Dos and Don - Ts Poster Presentation

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Do’s and Don’ts Regarding Your Poster’s Style, Format, Content, Color, Readability, and Attractiveness

Poster Layout and Format


Do… Don't…
1. Title text - Make the title’s font size large enough to be read from a distance of 25-50 - Make the title’s font size too large or too small
feet (e.g. 72-120 point font)
- Use all capital letters in your title (they are harder to read)

2. Body text - Use a font size for the body text that can easily be read at a distance of 4-6 - Use a small font size for the body text (e.g. 10 or 12 point font)
feet (e.g. 24-48 point font) *This is the most common error*

3. Font selection - Use serif fonts like Times New Roman, Baskerville, Century Schoolbook, or - Use san-serif fonts like Helvetica or Courier
Palatino. *These fonts promote readability and comprehension. *These fonts are more difficult to read and have ambiguous letters

- Select fonts and sizes that work well together and use them consistently - Vary the type sizes and/or type faces excessively throughout the
throughout the poster poster
4. Layout - Layout poster segments in logical order, so reading proceeds in a - Make your reader jump around to follow your presentation
sequential linear fashion

- Use columnar format, so that the reader proceeds vertically first and then
from left to right

- Consider numbering your poster pieces (1,2,3) so a reading sequence is


clear

- Make sure all figure legends are located adjacent to the relevant figures - Segregate your text, figures, and legends in separate areas

- Make poster in a large number of separate sections (all of roughly


comparable size)

- Leave adequate white space to promote readability and legibility


5. Colors - Use colors to convey additional meaning - Use unwarranted colors that can attract attention, but detract
from your message
- Use colors sparingly

- Have high contrast between the background and text (e.g. lighter -Use red and green colors, as some readers may be colorblind
background with darker text)

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Poster Content
Do… Don't…
1. Title - Keep title short, concise, and relevant while still highlighting your research - Write a overlong title with excess jargon

-Write your conclusion in your title


2. Credibility - Put all names of authors and institutional affiliations just below or next to
your title with a font size smaller than your title’s font size

3. Organizing - Break your poster up into sections similar to a scientific article - Write poster as if it were a long scientific article
content
- Label all sections with titles

- Begin with an abstract that can be easily read and comprehended

- Follow abstract with the aims, methods, results, conclusions, and


references
3. Content - Use clear jargon-free language to explain: - Use too much jargon
1. The problem- What’s the question?
2. Its significance- Why should we care?
3. How your experiment addresses the problem- What is your strategy?
4. The experiments performed- What did you do?
5. Results obtained- What did you find?
6. Conclusions- What does your findings mean?
7. Caveats/Limitations
8. Future prospects- Where do you go from here?

- Use bold take-home points or arrows to highlight takeaway messages

- Use visual images to facilitate comprehension


4. - Give credit where credit is due - Leave out acknowledgements
Acknowledgements
- Give credit to support from grants (if applicable)

- Write section containing sources of financial support and everyone who


helped in the process of your research

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How to Present a Poster Presentation

Do… Don't…
- Greet people, smile, and show enthusiasm for your work

- Stay close to the poster, but stand off to side to promote optimal vision of your poster - Stand directly in front of your poster where you may block the
audience’s view
- Stand up straight and face your viewers

- Maintain eye contact - Read directly from your poster

- Use hand gestures to illustrate and reinforce concepts and relationships - Place your hands in your pockets or behind your back

- Stay next your poster - Leave your poster for long periods of time

- Adjust your volume and pacing to the situation to facilitate the audience’s comprehension - Speak quietly or rapidly (This reduces your intelligibility to your
audience)

- Emphasize important points -Use rising intonation at the end of a statement

- Provide clear transitions as you move from explaining one section of the poster to the next
(e.g. “Now that I have explained our aims, I am going to explain our methods to solving the
problem.”)

- Summarize the conclusion by explaining its contribution and significance at the end of your
presentation, or state it earlier if you sense the viewer is ready to move on

- Acknowledge viewers that have approached your poster during the middle of your presentation
with a nod and identify where you are in the presentation so that they know where to focus their
eyes on the poster
(e.g. (Nod), “I’m in the middle of describing the participants included in our study.” )

- Check your audience’s understanding of more complex concepts presented in your poster by
paying attention to non-verbal cues or by asking: “Were any parts of my explanation hard to
follow?” or “Does anyone have any questions?”

- Dress professionally (e.g. business wear) - Dress casually (e.g. business causal)

- Maintain your professionalism and thank people for their time and attention

- Remember that the people attending the poster session may be your future colleagues!

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References

Block, S. M. (1996). Do’s and don’ts of poster presentation. Biophysical Journal. 71(6), 3527-3529.

Sherman, R. O. (2010). How to create an effective poster presentation. American Nurse Today. 5(9).

Learning technology and innovation: Poster design tips. Retrieved from: http://lti.lse.ac.uk/poster-design/

Volz, T. Poster presentations. Rice University.

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