Master in Business Administration: Data Analytics
Master in Business Administration: Data Analytics
Master in Business Administration: Data Analytics
Submitted by
Of
Data Analytics
SCHOOL of MANAGEMENT
Objective function:
The objective of the problem is identified and converted into a
suitable objective function. The objective function represents the aim
or goal of the system (i.e., decision variables) which has to be
determined from the problem. Generally, the objective in most cases
will be either to maximize resources or profits or, to minimize the cost
or time.
Constraints:
When the availability of resources is in surplus, there will be no
problem in making Decisions. But in real life, organizations normally
have scarce resources within which the job has to be performed in the
most effective way. Therefore, problem situations are Within
confined limits in which the optimal solution to the problem must be
found.
Non-negativity constraint
Negative values of physical quantities are impossible, like producing
negative number of chairs, tables, etc., so it is necessary to include the
element of non-negativity as a constraint.
A 1 3 Rs 6
B 1 2 Rs 5
Total 5 12
As per the above table, each unit of A and B requires 1 unit of Milk.
The total amount of Milk available is 5 units. To represent this
mathematically,
X+Y ≤ 5
3X+2Y ≤ 12
Wheat 100 50 10
Since the production from the entire land can be sold in the market.
The farmer would want to maximize the profit for his total produce.
We are given net profit for both Wheat and Barley. The farmer earns
a net profit of US$50 for each hectare of Wheat and US$120 for
each Barley.
1. It is given that the farmer has a total budget of US$10,000. The cost
of producing Wheat and Barley per hectare is also given to us. We
have an upper cap on the total cost spent by the farmer. So our
equation becomes:
2. The next constraint is the upper cap on the availability of the total
number of man-days for the planning horizon. The total number of
man-days available is 1200. As per the table, we are given the man-
days per hectare for Wheat and Barley.
X + Y ≤ 110
X ≥ 0, Y ≥ 0
To plot for the graph for the above equations, first I will simplify all
the equations.
Plot the first 2 lines on a graph in the first quadrant (like shown
below)
= US$5400
Simplex Method
Simplex Method is one of the most powerful & popular methods for
linear programming. The simplex method is an iterative procedure for
getting the most feasible solution. In this method, we keep
transforming the value of basic variables to get maximum value for
the objective function.
subject to constraints,
. . .
. . .
.
. .
where,
The variables, ………………. are called slack variables.
They are non-negative numbers that are added to remove the
inequalities from an equation.
To reiterate all the constraints are as follows. I have simplified the last
two equations to bring them in standard form.
We have a total of 4 equations. To balance out each equation, I am
I hope now you are available to make sense of the entire advertising
problem. All the above equations are only for your better
understanding. Now if you solve these equations, you will get the
values for X1= 4, X2= 10 and X3= 14.
problem graphically
use the simplex method to solve small linear