Media
Media
Media
The film industry has recently seen a large influx of new technologies which has
made a huge impact on the productions, therefore having a massive impact on the
audience’s viewing experiences. In this essay I will go through and comment on some of the
technologies I feel have made an impact on the film industry.
The first technology which I feel has made the largest impact in recent years is 3D.
this is a technology which has been around for many years. Although its first efforts proved
vastly unsuccessful, in the last 50-10 years there has been a massive improvement upon
this. There are two types of 3D, where on is filmed in 3D, the other is added as a post-
production enhancement, a 3D film which was added during post-production was Toy Story
3D. Where as Avatar was a film that was filmed mainly using 3D cameras, it was a film that
was in production for over 12 years and had a budget of over $300 million, in which it has
manager – to date, to gross a total of over $2.5 billion.
3D is filmed using a camera with two lenses, this is done to get the same shot from
two different points. It then has to be viewed using specially designed 3D glasses in which
the lenses flicker to create the 3D effect. The impact of 3D is said to have been massive, by
enhancing the viewing immensely. Although it has some major drawbacks, one of which is
that the 3D glasses may create headaches for the viewers. However, many people are still
prepared to flock to the cinema, and are prepared to pay a little extra to see the latest 3d
production.
As of yet, there aren’t that many films done in 3D, this is mainly down to its
production costs. This is because the equipment for filming and editing in 3D is extremely
expensive - £25,000 upwards for a 3D camera. At present there is really only one film
production company which is able to afford the costs, these are the Hollywood companies,
such as Universal. Universal are an American film company back by media powerhouse NBC
Universal. This is the main reason why we are yet to see a 3D film created by a British film
corporation, e.g. Working Title. There is currently no way for them to gain the financial
backing that is required for them to create a film of such nature.
The next technology I will look at is the use of CGI within films. CGI (computer
generated images) has seen a major increase in its use over the last 20 years. This is mainly
down to a knock-on effect. When the first film company created a film incorporating CGI,
many film institutions spotted its value within the productions, therefore deciding to use it
in their productions.
CGI is mainly used to create scenes which are hard to be done by human beings.
However, it can also be used to create a whole film, one of which is the recent Alice in
Wonderland. This was a production where actors stood in front of a ‘green screen’ and act
out the whole movie wearing electronically monitored suits. This is then sent to the editing
team where the incorporate the animations.
The main question is why do they use it? Well the answer is the same for 3D, it
enhances the viewing experience for the audience. It also makes the film appeal to a wider
audience. For example, if the film includes action shots, or fast editing such as Hot Fuzz.
Using CGI also saves on certain above the line costs. This is because the film company
doesn’t have to pay for pre-fabricated sets from certain locations around the country. The
main reason the CHI works is the improvement of the editing software. The improvement. In
editing software has run parallel in line with the improvement in computers, and it’s
technology. There are various film institutions, be it British or American, that are able to
afford the incorporation of CGI into their film productions.
The final technology which I will look at is a technology which I feel has made a
massive impact on the film industry, this is the change in camera technology. From the
1980’s British film industries have been using 35mm film cameras, which shoot at 24 frames
per second – this resulted in smooth pictures for the time. However since the late 1990’s,
British film industries have ‘digitalised’, and have started to use digital film cameras. This
resulted in movies being dramatically improved though the smoothness of the film. This is
because they were filmed using digital cameras which shoot at over 48 frames per second.
American film companies have been using digital cameras for many years. However,
it was the late 1990’s when it made its way over the Atlantic and British institutions have
started to use digital cameras. Recent films include Hot Fuzz – Working Title. However, back
in 2000, digital film cameras were very expensive, and small companies such as Warp films
were unable to stretch their budgets to use digital cameras. However, they are now an
essential part to many film production. The incorporation of digital film has resulted in
extremely smooth pictures, which change seemingless between shots (as they are easier to
edit due to there being more frames). The one major drawback at the time, from digital
cameras, is obviously the price, however as technology has moved on, the price has soon
come down enabling small film institutions to incorporate them into their productions, e.g.
Warp films with the TV drama of This is England 86.