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ORGANIZATIONAL BEHAVIOR

REPORT ON:

Submitted By:

Yousuf Ahmed (38883)

Usman Ali (37860)

Muhammad Jawad (42780)

Mairah Khan (37686)

Ayusha Cecilia Iqbal (37701)

Submitted to:

Ma’am Sana Arz Bhutto

Class: Thursday (11:45 – 14:45)

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INTRODUCTION
History:-

“The Coca-Cola Company”

The Coca-Cola Company, American establishment started in 1892 and today involved principally
in the manufacture and sale of syrup and focus for Coca-Cola, a sweet bubbly drink that is a
cultural society in the United States and a global symbol of American tastes. With more than
2,800 products available in more than 200 countries, Coca-Cola is the largest beverage producer
and provider in the world and one of the largest companies in the United States. Headquarters are
in Atlanta, Georgia.

His auditor, Frank Robinson, chose the name for the drink and kept it in the flowing hand that
became the Coca-Cola symbol. Pemberton initially pushed his drink as a boost for most common
illnesses, establishing it on cocaine from the coca leaf and caffeine-rich removes of the kola nut;
the cocaine was removed from Coca-Cola’s formula in about 1903. Pemberton sold his molasses
to local soda sprays, and, with advertising, the drink became remarkably positive.

By 1891 another Atlanta pharmacist, as a (1851–1929), had available whole ownership of the
business (for a total cash expense of $2,300 and the exchange of some exclusive privileges), and
he combined the Coca-Cola Company the following year. The symbol “Coca-Cola” was listed in
the U.S. Patent Office in 1893.

Under Candler’s leadership, sales rose from about 9,000 tons of syrup in 1890 to 370,877 tons in
1900. Also during that period, syrup-making plants were recognized in Dallas, Los Angeles, and
Philadelphia, and the product came to be sold in every U.S. public and land as well as in Canada.
In 1899 the Coca-Cola Company employed its first contract with a sovereign bottling company,
which was permissible to buy the syrup and produce, bottle, and issue the Coca-Cola drink. Such
allowing contracts shaped the basis of a sole distribution system that now describes most of the
American soft-drink industry. Exploited at $100,000 in 1892 upon combination, the Coca-Cola
Company was sold in 1919 for $25 million to a group of stockholders led by Atlanta
businessman Ernest Woodruff.
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The post-World War II years saw modification in the wrapping of Coca-Cola and the progress or
purchase of new products. The brand “Coke,” first used in advertising in 1941, was recorded in
1945. In 1946 the company obtained rights to Fanta, a soft drink before established in Germany.
It additional the brand Fresca in 1966.

In 1978 Coca-Cola developed the only company permissible to sell cold wrapped pick-me-ups in
the People’s Democracy of China. In 1982 the company presented its low-calorie sugar-free soft
drink Nourishment Coke (initially named Diet Coca-Cola). In 1985 the company transformed the
taste of Coca-Cola, which subsequently was frequently mentioned to as New Coke. Though, it
was not well conventional, and, due to the community hullabaloo, Coca-Cola revitalized its
innovative taste, which was then promoted as Coca-Cola Characteristic. From 1982 to 1989 the
company apprehended a supervisory interest in Columbia Pictures Industries, Inc., a motion-
picture and entertainment company.

In 1978 Coca-Cola converted the only company acceptable to sell cold wrapped pick-me-ups in
the People’s Democracy of China. In 1982 the company familiarized its low-calorie sugar-free
soft drink Diet Coke (formerly christened Diet Coca-Cola).

In 1985 the company transformed the flavor of Coca-Cola, which subsequently was frequently
mentioned to as New Coke. Though, it was not well conventional, and, owed to the public
hullabaloo, Coca-Cola improved its innovative flavor, which was then advertised as Coca-Cola
Unique. From 1982 to 1989 the company held a monitoring attention in Columbia Movies
Industries, Inc., a motion-picture and entertainment company.

Coca-Cola, or Coke, is a carbonated soft drink manmade by The Coca-Cola Company. Initially
advertised as an abstemiousness drink and proposed as an obvious remedy, it was created in the
late 19th century by John Stitch Pemberton and was bought out by businessman As a Griggs
Candler, whose marketing strategies led Coca-Cola to its governance of the world soft-drink
market during the 20th century. The drink's name refers to two of its innovative constituents:
coca greeneries, and kola nuts (a source of caffeine). The current formula of Coca-Cola leftovers
a trade clandestine, while a change of described guidelines and investigational reformations have
been availabl
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COMPANY DESCRIPTION:

The Coca-Cola Company is a refreshment organization. The Company claims or licenses and
markets non-mixed refreshment brands, fundamentally shining drinks and a scope of still
refreshments, for example, waters, seasoned waters and upgraded waters, juices and juice drinks,
prepared to-drink teas and espressos, beverages, dairy and caffeinated drinks.

The Company's sections incorporate Europe, Middle East and Africa; Latin America; North
America; Asia Pacific; Bottling Investments, and Corporate. The Company possesses and
advertises a scope of non-alcoholic shimmering drink brands, including Coca-Cola, Diet Coke,
Fanta and Sprite. The Company possesses or licenses and markets more than 500 non-mixed
drink brands. The Company markets, makes and sells drink concentrates, which are alluded to as
refreshment bases, and syrups, including wellspring syrups, and got done with shining and still
drinks.
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Planning:
Objectives, strategies and tactics
Decision making is an important aspect for any business. To make the best decision for any given
situation you need to know what the purpose of your goal and strategy is. Objectives, strategy
and tactics are critical to the success of a business. The main difference between those three
terms is that objectives are medium-long-term goals, strategies are long-term objectives, and
tactics are short-term objectives.

Objectives give direction, unity and a sense of purpose. They play a big role in forming the
foundation of companies in the decision making process. Objectives can be communicated
through mission statements. Strategy and tactics both refer to a plan but tactics are long term
plans that will have significant results while the strategy is short term and may be less important
than strategies.

Mission and vision statement

The main difference between mission and vision statements is the communication of mission
statements where a company is now while the vision statements communicate where it wants to
be in the future. Vision statements are often more abstract and less direct than mission statements
and mission statements can range from very simple to very complex.

Mission:
- To freshen up the world

- To inspire moments of joy and optimism

- To make a difference and creates values

Vision:
People: A great place to work where people are motivated to be the best.
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Portfolio: Bring a portfolio of quality beverage brands to the world that anticipate and satisfy
people's wants and needs.

Partners: Nurture a winning network of customers and suppliers, together we create mutual,
lasting value.

Benefit: Maximize long-term return for shareholders while being conscious of our overall
responsibility.

Productivity: be highly an effective and fast moving organization.

Main Objectives
The main objective for the Coca-Cola Company is to be known globally as a business that
operates responsibly and ethically for business and speeds sustainable growth to work in the
world of tomorrow. Having these objectives, it forms the foundation of companies in the decision
making process.

Strategies and tactics

The goal of the Coca-Cola Company is known globally, they do so by targeting different regions
around the world with different products, gaining their brand name and popularity. All bottling
partners work closely with their customers such as convenience stores, grocery stores, movie
theaters, and street vendors to create and use localized strategies developed in partnership with
the company. Their competition with other beverage companies also decreases as they have
different brands which may be possible competition.

For example, the company sells coke without competition from other popular soft drink brands
such as Sprite and Fanta because the company also owns those brands. The company often
reviews and evaluates its business plans and performance to improve its earnings and analyze its
competitive position in the market. They make decisions in actualizing their business models to
match company objectives using strategies and tactics in their performance analysis.
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Values of Coca Cola Company:

The Coca-Cola Company is guided by shared values where both employees and individuals of
the company live by their values. Assuming that employees are expected to be regularly
employed and working in the company:

Leadership: To deliver outstanding results, leadership is an initiative to lead, inspire and drive
the team with energy and enthusiasm. It is also taken as courage to shape a better future.

Innovation: Innovation in everything we do is an ongoing effort to progress and to reach the

next level of excellence, where it can be imagined, created and enjoyed.

Passion: There is a deep commitment in heart and mind to deliver an outstanding performance.

Teamwork: Team work is to unite as much power as possible and collectively work as a group to
achieve common goals.

Ownership: Thinking and acting like owners at all levels; Making decisions at the lowest level
possible.

Accountability: Accountability is defined individually and transparently to deliver set goals and
targets.

Coca-Cola SWOT Analysis

SWOT Analysis is a strategic planning technique used to help a person or organization to

identify their strengths, weakness, opportunities and threats related to business competition and
project planning.

Coca-Cola Strengths - Internal Strategic Factors

1. Strong Brand Identity - Coca-Cola is a highly popular brand with a unique brand identity. Its
soft drinks are the best-selling beverage in history.

2. Highest Brand Equity - Coca-Cola is undoubtedly one of the most well-known brands with
the highest brand equity. It was also awarded the highest brand equity award. It is sold in more
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than 200 countries with 9 billion servings per day of the company's products. Some of these are
variations of Coca-Cola drinks, such as Cocoa Cola Vanilla and Cherry Coca-Cola. Its brands are
known to touch every lifestyle and demographic.

3. Greatest Brand Association and Customer Loyalty - It is associated with 'Valuable Brand
and Happiness' and has strong customer loyalty. Customers can identify their particular taste. It is
difficult for them to find alternatives.

4. Dominant Market Share - Out of Coca-Cola and Pepsi, only two of the largest producers of
soft drinks in the beverage segment, Coca-Cola has the largest market share.

Coca-Cola Weakness - Internal Strategic Factors

1. Aggressive competition with Pepsi - Pepsi is Coca-Cola's biggest rival. Had it not been
Pepsi, Coca-Cola would have been the clear market leader in the drink.

2. Product diversification - Coca-Cola has less product diversification. While Pepsi has
launched many snack items like Lays and Kurkure, Coca-Cola is lagging behind in this segment.
It takes advantage of Pepsi over Coca-Cola.

3. Health Concern - Carbonated drinks are one of the major sources of sugar intake. This results
in two serious health issues - obesity and diabetes. Coca-Cola is the largest producer of
carbonated drinks. Many health expertise have denied with the massive use of these kind of soft
drinks. This is a controversial issue for the company. However, Coca-Cola has not yet formulated
any health option or solution to this problem.

Coca-Cola Opportunities - External Strategic Factors

1. Introduce new products and diversify your segment - Coca-Cola has the opportunity to
introduce new offerings in the health and food sectors, like Pepsi. This can contribute to their
revenue, and they can branch out from carbonated drinks.

2. Increase presence in developing countries - Cold drink consumption is highest in many

regions with hot climate. Thus, increasing presence in such places can be excellent - Middle
Eastern and African countries are a good example.
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3. Bring in advanced supply chain systems - Coca-Cola's business is completely dependent on

logistics and supply chain. Transport costs and fuel prices are always rising. Thus, coming up
with some advanced and better systems for distribution may be an opportunity.

4. Packaged drinking water - owns several packaged drinking water brands such as Coca-Cola
Kinley. There is a lot of scope for expansion in this segment for Coca-Cola. There is an
opportunity to expand and bring more healthy drinks to the market to avoid criticism from
people.

Coca-Cola Threats - External Strategic Factors

1. Water Use Controversy - Coca-Cola has faced many criticisms over its water management
issue. Many social and environmental groups have claimed that the company has a large water
consumption in water scarcity areas. In addition, people have alleged that Coca-Cola is polluting
the water and adding pesticides to the water to contaminate it.

2. Packaging controversy - Greenpeace in its published report in 2017 coca-cola discontinued

for use with single-use plastic bottles. It has also been criticized over recycling and renewable
sources.

3. Direct and indirect competition - Although direct competition from Pepsi is evident in the
market, however, there are many other companies that are indirectly competing with Coca-Cola.
Starbucks, Tropicana, Lipton Juice and Nescafe are indirect competitors to Coca-Cola which
could threaten its market position.
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Organizing:
Organizational Structure of Coca Cola:
Organizational structure is usually in hierarchical arrangement of lines of authority,
communications, privileges and duties of an organization. Organizational structure defines how
the roles, power responsibilities are assigned, controlled, and how information flows between the
different levels of management in the company.

A structure depends on the organization's objectives and strategy

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The Coca-Cola Company has a Unconnected International Division Structure b/c its international
staffs work separately and from head office. It has numerous divisions in all regions around the
world. Presidents that control each continental division. Coca-Cola has 5 continental divisions.

• Eurasia & Africa Group

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• Europe Group

• Latin America Group

• North America Group

• Pacific Group

Each Continental separation has vice presidents that control sub-divisions based on regions
or countries. This structure is resourceful for Coca-Cola since it is a very large company.

Coca-Cola internal operations are very similar to its global operations. Irrespective of the country
or region, Coca-Cola controls the same way and sells the same brand and type of soft drink. The
company has close-fitting control over its operations from head office.

LEADERSHIP

Leadership Style in the organization

For powerful leadership, there can be no substitute for strategic thinking and tireless,
relentless execution. There can be no opportunity for attracting and retaining absolutely the super
people to guide and growing a dynamic environment for them. And there can be no undertaking
extra vital than speak me successfully together along with your customers and all your key
stakeholders. Coca-Cola achieves this via formulating a clean and compelling vision, getting
their system aligned inside the returned of it, executing and continuously speaking intentions.

The company’s vision is to harness new wealth, new beverage necessities and new
enhancements to accelerate boom and create the sector's maximum respected purchaser objects
gadget. Leaders at Coca-Cola have created a clean and compelling vision for his or her
corporation, and paintings to encourage their human beings to gain that imaginative and
prescient. Equally critical is getting the bottling gadget management and business enterprise
employees aligned behind the vision.

Muhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola
Company.
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Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and has held a number of
advertising and operations roles at some point of his career. In 1985, he grow to be appointed
General Manager of Coca-Cola Turkey and Central Asia. From 1989 to 1995, he served as
President of the Company's East Central Europe Division and Senior Vice President of Coca-
Cola International, with duty for 23 countries. Between 1995 and 1998, Mr. Kent served as
Managing Director of Coca-Cola Amatil-Europe, protective bottling operations in 12 nations
(The Coca-Cola Company, 2014).

In an interview with Management Paradise.Com, the CEO states, “my activity is to

create a weather of success for our humans and inspire them to advantage the vision we've
got created for our business enterprise. That's absolutely the proper essence of leadership”.
At the surrender of the day, all of it comes right all the way down to execution. For The Coca-
Cola Company, execution includes specializing in three middle capabilities of:

 Consumer advertising - which generates that bond and emotional connection with
consumers.
 Commercial management - which includes all the strategic moves worried approximately
over 20 million retail clients who promote Coca-Cola brands round the arena each day.
 And franchise control - that's working with its three hundred bottling companions around
the arena to create more device alignment (Shetty, 2011).

Core Capabilities
Consumer Marketing

Marketing investments are designed to decorate customer consciousness of and boom customer
desire for Coca-Cola brands. This produces prolonged-term increase in unit case extent,
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according to capita intake and the enterprise’s percentage of world nonalcoholic beverage profits.
Through relationships with bottling partners and those who sell Coca-Cola merchandise inside
the marketplace, the employer creates and implements included marketing packages, every
globally and regionally, which are designed to intensify client focus of and product enchantment
for manufacturers.

Commercial Leadership

The Coca-Cola device has tens of millions of clients across the arena that promotes or
serves their merchandise without delay to purchasers. The company specializes in enhancing fee
for those customers and supplying answers to expand their beverage businesses. Coca-Cola’s
technique consists of expertise each consumer's commercial enterprise and wishes, whether or
not or no longer that patron is an advanced keep in a superior market or a kiosk proprietor in an
rising market. We attention on ensuring that our clients have the right product and package deal
deal services and the proper promotional tools to deliver stepped forward fee to themselves and
the Company.

Franchise Leadership

The Coca-Cola Company have to hold to enhance its franchise leadership capabilities to
offer the agency and its bottling partners the capacity to broaden collectively through shared
values, aligned incentives and a feel of urgency and versatility that helps consumers' constantly
changing wishes and tastes. The economic health and fulfillment of bottling partners are vital
additives of the Company's success. The organization works with the bottling partners to become
aware of gadget requirements that allow them to rapid obtain scale and efficiencies, and the
agency stocks super practices throughout the bottling gadget. Coca-Cola’s gadget leadership lets
in it to leverage acquisitions to expand its amount base and enhance margins (USSEC, 2009).

Under the control of Muhtar Kent, its dynamic Chairman and CEO, Coke has made a
robust willpower to inclusiveness. Since Muhtar Kent took the helm of Coca-Cola, in July 2008,
he has set a path for bold, lengthy-time period increase with the cause of doubling income by
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means of 2020. Kent has tried to rejuvenate an inward-looking, “conceited” company lifestyle
and has reinvested cost-reducing dividends in logo improvement.

*Management Styles
A management style is an usual approach of leadership utilized by the supervisor. The
fulfillment that the control team at Coca-Cola has in motivating its personnel to satisfy their
goals is based on the control fashion they adopt. There are three number one management
patterns democratic, autocratic and the laissez-faire style.

The Coca-Cola Company makes use of the subsequent control styles, but each one in
particular departments. There are three major kinds of manage styles utilized in agencies:

 Democratic

The democratic leadership fashion consists of the leader, sharing the choice making
abilities with the organization individuals with the resource of promoting the interests of the
organization individuals and by way of practicing social equality.

This emphasizes on group agreements to generate new mind. There are two forms of
democratic management styles; democratic and consultative democratic. Democratic is wherein
all of the managers, junior managers and personnel are involved in the mind and very last choice
manner. Out of all the people, no-one has a better stage than the others in this control fashion.

Democratic style is the management fashion that Coca-Cola adopts. This type of
management fashion involves empowerment. In this control style human beings and companies
are given responsibilities and decisions to make, commonly internal a given framework. If
something wrong happens then the people and teams are then held chargeable for the selections
that are selected. With this shape of manipulate fashion it allows the manager to sense snug with
distinctive humans within the business organization making some of the selections. Democratic
managers will often need feedback from their employees on selections being made. Democratic
leaders pay interest and act on the critiques of the institution. This sort of management is right
because it makes the personnel glad and productivity is high. This is a terrific approach because
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of the truth worker's thoughts and tips are listened to with the aid of using the agency. This
makes the personnel appear as even though they are reputable and that their thoughts are valid.

 Autocratic

The authoritarian control fashion or autocratic chief keeps strict, close to manage over the
enthusiasts by using manner of preserving near regulation of the guidelines and processes given
to the fanatics. To preserve fundamental emphasis at the difference of the authoritarian leader
and their fanatics, these kinds of the leaders ensure to handiest create a wonderful professional
dating.

Where the chief makes all the alternatives, there may be no negotiation and may be very
prescriptive and there's little system pride. However, the pastime receives accomplished rapid
and there is plenty less warfare among special ideas. This fashion is rarely used maximum of the
enterprise as they consider that the shortage of input must result in bad results. Autocratic does
shop hundreds of time as brief choices can be made and there can be no time wasted on dialogue
ensuing in the enterprise saving money and time.

 Laissez-faire manipulate style

The Coca-Cola Company has a lifestyle this is run inside the laissez-faire fashion
meaning the ‘palms off’ method. The laissez faire style is occasionally defined because the
"fingers off" management fashion due to the fact the leader delegates obligations to their fans,
even as offering little or no route to the fans.

If the personnel are assembly their Key Business Indicators, then the managers and the
administrators of the enterprise take this stress-free style of coordinating their company. They
have a imaginative and prescient to ‘refresh every person regular ’and the values ‘to take pride
in their artwork , to be sincere , truthful and decided to win and feature a passion for their
movements’.
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Consultative democratic
This is wherein the managers permit the employees to make the ideas but the thoughts are
forwarded to the governments or the manager consults their group to make the very last choice.
Coca-Cola applies consultative control fashion to the organization greater as there may be much
less struggle for what the very last choice is. The benefit of that is that it helps to encourage body
of people as they're conscious that they have a say inside the agency to a degree. The poor
elements of this that the device can be very time ingesting and attempt will be desired by way of
a supervisor to do that.

Management encourages employees to set goals in line within the corporation objectives.
There are reviewed often in typical overall performance price determinations. The benefits of
this fashion are that it'll increase efficiency of individuals and assist to encourage them and
educate them so they're green.

The international's most applicable marketer and beverage employer leader for more than
118 years, Coca-Cola are focused on the strategic place of work applications that assist guarantee
the achievement in their commitment to embracing the similarities and differences of the people,
cultures and thoughts. The strategies Coca-Cola makes use of to acquire the ones objectives
consist of the usage of certain mechanisms that facilitate such conversation to take region. These
mechanisms include the usage of:

Diversity Advisory Council

The Company’s company Diversity Advisory Council includes the consultant institution
of personnel from all the levels, functions and industrial organization gadgets of the enterprise
agency. The Council develops suggestions for all the senior control on advancing the employer's
efforts, in the direction of accomplishing its variety objectives.

Employee Forums

Coca-Cola believes that the feel of network enhances their potential to attract, maintain
and increase numerous abilities and ideas because the source of competitive business gains.
Through worker boards, the employees can connect to their colleagues who percent comparable
pursuits and backgrounds.
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In these boards and someplace else, the personnel help every instinct’s non-public and the
expert increase and enhance their individual and collective potential to make a contribution to the
company. The achievement at Coca-Cola is because of their laissez-faire lifestyle and the way of
life is essential due to the fact it is able to have an impact at the human beings and the things to
do with the organization.

The organization’s tradition is typically inviting and bosses get along well with the group
of workers. Staff contributors have a whole lot less stress to cope with and a pleasant
environment to work in, because of these paintings is executed greater efficiently.

Team Work
Team paintings are sub lifestyle in the Coca-Cola Company. Teams are liable for sports like:

 Quality
 Utilization and
 Yield

Within the device, there desires to be a stability of Utilization, pace the manufacturing
facility works at, and the Yield. Working collectively in businesses affords the cooperation
important to reap this smoothly.

Employee Engagement

Another a part of the subculture and the manipulate fashion on the Coca-Cola Company is its
worker engagement. Employee engagement consists of the following 5 factors:

 Realizations that shipping of the hard stuff is sincerely not sufficient.

 Openly acknowledging this to the body of workers.
 Doing what it takes to engage each employee within the space of sixteen days.
 Involving every person inside the format of the management fashion constant with
imaginative and prescient and the values.
 Identifying proficient people across the operation to act as the inner facilitators to train
out the new behavioral requirements (The Coca-Cola Company, 2014).
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CONTROLLING:

Control is a main goal-oriented function of management in an organization. It is a process

of comparing the actual performance with the set standards of the company to certify that
activities are performed according to the plans and if not then taking remedial action.

Controlling helps managers screen the effectiveness of their planning. And the controlling
arm of the business functioned helped assure high quality of work output which was an
important factor in our success.

CONTROLLING IN COCA-COLA:

Coca-Cola is a world’s primary beverage manufacturer. Such a famous beverage brand, the
control system of the wholesale organization is well worth learning.

There are 3 methods of control: feed forward control, concurrent control and feedback
control. As one of the most prized brand in the world. Coca-Cola uses these methods concluded
the process of its development. And other is TCCQS helps the leaders regulate how to keep
correct process in making the drink and uses a system of evaluation to show how the details will
affect the success of a company. Since Cola is the best company in the world, it reins and
maintains the control process.

QUALITY:
The control process starts when managers set goals. Coca-Cola applies this important step in
the controlling. Coca-Cola has their own quality management system, which called TCCQS at
the opening. This quality system has featured quality and environmental norms. It provides an
advice for the company and assurances of the high quality too. you can buy Coca-Cola
everywhere and you will recognize the taste is the same. Coca-Cola now is a symbol of quality.
Each can of the coke is produced followed by the standards. In addition, TCCQS is not a severe
regulation, it will retain pace with the international standard. They have changed improved the
quality system according to the Global Food Safety Inventiveness certification. This is involving
to the corrective action of control. By applied the applicable conventions and standards
consumers get the unfailing quality product.
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COCA-COLA AND ALCHOHOL:

In June 2012, a report by the National Institute of Perception in Paris stated that finding
traces of alcohol in Cola and other general colas is not causing confusion among some users and
that we take in alcohol as a component trace level. Wine in Cola can positively be found as they
can be found naturally in many foods and drinks in which potato bananas make you the history
of orange bread vinegar rosewater chipatra and mushrooms which are reflected non-alcoholic
products.

COCA-COLA STANDARDS AND MEASURES ACTUAL PERFORMANCE:

As the world's biggest beverage company Coca-Cola busy with certifying that we have the
best quality of customers to save the great testing quality drinks for the 1,800,000,000 pad and
drinks as we are due to the reasonable desire of people around the world we have to guarantee
safety and quality

POLICIES ON BIOTECHNOLOGY:

The Cola Company has a strong guarantee to the safety and quality of product that only uses
the requirements that are projected for it. The voice science-based protection and that whatever
run for the use of the confined health and safety regulator. and customer customs of the local
government are well-known, including for regulation or health safety and products. You can also
get a fresh one.

SAFETY:

We ensure unfailing safety and quality through strong governance and appropriate
regulations and we develop our products through the requests and details the strict policies
provided by a dependable quality management. Programs that can be against the same global
average for producing and distributing drinks because of all our operational systems.

At the moment, food safety is becoming a scandalous topic, food safety is strongly related
with quality and is essential role play in a company. A new internal system called KORE is
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created for quality, food safety and environmental, with this internal system, Coca-Cola
Company examines all of the products should meet the application. “KORE conveys an
increased focus to the area of food safety and reassures arrangement with the highest
international manufacturing standards while recognizing the need to run into applicable
government, legal and local regulations.” To maintain and create safety, all of the products are
tested in the laboratories for applying rigorous requirements.

FEEDBACK:
Another basic component of control which is applied in Coca-Cola is feedback control.
“Feedback control is a mechanism for gathering information about performance deficiencies
after they occur. Coca-Cola provides consumers opportunities to speak out their suggestions and
questions. The department which is in charge this will reply as soon as possible. By gathering the
information, it is an improvement in the management. Coca-Cola strives toward perfect service
and safest food. Each bottle of coke in consumers’ hands is meeting the requirements and
consumer expectations.

Finally, we can say that The controlling process of The Company of Cola is an important
aspect of development.

CORPORATIVE OBJECTIVE:
A well-defined and realistic goal set by a company that often influences its internal strategic
decisions. Most corporate objective targets used by a business will specify the time frame
estimated for their achievement and how the company's success in doing so is to be gauged.
Corporate objectives lean towards focus on the desired performance and results of the business.
It is important that corporate objectives cover a range of key areas where the business wants to
achieve results rather than directing on a single objective.
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MAIN OBJECTIVES OF COCACOLA:

The main points for the Coca-Cola Company are to be globally known as a business that
bearings business responsibility and ethically and to speed up defensible growth to operate in
next words. It forms the foundation for companies in the decision making process.

CONCLUSION:-
“The Coca-Cola Company” American Company The Coca-Cola Company,
American Establishment Started In 1892 And Today Involved Principally In
The Manufacture And Sale Of Syrup And Focus For Coca-Cola, A Sweet
Bubbly Drink That Is A Cultural Society In The United States And A Global
Symbol Of American Tastes. Coca-Cola Standards And Measures Actual
Performance: As The World's Biggest Beverage Company Coca-Cola Busy
With Certifying That We Have The Best Quality Of Customers To Save The
Great Testing Quality Drinks For The 1,800,000,000 Pad And Drinks As We
Are Due To The Reasonable Desire Of People Around The World We Have To
Guarantee Safety And Quality Policies On Biotechnology: The Cola Company
Has A Strong Guarantee To The Safety And Quality Of Product That Only Uses
The Requirements That Are Projected For It. In 1899 The Coca-Cola Company
Employed Its First Contract With A Sovereign Bottling Company, Which Was
Permissible To Buy The Syrup And Produce, Bottle, And Issue The Coca-Cola
Drink. Values Of Coca Cola Company: The Coca-Cola Company Is Guided By
Shared Values Where Both Employees And Individuals Of The Company Live
By Their Values. Kent Served As Managing Director.