Benefits of Having A Website For Your Business

7 ways to boost your business with website:
Now a day’s in digital world, everyone is connected in some way to the World Wide
Web in order to look for their needs like entertainment, education, research and
consumer needs. In this day and age where digital technology and the Internet has
influenced on our lives and work, it is shocking to know that very few small business
owners have a website.
In the survey we found that only 46% of small businesses have a website. This statistic
is surprising when you realize people spend 6hours a day on the Internet.
The survey tells that 41% of small business owners reported they don’t think they need
a website. What it means is they probably don’t know the benefits of having a website
for their small business.
Website – Now a day’s website is a powerful marketing tool. The well-maintained

website can help you to gain a competitive advantage in your industry & can improve
your business image. It will help you to get more traffic by developing your web site
which offers many benefits and prospects and increase the sales, improve your
customer service and enhance your professional brand. ,
If your business does not have a Website as of yet, your business is not to its fullest of
capabilities. Having a Website for your business can provide a number of benefits to
your business that you may not have been aware of before.
Below are some benefits of a website for small or big businesses you may not have
thought of:
1. Expand Your Market Globally as well as Locally

Unlike having a local brick, a business Website helps to reach you around the
world, permitting for enhanced exposure and sales, due to a wider demographic
reach. Selling products online is cheaper and easier for you and your customers.
Not only globally but also you can extend the local reach You are open for
business 24/7, 365 days/year, seven days a week service definitely generates
more profits than that of a traditional storefront.
2. It Save your Money Cost-Effective

A website can be treated as your online or digital catalog or brochure that can be
updated or changed anytime. You can make changes quickly unlike print advertisement.
Online advertisement is cost-effective compared to print advertisement and enables you
to make on the fly changes and if you employ a content management system (CMS)
you can make changes quickly and at no charge.
3. Business Credibility
A simple way to view a website is on your online business address. This is where your
customers, clients and associates can find you on the Internet. Customers like to see
professional looking and user-friendly Website, they will have a greater chance of
considering your business acceptable over companies who either do not have a Web
presence, or have a poor Website presence.
The Home page identifies your brand value plan, the About Us page tells visitors all
about your business and the Contact Us page informs everyone how to get in touch with
you.
It validates your business and improves your credibility. It gives your business an
identity and is effective proof that it exists.
Don’t be in wrong impression thinking that a company page in Face book is enough to
build your credibility. A survey showed that 84% of consumers believe that having a
website makes your business more credible than just a social media page.
Having a website means you have your own space. In the same survey, 65% of
respondents regard a company-branded e-mail as more credible than a common one.
4. Consumer Convenience
To extend more from the above noted benefit, being available to meet the needs of
consumers at any time day or night provides added convenience, giving them access to
products and information whenever they need. New customers can also access your
website by using web address or URL
5. Enhance your online presence

Here’s a statistical fact that will blow your mind:
Of the 7.1 Billion people in this world, 3.1 Billion people or 46% are online every day.
They are searching for information on search engines, sharing on social media or
shopping on e-commerce websites.
This number will grow as the world becomes increasingly dependent on mobile
technology to search the Internet. Today there are an estimated 2.3 Billion smart
phones worldwide. But in 2020, the total number of smart phones is expected to hit 6.1
Billion.
If you’re small business does not have a website, lessening the effective ability to
generate income. And not just any website; but a mobile responsive website, one that
can be accessed by mobile devices such as smart phones and tablets. Statistically,
60% of online traffic comes from mobile devices.
A mobile responsive website will help you to take advantage of the opportunities
available on the Internet through the following ways:
 Improve Search Rankings - By optimizing your web pages, it will be easier for
people to find your content.
 Distribute Content - Build relevant, unique and usable content and distribute
them through different channels such as social media and blog sites. People who
love your content would want to know more about you and visit your website this
will help you in SMM.
 Open 24/7 - Unlike a brick- and- mortar business that operates 9 to 5, a website
never closes shop. It is open 24/7, even on holidays.
 Introduce Business Flexibility - If you don’t want to miss out on opportunities,
outsource customer service and let your agents manage all concerns and
inquiries via chat or e-mail support at your website.
6. Efficient Way to Promote Your Business.
If you are still using old forms of marketing, you are wasting valuable resources, time
and money. These forms include press releases, print ads, flyers and distribution Point-
of- Purchase materials.
These traditional methods cost more money and cover less ground. It is also flyers,
posters, print ads and press releases usually end up in the trash can.
Online marketing is faster, more efficient and inexpensive. There are so many tools and
techniques that you can use for online marketing but without a website, these strategies
will fall short.
Your online marketing efforts will create inbound revenues to a specified destination
place which is your website.
Among the most popular online marketing tools that you can use to create inbound
traffic to your website:
 Social Media - Of the 3.5 Billion people online every day, 2.34 Billion or 65% are
on social media.
 Blogging - Companies that blogged 12 times a month received 3.5 times more
leads than those that blogged 0 - 4 posts per month.
 Email marketing - E-mail marketing is 40 times more effective in acquiring
customers than Facebook.
 Use video - Embed a video on your Home page. A video can spread more easily
and deliver your content faster and more efficiently than text. Videos on landing page
can increase conversion rates by 80%.
Finally, online marketing is a sustainable process. Your content will not go to waste.
You can keep on updating it and reuse after a few months.
7. Boost Your Reputation as an Authority.

If your business is in a competitive industry, a website will give you the platform to boost
your reputation as an authority figure.
 Blogging - There’s one reason why blogging is the heart of the content marketing
process: It works! Here are some key statistics on the benefits of blogging:
 Websites with a blog have 443% more indexed pages.
 49% of buyers read 5 to 7 blogs before engaging a sales rep.
 67% of consumers report a blog influenced their decision to buy.
 Podcast - Set up a podcast in your website, distribute the schedule via Twitter,
Facebook and invite experts to discuss topics that interest your audience.34% more
people listened to podcasts in 2018 compared to 2017.
 Seminars - Conduct seminars on your website. This is a great way to share your
knowledge with your market.
If you want an effective website or one that can your business to another level,
you have to be prepared to invest in one. In a survey of small business owners,
22% identified cost as another reason for foregoing a website.
A website is not an expense. It is an investment because you should
expect a return of your money within a specific period of time.
For your funding to pay out, you have to make sure your website is professionally
designed, with fully functioning, fast download speed and having great content.
Your best option would always be to hire a professional web designer who has
the experience and training to build a functional yet beautiful website.

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7 ways to boost your business with website:

Website – Now a day’s website is a powerful marketing tool. The well-maintained

1. Expand Your Market Globally as well as Locally

2. It Save your Money Cost-Effective

5. Enhance your online presence

7. Boost Your Reputation as an Authority.

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