M.com Syllabus
M.com Syllabus
M.com Syllabus
1) Objectives :
a) To equip and train Post Graduate students to accept the challenges of changing Business World
b) To study and analyses the new industrial and commercial culture.
c) To make aware the students for acquiring the knowledge of specialised subjects.
d) To develop independent logical thinking and facilitate personality development.
e) To equip the students for seeking suitable careers and entrepreneurship abilities.
f) To study methods of Data collection and its interpretations
g) To develop communication and analytical skills.
UNIVERSITY OF PUNE
Master Degree Course in Commerce - M.Com.
M.Com.Part I Course
D. Business Administration
Paper I : Production & Operation Management
Paper II : Financial Management
Paper III : Marketing Management
Paper IV :Financial Policies & Practices
Paper V : Human Resource Management
Paper VI : Organisational Behavior
Paper VII : Recent Advances in Business Administration
Paper VIII : Project Work/Case studies
H. Advanced Marketing
Paper I :Marketing Techniques
Paper II : Consumer Behavior
Paper III :Customers Relationship Management and Retailing
Paper IV :Services Marketing
Paper V : International Marketing
Paper VI : Marketing Research
Paper VII : Recent Advances in Marketing
Paper VIII : Project Work / Case studies
5) Scheme of Teaching
There will be 4 periods of 60 minutes each per week per paper. The College / Department is free to
arrange for teaching of Part I or II course or both courses simultaneously
6) Scheme of Examination
For each paper, there will be Mid Semester Examination of three hours duration of 60 Marks. (to be
converted into out of 20).The Semester ester Examination will be of three hours duration of 100 marks.,
which will be converted into out of 80 marks for regular students.
The question paper for both the examinations will be based on testing the knowledge of theory,
applicability and problems or cases wherever applicable as detailed in syllabi. The Mid-Semester
Examination will be conducted once in the academic year for each Semester ester.
The candidate will be allowed to join Part II of M.Com. course irrespective of the number of backlog at the
First and Second Semester .
For External Students, there will be an Examination of 100 marks on Case Study at the end of IV.
Semester .
d) The Principal of the College shall pay the remuneration to the Internal and External Examiners and
other non-teaching staff out of Examination grant, as per scale of remuneration prescribed by the
University.
The Honorarium of Project guidance also to be paid as prescribed by the University.
e) Students will be required to prepare the Project Report based on the field work and studying the current
trends under the guidance of his Project Guide. At the end of IV Semester the student will be examined in
the Project
8) Standard of Passing
A). Regular students :- A candidate is required to obtain 40% marks in each of course. It means passing
separately at mid-semester and semester examination is compulsory.
B) External students:- A candidate is required to obtain at least 40% marks out of 100 in each course.
9) Award of Class
A. The class in respect of M.Com. Examination be awarded to the candidate on the basis of aggregate
marks obtained by them in all the sixteen papers at the Semester ester I,II,III,IV together.
The Award of class shall be as under:-
First Class with
70% and above Distinction
60% and above but less than 70% First Class
Higher Second
55% and above but less than 60% Class
50% and above but less than 55% Second Class
40% and above but less than 50% Pass Class
Less than 40% Fail
B. Improvement : A candidate passing M.Com. Examination will be allowed for improvement
of performance scheme. The class improvement scheme shall be continued.
The improvement of performance shall be allowed only at the annual examination.
The candidate after passing examination will be allowed to appear in the special subject after
keeping necessary terms in the special subject only, for which a passing certificate will be issued.
11) The student ( Regular / External ) will be admitted to Revised M. Com. Course with effect from June
2008. For the students who have completed the terms for the First year as per old course will be admitted
to the Second Year as per old course M..Com. The examination as per old course will be held
simultaneously for three years from April / May 2009 for old Course students and repeaters.
12) The Teachers recognised to teach the subjects as per old course shall be deemed to be recognised in
the corresponding equivalent subjects under Revised Course. However, in case of : A) Business
Statistics B) Industrial Economics C) Co-operation and Rural Development D) Advance Banking
and Finance and E) Research Methodology and Project Work- Papers-IV of each special subject, shall also
the following qualifications be made applicable for the purpose of eligibility of teaching.
A) Business Statistics : M. Com M. Phil with Statistics or Statistical Methods as one of the Papers at M.Com
/B.Com/M.Phil examination with 5 years degree teaching experience or M.A./M.Sc. With statistics with 5
years degree teaching experience.
C) Co-operation and Rural Development M.Com, M.Phil. With 5 years degree teaching experience
or M.A. Economics (with Co-operation Rural Economics)
D) Advanced Banking and Finance: M.Com., M.Phil., with Banking as one of the papers at
B.Com/M.Com examination 5 years degree teaching experience.
E) Research Methodology and Project Work : M.Com., M.Phil./Ph.D. (Research Background) with 5
years degree teaching experience or Post - Graduate Recognised teacher with 5 years degree teaching
experience.
SEMESTER I
M.Com – PART - I Compulsory Paper
MANAGEMENT ACCOUNTING
Course Code : 101
Paper I
UNIT – I: INTRODUCTION
Ratio Analysis-Meaning and rationale, advantages and limitations. Types of Ratios Liquidity
Ratios, Solvency Ratios, Profitability Ratios, Efficiency Ratios, Integrated Ratios.
(8 Lectures)
Objective:
To enable the students to develop an understanding of the basic inputs in making and
implementing corporate strategic decisions.
To familiarize the students with the issues and practices involved in corporate decisions.
Books Recommended:
1. From Strategic Planning to Management -By Ansoff M. Igor, R. P. Declorch,
R. I. Hayes (Willey 1976)
2. Cases in Strategic Management – By Buddhiraja S. B. and M. B. Athreeya
(TMH Publishing Company, New Delhi, 1996)
3. Business Policy:Strategic Planning and Management, By Ghosh P. K.8th
Edition Sultan Chand and Sons, New Delhi
4. Strategic Management -Formulation, Implementation and Control
By John A PearceII, Richard B. Robinson Jr. 9th Edition
(The Mc-Graw Hill Companies)
5. Management Policy and Strategic Management (Concepts, Skills and Practices)
By R. M. Srivastava, Himalya Publishing House
6. Contemporary Strategy Analysis By Grant Robert M. 2nd Edition Blackwell
Publisher (USA)
7. Strategic Management of Organizations and Stakeholders –Concepts and Cases
By Harrison and St. John, South western College Publishing, Ohio, USA-1998
8. Strategic Management By Hunger, J. David and Thomas Wheelar, 6th Edition,
Addision Wesley Longman Inc., USA
9. Strategic Management Concepts and Cases By J. Thomson, Athur and M. J.
Strickland – III, McGraw Hill 2001
10. Strategic Management -By Miller A , McGraw Hill 1998
11. Strategic Management -By Hitt MA et.al, South Western, 2001
12. Essence of Strategic Management –By Bowman, Cliff, Prentice Hall N. J.
M.Com – PART - I
Compulsory Paper
Paper II
SEMESTER II
MANAGEMENT ACCOUNTING
Capital budgeting – Meaning- Importance – Evaluation technique and methods – Pay back, rate
of Return, Discounted Pay Back Period– Discounted Cash flow – Net present value – Internal
Rate of Return, Modified Internal Rate of Return- Profitability Index. Relationship between risk
and returns. (10 Lectures)
Meaning – Definition and assumptions – Explicit and implicit cost – Measurement of specific
cost – Cost of debt – Preference Shares – Equity shares – Retained earnings – Weighted average
cost of capital. (8 Lectures)
Meaning of Marginal Cost and Marginal Costing, advantages, limitations. Fixed and Variable
cost, Contribution, Break-even analysis, Profit volume ratio, Limiting factor.
(8 Lectures)
Meaning, Definition and scope of budget and budgetary control- Types of budgets – Financial
budget – Master budget, Flexible budget – Capital budget. (6 Lectures)
Unit V: Selection and use of cases in business research. Types of cases : bounded
case, variable range case, critical case- case study design- identification of
facts- Action research : Access, issues, Skills required for action research.
(06 )
Unit VI :- Writing skills for Business Research : Paper and Project report : selecting
and defining Topic or Project-Terms of reference subject matter, style,
Structure, Editing sentences, organizing evidence Information and data
Avoiding plagiarism- Integrating Statistics and other faults-
Communicating research orally- power point presentation. Research
problems in business and Commercial functions : Finance and
investment, Manufacturing . Sales and marketing ,Cost and Profit
Planning, Manpower Planning, total business planning
(10 )
Books recommended
Objectives:
i. To lay a theoretical foundation of Accounting and Accounting Standards
ii. To gain ability to solve problems relating to Company Accounts, Valuations and
Special types of situations.
UNIT – I: INTRODUCTION
Conceptual framework of Accounting – Accounting environment - Concept of accounting theory -
Role of accounting theory - Classification of accounting theory - Approaches to accounting theory -
Accounting Standards - Generally Accepted Accounting Principles - Selection of Accounting
Principles – Professional Development of Accounting in India.
(8 Lectures)
A. Valuation of Shares – Need for valuation – Methods of valuation of shares – Net Asserts
method, Dividend yield method, Earning yield method, Return on Capital method, Price/Earning
method and Fair value method.
B.Valuation of Goodwill – Need for valuation – Methods of valuing Goodwill – Number of Years
purchase of average profits method, Capitalization method – Annuity method – Super profits method.
(10 Lectures)
UNIT – V: LEASE ACCOUNTING
Concept of Leasing: Important Steps in Leasing. Advantages and disadvantages of Leasing. Types of
Leasing- Finance Lease- Operating Lease. Accounting treatment of Finance Lease and of Operating
Lease. Sale and Leaseback. (8 Lectures)
1. Objective:
i. To gain knowledge of the provisions of Income - tax including Rules pertaining
there to, relating to the following topics
ii. To develop ability to calculate taxable Income of ‘Individual’ and ‘Hindu
Undivided Family’ assessee
UNIT – I: INTRODUCTION
History of Income Tax in India – Fundamental Concepts and definitions under Income Tax Act,
1961 – Rates of taxes – Basis of charge – Residential status and scope of total income –Income
Exempt from tax – Capital & Revenue. (6 Lectures)
A. Salaries:
Chargeability -Allowances and Taxability – Perquisites – Valuation of perquisites – Provident
Funds – Deduction from salaries (Theory & Advanced problems).
A Capital Gains:
Definitions – exemptions – computation of Capital Gains – Capital Gain in case of depreciable
assets – [Theory & Problems]
Clubbing of income – Set off and carry forward of losses – Deductions from Gross Total Income
– Computation of Taxable Income of an Individuals and Hindu Undivided Families. (Theory &
Problems) (10 Lectures)
Notes:
1.Amendments made prior to commencement of Academic Year in the relevant act should
be considered
2. Theory questions will carry 30% marks.
3. Problems will carry 70% marks.
Objectives:
i. To gain the ability to solve problems relating Special areas in accounting and
accounting for Service Sector.
ii. To understand the Financial Reporting Practices.
iii. To familiarize with procedure of accounting. for Taxes
A. Accounting for Income Tax: Provision for Taxation –Advance Tax-Completion of Assessment-
Corporate Dividend Tax-Tax Deducted at Source- Fringe Benefit Tax- Deferred Tax as per AS.22.
B. Accounting treatment of Excise Duty and CENVAT:Accounting at the time of payment of
Excise Duty, Cenvat Credit availed and utilized for input and Final Product and Capital Goods.
C. Accounting of State Level Value Added Tax. (VAT): VAT Credit incase of
Inputs/Supples,Capital Goods. Accounting for Liabilities adjusted from VAT credit receivable
balance- Inputs and / or Capital Goods. Valuation of Inventories of Inputs and Final Products
and Capital Goods.
D. Accounting under Service Tax. Basics of Service Tax-Accounting Groups and Accounting
Heads-Accounting Entries at raising Invoice and receipt of payment.- Booking of expenses and
making payment.
(6 Lectures)
(Total Lectures 48)
Notes:
1 Theory questions will carry 20% marks.
2 Practical problems will carry 80% marks.
1. Objectives:
i. To provide understanding of Direct Tax including Rules pertaining there to and
application to different business situations.
ii. To understand principles underlying the Service Tax.
iii. To understand basic concepts of VAT.
Income Tax authorities, Return of Income, Procedure for Assessment –Types of assessment,
Appeals and Revision, Deduction of Tax at Source – Advance payment of Tax – Deduction and
Collection of Tax At Source-Interest and penalties, Offences and Prosecutions – Refund of Tax.
(12 Lectures)
Meaning of tax planning and management, tax evasion and tax avoidance-Nature and scope of
tax planning and management in the corporate sector-Justification of corporate tax planning
and management. Tax Planning considerations in relation to Business.
(8 Lectures)
UNIT – IV: WEALTH TAX
Service Tax: Applicability and Services covered – Valuation of taxable services for service tax –
Payment of Service Tax – Registration – Furnishing of Return – Maintenance of Record – Other
obligations (Theory only). (6 Lectures)
The Basic concept of VAT-how VAT operates-merits& demerits of VAT-a brief overview of sate
level VAT in India (4 Lectures)
(Total Lectures 48)
(. VAT is not to be studied with reference to any particular State VAT Law.)
Notes: 1.Amendments made prior to commencement of Academic Year in the relevant act
should
be considered.
2. Theory questions will carry 30% marks.
3. Problems will carry 70% marks
Semester I
Note : 50% Marks for Theory and 50% Marks for Practical problems.
i) Accounting of overheads
ii) Methods of Costing
List of Books, Journals recommended for Study.
Unit IV: Inter Firm Comparison- Meaning, Advantages and Dis advantages 6
Website : www.myicwai.com
M.COM Part I
Semester II
Lectures
Unit III - Cost Book Keeping and Reconciliation between Cost and 12
financial Accounts:
Cost Book- keeping, Cost Ledgers, interlocking and integral
Accounts. Reconciliation of Cost and Financial Accounts,
Reasons, needs, Methods.
Unit IV - Productivity: 12
Meaning, Measurement of Material, Labour, Capital and
Management Productivity. Productivity V/s Efficiency.
Capacity- Theoretical, Practical and idle capacity, Capacity
utilization and effect of same on cost. Measures to improve
productivity- Technical, Financial, Operational Measures.
Restructuring of activities- Business Process Re-engineering-
elementary knowledge. Human aspect of productivity. 48
Note : 5O% Marks for Theory and 50% Marks for practical problems.
Areas of Practical Problems:
Website : www.myicwai.com
M.COM Part I
Semester II
Implementing cost control, cost reduction programme and different cost system.
Unit – III: Marginal Costing, Cost – Volume - Profit Analysis and differential 12
Costing :
Marginal Costing- Meaning, Concept of variability of cost, contribution P/V ratio,
Break-: Even- Analysis, Margin of Safety, Cost- Volume- Profit Analysis-
Procedure and Practical, application. Differential Costing- Differential costs,
Differential cost analysis, Features of differential costing, Practical application.
Unit I Introduction :-
Nature ans scope of Business in the modern context- Objectives of
Business-Study of various policies- Product buying ,selling price
and Credit policies. 8 Periods
Unit II Service Sector :-
Role ,importance and development of Service Sector in India-
Business Practices with reference to E-Commerce. 8 Periods
Unit III State in Trade:-
Concept of State Trading –Arguments for and against State
Trading-Role of State Trading Corporation(STC) and Food
Corporation of India (FCI) -State and privtisation of trading
activities.. 8 Periods
Unit IV Organised and Regulated Markets:-
Meaning and importance- Features of Organised Commodity
Markets and Regulated Markets-Produce Exchanges –
Meaning,Organisation and Management,Objectives and Services
offered-Produce Exchanges in India-Forward Markets-Meaning
and importance. 8 Periods
Unit V Co-operative Marketing :-
Co-operative Marketing-objectives-Need-features-structure-
Functions-Advantages-and Working. 8 Periods
Unit VI Security Markets:-
Meaning-functions-structure-constitution and management –
Listing of securities-Price fluctuations-Regulations and control-
Role of Securities Exchange Board of India (SEBI)-its
guidelines-Stock Exchanges in India. 8 Periods
Recommended Books:-
M.Com. Part I
C - Business Practices and Environment
Semester I
Paper II Business Environment and Policy
Recommended Books:-
1. Global Economy and Business Environment Francis Cheranilan Himalaya publishing
house Text & Cases ( Edn 2001)
2. Business Environment Chllaaghan, Ellison Edward Amold
3. Economic Enviroment of Business SYBA k Misha, Puri Himalaya publishing house
4.Indian Business trough ages FICCI Oxford University Press
Recommended Journals/Periodicals :-
1. Arth Vijnyan
2. The Economic Times
3. Economic and Polictical Weekly.
M.Com. Part I
C - Business Practices and Environment
Semester II
Paper III Modern Business Practices
Unit-I
Unit-II
Unit – IV
Unit-VI
Unit I: Introduction:
Meaning & definition of Financial Management, Role of Finance Manager, Goals of Financial
Management, Financial systems(in India) – Financial Assets, Financial Markets, Financial
Intermediaries, Regulatory Infrastructure (RBI,SEBI), Trends in Indian Financial System
(10)
Financial Statements – Concept, their anatomy, Balance Sheet and its utility, Income Statement
and its utility, limitation of financial statements. Financial Analysis –Types of analysis, utility,
Techniques of Financial Analysis
Fund Flow Analysis (8)
Nature of working capital, understanding working capital management- its significance –circular
flow concept, Factors affecting working capital requirements Financing of working capital
(6)
Unit V: Management of Working Capital—II (Cash, Inventory and Receivables Mgt.)
Problems of Managing cash, strategies of cash management, allocation of funds between cash
near cash assets, finance manager and inventory management – determining optimum level of
inventory, problems receivables management, its goals, formulating suitable credit policy,
designing collection policy (8)
1. Dr. Prassanna Chandra – Financial Management Theory & Practice published by McGrew
Hill 6th Edition
2. Financial Management and Policy – By Dr. R. M. Shrivastava, Himalaya Publishing House
3. Indian Financial System – Bharati Pathak
Dorling Kindersley (India) Pvt. Ltd.
4. Business Finance – S. C. Kuchal
5. Financial Management – I. M Pandey
6. Financial Management – Study material by Alpha group ICFAI Hydrabad
7. Financial Management – Dr. P. V. Kulkarni
8. Fundamentals of Financial Management By Horne, Wachowicz Jr. Bhaduri
Published by Pearson Education 12th Edition
D - Business Administration
SEM- II - Marketing Management
PAPER III
Total Marks: 100
Objective:
1. To enable the student to acquaint himself with various aspects of marketing management.
2. To impart knowledge regarding consumer behavior customer relationship and
understanding of brand management
Unit I – Introduction (8)
Unit III
Customer Relationship Management(CRM) (8)
Concept, Significance and Problems
Customer Integration Management (CIM)
Attracting, Retaining and Growing Customers, Forming Strong Customer Bonds
Customer Database and CRM
Unit IV
Marketing Strategy (8)
1. To impart knowledge about E-commerce and to make the students familiar with E-
Commerce and E-Commerce strategy, Technologies and Applications
2. To get acquainted with the concepts and application of Information Technology in
Businesses.
No. of Lectures
Unit I : Introduction to E-Commerce :
08
History meaning and scope of E-commerce – Definition of E-commerce –
Advantages/Benefits of E-commerce - Technical and Non-technical limitations
of E-commerce.
Books Recommanded
Objectives
Semester – I
Lectures
Books Recommanded
Semester-II
Paper-III: E-Security and Cyber Laws
Marks-100
Objectives:-
1. To impart Knowledge regarding E-Security and internet security
2. To make student familiar with various provisions of Cyber Laws and Information
Technology Act.
No. of Lectures
Unit I: Internet Security
08
Introduction to Internet Security – Secure Transactions – Computer Monitoring –
Privacy Issues – Privacy on the Internet – Corporate E-mail privacy – Computer
Crimes – Types of Computer Crime – Specific Threats – Attacks on Computer
Systems – Major types of Security Problems/Common Threats – E-Commerce
and Security – Security for Internet Trading – Electronic Security Challenges
Books Recommanded
Lectures
Unit I: Copyright (Introduction and Procedure): 08
Historical evolution of the law on copyright-meaning of copy
right scope of copyright-object of copy right technology-
content and substance of copy right [special work can have
copy right] period of copy right license-Application for
registration of copyright
Unit VI : Protection of New Plant Varieties and farmers rights [Act- 2001] 08
Books Recommanded
Objectives
1 To acquaint the student with the co-operative movement.
2 To develop the capability of students for knowing different types of Cooperatives.
3 To aware the role of State and central Govt. in development co-operative sector.
4 To give basic knowledge about formation of co-operative society and its administration
2 Organization of Co-operatives 10
Organization Structure of Co-operatives-Organization Chart for large scale
Co-operative business, Banking Units - Communication and leadership in Co-
operative organization - Federal Structure of Co-operative organization - control
over co-operative, Co-operative Audit and cooperative taxation.
3 10
Role of Institutions in the Co-operative Training-
Co-operative Training - importance of job oriented cooperative
training-National Co-operative Union, National center for Co-
operative- National council for Co-operative training- State Co-
operative Union- District Co-operative Union.
Co-operative Education
4 Importance, Need, Role of Institutions in the Co-operative Training-
Vaikuntbhai Mehata National Co-operative Institute-
8
5 Special Study of Co-operatives in Maharashtra 10
Total Periods 48
List of Books Recommended for Study
1 G. S. Kamat: New Dimensions of Co-operative Management
2 G. S. Kamat: Cases in Co-operative Management
3 K. K. Taimani: Co-operative Organization and Management
4 I L O: Co-operative Management and Administration
5 B. C. Mehta: Consumer Co-operation in India.
6 Dr.Gangadhar Kayande Patil Sahakar- Chaitany Publication Nasik
7 Prof L.P.Wakale and Dr.G.H.Barhate -Sahakari Vikas- Sheth
Publishing Mumbai
.
F - Co-operation and Rural Development
Revised From June 2008
Total Periods 48
List of Books Recommended for Study
1 G. S. Kamat: New Dimensions of Co-operative Management
2 . S. Kamat: Cases in Co-operative Management
3 K. K. Taimani: Co-operative Organization and Management
4 I L O: Co-operative Management and Administration
5 B. C. Mehta: Consumer Co-operation in India.
6 Dr.Gangadhar Kayande Patil Sahakar- Chaitany Publication Nasik
7 Prof L.P.Wakale and Dr.G.H.Barhate -Sahakari Vikas- Sheth
Publishing Mumbai
M. Com. Part I
Semester -II.
F - Co-operation and Rural Development
Revised From June 2008
Total Periods 48
List of Books Recommended for Study
1 G. S. Kamat: New Dimensions of Co-operative Management
2 G. S. Kamat: Cases in Co-operative Management
3 K. K. Taimani: Co-operative Organization and Management
4 I L O: Co-operative Management and Administration
5 B. C. Mehta: Consumer Co-operation in India.
6 Dr.Gangadhar Kayande Patil Sahakar- Chaitany Publication Nasik
7 Prof L.P.Wakale and Dr.G.H.Barhate -Sahakari Vikas- Sheth
Publishing Mumbai
M.Com Part - I
Paper- I
G - Advanced Banking and Finance
Law and Practice of Banking in India
FIRST SEMISTER
Paper I - Legal Framework of Banking
Unit One
Banking Regulation Act, 1949
Unit Two
The Negotiable instrument Act, 1881
Unit Four
A) Securitisation and Reconstruction of Financial Assets and Enforcement
of Security Interest Act, 2002
Unit One
Introduction to Prevention of Money Laundering Act, 2002
Provisions relating to:
Preliminary (Section 1 and 2)
Offence of money laundering (Section 3 and 4)
Attachment, adjudication and confiscation (Section 5 and 11)
Obligation of banking companies, financial institutions and intermediaries
(Section 12 and 15)
Summons, searches and seizures (Section 16 and 24)
The RBI guidelines.
Unit Two
Banker customer relationship
Unit - Three
Asset - Liability Management
FIRST SEMESTER
CENTRAL BANKING
Unit - One
Evolution of central banking
Origin and evolution of central banking.
Need and rationale of central bank.
Evolution of Reserve Bank of Indian (R.B.I.)
Unit - Two
The Reserve Bank of India as currency authority and banker to Government
A) The Reserve Bank as currency authority :
- Issue of currency notes
- Asset backing for note- issue
- Distribution of currency
- Currency chests
- Recent developments in currency management.
B) The Reserve Bank as banker to Government :
- Maintenance of Government accounts.
Banker to the Central Government and the State Governments
- Management of public debt
Unit - Three
Regulation and supervision of Reserve Bank over Commercial banks.
Regulation and supervision over commercial banks :
- Licensing of banks
- Opening of new banks
- Branch Licensing
- Foreign banks
- Cash reserves and liquid assets
- Prudential norms, capital and reserves
- Control over methods of operation
- Para banking activities
- Control over management
- Annual accounts and audit
- Subsidiaries of commercial banks
- Credit Information Bureau
- Insurance
- Inspection of banks : Board for financial Supervision (BFS) and
system of inspection.
Unit - Four
Non-banking financial companies (NBFCs)
- Regulatory framework for NBFCs :
- Measures for supervision over NBFCs.
SECOND SEMESTER
Paper IV - MONETARY POLICY
Unit - One
Money supply measures
- Money supply measures of the Reserve Bank of India
- Concept of High powered money
- Recommendations of the Working Group on 'Money
Supply : Analytics and methodology of compilation
(Chairman : Dr. Y.V. Reddy), 1998
- Money supply and price stability.
Unit - Two
Monetary management
Objectives of monetary policy: Price stability, Generation of employment, Exchange rate
stability, Balanced growth etc., conflict between objectives.
Unit - Three
A) Instruments of monetary policy: mechanism and effectiveness of following
instruments.
1) Quantitative instruments
- Variations in Bank Rate
- Open Market Operations and
- Variable Reserve Ratio
2) Qualitative instruments
- Margin requirements
- Credit rationing
- Moral suasion
- Direct action
- Publicity
B) A review of monetary policy of the Reserve Bank of India in the last five years-
Recent
policy changes announced by the R.B.I.
Unit - Four
Development and promotional role of the Reserve Bank of India and its
implications.
1) R.B.I. and rural credit : priority sector advance,
regional rural banks, development of farm sector and non-farm sector.
2) R.B.I. and industrial finance : establishment of institutional, lending policy for
commercial banks, coordination between term lending institutions, bridge loans,
rehabilitation of sick industrial units.
3) R.B.I. and export credit: pre-shipment credit, post-shipment credit, measures to
promote exports
SEMESTER – I
Paper I - Marketing Techniques
Marks: 100
Objectives: To study and critically analyze the basic concepts & techniques in Marketing
UNIT I - INTRODUCTION
Evolution of Marketing – Components of Marketing, Functions of Marketing, Significance of
Marketing, Relevance of Marketing in developing economy. Marketing organization and
Environment – Meaning, Scope, importance and different forms of organization, Marketing
Environment – Meaning factors, Internal and external Marketing organization
Lectures 8
Definition, meaning elements and importance of marketing mix, Product mix – Product
Planning and development product testing. Product Life Cycle – Managing the product in
product life cycle. Branding and Packaging – Meaning, Need, objectives and factors influencing
pricing decision, pricing method Lectures 8
Elements of promotion mix, Sales promotion system. Recent trends in promotion strategy,
marketing communication
Physical Distribution – Definition, Characteristics, Intermediate - Type of Channel – factors
considered in Channel decision, Direct selling shopping molls etc. New Product Decision
Process - Types of new products - Test Marketing a new product
Lectures 8
Lectures 8
Total Lectures 48
Books Recommended
SEMESTER – I
Paper II - CONSUMER BEHAVIOUR
Marks: 100
Objectives: To impart knowledge regarding marketing management, techniques, process and
tolls and develop understanding of the marketing functions techniques and strategies
CONSUMER BEHAVIOUR
UNIT I INTRODUCTION
Definition – Consumer Behaviour & Marketing, Stages in Marketing, Application of Consumer
Behaviour Science, Changing Role of Product, Marketer and Consumer, Customer Behaviour –
Family – Woman, Rural Consumer, Special Area Consumer
(8)
UNIT V MOTIATION
Concept of Motivation – Motivation Process, Positive & Negative Motivation – Integrity of
Motivation – Hierarchy of Needs – Emerging Concept of Involvement (8)
UNIT VI CONSUMER PROTECTION & BUSINESS ETHICS
Consumer Protection – Role of Government – Consumer Protection Legislation in India – Role
of Media – Ethics in Business and its relevance to the study of Consumer Behaviour – Can
Ethics be taught? Ethics in operations (8)
Total 48 hours
Books Recommended
1. Consumer Behavior – Hawkins, Best, Coney – TMH, 9/e, 2004
2. Consumer Behaviour – Concepts Applications & Cases – M S Raju & Dominique Xardel
3. Consumer Behavior – Leon Schiffman, Leslie Lazar Kanuk – Pearson / PHI, 8/e
4. Consumer Behavior In Indian Perspective – Suja Nair – Himalaya Publishers
5. Customer Behavior – A Managerial Perspective – Sheth, Mittal – Thomson,
6. Cross cultural marketing – Robert Rugimbana and Sonny Nwankwo
7. Customer Relationship Management – Peeru Ahamed & Sagadevan – Vikas Publishing
8. Consumer Behaviour- Walker
9. Consumer behaviour- Louden, Delebeta
10. Consumer Behavior - J.Paul Peter
11. Consumer Behaviour – Concepts Applications & Cases – M S Raju & Dominique Xardel
H - ADVANCED MARKETING
SEMESTER – II
Marks: 100
Objectives: To impart knowledge regarding customer relationship management, & retailing techniques,
process and tolls and develop understanding of the CRM & retailing functions techniques and strategies
UNIT I INTRODUCTION
Conceptual foundation of Relationship Management, Evolution of relationship management-
significance in Indian context 8 Lectures
Relationship marketing of Services Vs. Relationship marketing in Consumer markets - Buyers sellers
relationships - Relationship marketing in Mass markets, relationship marketing and marketing strategy
8 Lectures
Role of Information Technology in building, maintaining and enhancing profitability design and analysis –
Digital Marketing – Dynamics of Website – Behavior of a Consumer in the digital world – Internet
Marketing & Logistics 8 Lectures
UNIT IV RETAILING
Retailing – Definition – Significance and Importance – Indian Vs. Global scenario – Types of Retailing –
Store Retailing – Non-store Retailing – Types of retailers
Retail location – Factors affecting retail location decision – Site selection – Factors affecting site
selection – Steps in selecting site – Location based retail strategies
8 Lectures
Total 48 Lectures
Books Recommended
H- ADVANCED MARKETING
SEMESTER – II
Marks: 100
Objectives: To impart knowledge regarding services marketing, process and tolls and develop
understanding of the services marketing functions techniques and strategies
SERVICES MARKETING
UNIT I INTRODUCTION
Services –Nature of Services, Characteristics of Services - Intangibility, Inconsistency, Inseparability and
Inventory, Classification of Services, Goods – services continuum – Search, experience and credence
attributes, Consumer versus Industrial services, Growth in services sector - Global & Indian Scenarios,
Importance of Services Marketing.
8 Lectures
UNIT II SERVICES MARKETING MIX PART A
Extended Services Marketing Mix: Going Beyond the 4 Ps - Introduction to the 7 Ps marketing mix –
Product –Service product – Standalone service products and service products bundled along with
tangible products – Service Life Cycle –Service Quality Models– Gronroos model – PZB Gaps model -
SERVQUAL & SERVPERF.
Price – Factors involved in pricing a service product – demand variation and capacity constraints –
measures to respond to changes in demand – strategies to manage perishability - reshaping demand
using effective pricing - pricing under various conditions.
Place - Distribution Strategies for Services – Challenges in Distribution of Services – Role of internet.
Promotion – Promotion objective sand plans for services – Personal Selling – Advertising and Sales
Promotion in Service Industry - Increasing use of below the line promotions.
10 Lectures
People – The key role of people in a service business – Services marketing triangle – Service profit chain
- service encounter – training and development of employees – motivation and empowerment.
Physical evidence – services capes – nature of physical evidence - importance of physical evidence in
understanding services – tangibilising through physical evidence.
Process – Strategies for managing inconsistency - Service blueprinting – employees role in services –
customers role in services– Customer Service in Service Marketing – Monitoring and Measuring
customer satisfaction –- order taking and fulfillment - managing the waiting process - Defects, failures
and Recovery - Service Guarantee - Handling complaints effectively.
8 Lectures
UNIT IV SERVICES MARKETING STRATEGY
Strategic role of services – every business in a service business - contribution of services to customer
satisfaction, sustainable competitive advantage, services as key differentiators for even manufacturing
industries.
Managing the services marketing effort – performance measurement – enhancement and control –
customer encounter management. 8 Lectures
Role of IT services. e services – online Consumer Behavior – Self service technologies - Services
marketing applications – Financial services, Hospitality services, Education services, IT services, Hotel
services, Event management services, Consultancy services, Retailing services, Telecommunication
services, Not-for-profit services and Social services, Government services, NGO services, etc.
6 Lectures
Total 48 Lectures
Books Recommended
1) Services Marketing - Zeithaml & Bitner
2) Services Marketing: Integrating Customer Focus Across the Firm –
Valarie A. Zeithaml
3) Services Marketing - Christopher Lovelock
4) Service Marketing - Rampal & Gupta
5) Essence of Services Marketing - Ardian Payne
6) Services Marketing - S.M.Jha
7) Services Marketing - Helen Woodruffe