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    Questionnaire For Bira

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    DEBADIPTO DAS
    This document contains a 21-question survey about beer drinking preferences and habits. It asks questions about frequency of beer consumption, spending habits, preferred brands, tastes, and factors considered when purchasing beer. Demographic questions at the end gather information on age, income, education, occupation, marital status, and gender. The survey aims to study beer preference and consumption patterns of respondents.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Questionnaire For Bira

    Uploaded by

    DEBADIPTO DAS
    440 views7 pages
    This document contains a 21-question survey about beer drinking preferences and habits. It asks questions about frequency of beer consumption, spending habits, preferred brands, tastes, and factors considered when purchasing beer. Demographic questions at the end gather information on age, income, education, occupation, marital status, and gender. The survey aims to study beer preference and consumption patterns of respondents.

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    Questionnaire for Bira

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    This document contains a 21-question survey about beer drinking preferences and habits. It asks questions about frequency of beer consumption, spending habits, preferred brands, tastes, and factors considered when purchasing beer. Demographic questions at the end gather information on age, income, education, occupation, marital status, and gender. The survey aims to study beer preference and consumption patterns of respondents.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    440 views7 pages

    Questionnaire For Bira

    Uploaded by

    DEBADIPTO DAS
    This document contains a 21-question survey about beer drinking preferences and habits. It asks questions about frequency of beer consumption, spending habits, preferred brands, tastes, and factors considered when purchasing beer. Demographic questions at the end gather information on age, income, education, occupation, marital status, and gender. The survey aims to study beer preference and consumption patterns of respondents.

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    © All Rights Reserved
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    You are on page 1of 7

    Place : Date: Serial No.

    Hello Drinkers’ Pride,

    This is a short questionnaire aimed at studying beer preference and consumption of users.
    Please answer all the questions carefully.

    Tick() for the answers unless specified for other instructions.

    1. Do you drink Beer?

    Yes

    No

    If Yes, then continue with Q 2. If No, then go to Q 21.?

    2. How often do you drink Beer?

    At least once a week

    Once a fortnight

    Once a month

    Once a year

    3. How much do you spend on Beer on the basis of Q 2.?

    Less than INR 120

    INR 120 – INR 149

    INR 150 – INR 200

    Above INR 200

    4. Where do you usually drink Beer?

    House

    Bar
    Restaurant

    Party Place

    Others

    5. What colour of beer do you prefer?

    White

    Blonde

    Red

    Black

    Others

    6. Rank the beer types in terms of preferences. (1 for the Highest and 4 for the lowest)

    Ale _____

    Lager _____

    Stout _____

    Pilsner _____

    Not sure

    7. When you think of beer which brand comes to your mind?

    ___________________ (write the name in the blank provided)

    8. Which is your favorite beer brand?

    Kingfisher

    Corona

    Budweiser
    Carlsberg

    Foster

    Heineken

    Bira

    Any Other, Please Specify ____________

    9. How strongly do you think PRICE is an important factor when buying beer?

    1 2 3 4 5
    (Not Important) (Very Important)

    10. How strongly do you think COUNTRY OF PRODUCTION is an important factor when
    buying beer?

    1 2 3 4 5
    (Not Important) (Very Important)

    11. How strongly do you think BRAND is an important factor when buying beer?

    1 2 3 4 5
    (Not Important) (Very Important)

    12. How strongly do you think % OF ALCOHOL is an important factor when buying beer?

    1 2 3 4 5
    (Not Important) (Very Important)

    13. Have you heard of craft beer?

    Yes

    No

    14. Have you heard of Bira?


    Yes

    No

    If Yes then move to Q 15. If No then move to Q 21?

    15. Have you ever consumed Bira?

    Yes

    No

    If Yes move to Q 16. If No, then move to Q 19.

    16. Where did you first hear of Bira?

    Friends

    Social Media

    Bar menu/lounge

    Print Media

    Any other, Please Specify___________

    Not Applicable

    17. Do you like Bira?

    Yes

    No

    18. Rank the variant of Bira as per your preference. (1 for the Highest and 5 for the
    lowest)

    Bira 91 White _____

    Bira 91 Blonde _____

    Bira 91 Light _____


    Bira 91 Strong _____

    Bira 91 Indian Pale Ale _____

    Not Applicable

    19. Why have you never consumed/don’t consume/don’t like Bira?

    Unavailable at places I tried to find

    Had better options in beer

    It was expensive

    Didn’t like the taste

    Any other, Please Specify_____________________

    20. Mark brands of beer whose marketing campaign you recall clearly (TV ads, Social
    media, Print media etc.) .( You can mark multiple answers here)

    Kingfisher

    Budweiser

    Carlsberg

    Foster

    Heineken

    Bira

    Any Other, Please Specify ____________

    21. Rank the kind of alcoholic drink as per your preference. (1 for the Highest and 6 for
    the lowest)

    Rum _____
    Vodka _____

    Whisky_____

    Gin _____

    Beer_____

    Brandy_____

    We would like to know something about you:

    Age: 15-19 20-25 26-35 Above 35


    (In Years)

    Income: Less than 2.50 2.50-5.00 5.01-7.50 7.51-10.00


    (in INR lakhs P.A)
    10.01-12.50 12.51-15.00. Above 15.00

    Education: _____________________

    Present Occupation: ____________________

    Married: Yes No

    Gender: Male Female Any other, if possible, specify___________

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