Organisational Behaviour - BBA SEM1
Organisational Behaviour - BBA SEM1
Organisational Behaviour - BBA SEM1
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Index
I. Content..................................................................... II
IV. Abbreviations........................................................IX
V. Case Study.............................................................. 97
Book at a Glance
I
Contents
Chapter I........................................................................................................................................................ 1
Organisational Behaviour............................................................................................................................ 1
Aim................................................................................................................................................................. 1
Objectives....................................................................................................................................................... 1
Learning outcome........................................................................................................................................... 1
1.1 Introduction............................................................................................................................................... 2
1.1.1 Classifications of Organisations............................................................................................... 2
1.1.2 Factors Influencing an Organisation......................................................................................... 2
1.2 Organisational Behaviour......................................................................................................................... 2
1.2.1 Fundamental Concepts in Organisational Behaviour............................................................... 3
1.3 Importance of Organisational Behaviour for Managers........................................................................... 3
1.4 Behaviour Model for Organisational Efficiency....................................................................................... 4
1.5 Organisational Components that Need to be Managed People................................................................. 4
1.6 Contemporary Organisational Behaviour................................................................................................. 6
1.6.1 Characteristics of the Field....................................................................................................... 6
1.6.2 An Interdisciplinary Focus........................................................................................................ 6
1.6.3 A Descriptive Nature................................................................................................................. 7
1.7 Contextual Perspectives on Organisational Behaviour............................................................................. 7
1.7.1 Systems and Contingency Perspectives.................................................................................... 7
1.7.2 The Systems Perspective ......................................................................................................... 7
1.7.3 The Contingency Perspective .................................................................................................. 8
1.8 Interactionalism......................................................................................................................................... 8
Summary........................................................................................................................................................ 9
References...................................................................................................................................................... 9
Recommended Reading................................................................................................................................ 9
Self Assessment............................................................................................................................................ 10
Chapter II.................................................................................................................................................... 12
Approaches and Models of Organisational Behaviour............................................................................ 12
Aim............................................................................................................................................................... 12
Objectives..................................................................................................................................................... 12
Learning outcome......................................................................................................................................... 12
2.1 Introduction............................................................................................................................................. 13
2.2 Some of the Important Approaches......................................................................................................... 13
2.2.1The Inter-Disciplinary Approach............................................................................................. 13
2.2.2 The Human Resources Approach........................................................................................... 13
2.2.3 The Systems Approach........................................................................................................... 13
2.2.4 The Contingency Approach.................................................................................................... 13
2.3 Models of Organisational Behaviour...................................................................................................... 13
2.3.1 Two Sources of Model of Organisational Behaviour.............................................................. 15
2.3.2 Goals....................................................................................................................................... 15
2.4 Managerial Functions.............................................................................................................................. 15
2.5 Inter-Relationship between Personal Life and Work Life....................................................................... 15
2.5.1 Managerial Roles.................................................................................................................... 15
2.5.2 Managing for Effectiveness.................................................................................................... 16
2.6 Group and Team-Level Outcomes.......................................................................................................... 17
2.7 Organisation-Level Outcomes................................................................................................................ 17
Summary...................................................................................................................................................... 18
References.................................................................................................................................................... 18
Recommended Reading.............................................................................................................................. 18
Self Assessment............................................................................................................................................ 19
II
Chapter III................................................................................................................................................... 21
Organisational Design and Culture........................................................................................................... 21
Aim............................................................................................................................................................... 21
Objectives..................................................................................................................................................... 21
Learning outcome......................................................................................................................................... 21
3.1 Introduction............................................................................................................................................. 22
3.2 Organisational Design............................................................................................................................. 23
3.2.1 Dimensions of Organisational Design.................................................................................... 23
3.2.2 Determinants of Organisational Design.................................................................................. 23
3.2.3 Elements of Organisational Design........................................................................................ 23
3.3 Centralisation v/s Decentralisation......................................................................................................... 24
3.3.1 Factors Influencing Organisational Redesign......................................................................... 24
3.4 Organisational Structure......................................................................................................................... 24
3.4.1 Structural Dimensions of Organisations................................................................................. 24
3.4.2 Types of Organisational Structure........................................................................................... 25
3.5 Organisational Culture............................................................................................................................ 27
3.5.1 Definitions.............................................................................................................................. 27
3.5.2 Indicators of Organisational Culture....................................................................................... 27
3.5.3 Projection of Organisational Culture...................................................................................... 28
3.5.4 Characteristics of Organisational Culture............................................................................... 28
3.5.5 Factors Affecting Organisational Culture............................................................................... 28
3.5.6 Assessing Organisational Culture........................................................................................... 29
3.5.7 Changing Organisational Culture........................................................................................... 29
3.6 Organisational Design: Combining the Structural Elements of Organisations....................................... 29
3.7 Strategic Alliances: A Continuum of Inter-organisational Relationships............................................... 30
Summary...................................................................................................................................................... 32
References.................................................................................................................................................... 32
Recommended Reading.............................................................................................................................. 32
Self Assessment............................................................................................................................................ 33
Chapter IV................................................................................................................................................... 35
Perceptions, Values and Attitudes............................................................................................................. 35
Aim............................................................................................................................................................... 35
Objectives..................................................................................................................................................... 35
Learning outcome......................................................................................................................................... 35
4.1 Introduction............................................................................................................................................. 36
4.1.1 Process of Perception.............................................................................................................. 37
4.1.2 Factors Affecting Perception.................................................................................................. 37
4.1.3 Developing Perceptual Skills: Suggestions for developing perceptual skills......................... 38
4.1.4 Rules of Perception and Personality....................................................................................... 39
4.2 Value....................................................................................................................................................... 39
4.2.1 Sources of Values.................................................................................................................... 39
4.2.2 Manifestations of Values......................................................................................................... 39
4.2.3 Types of Values....................................................................................................................... 40
4.2.4 Classifications of Values......................................................................................................... 41
4.3 Attitude.................................................................................................................................................... 41
4.3.1 Theories of Attitude................................................................................................................ 41
4.3.2 Components of Attitude.......................................................................................................... 42
4.3.3 Significance of Attitude.......................................................................................................... 42
Summary...................................................................................................................................................... 44
References.................................................................................................................................................... 44
Recommended Reading.............................................................................................................................. 44
Self Assessment............................................................................................................................................ 45
III
Chapter V..................................................................................................................................................... 47
Personality, Morale and Motivation.......................................................................................................... 47
Aim............................................................................................................................................................... 47
Objectives..................................................................................................................................................... 47
Learning outcome......................................................................................................................................... 47
5.1 Introduction............................................................................................................................................. 48
5.2 Determinants of Personality.................................................................................................................... 48
5.2.1 Personality Traits (Cattell’s Traits Test).................................................................................. 49
5.2.2 Types of Personality................................................................................................................ 50
5.2.3 Personality and Organisational Behaviour............................................................................. 50
5.3 Morale and Motivation........................................................................................................................... 51
5.4 Motivation............................................................................................................................................... 51
5.4.1 Mechanism of Motivation....................................................................................................... 52
5.4.2 Motivation and Frustration..................................................................................................... 52
5.4.3 Basic Theories of Motivation................................................................................................. 52
5.4.3.1 Abraham Maslow’s Theory...................................................................................... 53
5.4.3.2 Fredrick Herzberg’s Two Factor Theory.................................................................. 53
5.4.3.3 David McClelland’s Theory..................................................................................... 55
5.4.3.4 Douglas McGregor’s Theory................................................................................... 55
5.5 Co-operation: Providing Mutual Assistance........................................................................................... 56
5.6 Co-operation within Organisations......................................................................................................... 56
5.6.1 The Reciprocity Principle....................................................................................................... 56
5.6.2 Trust: Believing in Others....................................................................................................... 56
5.6.3 Personal Orientation............................................................................................................... 57
5.7 Organisational Reward Systems............................................................................................................. 57
5.8 Co-operation between Organisations...................................................................................................... 57
Summary...................................................................................................................................................... 58
References.................................................................................................................................................... 58
Recommended Reading.............................................................................................................................. 58
Self Assessment............................................................................................................................................ 59
Chapter VI................................................................................................................................................... 61
Group Dynamics and Conflict Management............................................................................................ 61
Aim............................................................................................................................................................... 61
Objectives..................................................................................................................................................... 61
Learning outcome......................................................................................................................................... 61
6.1 Interpersonal Relationships..................................................................................................................... 62
6.1.1 Approaches to Inter-Personal Relationships........................................................................... 62
6.1.2 Factors Influencing Inter-Personal Relationships................................................................... 62
6.2 Group...................................................................................................................................................... 63
6.2.1 Reasons for Joining a Group, Characteristics of a Group, Functions of Groups.................... 63
6.2.2 Advantages and Disadvantages of Groups.............................................................................. 63
6.2.3 Stages of Group Development................................................................................................ 64
6.3 Group Dynamics..................................................................................................................................... 64
6.3.1 Factors of Group Dynamics.................................................................................................... 64
6.4 Conflict Management.............................................................................................................................. 64
6.4.1 Sources of Conflict, Factors Involved in Conflict, Types of Conflicts................................... 65
6.4.2 Two Views of Conflict............................................................................................................ 65
6.4.3 Functional Conflict (wanted/constructive)............................................................................. 65
6.4.4 Dysfunctional Conflict (unwanted/destructive)...................................................................... 66
6.4.5 Conflict Management............................................................................................................. 66
6.4.6 Resolving Conflicts................................................................................................................. 66
6.4.7 Conflict Resolving Outcomes................................................................................................. 67
IV
6.5 Group Development over Time: The Five-Stage Model........................................................................ 68
6.6 Social Loafing: “Free Riding” When Working with Others................................................................... 68
Summary...................................................................................................................................................... 69
References.................................................................................................................................................... 69
Recommended Reading.............................................................................................................................. 69
Self Assessment............................................................................................................................................ 70
Chapter VIII................................................................................................................................................ 86
Stress Management..................................................................................................................................... 86
Aim............................................................................................................................................................... 86
Objectives..................................................................................................................................................... 86
Learning outcome......................................................................................................................................... 86
8.1 Introduction............................................................................................................................................. 87
8.2 Manifestations of Stress.......................................................................................................................... 87
8.2.1 Positive Manifestations........................................................................................................... 87
8.2.2 Negative Manifestations......................................................................................................... 87
8.3 Causes of Stress...................................................................................................................................... 87
8.3.1 External Demands / Expectations........................................................................................... 87
8.3.2 Personal Capacities................................................................................................................. 88
8.4 Sources of Stress..................................................................................................................................... 88
8.5 Consequences of Stress........................................................................................................................... 89
8.5.1 Physiological Consequences................................................................................................... 89
8.6 Stress Management................................................................................................................................. 90
8.6.1 Process of Stress Management............................................................................................... 91
8.6.2 Strategies for Coping with Stress............................................................................................ 91
V
8.7 Innovation Management......................................................................................................................... 92
Summary...................................................................................................................................................... 94
References.................................................................................................................................................... 94
Recommended Reading.............................................................................................................................. 94
Self Assessment............................................................................................................................................ 95
VI
List of Figures
Fig. 1.1 Universal versus contingency approaches......................................................................................... 8
Fig. 1.2 The interactionist perspective on behaviour in organisations............................................................ 8
Fig. 2.1 Elements of organisational behaviour............................................................................................. 16
Fig. 3.1 Line organisational structure........................................................................................................... 25
Fig. 3.2 Functional organisational structure................................................................................................. 26
Fig. 3.3 Line and staff organisational structure............................................................................................ 26
Fig. 3.4 Matrix Organisational structure....................................................................................................... 27
Fig. 3.5 Continuum of inter-organisational relationships............................................................................. 30
Fig. 4.1 Diagrammatic representation of perception.................................................................................... 36
Fig. 4.2 Sources of values............................................................................................................................. 39
Fig. 4.3 Types of values................................................................................................................................ 40
Fig. 4.4 Components of Attitude................................................................................................................... 42
Fig. 5.1 Determinants of personality- biological factors.............................................................................. 48
Fig. 5.2 Determinants of personality-family factors..................................................................................... 49
Fig. 5.3 Indicators, determinants and suggestions for morale...................................................................... 51
Fig. 5.4 Mechanism of motivation................................................................................................................ 52
Fig. 5.5 Maslow’s hierarchy of needs........................................................................................................... 53
Fig. 5.6 David McClelland’s theory.............................................................................................................. 55
Fig. 6.1 Factors influencing inter-personal relationships.............................................................................. 62
Fig. 6.2 Reasons for joining a group, characteristics of a group, functions of groups................................. 63
Fig. 6.3 Stages of group development.......................................................................................................... 64
Fig. 6.4 Sources of conflict, factors involved in conflict, types of conflicts................................................ 65
Fig. 6.5 Johari window................................................................................................................................. 67
Fig. 7.1 Leadership evolution....................................................................................................................... 73
Fig. 7.2 Features, strengths, weaknesses of Trait’s theory............................................................................ 74
Fig. 7.3 Two dimensional model................................................................................................................... 75
Fig. 7.4 Rensis Likert’s 4-systems approach................................................................................................ 76
Fig. 7.5 Situational theory............................................................................................................................. 77
Fig. 7.6 Contingency theories....................................................................................................................... 77
Fig. 7.7 Sub classifications, merits, demerits of autocratic leadership......................................................... 78
Fig. 7.8 Functions of leaderships.................................................................................................................. 79
Fig. 7.9 Objectives, pre-requisites for team building.................................................................................... 80
Fig. 7.10 Process of team building................................................................................................................ 80
Fig. 7.11 Characteristics, values and suggestions for effective team............................................................ 81
Fig. 8.1 Sources of stress.............................................................................................................................. 88
Fig. 8.2 Physiological consequences of stress.............................................................................................. 89
Fig. 8.3 Psychological consequences of stress.............................................................................................. 90
Fig. 8.4 Process of stress management......................................................................................................... 91
Fig. 8.5 Individual strategies......................................................................................................................... 91
Fig. 8.6 Organisational strategies.................................................................................................................. 92
VII
List of Tables
Table 2.1 Tabular representation of models.................................................................................................. 14
Table 3.1 Centralisation v/s Decentralisation............................................................................................... 24
Table 4.1 Internal factors.............................................................................................................................. 38
Table 4.2 External factors............................................................................................................................. 38
Table 4.3 Theories of attitude....................................................................................................................... 41
Table 5.1 Two types of personalities, Type A and Type B............................................................................ 50
Table 5.2 Motivating factors and maintenance factors................................................................................. 54
Table 5.3 Differences between Maslow’s and Herzberg’s theory . .............................................................. 54
Table 5.4 Theory X and Y............................................................................................................................. 56
Table 6.1 Advantages and disadvantages of groups...................................................................................... 63
Table 6.2 Views on conflict........................................................................................................................... 65
Table 7.1 Merits and demerits of democratic leadership.............................................................................. 78
Table 7.2 Merits and demerits of Laissez- Faire Leadership........................................................................ 79
VIII
Abbreviations
CEO - Chief Executive Officer
MRI - Magnetic Resonance Imaging
OCB - Organisational Citizenship Behavior
nAch - Need for Achievement
nAff - Need for Affiliation
nPow - Need for Power
IX
Chapter I
Organisational Behaviour
Aim
The aim of this chapter is to:
Objectives
The objectives of this chapter are to:
• classify organisation
Learning outcome
At the end of this chapter, you will be able to:
1
Organisational Behaviour
1.1 Introduction
An organisation is a man made system. A large group of people traveling in a bus, or watching a movie do not form
an organisation. An organisation requires people with purpose, goals and objectives. An organisation is a group
of people working together to achieve the common organisational goal (viz., production of goods or service) with
the help of people, machines and materials. Examples of an organisation are family, university, bank, Municipal
Corporation, government, army, etc.
The subject of organisational behaviour deals with that part of life, which is spent working. It is also called ‘on-the-
job’ life. Interestingly our ‘off-the-job’ life is inter related and inter dependent on “on-the-job’ life and vice-versa.
Definitions
• Keith Davis: A study of human behaviour at work.
• Fred Luthans: An understanding, prediction and control of human behaviour in the organisation.
• Stephen Robbins: A study that investigates the impact, individuals, groups and structures h a v e on human
behaviour within the organisation.
• S. K. Kapur: As a systematic study of actions and reactions of people working in an organisation in order to
improve the overall organisational performance.
• Talya Bauer: As the systematic study and application of knowledge about how individuals and groups act
within the organisations where they work.
2
1.2.1 Fundamental Concepts in Organisational Behaviour
As per definitions, study of human behaviour is a very important part of organisational behaviour. It is essential
for modern managers to understand and predict human psychology in terms of behaviour. Thus, it is essential to
understand the organisational culture, which is formed by the organisational behaviour of the people over a long
period of time.
When new employees enter organisations, their stable or transient characteristics affect how they behave and
perform. Therefore, it is important to understand individual characteristics that matter for employee behaviours at
work. Important concepts of organisational behaviour are as follows:
Every individual is different
Every person is unique. Therefore, each person should be treated separately while managing people. A uniform
management style will not be applicable to all employees.
Although the importance of organisational behaviour may be clear, we should still take a few moments to emphasise
certain points. People are born and educated in organisations, acquire most of their material possessions from
organisations, and die as members of organisations.
Many of our activities are regulated by organisations called governments. And most adults spend the better part of
their lives working in organisations. Because organisations influence our lives so powerfully, we have every reason
to be concerned about how and why those organisations function. In our relationships with organisations, we may
adopt any one of several roles or identities.
3
Organisational Behaviour
Leaders must look for indicators (effects) of individual behaviour and of groups in any organisation. Indicators
have a root cause beneath. As a leader, it is that symptom, which must be evaluated, and cause of human behaviour
established so that if the behaviour is good, the manager can establish the norms of behaviour. If the behaviour is
not conducive to achieve the organisational objective then suitable alternative model can be applied to channelise
individual behaviour towards an appropriate organisational value system and thus individual behaviour modified.
An organisation has three basic elements namely, people, structure, and technology. An organisation must have
suitable organisational structure, with appropriate number of tier and reporting system properly explained. Principle
of unity of command, delegation of authority and responsibility, formulation of objectives and its allotment to
various groups is very important so that workers achieve a required level of job satisfaction. They must be trained
to handle sophisticated machines and equipment. It is the people, their value system, and faith in the leadership
that make an organisation. Leader must be able to describe, understand, predict and control individual behaviour
in the organisation.
Describe: Study of organisational behaviour is based on scientific methods, which have been applied on human
beings. It is a science, that analyses as to how people behave in different situations in the organisation. A manager
should be able describe the behaviour of each of the individuals under his command, identify attitude, and be able
to pinpoint his behaviour so that the situation in the organisation is under control.
Understand: Leaders must understand human behaviour as to why people behave in particular manner and try to
identify reasons so that corrective actions can be taken.
Predict: By frequent closer interaction, a leader is in a position to identify the nature of workers. Some are more
productive while the others are tardy and disruptive. In such situation, a leader should be able to handle each
individual differently so that his or her actions can be channelised to higher productivity.
Control: Managers in the organisations should train their subordinates continuously; aim being development of
skills, promotion of productivity and improvement of individual behaviour. It is a continuous process on the part
of manager. He must lay down control measures so that the energy of workers is diverted towards organisational
objectives. Communication should be used to ensure that the behaviour of individual is controlled. Environment
has a great impact on human behaviour.
Appropriate internal environment would help organisations to built favourable work environment that will help
individuals and groups within organisations to work effectively towards higher productivity.
4
Structure
There are two types of organisations, formal and informal. Informal organisations do not have a specified structure.
Formal organisations are building based upon the objective set for it. Organisational structure in such organisation
is hierarchical in nature, with people at each level having their own objectives, which contributes towards fulfilment
of overall organisational objectives. In such organisations people at lower level report to higher level managers. The
tier system has the principle of unity of command inbuilt in it. The organisation structure may depend upon the size,
number of products/services produced, skill and experience of the employees, managerial staff and geographical
location of the organisation. An organisation may have several levels and pyramid like organisational structure or flat
structure. The efficiency of the organisation will depend upon the free flow of the information, efficient communication
system prevailing in the organisation, well-defined authority and responsibility supported by detailed policies, rules
and regulations. The organisation must have well laid out systems, which are understood by workers, supervisors and
managers. The leader must keep open mind while dealing with subordinates and exercise full control over various
systems, levels and ensure planned productivity and achieve high level of job satisfaction.
Technology
Managing technology is an important job of any management. It is an important element of any unit. Selection
of technology, procurement, installation, operation and maintenance is important and no compromise should be
made in procuring latest or advanced technology. Various systems and sub- systems should support technology that
exists in an organisation. Based on the technology, an organisation should formulate job structure and resultant
procurement of human resource so that they are complimentary to each other. Adequate attention is also being paid
to service industry. For example an appropriate drill, procedures are installed in hospital industry to ensure that the
patients’ record is maintained properly. On line operations of all systems relating to admission record, past treatment,
drugs, availability of beds, schedule of operations maintained so that the level of patients satisfaction is raised. In
minimum number of days, maximum numbers of patients should be treated. Various processes required to regulate
these functions form the important part of service industry.
Jobs
Job is an assignment assigned to an individual. It encompasses various tasks within it. For example, Personnel
manager wants to fill up twelve vacancies in production department within three months. Job will have various tasks
inbuilt in it like designing of job specification, selection of media, advertising vacancies, scheduling of selection
and recruiting process. Manager, therefore have to manage various tasks to accomplish a particular job. This may
form a part of managerial functions.
Processes
Management of processes and its inter-dependence is very crucial to high productivity and higher job satisfaction.
What is important for a manager is to ensure high morale of the work force. To ensure this, he must identify various
managerial dictums. Select appropriate subordinates to carry out a job based on aptitude, personality traits, mental
build up and attitude. He should also involve himself and lead subordinates by personal example. In defence services,
it is the quality of leadership that motivates troops to achieve near impossible task where everything appears to be
going wrong. Various role models assist leaders in identifying as to which process, method or approach would be
suitable to mould subordinates in suitable frame that may be required by any organisation. Nothing motivates workers
better if you give them their entitlements in full and train them to take up higher jobs. By doing so, manager must
develop and build an organisational culture that will bind employees to a common cultural bond. During day-to-day
functions, managers must be transparent and maintain a high degree of value system and display ethical behaviour.
There are no short cuts to this and will pay rich dividends in times to come.
External Environment
What we have so far discussed is various components of an organisation that should be managed properly.
External environment also plays an important role in managing the points discussed above. When we talk about
managing people in the organisation, what we have to study and manage is the influence of culture and its impact
on the individual. A manager should examine as to how he is going to cope up with the changes. Study of external
environment is very wide and encompasses economic, cultural, social, government rules and regulations, legal
aspects, political climate, demographics and its impact. If one scans the external environment that is prevailing
5
Organisational Behaviour
in Indian context, one will find that individuals are racing to catch up the upper class as it relates to standards of
living, material possession, higher education, attempt to copy western culture, food habits, dressing pattern and
the like. Beauty parlours, pubs and cyber cafes around each corner are an ample evidence of the impact of external
environment. This trend has an impact on what products or services are on priority in the society and indicates the
behaviour of an individual. If the above factors are evaluated appropriately, a manager will be able to examine and
predict human behaviour in the organisation. It is therefore important to evaluate market situation, competitors, and
availability of raw material, technology, availability of skilled, semi skilled and non-skilled personnel. In addition,
evaluate prevailing culture and how individuals are likely to respond to the call of the organisation. Some factors
like government rules, and political stability keep changing, the organisations must cater for such contingencies.
Manager must therefore keep in mind the internal and external factors and make the best amalgam and work to
achieve organisational effectiveness.
Sociology also has had a major impact on the field of organisational behaviour. Sociologists study social systems
such as families, occupational classes, and organisations. Because a major concern of organisational behaviour is
the study of organisation structures, the field clearly overlaps with areas of sociology that focus on the organisation
as a social system.
Anthropology is concerned with the interactions between people and their environments, especially their cultural
environment. Culture is major influence on the structure of organisations as well as on the behaviour of individual
people within organisations.
Political science also interests organisational behaviourists. We usually think of political science as the study of
political systems such as governments. But themes of interest to political scientists include how and why people
acquire power, political behaviour, decision making conflict, the behaviour of interest groups, and coalition formation.
These are also major areas of interest in organisational behaviour.
Economists study the production, distribution, and consumption of goods and services.
Organisational behaviourists share the economist’s interest of topics such as labour market dynamics, productivity,
human resource planning and forecasting, and cost-benefit analysis. Engineering has also influenced the field of
organisational behaviour. Industrial engineering in particular has long been concerned with work measurement,
productivity measurement, work flow analysis and design, job design, and labour relations. Obviously these areas
are also relevant to organisational behaviour.
6
Most recently, medicine has influenced organisational behaviour in connection with study of human behaviour at
work, specifically in the area of stress. Increasing research is showing that controlling the causes and consequences
of stress in and out of organisational settings is important for the well-being of the individual as well as that of the
organisation.
Organisational behaviour is descriptive for several reasons: the immaturity of the field, the complexities inherent
in studying human behaviour, and the lack of valid, reliable, and accepted definitions and measures. Whether the
field will ever be able to make definitive predictions and prescriptions is still an open question. But the value of
studying organisational behaviour nonetheless is firmly established. Because behavioural processes pervade most
managerial functions and roles, and because the work of organisations is done primarily by people, the knowledge
and understanding gained from the field can help managers in significant ways.
As an example, we can apply systems theory to an oil company. Material input includes pipelines, crude oil, and the
machinery used to refine petroleum. Financial input includes the money received from oil and gas sales, stockholder
investment, and so forth. Human input includes the effort put forth by oil field workers, refinery workers, office staff,
and other people employed by the company. Finally, the company receives information input from forecasts about
future oil supplies, geological surveys on potential drilling sites, sales projections, and similar analyses.
Through complex refining and other processes, these inputs are combined and transformed to create products such as
gasoline and motor oil. As outputs, these products are sold to the consuming public. Profits from operations are fed
back into the environment through taxes, investments, and dividends; losses, when they occur, hit the environment by
reducing stockholders’ incomes. In addition to having on-the-job contacts with customers and suppliers, employees
7
Organisational Behaviour
live in the community and participate in a variety of activities away from the workplace. In varying degrees, at least
some part of this behaviour is influenced by their experiences as workers. Finally, information about the company
and its operations is also released into the environment.
Universal Approach
Organizational The one best way of
problems or situations responding.
determine…
Contingency Approach
Organizational Elements of the situation, Contingent ways of
problems or situations which then suggest… responding.
must be evaluated in
terms of …
1.8 Interactionalism
Interactionalism is a relatively new approach to understanding behaviour in organisational settings. First presented
in terms of interactional psychology, this view assumes that individual behaviour results from a continuous and
multidirectional interaction between the characteristics of a person and characteristics of a situation. More specifically,
interactionalism attempts to explain how people select, interpret, and change various situations. This interaction is
what determines the individual’s behaviour.
The interactional view implies that simple cause-and-effect descriptions of organisational phenomena are not enough.
For example, one set of research studies may suggest that job changes will lead to improved employee attitudes.
Another set of studies may propose that attitudes influence how people perceive their jobs in the first place. Both
positions are probably incomplete: employee attitudes may influence job perception, but these perceptions may in
turn influence future attitudes. Because interactionalism is a fairly recent contribution to the field, it is less prominent
in the chapters that follow than the systems and contingency theories. Nonetheless, the interactional view appears
to offer many promising ideas for future development in the field.
Individual
Behavior
Situation
While some of the evidence provided by current research is open to a variety of different interpretations, they have
focused popular attention on many of the important issues and problems confronting business today. As a result,
managers of the 1990s better appreciate both their problems and their prospects in working toward more effective
organisational practices in the years to come.
8
Summary
• Organisational behaviour deals with that part of life, which is spent working. It is also called ‘on-the-job’
life.
• Employees are called ‘Human Resources’ because they are not commodities. Managements have become aware
that they have to treat their employees as human beings and not as machines or materials.
• The organisational behaviour of people depends upon their social status, social roles and social groups. As a
result, within every formal organisation, there exists an informal organisation, which influences the formal
organisation to a large extent.
• Despite the advancement in technology, the importance of people in an organisation cannot be undermined.
• Organisational behaviour is a study and application of managerial skills and knowledge to people in the
organisation to investigate individual and group behaviour.
• Study of organisational behaviour is based on scientific methods, which have been applied on human beings.
• Organisations must identify the need spectrum of individuals and take suitable steps for its fulfilment to enable
them to perform effectively so that they complete their allotted task in time.
• Contemporary organisational behaviour has two fundamental characteristics that warrant special discussion.
• The interactional view implies that simple cause-and-effect descriptions of organisational phenomena are not
enough.
References
• Bauer, Erdogan, T. & Berrin, 2010. Understanding Organisational Behaviour. In: Bauer, Talya and Erdogan,
Berrin. Organisational Behaviour.
• Hitt, M. A., Miller, C.C. & Collela, A., 2009. Organisational Behaviour, 2nd ed., John Wiley & Sons, Inc.
• Organisational Behaviour, [Online] Available at: <http://www.flatworldknowledge.com/pub/organisational-
behavior-v1.1/141353#web-141351> [Accessed 5 October 2010].
• Davis, Leadership and organisational behaviour, [Online] Available at: <http://www.nwlink.com/~donclark/
leader/leadob.html> [Accessed 14 August 2012].
• Lepelley, D., 2012, Organisational behaviour in business Part 1, [Video online] Available at: <http://www.
youtube.com/watch?v=SS8GSPdej-k> [Accessed 14 August 2012].
• Dr. Wicker, D., Organisational behaviour, [Video online] Available at: <http://www.youtube.com/
watch?v=0dAATdGxSGk> [Accessed 14 August 2012].
Recommended Reading
• Colquitt, LePine, J., Wesson, M., 2010. Organisational Behaviour: Improving Performance and Commitment
in the Workplace. 2nd ed., McGraw-Hill/Irwin.
• Schermerhorn, J.R., Dr. Hunt, J.G. & Dr. Osborn, R. N., 2010. Organisational Behaviour 11th ed., Wiley.
• Kreitner, R. & Kinicki, A., 2009. Organisational Behaviour, 9th ed., McGraw-Hill/Irwin.
9
Organisational Behaviour
Self Assessment
1. Which of the following statements is false?
a. An organisation requires people with purpose, goals and objectives
b. Organisations are not demanding more from their employees
c. Understanding the ‘Organisational Behaviour’ of their employees is extremely important
d. An organisation is a group of people working together to achieve the common organisational
goal
a. 1-E,2-D,3-C,4-B,5-A
b. 1-B,2-A,3-D,4-C,5-E
c. 1-C,2-D,3-E,4-A,5-B
d. 1-C,2-D,3-A,4-B,5-E
3. Which of the following concepts result in the necessary co-ordination between organisation, management and
employees?
a. An organisation is a social system
b. A total view of organisation
c. Mutual interests are inter-dependent
d. All behaviour has cause-effect relationship
4. Management of _____________ and its inter-dependence is very crucial to high productivity and higher job
satisfaction.
a. Processes
b. Finance
c. Technology
d. Environment
10
6. Which of the following is not an example of an organisation?
a. University
b. Book
c. Army
d. Movie theatre
9. ______________ is concerned with the interactions between people and their environments.
a. Anthropology
b. Interactionalism
c. Contingency
d. Organisational behaviour
10. ___________ must have suitable organisational structure, with appropriate number of tier and reporting system
properly explained.
a. Manager
b. Organisation
c. Psychologists
d. System
11
Organisational Behaviour
Chapter II
Approaches and Models of Organisational Behaviour
Aim
The aim of this chapter is to:
Objectives
The objectives of this chapter are to:
Learning outcome
At the end of this chapter, you will be able to:
12
2.1 Introduction
Organisational behaviour of people can be studied from various angels. These angels are called the approaches to
organisational behaviour. Virtually all organisations have managers with titles like marketing manager, director
of public relations, vice president for human resources, and plant manager. But probably no organisation has a
position called organisational behaviour manager. The reason for this is simple: organisational behaviour is not an
organisational function or area. Instead, it is best described as a perspective or set of tools that all managers can use
to carry out their jobs more effectively.
By understanding organisational behaviour concepts, managers can better understand and appreciate the behaviour
of those around them. For example, most managers in an organisation are directly responsible for the work-related
behaviours of a set of other people—their immediate subordinates. Typical managerial activities in this area include
motivating employees to work harder, ensuring that their jobs are properly designed, resolving conflicts, evaluating
their performance, and helping them set goals to achieve rewards. The field of organisational behaviour abounds
with theory and research regarding each of these functions. Unless they happen to be CEOs, managers also report
to others in the organisation (even the CEO reports to the board of directors). In working with these individuals,
understanding basic issues associated with leadership, power and political behaviour, decision making, organisation
structure and design, and organisation culture can also be extremely beneficial.
Again, the field of organisational behaviour provides numerous valuable insights into these processes.
Managers can also use their knowledge from the field of organisational behaviour to better understand their own
behaviours and feelings. For example, understanding personal needs and motives, how to improve decision-making
capabilities, how to respond to and control stress, how to better communicate with others, and the way in which
career dynamics unfold can all be of enormous benefit to individual managers. Organisational behaviour once again
provides useful insights into these concepts and processes.
13
Organisational Behaviour
Stimulus>Organism>Behaviour>Consequences
The philosophy (model) of organisational behaviour held by management consists and integrated set of assumptions
and beliefs about the way things are, the purpose for these activities, and the way they should be.
• These philosophies are sometimes explicit, and occasionally implicit, in the minds of manager.
• Five major organisational behaviour philosophies includes autocratic, custodial, supportive, collegial and
system.
14
2.3.1 Two Sources of Model of Organisational Behaviour
Fact premise are acquired through direct and indirect lifelong learning and are very useful in guiding our
behaviour.
• Value premise represent our views of the desirability of certain goals and activities.
• Value premises are variable beliefs we hold and are therefore under our control.
2.3.2 Goals
Goals are relatively concrete formulations of achievements the organisation is aiming for within set periods of time,
such as one to five years.
Goal setting is a complex process, for top management’s goals need to be merged with those of employees, who
bring their psychological, social, and economic needs with them to an organisation.
Planning: The managerial function of planning is the process of determining the organisation’s desired future position
and deciding how best to get there. The planning process at Sears, Roebuck, for example, includes scanning the
environment, deciding on appropriate goals, outlining strategies for achieving those goals, and developing tactics
to execute the strategies. Behavioural processes and characteristics pervade each of these activities. Perception, for
instance, plays a major role in environmental scanning, and creativity and motivation influence how managers set
goals, strategies, and tactics for their organisation.
Organising: The managerial function of organising is the process of designing jobs, grouping jobs into manageable
units, and establishing patterns of authority among jobs and groups of jobs. This process designs the basic structure,
or framework, of the organisation. For large organisations like Sears, the structure can be expensive and complicated.
As noted earlier, the processes and characteristics of the organisation itself are a major theme of organisational
behaviour.
Leading: Leading is the process of motivating members of the organisation to work together toward the organisation’s
goals. A manger must hire and train employees. Major components of leading include motivating employees, managing
group dynamics, and leadership per se, all of which are closely related to major areas of organisational behaviour.
Controlling: A final managerial function, controlling, is the process of monitoring and correcting the actions of
the organisation and its people to keep them headed toward their goals. A manger has to control costs, inventory,
and so on. Again, behavioural processes and characteristics play an important role in carrying out this function.
Performance evaluation and reward systems for example, are all aspects of controlling.
Managers often play a number of different roles. Much of our knowledge about managerial roles comes from the
work of Henry Mintsberg. Mintzberg identified ten basic managerial roles clustered into three general categories.
15
Organisational Behaviour
Management’s
Philosophy • Values • Vision • Mission • Goals
Formal Social
Organisational Culture
Organisation Environment
Motivation
Outcomes
• Performance
• Employee satisfaction
• Personal growth and development
Interpersonal roles
Mintzberg’s interpersonal roles are primarily social in nature; that is, they are roles in which the manger’s main task
is to relate to other people in certain ways. The manager sometimes many serve as a figurehead for the organisation.
Taking visitors to dinner and attending ribbon-cutting ceremonies are part of the figurehead role. In the role of
leader, the manager works to hire, train, and motivate employees. Finally, the liaison role consists of relating to
others outside the group or organisation. For example, a manger at Intel might be responsible for handling all price
negotiations with a major supplier of electronic circuit boards. Obviously, each of these interpersonal roles involves
behavioural processes.
Informational roles
Mintsberg’s three informational roles involve some aspects of information processing. The monitor actively seeks
information that might be of value to the organisation in general or to specific managers. The manager who transmits
this information to others is carrying out the role of disseminator. The spokesperson speaks for the organisation
to outsiders. For example, the manager chosen by Apple Computer to appear at a press conference announcing a
merger or other major deal, such as a recent decision to undertake a joint venture with Microsoft, would be serving
in this role. Again, behavioural processes are part of these roles because information is almost always exchanged
between people.
Decision-making roles
Finally, Mintsberg identified four decision-making roles. The entrepreneur voluntarily initiates change, such as
innovations or new strategies, in the organisation. The disturbance handler helps settle disputes between various
parties, such as other mangers and their subordinates. The resource allocator decides who will get what—how
resources in the organisation will be distributed among various individuals and groups. The negotiator represents
the organisation in reaching agreements with other organisations, such as contracts between management and labor
unions. Again, behavioural processes are clearly crucial in each of these decisional roles.
16
Individual-level outcomes
Several different outcomes at the individual level are important to managers. Given the focus of the field of
organisational behaviour, it should not be surprising that most of these outcomes are directly or indirectly addressed
by various theories and models.
Individual behaviours
First, several individual behaviours result from a person’s participation in an organisation. One important behaviour
is productivity. Productivity, as defined in terms of an individual, is an indicator of an employee’s efficiency and
is measured in terms of the products or services (or both) created per unit of input. For example, if Bill makes 100
units of a product in a day and Sara makes only 90 units in a day, then, assuming that the units are of the same
quality and Bill and Sara make the same wages, Bill is more productive than Sara. Performance, another important
individual-level outcome variable, is a somewhat broader concept. It is made up of all work-related behaviours. For
example, even though Bill is highly productive, he may also refuse to work overtime, express negative opinions
about the organisation at every opportunity, and do nothing unless it falls precisely within the boundaries of his job.
Sara, on the other hand, may always be willing to work overtime, is a positive representative of the organisation,
and goes out of her way to make as many contributions to the organisation as possible. Bases on the full array of
behaviours, then, we might conclude that Sara actually is the better performer.
Individual attitudes
Another set of individual-level outcomes influenced by managers consists of individual attitudes. Levels of job
satisfaction or dissatisfaction, organisational commitment, and organisational involvement are all important in
organisational behaviour.
Stress
Stress is another important individual-level outcome variable. Given its costs, both personal and organisational, it
should not be surprising that stress is becoming an increasingly important topic for both researchers in organisational
behaviour and practicing managers.
In terms of financial performance, organisations are commonly assessed on stock price, return on investment, growth
rates, and the like. They are also evaluated in terms of their ability to survive and the extent to which they satisfy
important constituents such as investors, government regulators, employees, and unions.
17
Organisational Behaviour
Summary
• Five major organisational behaviour philosophies includes autocratic, custodial, supportive, collegial and
system.
• The managerial function of planning is the process of determining the organisation’s desired future position
and deciding how best to get there.
• Stress is another important individual-level outcome variable. Given its costs, both personal and organisational,
it should not be surprising that stress is becoming an increasingly important topic for both researchers in
organisational behaviour and practicing managers.
• A manger has to control costs, inventory, and so on. Again, behavioural processes and characteristics play an
important role in carrying out this function.
• The interrelationship between personal life and work life cannot be overlooked. Hence it is extremely important
for mangers to understand various aspects of organisational behaviour in the light of various approaches and
models discussed in this chapter.
• Financial performance is generally assessed only at the organisation level. In terms of financial performance,
organisations are commonly assessed on stock price, return on investment, growth rates, and the like
References
• Zachary, W. B., Kuzuhara, L.W., William, B. & Loren, W., 2004. Organisational Behaviour: Integrated Models
and Applications, 1st ed., South-Western College Pub.
• Ivancevich, J., Konopaske, R. & Matteson, M., 2007. Organisational Behaviour and Management, 8th ed.,
McGraw-Hill/Irwin.
• Dr. Wicker, 2008, Organisational behaviour, [Video online] Available at: <http://www.youtube.com/
watch?v=Xkmt6yuze14> [Accessed 18 August 2012].
• Dr. Wicker, D., 2008, Organisational behaviour lecture 3, [Video online] Available at: <http://www.youtube.
com/watch?v=eKJ3lyUMCzc> [Accessed 18 August 2012].
• Chen, X., Organisational behaviour and human processes, [Online] Available at: <http://www.journals.elsevier.
com/organizational-behaviour-and-human-decision-processes/> [Accessed 18 August 2012].
• Sarab, Models of Organisational behaviour, [Online] Available at: <http://beepyoumba.com/BEEP/?p=28>
[Accessed 18 August 2012].
Recommended Reading
• George J. & Jones G., 2007. Understanding and Managing Organisational Behaviour, 5th ed., Prentice Hall.
• Slocum, J.W., 2010. Organisational Behaviour, 13th ed., South-Western College Pub
• Robbins, J., 2009. Organisational Behaviour, 13th ed., Pearson International.
18
Self Assessment
1. Match the following.
1 Autocratic A Support
2 Custodial B Authority
3 Supportive C Teamwork
4 Collegial D Money
5 SOBC E cause-effect
a. 1-A, 2-B, 3-C, 4-D, 5-E
b. 1-B, 2-D, 3-A, 4-C, 5-E
c. 1-D, 2-C, 3-A, 4-E, 5-B
d. 1-D, 2-C, 3-E, 4-A, 5-B
3. The Human Resources approach states that the management of an organisation should support ________
and________of employees.
a. training and development
b. training and decision making
c. compliance and development
d. training and authority
5. The contingency approach states that each situation should be dealt with_______________.
a. authoritatively
b. uniquely
c. systematically
d. passively
6. ___________ is the process of motivating members of the organisation to work together toward the organisation’s
goals.
a. Controlling
b. Behaviour
c. Leading
d. Presentation
19
Organisational Behaviour
10. The managerial function of _________ is the process of determining the organisation’s desired future position
and deciding how best to get there.
a. planning
b. execution
c. stress management
d. team work
20
Chapter III
Organisational Design and Culture
Aim
The aim of this chapter is to:
Objectives
The objectives of this chapter are to:
Learning outcome
At the end of this chapter, you will be able to:
21
Organisational Behaviour
3.1 Introduction
Organisations develop from small to large units by moving through four stages of a life cycle: birth stage, youth
stage, middle stage, and maturity stage. This process of development is accompanied by corresponding changes in
the organisational design.
Birth stage: This is the stage when the organisation is created. At this initial stage, the organisation’s decision making
is highly centralised. The organisation is informal. There are usually few rules and regulations, no professional staff
and no internal system for planning.
Youth stage: During this stage, additional employees are employed as the sales for the company’s products and
services increase. Although authority is fairly centralised, a few trusted employees are involved in decision making
process. Some informal rules and procedures are involved. There are now a few professionals and administrative
personnel in the organisation. The division of labour begins to occur as the newly formed departments are assigned
tasks.
Middle stage: By the time the organisation reaches this stage, it has become somewhat successful and grown in size.
Its structure is similar to that of a formal bureaucracy with formalized departments, supporting staff departments
and many professional and clerical staffs. A large set of rules and procedures have been introduced. Authority has
been effectively decentralised. The division of labour has become extensive.
Maturity stage: During this stage the organisation becomes very large and mechanistic. A set of bureaucratic rules,
regulations and policies prevail. Decision making is centralised. The division of labour is highly refined. As a result
of the rigid virtual hierarchy, the organisation is on the brink of stagnation. At this stage, the organisation attempts
to become innovative and flexible. As such, it decentralises authority within the lateral structures such as liaison
personnel, task forces, and project teams. Thus, it is clear that an organisation’s structural characteristics undergo
different stages of organisation’s life cycle. To fully appreciate organisational culture we have to understand its
basic nature. With this in mind, we will now examine three key aspects of culture:
• Its basic characteristics,
• Whether there is generally only one or more than one culture within organisations, and
• The role that culture plays in organisational functioning.
First, organisations differ with respect to their sensitivity to the needs of customers and employees. For example,
several years ago, the culture at UPS was relatively rigid and inflexible with respect to customers’ needs. Today,
however, its new culture places a high value on customer service and satisfaction.
Second, organisations differ with respect to their interest in having employees generate new ideas. Walt Disney
Co. employees—or, “cast members,” as they are called—undergo lengthy orientation programs to ensure that they
know exactly what to say and how to behave toward guests. In contrast, people working at GE are encouraged to
be unique, and to bring fresh ideas to their work.
22
Third, companies also differ with respect to the value placed on taking risks.
The fourth value has to do with the openness of available communication options. In some companies, such as
DuPont, employees are expected to make decisions freely and to communicate with whoever is needed to get the
job done. At IBM, however, the tradition has been to work within the proper communication channels and to vest
power in the hands of only a few key individuals (although this appears to be changing).
It is extremely difficult to design and redesign the organisation structure, with an old organisation. However, modern
Organisations review the design once every 5 years to cope with changing situations.
Work specialisation
Division of labour based on work specialisation helps to improve the efficiency and effectiveness of the
organisation.
Departmentalisation
It is a process of dividing the various activities into different departments for proper administration of the
organisation.
Advantages of Departmentalisation:
• It permits utilisation of expertise of people
• It creates a feeling of autonomy and job satisfaction among employees
• It helps fixing the authority- responsibility relationship of the managers
• It facilitates performance appraisals by managers
• It helps the training, development and job rotations of managers
Chain of command
Organisational communication requires a chain of commands to flow downwards/upwards/ lateral. Organisational
behaviour becomes more complex in the absence of a proper chain of commands.
23
Organisational Behaviour
Span of control
It is the number of subordinates that can be efficiently managed by the superior for the optimum performance of
the work team.
Centralisation Decentralisation
It is a systematic and consistent reservation of It is a process of dividing organisational activities
authority and decision making at a central point in the into different autonomous divisions, physically and
organisation. functionally
24
Hierarchy of authority
Organisation charts provide information about who reports to whom – what is known as hierarchy of authority.
Such diagrams reveal which particular lower-level employees are required to report to which particular individuals
immediately above them in the organisational hierarchy.
As we trace these reporting relationships, we work our way up the organisation’s hierarchy. In this case, the
organisation has six levels. Organisations may have many levels, in which case their structure is considered tall, or
only a few, in which case their structure is considered flat.
In recent years, a great deal has appeared in the news about organisations restructuring their work forces by flattening
them out. Although it has not been uncommon for large companies to lay off people in low-level jobs, in recent years,
middle managers and executives, who long felt secure in their positions, found they unemployed as their companies
“downsize,” “right size,” “de-layer,” or “retrench” by eliminating entire layers of organisational structure. Even the
U.S. Army has downsized by 30 percent in recent years. The underlying assumption behind these changes is that
fewer layers reduce waste and enable people to make better decisions (by moving them closer to the problems at
hand), thereby leading to greater profitability. Management experts claim that although some layers of hierarchy
are necessary, too many can be needlessly expensive. Moreover, as technology advances, fewer people are needed
to carry out traditional management roles.
Board of Directors
General Manager
25
Organisational Behaviour
Top
Project Mgr.
26
• Matrix organisational structure
Chief
Executive
Project
Staff Staff Staff Managers
Project
Staff Staff Staff Managers
Project
Staff Staff Staff Managers
3.5.1 Definitions
Edgar Schiene: As the sum total of the knowledge, beliefs, values, perceptions, attitudes, traditions, customs that
are shared by the groups and resulting into individual and group behaviour of the people working in the organisation
over a period of time.
Schneider and Snyder: As a process of manifestation of the perceptions, values and attitudes of the members of
the organisation.
27
Organisational Behaviour
28
3.5.6 Assessing Organisational Culture
According to Rensis Likert, organisational culture can be accessed on the basis of the following 7-point scale.
• Leadership style
• Morale and motivation
• Organisational communication
• Interaction- influence process
• Decision making
• Goal setting
• Control
Classical and neoclassical approaches: The quest for the one best design
It is not difficult to realize that for organisations to function effectively, their designs must not be static, but
dynamic—changing in response to various conditions (e.g., governmental regulations, competition, and so on.). As
obvious as this may be to us today, the earliest theorists interested in organisational design paid little attention to
the need for organisations to be flexible. Instead, they approached the task of designing organisations as a search
for “the one best way,” seeking to establish the ideal form for all organisations under all conditions – the universal
design. Previously, we described the efforts of organisational scholars such as Max Weber and Frederick Taylor.
These theorists believed that effective organisations were ones that had a formal hierarchy, a clear set of rules,
specialisation of labour, highly routine tasks, and a highly impersonal working environment. You may recall that
Weber referred to this organisational form as a bureaucracy. This classical organisational theory has fallen into
disfavor because it is insensitive to human needs and is not suited to a changing environment.
Unfortunately, the “ideal” form of an organisation, according to Weber, did not take into account the realities of the
world within which it operates. Apparently, what is ideal is not necessarily what is realistic.
29
Organisational Behaviour
In response to critics, and with inspiration from the Hawthorne studies, the classical approach to organisation theory
soon gave way to more attention on human relations. Several organisational theorists attempted to improve upon the
classical model, which is why their approach is labeled the neoclassical organisational theory. This approach recognises
that economic effectiveness is not the only goal of an industrial organisation, but also employee satisfaction. The
key to effectiveness, they argued, was not rigidly controlling people’s actions, but actively promoting their feelings
of self-worth and their importance to the organisation. The neoclassical approaches called for organisations to be
designed with flat hierarchical structures (minimizing managerial control over subordinates) and a high degree of
decentralisation (encouraging employees to make their own decisions). Indeed, such design features may well serve
the underlying neoclassical philosophy.
Like the classical approach, the neoclassical approach also may be faulted on the grounds that it promoted a single
best approach to organisational design. Although there may be many benefits to flat, decentralised designs, to claim
that this represents the universal or ideal form for all organisations would be naive. In response to this criticism, more
contemporary approaches to organisational design have given up on finding the one best way to design organisations
in favour of identifying different designs that are appropriate for the different circumstances and contexts within
which organisations operate.
Mutual Service
Value Chain
Consortia
Joint Ventures Partnership
(similar companies
(different companies work (different companies that rely
pool resource to
together to fulfill the on each other for
share joint benefit;
same opportunity, each their business; e.g.:
e.g.: hospital share
requiring the other) customer supplier
expenses to build and
relationship)
operate an MRI unit)
Weak Strong
and Closeness of Relationship and
distant close
Value-chain partnerships
At the opposite end of the scale is the strongest and closest type of collabouration, referred to as a value-chain
partnership. These are alliances between companies in different industries that have complementary capabilities.
Customer-supplier relationships are a prime example. In such arrangements one company buys necessary goods
30
and services from another so that it can do business. Because each company greatly depends on the other, each
party’s commitment to their mutual relationship is high. As noted earlier, Toyota has a network of 230 suppliers
with whom it regularly does business. The relationship between Toyota and these various companies represent
value-chain partnerships.
Joint ventures
Between these two extremes are joint ventures. These are arrangements in which companies work together to fulfil
opportunities that require the capabilities of the other. For example, two companies might enter into a joint venture
if one has a valuable technology and the other has the marketing knowledge to help transform that technology into
a viable commercial product.
There are clear benefits to be derived from forming joint ventures. These primarily come in the form of improved
technology, widened markets, and greater economies of scale (e.g. sharing functional operations across organisations).
However, as you might imagine, for these benefits to be realised, a high degree of coordination and fit must exist
between the parties, each delivering on its promise to the other.
31
Organisational Behaviour
Summary
• Every organisation has a culture which is different from its structure. The structure can be seen on paper, but
culture can only be experienced.
• There are several factors working at several levels which project the culture of an organisation, which need to
be analysed for better efficiency of an organisation.
• As the sum total of the knowledge, beliefs, values, perceptions, attitudes, traditions, customs that are shared by
the groups and resulting into individual and group behaviour of the people working in the organisation over a
period of time is known as Edgar Schiene.
• Organisation charts provide information about who reports to whom – what is known as hierarchy of
authority.
• The three types of strategic alliances identified here may be distinguished with respect to their location along a
continuum ranging, at one end, from weak and distant, to strong and close, at the other end.
• Organisations may have many levels, in which case their structure is considered tall, or only a few, in which
case their structure is considered flat.
References
• Block-2 Organisational Design. [Pdf] Available at: <http://www.egyankosh.ac.in/bitstream/123456789/646/1/
Unit-4.pdf> [Accessed 6 October 2010].
• Cox, T., 1993. Cultural Diversity in Organisations: Theory, Research, and Practice. 1st ed., Berrett-Koehler
Publishers.
• Roberts, J., The Modern Firm: Organisational Design for Performance and Growth, Oxford University Press,
USA.
• Parsons, B., 2012, Aligning strategy, structure and organisational culture, [Video online] Available at: <http://
www.youtube.com/watch?v=2_5JlmmQk20> [Accessed 21 August 2012].
• 2011, Organisation Structure presentation, [Video online] Available at: <http://www.youtube.com/watch?v=B
F2H40sIrUw&feature=related> [Accessed 21 August 2012].
• Roy, H., What is Organisational design?, [Online] Available at: <http://www.inovus.com/organisa.htm>
[Accessed 21 August 2012].
Recommended Reading
• Jones, G. R., 2009. Organisational Theory, Design, and Change. 6th ed., Prentice Hall.
• Daft, R. L., 2009. Organisation Theory and Design, 10th ed., South-Western College Pub.
• Burton, R. M., 2006. Organisational Design: A Step-by-Step Approach, Cambridge University Press.
32
Self Assessment
1. Division of labour begins to occur at ____________ of an organisation.
a. birth stage
b. youth stage
c. middle stage
d. maturity stage
5. Organisational __________ is very important in shaping the organisational behaviour and organisation
culture.
a. knowledge requirements
b. technology
c. instability
d. designing
33
Organisational Behaviour
10. 7- point scale for assessment of organisational climate has been devised by .
a. Edgar Schiene
b. Stephen Robbins
c. Schneider and Snyder
d. Rensis Likert
34
Chapter IV
Perceptions, Values and Attitudes
Aim
The aim of this chapter is to:
Objectives
The objectives of this chapter are to:
Learning outcome
At the end of this chapter, the students will be able to:
35
Organisational Behaviour
4.1 Introduction
We process and interpret the incoming raw data in the light of our experiences, in terms of our current needs and
interests, in terms of our knowledge, expectations, beliefs and motives. Our behaviour is not only a function of our
personality, values, and preferences, but also of the situation.
Perception is how we make sense of our environment in response to environmental stimuli. Understanding the
perception process gives us clues to understand human behaviour. Perception is:
• The way you look at people/objects/situations in the world
• A process of receiving, selecting, organising, interpreting, checking, and reacting to the sensory stimuli or data
so as to form a meaningful and coherent picture of the world
• An active psychological process by which individuals receive, organise and interpret their sensory impressions
in order to give meaning to their environment
At the first glance, the one of the left may appear bigger, but they are in fact the same size. We compare the middle
circle on the left to its surrounding circles, whereas the middle circle on the right is compared to the bigger circles
surrounding it.
What is an attitude?
As noted above, we all hold definite views about things and people—feelings referred to as attitudes.
Formally, we define an attitude as a relatively stable cluster of feelings, beliefs, and behavioral predisposition (i.e.,
intentions) toward some specific target. Attitudes consist of three major components: an evaluative component, a
cognitive component, and a behavioural component.
Our definition refers to “relatively stable” feelings toward attitude objects. Temporary shifts in feelings about
something may not reflect changes in attitudes. Rather, attitudes are more enduring. So, for example, although people
sometimes change their membership in political parties, their belief about a specific issue that may be endorsed by
a particular political party is generally consistent over time. Hence, the attitude toward it is stable.
36
The cognitive component
Attitudes involve more than feelings, however, they also involve knowledge things you know about an attitude object.
For example, you might believe that your company just lost an important contract, or that a co-worker doesn’t really
know what he is doing. These beliefs may be completely accurate or inaccurate, but they still comprise the personal
knowledge that contributes to your attitude. Such beliefs are referred to as the cognitive component of attitudes.
Internal factors
The below mentioned table discusses details of internal factors.
Factors Importance
37
Organisational Behaviour
External factors
The below mentioned table discusses details of external factors.
Factors Importance
1. Familiarity Familiarity with other person/object/situation helps positive perception, and vice-versa.
4. Intensity The intensity of the stimulus determines the attention and perception of the individual.
5. Size The size of the stimulus (person or object) attracts attention and affects perception.
38
4.1.4 Rules of Perception and Personality
Following are the rules of perception and personality:
Secure people perceive others as warm individuals and not as indifferent
Thoughtful people do not make extreme judgments about others, but can perceive grey areas
Self-accepting people perceive things favorably, perceive themselves as accepted, and accept others easily
4.2 Value
Values are manifested through the behaviour of the individual and the group. They have a great influence on the
perceptions, attitudes and motivational patterns of the people.
• The worth of a person, an object or a situation which enables distinguishing between the right and the wrong,
good and bad
• Values provide the standards of competence and morality
• Values transcend specific objects/situations/persons
• Values are relatively permanent and resistant to change
• Values are most central to the personality of an individual
• Values shape and determine behaviour in a group/society
Family
Sources
Goverment of Society
value
Workplace
39
Organisational Behaviour
• Co-operation
• Harmony
• Democracy
• Discipline
• Mutual trust
Organisations are highly concerned about these behaviours as they are very costly. The expenses involved in selecting
and training employees to replace those who have resigned can be considerable.
Even unscheduled absences can be expensive. Although voluntary turnover is permanent, whereas absenteeism is
a short-term reaction, both are effective ways of withdrawing from dissatisfying jobs. Research has shown that the
more dissatisfied people are with their jobs, the more likely they are to be absent and to resign. However, we also
know that these relationships are not especially strong. In other words, job satisfaction is only modestly correlated
with voluntary turnover and absenteeism. The reason for this is simple: Job dissatisfaction is likely to be only one of
many factors responsible for someone’s decision to resign or to stay off the job. For example, a dissatisfied employee
may show up for work despite feeling dissatisfied if she believes that it is critical for her to perform certain tasks.
However, still others may care so little that they would not bother to show up anyway. Thus, job satisfaction is not
a particularly strong predictor of absenteeism.
The same may be said with respect to turnover. Whether or not people will quit their jobs is likely to depend on
several factors. Among them is likely to be the availability of other jobs. So, if conditions are such that alternative
positions are available, people may be expected to resign in response to dissatisfaction. However, when such options
are limited, voluntary turnover may be a less viable option. Hence, knowing that one is dissatisfied with his or her
job does not automatically suggest that he or she will be inclined to quit. Indeed, many people stay on jobs that
they dislike.
Types of
Value
Terminial Instrumental
40
4.2.4 Classifications of Values
Values are classified as follows:
• Theoretical values: discovering truth through a critical approach
• Aesthetic values: form, shape, colour, etc
• Social values: service, help, etc
• Religious values: religion, culture, etc
• Political values: power, influence, etc
• Economic values: exchange, application, etc.
4.3 Attitude
An attitude refers to our opinions, beliefs, and feelings about different aspects of our environment. Attitude is defined
in various ways as follows:
• Attitude is a frame of mind that influences individual behaviour
• Attitude is the mental posture in response to people, objects or situations
• It is the combination of one’s beliefs, perceptions and values
• It is a learned pre-disposition to respond consistently in a favourable or unfavourable manner with respect to a
given individual, group, object or situation
• Attitude is the basic foundation of human behaviour
Functional Theory Katz and Kelman It assumes that attitudes are related.
Social judgment Sheriff and It assumes that attitudes can produce distortions. Social judgment
Theory Hoveland can mediate for a change in attitude.
41
Organisational Behaviour
Manifestations
Attitude
valence,
Muliplicty, family background Knowledge function
Need, Early socialisation Adaptive function
Relationship, Educational Ego-Defensive
Centrality Background function
Work experiences Value-expressive
Group affiliation function
Personal experiences
42
• Determines organisational culture
• Affects organisational efficiency and effectiveness
• Affects the quality of life
Do people generally like their jobs? Despite what you may hear in the news about dissatisfied workers going on
strike or even acting violently toward their supervisors, overall, people are quite satisfied with their jobs. In fact,
surveys have found that the percentage of people reporting satisfaction with their jobs averages between 80 and
90 percent. These feelings, reflecting attitudes toward one’s job, are known as job satisfaction. As job satisfaction
seems to play an important role in organisations, it makes sense to ask: What factors contribute to job satisfaction?
As we will point out, a great deal of research, theory, and practice bears upon this question.
43
Organisational Behaviour
Summary
• Values are classified as theoretical values, aesthetic values, social values, religious values, political values,
economic values.
• Components of values are cognitive, affective, and behavioural.
• Individual values are a dominant force that shape and determine individual personality.
• Attitude is studied at all levels, since it concerns people at all levels in the organisation.
• Our behaviour is not only a function of our personality, values, and preferences, but also of the situation.
• Perception is how we make sense of our environment in response to environmental stimuli.
• The most obvious component of attitudes is how we feel about something. This aspect of an attitude, its evaluative
component, refers to our liking or disliking of any particular target—be it a person, thing, or event (what might
be called the attitude object, the focus of the attitude).
• Attitudes involve more than feelings, however, they also involve knowledge things you know about an attitude
object.
• Values are manifested through the behaviour of the individual and the group. They have a great influence on
the perceptions, attitudes and motivational patterns of the people.
References
• Ashraf, T., Organizational Behavior, [Pdf] Available at: <http://www.unesco.org/education/aladin/paldin/pdf/
course02/unit_14.pdf> [Accessed 28 August 2010].
• Fincham, R. & Rhodes, P.S., 2005. Principles of organizational behaviour, 4th ed., Oxford University Press,.
• Powers, W. T., 2005. Behaviour: The Control of Perception, 2nd ed., Benchmark Publications, Inc.
• Prof. Kanda, A., Lecture 18: Organisational behavioural issues, [Video online] Available at: <http://www.
youtube.com/watch?v=YVaTyQHNqdU> [Accessed 27 August 2012].
• Dr. Ahmad, M., Organisational behaviour, [Video online] Available at: <http://www.youtube.com/
watch?v=1SEbAh-Gc0g> [Accessed 27 August 2012].
• Richard, M., Journal o service marketing, [Online] Available at: <http://www.emeraldinsight.com/journals.
htm?articleid=855698> [Accessed 27 August 2012].
Recommended Reading
• Hill, N. & Stone W., 2007. Success through a Positive Mental Attitude Publisher: Pocket.
• Maxwell, J. C., 2006. The Difference Maker: Making Your Attitude Your Greatest Asset, 1st ed., Thomas
Nelson.
• Anderson, M., 2004. The Power of Attitude, Thomas Nelson.
44
Self Assessment
1. Which of the following is not a step in process of perception?
a. Registration
b. Interpretation
c. Learning
d. Response
45
Organisational Behaviour
9. As per the social judgment theory, a change in an individual’s attitude is possible the__________ and
___________.
a. balance and harmony
b. learning and de-learning
c. ego and value- expression
d. communication and relationships
46
Chapter V
Personality, Morale and Motivation
Aim
The aim of this chapter is to:
Objectives
The objective of the chapter is to:
Learning outcome
At the end of this chapter, you will be able to:
47
Organisational Behaviour
5.1 Introduction
The term “personality” is derived from the Latin word ‘persona’, which means “Mask”. Among the Greeks, actors
used masks to hide their identity on the stage. This dramatic technique was later adopted by the Romans to whom
persona denoted “as one appears to others”, not as one actually is.
Definitions
Stephen Robbins: A sum total of the effect, actions and reactions of an individual to other individuals, groups or
situations.
Gordon W. Allport: Personality is the dynamic organisation within the individual of those psycho-physical systems
that determine his unique adjustment to his environment.
Thus the concept of personality includes: appearance and behaviour, internal awareness of the self as a force,
organisation of measurable traits (inner and outer)
These two factors have been illustrated in the below mentioned figures.
Biological
Factors
Physical characteristics
Heredity and maturity rate.
Brain
48
Following diagram illustrates the family factors
Family
Factors
49
Organisational Behaviour
Type A Type B
Chronic sense of time emergency Easy going
Impatience Passive
High achievement orientation Lack of achievement
Strong competitive drive Lack of competitive drive
High ambition level Lack of ambition
Aggressive behaviour Submissive behaviour
Quick responses Restrained responses
Quick decision making and actions Slow decision making and actions
Fast speech and walk Slow speech and walk
Low level of tolerance High level of tolerance
Certain factors that need consideration to understand organisational behaviour of employees may be mentioned as
follows:
• Locus of control:
Internal Locus of control: Individual believes that his/her behaviour is guided by his/her personal decisions
and efforts
External Locus of control: Individual believes that his/her behaviour is guided by fate, luck, or other external
circumstances
Affected attributes: Motivation, performance, leadership, etc
• Need pattern:
Achievement – need to achieve goals
Affiliation—need for co-operation
Autonomy—need for freedom to make decisions
Dominance—desire to exercise authority
• Introversion v/s Extroversion:
Introverts: Turns inwards, are quiet, unsocial, etc
Extroverts: Turn outward, lively, active, etc
• Authoritarianism: Love authority, rigid, judgmental, lack of tact, etc
• Machiavellianism (Niccolo Machiavelli): Tendency to manipulate others for own goals, pragmatic, try to gain
control, etc.
• Self esteem: Indicator of capability, importance, success, etc.
• Self-monitoring: Ability to adjust with external factors
• Tolerance for ambiguity: The degree of tolerance to uncertainty, ability to change with undue stress.
50
• Risk taking: time taken for decision making, subsequent actions for moderate risks.
• Work-ethics orientation: Balance between work and home results in a rational manager.
High morale leads to high job satisfaction, which leads to high productivity and vice-versa.
5.4 Motivation
Motivation is a force or an impulse which makes a man move physically and mentally to achieve certain goals.
High motivation leads to high job satisfaction and in turn to higher efficiency.
Definitions
Michael Julius: A process of stimulating the self or sub ordinates to get into the desired course of action.
Dubin: A force or impulse that moves a person to start and continue an action to accomplish a certain goal.
March and Simon: A function of needs and drives that makes a person takes action to achieve the desired goals.
Performance = (Ability X motivation)
51
Organisational Behaviour
Deprivation
• Need
Drive
• Direction
Barrier/Blockade
• Overt/ covert
Goal
• Achievement
52
5.4.3.1 Abraham Maslow’s Theory
Abraham Maslow, an American psychologist, found that work motivation arises from the hierarchy of needs. These
needs can be organised on five different levels. As one need is satisfied, the next level comes into play.
Self-
actali-
sation need
(fulfillment,work
itself is motivation)
Esteem need
(status,achievement,etc)
Security need
(job security,protection,etc)
Physiological need
(food, clothing, etc)
• The first two levels, i.e., the physiological need and the security needs can be considered as lower order needs,
while the next three levels can be considered as higher order needs
• The lower order needs are primarily satisfied externally by economic rewards. While the higher order needs are
satisfied internally through social and psychological rewards like acceptance, job satisfaction, etc
• The needs identified are inter-related, inter-dependent and overlapping. Each higher level need emerges before
the lower level need disappears
53
Organisational Behaviour
Motivating factors(Intrinsic/
Maintenance factors(Extrinsic/ Dissatisfiers)
Satisfiers)
Personal life Status
Salary Recognition
Job security Advancement
Working conditions Responsibility
Company policy and administration Possibility and growth
Quality of supervision Achievement
Inter-personal relationships Work itself
• Motivational factors are directly related with job and are ‘content-oriented’
• Their presence highly motivates the person, but their absence does not cause dissatisfaction
• Maintenance factors are ‘context-oriented’
• Their presence does not significantly motivate the person, but their absence can cause dissatisfaction. Their
presence prevents dissatisfaction and maintains a certain minimum level of motivation and affect performance
level.
Helping others on the job, as you might imagine, often goes beyond merely being polite and attentive. Indeed, it
is a key element in making work a pleasant experience and a productive one as well. With this in mind, we will
now discuss two important forms of prosaically behaviour—acts that benefit others in organisations. These are
organisational citizenship behaviour and whistle-blowing.
It’s approaching 5:00 p.m. and you’re wrapping up your work for the day. You’re anxiously looking forward to getting
home and relaxing. While this is going on, the scene is quite different at the next cubicle. One of your colleagues
has been working feverishly to complete an important report, but appears to have hit a snag. She now has little
hope of getting the report on the boss’s desk before he leaves for the day—that is, without your help. Pitching in to
help your colleague is something you don’t have to do. After all, there’s nothing in your formal job description that
makes it necessary for you to do so. What’s more, you’re quite weary after your own long day of work.
54
Tips for promoting OCB
Given the importance of OCB, it makes sense to highlight some specific ways of encouraging these forms of
behaviour. Several potentially useful suggestions may be made.
• Go out of your way to help others: The more you help your colleagues, the more likely they will be to help you.
Soon, before you know it, with everyone helping everyone else, prosaically behaviour will become the norm
that is, a widely accepted practice in the company.
• Be an example of conscientiousness: Employees are inclined to model the citizenship behaviour of their
supervisors. If, as a manager, you set a good example by coming to work on time and by not making personal
phone calls, your subordinates may be expected to follow your lead. Although it might not be this easy, at least you
have some credibility when you do insist that your subordinates refrain from these forms of poor citizenship.
• Make voluntary functions fun: It only makes sense that employees will not be motivated to attend voluntary
meetings or corporate functions of one kind or another (e.g., picnics, award banquets) unless these are enjoyable.
People are more likely to show the good citizenship associated with attending corporate functions when the
company makes it worthwhile for them to do so. After all, the more desirable it is for someone to be prosaically,
the more likely that individual is to be a good organisational citizen.
• Demonstrate courtesy and good sportsmanship: When something goes wrong, don’t “make a stink,” rather,
just “grin and bear it.” Someone who “blows up” at the slightest provocation is not only a poor organisational
citizen, but is one who may well discourage good citizenship among others.
Need for
Need for Affiliation (nAff) Need for Power (nPow)
Achievement (nAch)
• High desire for achievement • A desire to belong to a group • A desire to control others
• Moderate risks • A desire to interact with • A desire to manipulate others
• Pre occupation with the task others • political orientation
• Satisfaction of • A desire to be liked by others • Leadership to influence
accomplishment • A desire to make routine jobs others
• Need for immediate feedback. more bearable • High nPow with negative
• A desire to live and work orientation v/s low nPow
together with positive orientation
Theory X Theory Y
An average human being has inherent dislike The expenditure of physical and mental effort is as
for work and will avoid it, if he can. natural as play or rest.
Most people lack ambition, dislike responsibility, Man exercises self-direction and self-control in the
prefer to be directed and want job security service of the objectives to which he is committed
Most people must be controlled and threatened
The degree of commitment is proportional to the
with punishment to get better results from
rewards associated with the achievement.
them.
55
Organisational Behaviour
Instead of treating others as we would like to be treated, most people tend to treat others the way they have been
treated in the past by them. In short, we are more inclined to follow a different principle: “an eye for an eye and a
tooth for a tooth.” Social scientists refer to this as the principle of reciprocity—the tendency to treat others as they
have treated us.
To a great extent, the principle of reciprocity describes the way people behave when cooperating with others. The
key task in establishing co-operation in organisations is straightforward: Getting it started. Once individuals or teams
have begun to cooperate, the process may be largely self-sustaining. That is, one unit’s co-operation encourages
co-operation among the others. To promote co-operation, therefore, managers should attempt to get the process
underway.
56
5.6.3 Personal Orientation
As you know from experience, by nature, some people tend to be more cooperative than others. In contrast, other
people tend to be far more competitive—interested in doing better than others in one way or another. Not surprisingly,
scientists have found that people can be classified reliably into four different categories with respect to their natural
predisposition toward working with or against others. These are as follows.
• Competitors - People whose primary motive is doing better than others, besting them in open competition.
• Individualists - People who care almost exclusively about maximizing their own gain, and who don’t care
whether others do better or worse than themselves.
• Co-operators - People who are concerned with maximizing joint outcomes, getting as much as possible for
their team.
• Equalisers - People who are interested primarily in minimizing the differences between themselves and
others.
With an eye toward eliminating such problems and fostering co-operation, many of today’s companies are adopting
team-based rewards. These are organisational reward systems in which at least a portion of an individual’s
compensation is based on the performance of his or her work group. The rationale behind these incentive systems is
straightforward: People who are rewarded for contributing to their groups’ performance will focus their energies on
group performance. In other words, they will cooperate with each other. Although there are many difficult challenges
associated with setting up team-based reward programs that are manageable (e.g., ones based on measurable rewards)
and that people find acceptable (e.g., ones that are administered fairly), companies that have met these challenges
have reaped benefits in the forms of increased job satisfaction and productivity.
Although we ordinarily think of organisations as competing with each other, there also are conditions under which
organisations cooperate with one another. This generally occurs when organisations face external threats that
can be countered by combining forces with others. For example, middle-eastern nations joined forces in creating
OPEC to help control prices in the petroleum market. Another example may be seen in today’s health care industry.
Although organised differently, many of today’s hospitals have joined forces by using a central management to help
save rapidly-rising expenses and to avoid the costly duplication of high-tech equipment and services arrangements
known as multihospital consortia.
57
Organisational Behaviour
Summary
• An individual is motivated to work to achieve a certain goal in the sequence described; it is not easy in actual
practice. Individual almost always meets with some barriers in achieving goals.
• There are several factors that need to be considered to understand the individual’s behaviour in an organisation
which is dealt with in the chapter.
• Douglas McGregor’s theory states that organisations are psychological entities that can be effectively managed
by their assumptions about motivation, human nature, and behaviour.
• According to Herzberg, all needs and their satisfaction do not motivate employees. This can be considered a
modification of Maslow’s theory. There are two sets of factors in motivating a person: Motivating factors and
Maintenance factors.
• The dimensions of conflict handling intentions are assertiveness and co-operation. An intention is what mediates
between one’s actual behaviour and one’s emotions and perceptions.
• Managers who have helped their subordinates in the past and who interact with them a great deal are likely to
enjoy high amounts of affect-based trust among these subordinates.
• Workers are more likely to cooperate with such supervisors than those with whom they have not developed
affect-based trust.
• The rationale behind these incentive systems is straightforward: People who are rewarded for contributing to
their groups’ performance will focus their energies on group performance.
• The dimensions of conflict handling intentions are assertiveness and co-operation. An intention is what mediates
between one’s actual behaviour and one’s emotions and perceptions.
References
• Buchanan,D. A. & Huczynski, A. A., 2010. Organizational Behaviour, 7th ed., Pearson Education.
• Fincham, R. & Rhodes, P.S., 2005. Principles of organizational behaviour, 4th ed., Oxford University Press.
• Dr. Wicker, Organisational behaviour lecture 2, [Video online] Available at: <http://www.youtube.com/
watch?v=Kd9oznIM2Ag> [Accessed 27 August 2012].
• Dr. Don, Organisational behaviour, [Video online] Available at: <http://www.youtube.com/
watch?v=R1lA9TH3XS4> [Accessed 27 August 2012].
• Blum, J., Building organisation, [Online] Available at: <http://www.gsb.stanford.edu/news/research/Building-
Organisations-That-Work.html> [Accessed 27 August 2012].
• Blanding, M., Collaborating across cultures, [Online] Available at: <http://hbswk.hbs.edu/item/6687.html>
[Accessed 27 August 2012].
Recommended Reading
• Powers, W. T. 2005. Behaviour: The Control Of Perception, 2nd ed., Benchmark Publications, Inc.
• Maxwell, J.C., The Difference Maker: Making Your Attitude, 1st ed., Thomas Nelson.
• Anderson, M., The Power of Attitude. Thomas Nelson.
58
Self Assessment
1. Concept of personality does not include ______________
a. appearance and behaviour,
b. internal awareness
c. organisation of measurable traits,
d. organisational culture
59
Organisational Behaviour
60
Chapter VI
Group Dynamics and Conflict Management
Aim
The aim of this chapter is to:
Objectives
The objectives of this chapter are to:
Learning outcome
At the end of this chapter, you will be able to
61
Organisational Behaviour
Achievement of organisational goals requires good inter-personal relationships, which are the basis of co-
operation.
Needs approach
An individual may be attracted to other, if needs are satisfied. While other unsatisfied needs act as motivating factor.
As per the complementary needs theory, needs are mutually complementary. For example, a dominant person gets
along well with a submissive person.
Exchange approach
In organisational behaviour, people sub consciously think of the exchange value of relationships and continue with
the same as long as rewards outweigh the costs.
Factors
Role of parents
Self identity
Communication
Basic of attraction
Role of rewards
Reciprocity
Social inteligence
62
6.2 Group
Group is defined by various scholars as follows:
• Robert Bales: A number of persons engaged in interaction with each other in face to face communication.
• Raymond Cattell: A collection of individuals in which existence of all is necessary for the satisfaction of
individual needs.
• Otto Kline berg: Two or more individuals who interact and influence each other for a certain time.
• Krech and Crutchfield: Two or more individuals forming a social unit with specific roles and explicit
psychological relationships among themselves.
Fig. 6.2 Reasons for joining a group, characteristics of a group, functions of groups
Advantages Disadvantages
Have the benefit of collective wisdom Exert pressures on members to conform to group norms.
Group decisions are better accepted by members. Can experience domination by members of groups
63
Organisational Behaviour
Storming
Forming resistance by some, due to Norming
a feeling of uncertainty lack of inter-personal Bettr group cohesiveness
communication
Adjourning Performing
In case of temporary groups Fully functional group , ready
they are dissolved. to perform.
It may be defined as: The way in which a group is formed, organised and conducted for the achievement of common
goals. It implies common thinking, consensus decisions and consistent actions for common goals.
Definitions
• Chung and Meggison: A struggle between incompatible needs/wishes/ideas/interests of people.
• Stephen Robbins: A process in which an effort is purposefully made by an individual/group which results in
frustrating the accomplishments of the other’s goals and furthering interests.
64
6.4.1 Sources of Conflict, Factors Involved in Conflict, Types of Conflicts
Various aspects of conflict are discussed below:
Is caused by trouble-makers, boat-rockers and Depends upon physical and structural factors of the
prima-donnas. system
It is inevitable part of change, innovation and organisational
Scapegoats are unavoidable
development
An optimum level can be good for growth, progress and
Can be resolved by formal authority/command
development
Can be resolved by delay in decision-making, bringing It need not be avoided or encouraged, but managed
the defence mechanism in action. properly.
65
Organisational Behaviour
66
Developed by Joseph Luft and Harry Ingham (the word “Johari” comes from Joseph Luft and Harry Ingham), there
are two key ideas behind the tool:
• That individuals can build trust between themselves by disclosing information about themselves; and
• That they can learn about themselves and come to terms with personal issues with the help of feedback from
others.
67
Organisational Behaviour
As suggested by the old saying, “Many hands make light the work,” a group of people would be expected to be
more productive than any one individual. However, when several people combine their efforts on additive tasks,
each individual’s contribution tends to be less. Five people working together raking leaves will not be five times
more productive than a single individual working alone; there are always some who go along for a “free ride.” In
fact, the more individuals who are contributing to an additive task, the less each individual’s contribution tends to
be a phenomenon known as social loafing.
68
Summary
• Group dynamics is the way in which a group is formed, organised and conducted for the achievement of common
goals.
• The Johari Window is a communication model that can be used to improve understanding between individuals
within a team or in a group setting.
• Group dynamics is a series of interaction between people working in the organisation.
• All groups change over time as group members come and go; group tasks and goals change; and group members
gain experience in interacting with each other.
• One well-known model of group development is Bruce Tuckman’s five-stage model.
• Performing each requires the efforts of only a single individual, but several people’s work can be pooled to
yield greater outcomes.
• Five people working together raking leaves will not be five times more productive than a single individual
working alone; there are always some who go along for a “free ride.”
References
• Buchanan,D. A. & Huczynski, A. A., 2010. Organizational Behaviour, 7th ed., Pearson Education.
• Fincham, R. & Rhodes, P.S., 2005. Principles of organizational behaviour, 4th ed., Oxford University Press
• The Johari Window. [Online] Available at: <http://www.mindtools.com/CommSkll/JohariWindow.htm>
[Accessed 9 October 2010].
• Gerardin, G., Organisational behaviour session one, [Video online] Available at: <http://www.youtube.com/
watch?v=aTjsBh0HDqY> [Accessed 27 August 2012].
• Prof. Champoux, J., Management of organisational behaviour, [Video online] Available at: <http://www.youtube.
com/watch?v=nRLZFJIl1Ls> [Accessed 27 August 2012].
• Meyer. E., Managing teams, [Online] Available at: <http://knowledge.insead.edu/INSEAD-knowledge-managing-
confrontation-in-multicultural-teams-120521.cfm> [Accessed 27 August 2012].
Recommended Reading
• Schulman, L., 2010. Dynamics and Skills of Group Counseling. 1st ed., Brooks
• Barbara, A., 2006. Conflict Management: A Practical Guide to Developing Negotiation Strategies,1st ed.,
Prentice Hall
• Weeks, D., 1994. The Eight Essential Steps to Conflict Resolution, 1st ed., Tarcher.
69
Organisational Behaviour
Self Assessment
1. Which of the following is not a basis of behaviour?
a. Similarity
b. Rewards
c. Familiarity
d. Proximity
5. Which of the following is the first step in the process of group development?
a. Storming
b. Performing
c. Adjourning
d. Forming
6. Group dynamics implies common thinking,_________ and consistent actions for common goals
a. consensus decisions
b. common decisions
c. consistent decisions
d. continuous decisions
70
8. Match the following
1. Inter-personal conflicts a. conflict within a group
2. Intra-group conflict b. disagreement between two or more groups
3. Intra-personal conflicts c. disagreement between two or more people
4. Inter-group conflict d. personal problems leading to stress
a. 1-c,2-a,3-d,4-b
b. 1-a,2-c,3-d,4-b
c. 1-c,2-a,3-b,4-d
d. 1-c,2-d,3-a,4-b
10. To understand the subject of group dynamics, it is necessary to understand the meanings of inter-personal
relationships,______________ and relevant aspects of work groups.
a. group
b. subjective thinking
c. problem solving
d. strengthening resources
71
Organisational Behaviour
Chapter VII
Leadership
Aim
The aim of the chapter is to:
Objectives
The objectives of this chapter are to:
Learning outcome
At the end of this chapter, you will be able to:
72
7.1 Leadership
Leadership can be defined as follows:
• Keith Davis: The art and ability of a person to persuade others to seek achievement of group goals efficiently
and effectively.
• Robert Tannenbaum: The art and science of influencing and motivating a group of people in a given situation
towards common organisational goals
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Organisational Behaviour
Sub components and sub theories, for these theories are as follows:
• It is atraditional theory
• Based on the belief that 'leaders are born and not made'
Features • Assumes that physiological and psychological traits of leaders
detrmine success or failure of leadership
• Traits of effective leadership : knowledge of the job, intelligence,
courage, creativity, positive attitude, etc
74
Each of these types is discussed thoroughly below
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Organisational Behaviour
76
7.2.4 The Situational Theory
a) Leadership is a result of Situational leaders are more Leadership is unstable and continues as
particular situation effective long as the situation continues
b) A leader in one situation may Scope for training and Planning is short term and ignores long
not be a leader in another development of new leaders term effects
situation
Demands re-organisation of resources as
c) Leadership is a function of per situation
variables in a situation
Team building is temporary, changes as per
situation
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Organisational Behaviour
Merits Demerits
Participation is not meaningful in large
It encourages participation in decision making and complex organisations, due to lack of
understanding of problems.
Decision making is centralised and allows Consensus decision making takes time and
sharing of responsibility delays achievement of results
Sometimes participation may be used to
Appreciation of ideas ensures motivation
manipulate sub ordinates
Better organisational stability by reducing
employee turnover
Improves overall productivity due to better
communication and co-ordination.
78
7.3.3 Laissez- Faire Leadership
The word is of French origin and literally means “let (people) do (as they think best),” It is based on the assumption
that the leader is supposed to give only information and guidance to members of the group. Other functions like
decision making. Control, responsibility etc are taken care of by the subordinates. Leader has a very minor role to
play.
Merits Demerits
Group members have the freedom of decision making Learning takes place by trial and error
Allows sharing of responsibility Tendency to avoid responsibility
Allows self-motivation and training Lack of accountability
No daily interference by the leader Poor discipline and control
Helps to build interpersonal relationships among
Lack of guidance and direction by the leader
members
Decision making is difficult in case of
Helps team -work
emergencies
Group performance is more by accident than
by design.
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Organisational Behaviour
A team is
• A collection of individuals who happen to have the same work place
• A collection of individuals who happen to have the same line manager
• A collection of individuals who happen to have the same job in the same department
7.5.2 The Process of Team Building following steps are the part of team building
Collection of data
Planning action
Implementation of decisions
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7.5.3 Characteristics, Values and Suggestions for Effective Team
Precisely how can leaders’ best accomplish these tasks? Again, as in the case of LPC contingency theory, the answer
is: “It depends.” (In fact, this answer is your best clue to identifying any contingency theory.) In this case, what
it depends on is a complex interaction between key aspects of leader behaviour and certain contingency factors.
Specifically, with respect to leader behaviour, path-goal theory suggests that leaders can adopt four basic styles:
• Instrumental: an approach focused on providing specific guidance, establishing work schedules and rules.
• Supportive: a style focused on establishing good relations with subordinates and satisfying their needs. This
approach is effective when used with employees who are motivated to work, improve themselves and their
abilities, and accomplish goals.
• Participative: a pattern in which the leader consults with subordinates, permitting them to participate in decision
making.
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Organisational Behaviour
• Achievement-oriented: an approach in which the leader sets challenging goals and seeks improvements in
performance. The benefits to the company of the achievement-oriented leader approach include greater employee
confidence and commitment, more employee decision making, increased employee creativity, more challenging
objectives, and reduced supervision for employees who work best independently.
According to the theory, these styles are not mutually exclusive. In fact, the same leader can adopt different styles
at different times and in different situations. (Indeed, as noted earlier in this chapter, showing such flexibility is one
important aspect of an effective leader.) Which of these styles is best for maximizing subordinates’ satisfaction and
motivation? The answer depends on several characteristics of the subordinates themselves. For example, if followers
are high in ability, an instrumental style of leadership may be unnecessary; instead, a less structured, supportive
approach may be preferable. On the other hand, if subordinates are low in ability, they may need considerable
guidance to help them attain their goals. Similarly, people high in need for affiliation (that is, those desiring close,
friendly ties with others) may strongly prefer a supportive or participative style of leadership. Those high in the need
for achievement may strongly prefer an achievement-oriented leader, one who can guide them to unprecedented
levels of success.
The theory suggests that the most effective leadership style also depends on several aspects of the work environment.
Specifically, path-goal theory predicts that when tasks are unstructured and non routine, an instrumental approach by
the leader may be best since much clarification and guidance might be needed. However, when tasks are structured
and highly routine, such leadership may get in the way of good performance, and may be resented by subordinates
who think the leader is engaging in unnecessary meddling.
Researchers have found that charismatic leaders tend to be special in a number of important ways.
Several specific factors differentiate charismatic leaders from noncharismatic leaders. These are as follows:
• Self-confidence: Charismatic leaders are highly confident in their ability and judgment. Others readily become
aware of this.
• A vision: A leader is said to have vision to the extent that he or she proposes a state of affairs that improves
upon the status quo. He or she also must be able to clearly articulate that vision, and to show willingness to
make sacrifices to make it come true.
• Extraordinary behaviour: Charismatic leaders are frequently unconventional. Their quirky ways, when
successful, elicit admiration.
• Environmental sensitivity: Charismatic leaders are highly realistic about the constraints imposed upon them
and the resources needed to change things. Consequently, they know what they can and cannot do
82
Summary
• A team is a collection of individuals who happen to have the same work place, have the same line manager, and
have the same job in the same department.
• A process of bringing together members of a work group, defining individual as well as group goals, and
achieving the desired output is known as team building.
• In defining leadership, we indicated that leaders help their groups or organisations reach their goals.
• Specifically, path-goal theory predicts that when tasks are unstructured and non routine, an instrumental approach
by the leader may be best since much clarification and guidance might be needed.
• World history and the history of organisations are replete with leaders that have had extraordinary success in
generating profound changes in their followers.
References
• Dr. Northouse, P., 2009. Leadership: Theory and Practice, 5th ed., Sage Publications, Inc.
• Burns, J. M., 2010. Leadership (Harper Perennial Political Classics), 1st ed., Harper Perennial Modern
Classics.
• Prof. Akhilsh, K., Lecture 9: leadership, [Video online] Available at: <http://www.youtube.com/
watch?v=lqC2cfwlILg>[Accessed 27 August 2012].
• Admiral. Mullen, M., Wharton Leadership lecture, [Video online] Available at: <http://www.youtube.com/
watch?v=OD7AfDQhZbw>[Accessed 27 August 2012]
• Nobel, C., Leadership, [Online] Available at: <http://hbswk.hbs.edu/item/7044.html>[Accessed 27 August
2012].
• Covey, S., How the best leaders build trust, [Online] Available at: <http://www.leadershipnow.com/CoveyOnTrust.
html>[Accessed 27 August 2012]
Recommended Reading
• Kouzes, J. M. & Posner, B. Z., 2003. The Leadership Challenge, 3rd ed., Jossey-Bass.
• Nohria, N. & Khurana, R., 2010. Handbook of Leadership Theory and Practice, Harvard Business Press.
• Bassn, B. F. & Bass, R., 2008. The Bass Handbook of Leadership: Theory, Research, and Managerial
Applications, 4th ed., Free Press.
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Organisational Behaviour
Self Assessment
1. Which of the following is not an importance of leadership?
a. Building up groups
b. Motivating group members
c. Promoting indiscipline
d. Improving organisational efficiency
84
8. Which of the following is the first system of Rensis Likert’s 4 system’s approach?
a. Exploitative autocratic leadership
b. Benevolent consultative leadership
c. Consultative leadership
d. Participative leadership
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Organisational Behaviour
Chapter VIII
Stress Management
Aim
The aim of the chapter is to:
Objectives
The objectives of this chapter are to:
Learning outcome
At the end of this chapter, you will be able to:
86
8.1 Introduction
Stress has myriad meanings to different people. The word stress seems to have originated from the French word
‘destresse’ which means ‘to be placed under narrowness or oppression’.
At one end of the scale, stress represents those challenges, which excite us and keep us on our toes. At the other
end of the scale, stress represents those conditions under which individuals have demands made upon them, which
they cannot fulfill and leads to a breakdown. Thus, at one end, stress is a life-saver, while at the other end it is a
life-destroyer. Thus, stress needs to be prevented, and well- managed if prevention is not possible.
Stress
• ‘An individual’s reaction to a disturbing factor in the environment’.
• ‘An adaptive response to an external situation that results into physiological, psychological and behavioral
deviations’.
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Organisational Behaviour
When the demand is way below the capacity, we may feel under-stimulated. When the demand is way above the
capacity, we may feel over-stretched. Managing stress is to balance between external demands and your personal
capacity to cope with them.
Individual Stressors
Group Stressors
Organisational Stressors
88
8.5 Consequences of Stress
The consequences may be classified in two types, Physiological and Psychological. Physiological and psychological
effects of stress go hand-in-hand and are complementary. They vary from organisation to organisation, situation to
situation, time to time and person to person.
Some of the common physiological consequences of stress may be briefly summarised as follows:
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Organisational Behaviour
Behavioural effects
• Increase in problems of speech:
Cognitive effects Emotional effects stuttering, etc.
• Decrease in concentration • Increase in tension, reducing • Diminishing interest and
resulting in diminishing the ability to relax by enthusiasm: abandoning short-term
powers of observation switching off worries and goals and life objectives, etc.
• Increase in distractibility anxiety, • Increase in absenteeism: real or
resulting in loss of the thread • Increase in Hypochondria: imaginary illnesses, etc.
of the thinking process, imaginary complaints and lack • Increase in drug abuse: alcohol,,
• Deterioration of memory. of feeling of well-being and etc.
Short term as well as long good health, • Disturbance in sleep patterns:
term • Changes in personality traits: either lack of sleep or disturbed
• Reduction in the response indifferent attitude, over- sleep.
speed, sensitivity, etc. • Cynicism: an increasing
• Increase in error rate resulting • Moral and emotional tendency to be over-critical and
in snap and hurried decisions behaviour: sexual behaviour, sarcasticabout superiors, etc.
and emotional outbursts, etc. • Ignorance of new developments:
• Errors in manipulative and • Fall in self-esteem: a feeling of new people,
cognitive tasks, incompetence, worthlessness, • Superficial problem-solving:
• Deterioration in planning etc. temporary and stop-gap solutions
and organising, disabling the • Increase in problems of are offered, lack of detailed
mind to assess accurately speech: stuttering, stammering, thinking, lack of follow-up, a
existing and future hesitancy,etc. ‘giving-up’ tendency.
conditions, • Diminishing interest and • Lack of self -confidence: decrease
• Increase in delusions and enthusiasm: abandoning in confidence level, avoiding
thought disorders resulting short-term goals and life responsibilities, etc.
into reduced, powers of objectives, etc. • Unexpected and bizarre
objectivity, reality testing and behavioural patterns: odd
a confused thought process mannerisms,
• Unpredictable and uncharacteristic
behaviour, etc.
90
8.6.1 Process of Stress Management
It consists of the following stages
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Organisational Behaviour
Organisational Strategies
Organisational Structure
• It should be simple to understand and easy to follow
Organisational Communication
• Organisational communication with downward and upward channels, when equally open for all
employees, help to reduce work stress
Recruitment/Selection/Placement
• It is necessary to give some kind of induction to new employees in order to orient them with the new
organisational culture, so that they are better prepared to take up stressful jobs
Performance Appraisal
• A systematic, scientific, periodic performance appraisal of employees helps to provide counselling,
ideas for improvement.This helps to reduce stress
Employee Counselling
• Helps improve overall organisational efficiency
• Reduces employee stress
• Improve employee efficiency
92
• Innovation management requires carefully balancing the time pressures under which employees are placed. If
pressures are too great, people may be unimaginative and offer routine solutions. By the same token, if pressure
is too weak, employees may have no sense of time urgency and believe that the project is too unimportant to
warrant any creative attention on their part.
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Organisational Behaviour
Summary
• A careful study of the concepts and strategies can arm us to manage stress in personal and professional life.
• In highly complex world, most people are introduced to stress. Stress can manifest in many ways.
• People who can handle stress can keep a sense of humor, renew their energy and resources so that work life
brings pleasure, satisfaction and reward to them as well as to others.
• It is very important to know how one can cope with stress. A careful study of the concepts and strategies discussed
in the chapter can arm us to manage stress in personal and professional life.
• Finally, just as individuals must hone special skills needed to be creative, so too must organisations develop
special ways of managing people so as to encourage innovation – that is, innovation management.
• It is not possible to eliminate stress completely from our day-to-day working life.
• But, it is, possible (and also necessary) that we learn to manage stress and its effects on our body and mind. In
this process, we have to cope with stress and to keep the physiological and psychological effects at minimum
levels to avoid their ill effects on our performance.
References
• Greenberg, J., 2008. Comprehensive Stress Management, 11th ed., McGraw-Hill.
• Lehrer, P. M., Robert, L., Wool folk & Wesley, E. S., 2008, Principles and Practice of Stress Management, 3rd
ed., The Guilford Press.
• Prof. Akhilesh, K., Stress management, [Video online] Available at: <http://www.youtube.com/
watch?v=smNBD8dPiys> [Accessed 27 August 2012].
• Block-2 Organisational Design. [Pdf] Available at: <http://www.egyankosh.ac.in/bitstream/123456789/7030/3/
Unit-5.pdf> [Accessed 7 October 2010].
• Nobel, C., Leadership, [Online] Available at: <http://hbswk.hbs.edu/item/7044.html>[Accessed 27 August
2012].
• Prof. Kanda, A., Lecture 18: Organisational behavioral issues, [Video online] Available at: <http://www.youtube.
com/watch?v=YVaTyQHNqdU> [Accessed 27 August 2012].
Recommended Reading
• Smith, J. C., 2002. Stress Management: A Comprehensive Handbook of Techniques and Strategies, 1st ed.,
Springer Publishing Company.
• Cooper, C., Sutherland, V.J. & Ashley, 2010. Weinberg Organisational Stress Management: A Strategic Approach,
2nd ed., Publisher: Palgrave Macmillan.
• Quick, J. C., Nelson, D. L., Joseph, J. & Jr. Hurrell., 1997. Preventive Stress Management in Organisations, 1st
ed., American Psychological Association (APA).
94
Self Assessment
1. Which of the following statements is false?
a. Stress can be manifested in positive or negative
b. Eustress is positive
c. Distress is negative
d. Eustress acts as a de-motivator
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Organisational Behaviour
96
Case Study I
KPMG is one of the major accounting firms. It provides accounting, auditing and tax services. Majority of its
employees are Chartered Accountants and CPAs. The company wants to expand its business wings as a part of its
global expansion plan. Company’s policy is promoting within and therefore, most of its senior level employees are
promoted from entry-level accountants. In view of its promotion policy, the company invests heavily on training
of employees in the form of in-house educational and training facilities. Most of its employees receive training at
frequent intervals at the company’s training colleges.
Majority of the training investment of the company is on technical and procedural training for entry-level accountants
in the areas of accounting, finance, tax, auditing, project reports and report writing. However, recently KPMG is facing
problems in attracting dynamic and energetic young graduates from the colleges and universities. This situation,
sometimes, discourages clients to continue with KPMG in case of existing clients and approaching KPMG in case
of new clients. This could be because of lack of customer-service skills and interpersonal skills. The new employees
were not provided with interpersonal or soft skills training.
The training department of the company therefore suggested on providing training in interpersonal skills. But the
line managers informed that the interpersonal skills training was provided before two years. However, there was no
improvement seen and the return on money spent on training was not justified. The senior managers of the company
feel that investment in soft skills training is unnecessary as some of the trained employees joined other organisations.
Thus, there was a conflict in training managers and senior line managers.
However, most of the managers feel that investment in training is essential, but the dilemma is that which part of
the skill should receive more attention and investment.
Questions
1. How can the managers solve the problem of employees lacking in interpersonal skills?1.
Answer
The managers can solve the problem of the employees lacking in interpersonal skills by creating a training
program for soft skills and improve customer service skills. The training of soft skills should be given to every
new employee at the time of technical training. The managers also need to motivate the employees, so that the
trained employees will not think of joining new organisations.
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Organisational Behaviour
Case Study II
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, largest manufacturer, distributor
and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations
in the United States.
Coca-Cola was the leading soft drink brand in India until 1977. It re-entered the scenario with the acquisition of
5 major brands in 1993, Coca-Cola cemented its presence which gave an ownership of the nation’s top soft-drink
brands and bottling network. Sanjiv Gupta joined Coke in 1997 with a clear mission, vision.
Centre for Science and Environment (CSE) issued a press release in August 2003 stating: “12 major cold drink
brands sold in and around Delhi contain a deadly cocktail of pesticide residues”.
The CSE used European norms for maximum permissible limits for pesticides in packaged water. “Because the
standards set for pesticide residues by the Bureau of Indian Standards (BIS) are vague and undefined.” Actual
Standard set by European Economic Commission (EEC) is 0.5 ppb total pesticides 0.1ppb individual pesticides, but
the tests conducted by PML(Pollution Monitoring Laboratory) of CSE revealed that the pesticide residue level was
well above the global standard level by 30-36 times. The pesticides found were known to cause cancer, damage to
the nervous and reproductive systems, birth defects, and severe disruption of the immune system.
Coca-Cola & Pepsi challenged the very authenticity of the CSE report. The companies attacked the credibility of
the CSE and their lab results but promised to provide this data to the public, threatened legal action against the CSE
while seeking a gag order, and contacted the United States Embassy in India for assistance. In a statement published
by Sanjiv Gupta, he mentioned that the allegations made by CSE were misleading & unaccredited data is used to
discredit trusted and world-class brands. He assured that their soft drinks in India are produced to the same level of
purity, regarding pesticides, as the EU criteria for bottled water.
In order to regain trust of public, they carried out test individually & published full data to them by means of
advertisement & corporate websites.
Questions
1. Highlight the qualities which are evident from the decisions and steps taken by Sanjiv Gupta to solve the
problem.
2. Enlist the important steps taken for solving the problem.
3. Suggest more steps which would have helped for better results.
98
Case Study III
Satish was a Sales Manager for Industrial Products Co in City branch. A week ago, he was promoted and shifted to
HO as Deputy Manager - Product Management for a division of products which he was not very familiar with. The
company VP - Mr.George, convened a meeting of all Product Managers. Satish’s new boss was not able to attend
due to some preoccupation. Hence, the Marketing Director - Preet - asked Satish to attend the meeting.
In the meeting, George questioned each manager for their products. Satish, being new was unable to provide
satisfactory answers.
Preet understood that George had failed to remember that Satish was new to the job. He thought of interrupting
George’s questioning and reminds that Satish was new. But George and Satish were very upset by the time.”
George quickly closed the meeting and asked Preet to stay back in the room for further discussions. George asked
whether he was rough with Satish, to which Preet replied positively. George realized that Satish was new, and he
was unfair by being rough. Satish was called in. George apologized accepting that he forgot he had joined recently.
George added that he would expect perfection in few months and had complete faith in his capabilities. That is why
he had been transferred to HO
Questions
1. Was it at all necessary for George to apologize to such a junior employee like Satish?
2. If you were in Satish’s place, how would you to respond to George’s apology?
3. As an HR man, how would you define the character of George - bullying but later regretting?
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Organisational Behaviour
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102
Self Assessment Answers
Chapter I
1. b
2. a
3. b
4. b
5. a
6. c
7. a
8. a
9. a
10. b
Chapter II
1. b
2. c
3. a
4. d
5. d
6. c
7. b
8. d
9. c
10. a
Chapter III
1. b
2. d
3. b
4. a
5. d
6. a
7. a
8. c
9. b
10. d
Chapter IV
1. c
2. c
3. b
4. a
5. d
6. a
7. d
8. d
9. b
10. d
103
Organisational Behaviour
Chapter V
1. d
2. c
3. a
4. b
5. c
6. d
7. a
8. d
9. b
10. c
Chapter VI
1. b
2. a
3. c
4. a
5. d
6. a
7. c
8. a
9. d
10. a
Chapter VII
1. c
2. d
3. a
4. b
5. a
6. b
7. a
8. a
9. c
10. d
Chapter VIII
1. d
2. a
3. b
4. a
5. c
6. d
7. b
8. a
9. c
10. b
104