Pentagon Bldg.

Nancayasan, Urdaneta City

Mobile No. 09489672893

E-mail us @ pizzerialocale@gmail.com

Partners: John Carlo Aquino

Kynnah Moira Gabot

John Michael Medrano

Alyssa Arcalas

Yuri Gallego

Philip dela Cruz

II. Executive Summary

The objectives of Pizzeria Locale are:

 To establish the market presence needed to support marketing and sales goals and to attract
customers.
 To reach healthy monthly sales by the end of the year, and average monthly sales increasing
modestly by steadily through years.
 To achieve double digit profit margins, and;
 To achieve quality service to the customers.

MISSION
To give a total satisfaction to everyone especially to all pizza lovers. Most importantly, to
transform customers’ expectations into reality.

VISION
To become one of the most well-known pizza parlor in town that provides an excellent
service and creates a good relationship with customers. To create a friendly and pleasant
atmosphere for customers in a well-designed and productive environment.

STARTING CAPITAL: Php 3,000,000

PROFIT SHARING: OWNER #1- Php 500,000 16.7%

OWNER #2- Php 500,000 16.7%

OWNER #3- Php 500,000 16.7%

OWNER #4- Php 500,000 16.7%

OWNER #5- Php 500,000 16.7%

OWNER #6- Php 500,000 16.7%

100 %
III. Description of the Business

What is the nature of your business?

The nature of our business is simple yet satisfying. Order the pizza you want and our staff will
serve it in just a minute right after you ordered. We do offer various flavors such as Hawaiian, Ham and
Cheese, Pepperoni, Bacon and Beef and Mushroom.

What are the products?

Our best and foremost product is Hawaiian pizza. We also serve other flavors like Beef and
Mushroom, Bacon, Pepperoni and Ham and Cheese. Pizzeria Locale also offer side dishes like various
taste of fries, veggie salad, onion rings and variety of drinks.

Where will your business located?

Pizzeria Locale will reside at Pentagon Building, Mc Arthur Highway, Nancayasan, Urdaneta City,
Pangasinan.

The Location of our Business

Our business operating hours is from 8:00 AM to 10:00 PM regularly.

IV. Description of the service or product

MENU

Standards

Hawaiian and Beef and Mushroom Pizza

Bite - Php 349.00

Kilobite - Php 499.00

Megabite - Php 799.00

Gigabite - Php 1,500.00

Bacon, Pepperoni, and Ham and Cheese Pizza

Bite - Php 275.00

Kilobite - Php 400.00

Megabite - Php 650.00

Gigabite - Php 1,249.00

Bucket Fries - Php 199.00

Veggie Salad - Php 199.00

Onion Rings - Php 150.00

Bottomless Drinks

Lemonade - Php 250.00

Pineapple Juice - Php 250.00

Iced Tea - Php 250.00

Softdrinks - Php 250.00

Non-Bottomless drinks

Shake

Flavors: 1. Mango 5. Cucumber

2. Banana 6. Buko

3. Watermelon

4. Strawberry
(Regular) - Php 69.00

(Upsize) - Php 89.00

Water - Free

Combos

Combo A - Php 863.00

 Good for 4 person

 4 drinks (add P15 for upgrade)
 1 megabite pizza
 1 side dish

Combo B - Php 1,239.00

 Good for 6 person

 6 drinks
 1 megabite pizza
 2 side dishes

Combo C - Php 2,385.00

 Good for 8-10 person

 8 drinks
 1 gigabite pizza
 3 side dishes
RECIPE

Hawaiian

Ingredients:

 1/2 recipe homemade pizza crust

 1/2 cup (127g) pizza sauce, or more depending how much you like (homemade or store-bought)

 1 and 1/2 cups (6oz or 168g) shredded mozzarella cheese

 1/2 cup (75g) cooked ham or Canadian bacon, sliced or chopped

 1/2 cup (82g) pineapple chunks (canned or fresh)

 3 slices bacon, cooked and crumbled

Procedure:

1. Prepare the pizza dough, including preheating the oven to 475F. After waiting 15 minutes as, top
with pizza sauce, mozzarella cheese, ham/Canadian bacon, and pineapple. Sprinkle with bacon
crumbles. Bake for 14-16 minutes or until the crust is lightly browned and the cheese is
bubbling. For the last minute, move the oven rack to the top rack to really brown the edges.
That's optional. Remove from the oven. Slice pizza and serve immediately

Pepperoni

Ingredients:

 1 can (13.8 oz) Pillsbury™ refrigerated classic pizza crust or 1 can (11 oz) Pillsbury™ refrigerated
thin pizza crust SAVE $
 1 can (8 oz) pizza sauce
 ½ cup sliced pepperoni
 1 cup shredded mozzarella cheese (4 oz)
 1tablespoon grated Parmesan cheese

Procedure:

Heat oven to 425°F. Sprinkle cornmeal on 12-inch square pizza stone. Unroll dough on pizza
stone. Starting at center, press dough into 12-inch square, forming 1/2-inch rim. If using thin crust: Heat
oven to 400°F. Spray or grease 15x10-inch or larger dark or nonstick cookie sheet. Sprinkle cornmeal on
cookie sheet. Unroll dough on cookie sheet. Starting at center, press dough into 15x10-inch rectangle.
Spread pizza sauce over crust to within 1/2 inch of edges. Top with pepperoni and mozzarella cheese.
Sprinkle with Parmesan cheese. Bake classic crust 14 to 18 minutes, thin crust 8 to 12 minutes, or until
crust is golden brown. 

Ham and Cheese

Ingredients:

 2 x 7g sachets instant dried yeast

 2 tablespoons caster sugar

 2 teaspoons table salt

 1 1/4 cups warm water

 3 cups plain flour

 2 tablespoons olive oil

 1 cup tomato pasta sauce

 100g shaved ham, thinly sliced (see note)

 225g can pineapple pieces, drained, roughly chopped

 1 medium green capsicum, diced

  1 cup grated mozzarella cheese

Procedure:

Place yeast, sugar, salt and warm water in a jug. Whisk with a fork until yeast has dissolved.
Cover. Stand in a warm place for 20 minutes or until frothy. Sift flour into a bowl. Make a well in centre.
Add yeast mixture and oil. Mix to form a dough. Turn onto a lightly floured surface. Knead for 5 to 7
minutes, adding more flour if necessary, or until smooth and elastic. Place dough in a large, oiled bowl.
Cover. Set aside in a warm place for 1 hour or until doubled in size. Preheat oven to 200°C/180°C fan-
forced. Using your fist, punch down centre of dough. Knead for 20 to 30 seconds or until smooth. Divide
dough into 8 portions. Roll out each portion to a 15cm round. Place rounds on greased mini pizza pans.
Place pasta sauce, ham, pineapple, capsicum and cheese in separate bowls. Let kids arrange toppings on
rounds. Bake for 15 to 20 minutes or until cheese has melted and bases are crisp. Serve.

Beef and Mushroom

 1/2 small onion (chopped)

 1/2 lb ground beef

 1/2 red pepper (diced)

 1 clv garlic (minced)

 3/4 cup pizza sauce

 1/2 (24-ounce) refrigerated pizza crust

 1 (8-ounce) package sliced fresh mushrooms

 3 tbsp chopped fresh basil

 1 1/4 cup shredded reduced-fat mozzarella cheese

Procedure

Cook beef, onion, red pepper and garlic in a large nonstick skillet over medium-high heat 5 minutes or
until beef is browned; drain. Spread sauce over pizza crust. Top with beef mixture, mushrooms, basil and
cheese. Bake at 425°F for 12 to 15 minutes or until cheese melts. Serve immediately.

Bacon

Ingredients:

 1 pound prepared pizza dough, at room temperature

 All-purpose flour, for dusting

 4 slices bacon, chopped

 1 8-ounce can tomato sauce

  2 tablespoons extra-virgin olive oil

 1 clove garlic, grated

 1/4 teaspoon dried oregano

 Kosher salt and freshly ground pepper

 1 cup shredded mozzarella cheese (about 4 ounces)

 1 cup shredded white cheddar cheese (about 4 ounces)

 1 tablespoon grated parmesan cheese

Procedure:

Put a pizza stone or inverted baking sheet on the lowest oven rack and preheat to 475 degrees F
for at least 15 minutes. Meanwhile, roll out the dough into a 9-inch round on a lightly floured surface.
Lightly dust a pizza peel or another inverted baking sheet with flour; lay the round of dough on top and
set aside. Cook the bacon in a large skillet over medium heat, stirring, until crisp, about 6 minutes.
Remove with a slotted spoon and drain on paper towels. Combine the tomato sauce, olive oil, garlic and
oregano in a medium bowl; season with salt and pepper. Slide the dough directly onto the hot stone or
baking sheet and bake until lightly golden and puffy, about 7 minutes. Remove from the oven and let
cool slightly, then carefully slice the crust in half horizontally with a serrated knife to make 2 thin crusts.
Turn the crusts cut-side up. Spread with the sauce mixture, then top evenly with the mozzarella,
cheddar and bacon. Slide the pizzas back onto the hot stone or baking sheet; bake until the cheese melts
and the crust is golden, about 8 more minutes. Sprinkle with the parmesan.
V. Marketing Strategy

Introductory paragraph of your target market

We will spread the information about our business by giving flyers to random people living in
the town where our business is placed and also to nearby towns. We will also go to institutions to
inform students about the day of the opening of our business because according to research, most
teenagers are fan of pizza nowadays. On the day of the opening, we will offer free taste to everyone
who make an effort to become a part of our grand opening. We will provide a freedom wall for
customers’ feedback and suggestions for the improvement of our business.

To introduce our business, one of our cook will show them how we make pizza by explaining
each and every procedure. Through this, we can strengthen the fact that we make delicious pizza in a
clean and nice way that can best satisfy their cravings. We will make different social media accounts to
keep people who are far from our location updated about our business and to create a wider range of
communication. We will tell them our contact number for the delivery of their order especially to those
people who are far from our location. We will also offer cards to have a discount for every purchase they
will render, but in this kind of strategy we must have loyal customers.
 VI. Analysis of the Competition (SWOT ANALYSIS)

We choose this type of business because we are truly aware that Pizza is one of the most in
demand food in today’s generation. We assure that our business will become successful due to its
potential to attract customer and gain profit and our capabilities in managing our business.

Strengths Weaknesses Opportunities Threats

 Sell side dishes like  Limited number of  Job opportunities  Bigger Pizza
fries, onion rings customers can be for HRM graduates. Restaurant/Parlor
and shake. entertained.
 Helps in making  Various customers’
 Well organized and  Lack of space for pizza a famous food view of comparing
safe place. the business. to eat. our business to
others.
 Affordable price.  Very expensive  Gives promos and
equipments and discounts to loyal  Customer’s
 Offers free delivery.
ingredients that will customers. feedback regarding
 Good quality be used. our business.
service.
VII. Operation in Management

OWNERS

Finance Department General Manager Marketing Department

Assistant Manager Assistant Manager Kitchen Manager (Chef)

Position Staff Position Staff Position Staff

Servers Cashiers Line Cooks

Bussers Dishwashers
Security Guard Pantry

Owners- people who have the principle responsibility for a process of an establishment.

General Manager- is an executive who has overall responsibility, for managing both the revenue and
cost elements of a company’s income statements.

Assistant Manager- have a lot of responsibility, and this job requires great leadership skills.

Finance Department- responsible for creation and study of money, banking, credits and investments
assets and liabilities.

Marketing Department- has overall responsibility for growing revenue, increasing market share and
contributing to company to Growth and profitability.

Kitchen Manager- is responsible for overall operations for the back of house kitchen area of a
restaurant. Kitchen managers hire a staff, purchase food and stock and make sure everyone is trained on
proper food preparations and kitchen safety techniques.
Shop Layout
VIII. Capital Cost

List of Equipment

EQUIPMENTS PIECES PRICES

Countertop Pizza Ovens 3 150000
Par Baked Pizza Ovens 3 120000
Pizza Cutters 5 6000
Pizza Peels 3 1200
Pizza Pans 20 5000
Pizza Knives 5 6300
Dough Dockers 4 4400
Pizza Screens 4 1880
Pizza Stones 4 2520
Dough Rollers 2 130000
Dough Dividers / Rounders 1 50000
Dough Mixers 1 38000
Pizza Dough Mixer Parts 2 27000
Pizza Prep Tables 4 144000
Pizza Presses 4 8000
Pizza Spinners 4 1880
Heated Display Cases 2 5000
Pizza Display Cases 2 3800
Pizza Pan Grippers 4 1800
Rolling Pins 4 2000
Cold Storage Pans 5 1750
Bun & Sheet Pans 12 4200
Pizza Stands 12 10440
Heated & Proofing Cabinets 3 24000
Bubble Poppers 3 3000
Stirring Paddles 5 3500
Ladles 5 3750
Economy Pizza Supplies 4 4000
Cheese Shredders & Graters 5 3950
Pizza Pan Racks 3 12900
Oven Brushes 4 1000
Pan Servers 12 7800
Pizza Dishes 6 2700
Dough Scrapers 8 6000
Oven Mitts 6 2400
Pizza Scale 2 2600
Cutting Boards 7 1400
Pie Servers 12 2760
Pizza Stands 12 10200
Pitchers 12 2400
Pizza Delivery Bags 6 12000
Pizza Boxes 5 dozen 1800
Refrigerator 2 24000
Stove 5 12500
Blender 4 5000
Pitcher 12 3000
Gas Stove Tank 4 12800
Gas Stove Robe 4 15200
Paper Cold Cups 6 packs 1200
High Ball Glass 2 dozens 1200
Spoon 4 Dozens 12000
Fork 4 Dozens 12000
Knife 6 1050
Round Plate 12 1440
Dinning Chair 50 37500
Table 12 18000
Couch 6 30000
Tissue 12 packs 2280
Tissue Dispenser 4 1200
Toilet Tissue 12 packs 24000
Toilet Tissue Dispenser 2 1200
Toilet Bowl 2 4200
LED light bulb 6 1080
Doormat 2 500
Bathroom Mirror 2 1600
Mop 2 800
Dust Mop 2 900
Mop Bucket 2 1200
Wall Clock 1 500
Sound System Set 1 21000
Plastic Gloves 5 packs 1250
Apron 6 900
Dish Cloths 12 900
Kitchen sink stainless 4 9600
Window curtains 6 9000
Corkboards 2 940
Cashier Machine 4 52000
Samsung LED TV 32” 2 70000
Water Containers 6 2700
CCTV Cameras 2 11000
Ceiling Fan 6 21000
Exhaust Fan 2 2600
Deep Fryer 2 96000
French Fry Basket 6 1500
Paper Container 10 packs 2500
Stainless Steel Onion Ring 10 3000
Holder
 Bowl 12 2400
Trash Bags 4 bundles 6800

Total price of canvassed equipment: - Php 1,288,770.00

Employee’s Salaries per Month:

3 Cooks - Php 22,500.00

2 Asst. cooks - Php 14,000.00

2 Security Guards - Php 12,000.00

8 Waiters/ Waitresses - Php 27,600.00

4 Cashiers - Php 27,560.00

Total - Php 103,660.00

Bills per month:

Electrical bill - Php 30,000.00

Water bill - Php 5,000.00

Rent - Php 25,000.00

Telephone bill - Php 3,000.00

Total - Php 63,000.00

Bottomless Drinks

Lemonade - 10 boxes Php 2250.00

Pineapple Juice - 10 boxes Php 2250.00

Iced Tea - 10 boxes Php 2250.00

Softdrinks - 10 boxes Php 3250.00

TOTAL: Php 10,000

Non-Bottomless Drinks (SHAKE)

Mango - 15 packs Php 1780

Banana - 15 packs Php 1780

Watermelon - 15 packs Php 1780

 Strawberry - 15 packs Php 1780

Cucumber - 15 packs Php 1780

Buko - 15 packs Php 1780

Apple - 15 packs Php 1780

TOTAL: Php 12,460

FOOD COSTING

 Dough 20 kg Php 25000

 Tomato Sauce 15 packs Php 5000

 Mozzarella cheese 10 boxes Php 12000

 Ham 10 kg Php 4800

 Pineapple chunks 17 cans Php 9300

 Bacon 10 kg Php 5000

 Parmesan cheese 10 boxes Php 10500

 Pepperoni 10 kg Php 11500

 Mushroom 20 cans Php 6000

 Ground Beef 20 kg Php 6000

 Bell Pepper 15 kg Php 2500

 Yeast 17 kg Php 5100

 Olive 20 kg Php 5500

 White Onions 25kg Php 1500

 Potatoes 45 kg Php 3000

 Lettuce 20 kg Php 2400

 Tomato 30 kg Php 1000

 Cucumber 25 kg Php 1500

 Mayonnaise 15 gallons Php 1875

 Ketchup 10 gallons Php 1600

 Grapes 15 kg Php 3500

 Carrots 15 kg Php 1125

 Vinegar 10L Php 1100

 Pepper 10 kg Php 500

Total: Php 126,175

IX. Supporting Documents
X. Conclusion

We, our business, give opportunities to those people who are unemployed and HRM
Graduates. Even though our business is not that big, we will pursue to have different investors
that will help to innovate and open new branches nationwide. We will do our very best to make
this business a successful one. And we will ensure that we will give our 100% satisfying service
and performance to our customers.