to Chinese tourists

▪ Sale of Prepaid Cards through Chinese travel agents,

with 10% commission for the sellers and Free Entrance
Fee to Taman Nusa

▪ The Prepaid Card is valid only in Taman Nusa, with

local travel agents (ground operators) getting 20%
commission of sales

▪ Prepaid Cards can be topped up and may be

refunded for a maximum of IDR 200,000
FINANCIAL POTENTIAL OF THE
NUSANTARA PROMOTION
▪ The number of Chinese tourists that visited Bali in
2018 was around 2,000,000, and sales target for
the Prepaid Cards is 1,000,000 per year
▪ Prepaid Card Value : IDR 1 million
▪ Total Sales : IDR 1 trillion
▪ Commission for Chinese Travel
Agents (10%) : IDR 100 billion
▪ Maximum Refund : IDR 200 billion
▪ Minimum Sales Transaction : IDR 800 billion
▪ Commission for Local Travel
Agents (20%) : IDR 160 billion
▪ Cost of Goods Sold (30%) : IDR 240 billion
▪ Potential Profit : IDR 300 billion
BENEFITS OF THE
NUSANTARA PROMOTION
▪ Chinese tourists will get Free Entrance to Taman
Nusa, whereas previously they were charged at
least IDR 200,000 per pax
▪ Economic benefits from Chinese visitors’ spending
can be redistributed to other regions around
Indonesia
▪ Significant increase to number of visitors and
revenue of Taman Nusa
▪ The promotion of The Ministry’s Wonderful
Indonesia and Pesona Indonesia at Taman Nusa
in order to reach a wider audience
DUTY FREE SHOP & SEAFOOD RESTAURANT
DUTY FREE SHOP
DUTY FREE SHOP
DUTY FREE SHOP
DUTY FREE SHOP
SEAFOOD RESTAURANT
SEAFOOD RESTAURANT
SEAFOOD RESTAURANT
SEAFOOD RESTAURANT
SEAFOOD RESTAURANT
SEAFOOD RESTAURANT
 Development of Hotel,
LONG TERM PLANS Traditional Arts Market and
Culinary Village of Indonesia
TAMAN NUSA Hotel, Traditional Arts Market
and Culinary Village
DEVELOPING NEW FACILITIES
AND ATTRACTIONS
The purpose of development is to add products and
expand market segments such as the MICE Market,
which has great potential because the island of Bali is
already world-renowned and also Taman Nusa would
be more complete as One Stop Destination In Bali.
▪ Hotel and MICE Facilities
▪ Traditional Arts Market
▪ Indonesian Food and Culinary Village
▪ Art Gallery and Art Studios
▪ Dance Performance Stages
▪ Online Arts Bank with Cryptocurrency
▪ Miniature Train Diorama
▪ Fun Activities: Selfie photos, rafting dan kids games
HOTEL AND MICE FACILITIES
▪ Three-plus Star Hotel with 90 Rooms and event facilities
▪ Corporate MICE market (Meetings, Incentives, Conferencing and Exhibitions)
▪ Bali is already well established as one of the premier destinations for MICE
▪ Taman Nusa already has an Indonesian Cultural Park featuring cultures from all over Indonesia and the only one in
Bali, with the tag line See Indonesia In One Afternoon
▪ Corporate outing and team-building activities centered around the cultural village, with traditional competitions of
skill and cooperation in a unique Treasure Hunt across Indonesia
▪ Group and family events such as reunions, weddings, birthdays and anniversaries
HOTEL Three-plus Star with Meeting Room
and Restaurant
ART GALLERY AND ART
STUDIOS
▪ The art gallery will showcase high-end art
products
▪ Individual art studios to showcase exclusive works
and paintings of famous painters, craftsmen and
maestros
▪ To provide hope of large potential commission for
guides and travel agents through sales of high-
end art
ARTS MARKET AND CULINARY VILLAGE OF INDONESIA
▪ To provide a viable alternative to the crowded traditional markets of Ubud and Sukawati
▪ Design that seamlessly blend with the natural environment, hardscape and surrounding scenery to provide a
comfortable experience for visitors
▪ Develop and involve local sellers and merchants to run the arts market together in Partnership
▪ To become a new centre of economy in East Bali and provide economic multiplier effect to the region
▪ The existence of Art Market and Culinary Village not only as products but also to directly and significantly boost
the number of visitors to Taman Nusa
▪ Taman Nusa to become the One Stop Destination In Bali
▪ With hotel, restaurants, shops, market, visitor attraction and activities all in one place
▪ Travel agents and guides can earn additional commissions and potential revenue through sales
▪ Travel-time savings and efficiency for travel agents, freelance guide and tourists: less time on the road in between
destinations
ONLINE ARTS BANK AND CRYPTOCURRENCY
▪ To develop an online market place that deals with high-end traditional arts and crafts from all over Indonesia
▪ Curated collection and quality-control to ensure premium, exclusive products
▪ The vision is to provide a sustainable outlet for traditional arts and to keep the trade alive
▪ Also a continous economic multiplier effect by bringing activity and demand to those remote regions
▪ The Arts Bank will incorporate cryptocurrency elements that are tied to tangible, unique real-life assets
▪ Blockchain and cryptocurrency used to govern the price movements of the asset
▪ Market for the Arts Bank will be worldwide, with focused sales and marketing via galleries, art exhibitions, expos,
auction houses, art magazines and editorials
IMPROVEMENTS AND
OTHER ATTRACTIONS
▪ The addition of more native people, hardscape in
the cultural park and cooperation with regional
governments to introduce and promote the culture
and economic potential of their regions
▪ Completion of the Miniature Train Diorama, a
fun showcase of the Indonesian trains, cities and
landscape for kids and adults alike
▪ Treetop adventure and flying fox activity
▪ New selfie photo-spots
▪ River-rafting activities
▪ Kids games and 5D Museum
 For Indonesian and Foreign
SALES AND MARKETING PLAN Tourists, Balinese People, School
Students and MICE Market
MARKET POTENTIAL
Travelers from Abroad in 2017
▪ Direct to Bali : 5,697,739 people

▪ Indirect ± 40% (empirical) : 2,300,000 people

Total : 7,997,739 people

▪ Indonesian Tourists in 2016 : 8,600,000 people

▪ Balinese people : 4,500,000 people

▪ Chinese Tourists in 2017 : 1,400,000 people

▪ Australian Tourists in 2017 : 1,100,000 people

KARTU INDONESIA PINTAR
Establish cooperation with the Central Government of
Indonesia or Regional/City Government of Bali for
subsidised school student visits using the Kartu
Indonesia Pintar.

For this Taman Nusa will prepare additional extra-

curricular educational activities covering subjects such as:
Social Cultural Values, the Nationality of Indonesia,
Imagination, Humanity and Tolerance.

Number of School Students in Province of Bali 2017

Kindergarten : 77,622 people

Elementary School : 418,444 people
Junior High School : 204,789 people
Senior High School : 88,937 people
Total : 789,792 people
CHINESE CNTA AND TRAVEL
AGENTS
Audience with the CNTA (Chinese National Tourism
Administration) to present Taman Nusa, and the Lost
Opportunity for Chinese Tourists who are already in
Bali but do not visit Taman Nusa, because with just
USD 8 per pax they would be able to explore
Indonesia and see the cultures of the Archipelago in one
afternoon.

In addition to approaching the CNTA, Taman Nusa has

also done direct marketing to travel agents in China,
which started in early June 2018 and got very positive
responses, whereas previously marketing was only done
through the ground operator travel agents in Bali.
AUSTRALIAN MARKET
▪ As with the Chinese market, Taman Nusa has also
done direct marketing and sales in Australia

▪ An agreement was made in May 2018 with IAEA

Asia (Institute of Advanced Education Australia)
to provide travel packages for the high school
student market in Australia

▪ Ten-day program with the theme Holiday and

Learning Indonesian Culture centered around
activities in Taman Nusa

▪ Program set to commence during school holidays at

the end of the year
INDONESIAN CULTURAL CLUB
Taman Nusa is plans to publish the Lifetime Membership
Indonesian Cultural Club, marketed nationally and overseas
with partnership with national media
Signed sales agreement with PT. Synerga Tata International
(sister company of PT. Surveyor Indonesia - BUMN)
Membership price will be IDR 1.000.000, - per member and is
non transferable

Member Benefits
▪ Free lifetime entrance to Taman Nusa
▪ Free lifetime programs and performances
▪ Free online culture magazine
▪ 20% discount entrance tickets to Taman Nusa for
accompanying friends
▪ 20% discount at the hotel, restaurant, café and souvenir
shop
▪ Pride to be part of Taman Nusa, with lifetime free
entrance befitting of shareholder
MARKETING AND
ADVERTISEMENTS
▪ Through the WeChat and Baidu ad networks in
China

▪ Video advertisements at the Domestic Arrival of

Ngurah Rai Airport

▪ Frontpage ads on Bali's print and online magazine

Bali Kini on every issue

▪ Advertisements and editorial on Taman Nusa in

flight and travel magazines

▪ Billboard installations in several strategic locations

in Bali

▪ Underway billboard permit for ads at the toll gate

to Soekarno Hatta Airport in Jakarta
CONCLUSION Summary of Taman Nusa and
Closing Words
CONCLUSION
▪ Taman Nusa is the only place in Bali to see and
experience all of the cultures of Indonesia in one
place, to See Indonesia in One Afternoon
▪ Focus on new market segments such as the
Chinese market, Australian student market and
Kartu Indonesia Pintar, as well as to further
develop existing channels
▪ With new developments to compliment the park,
such as hotel, arts market, culinary village and
MICE facilities, Taman Nusa aims to become the
One Stop Destination in Bali
THANK YOU