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    Marketing Budgeting Parameters

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    Đặng Thuỳ Hương
    The document outlines the parameters, decisions, and calculations for a company's marketing budget. It provides information on current price, unit cost, sales parameters, overhead, advertising budget, and the decision on advertising expenditure. It then shows the calculations for profit by quarter, including revenue, costs, profit, and profit margin. The total profit for the year is calculated.

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    Marketing Budgeting Parameters

    Uploaded by

    Đặng Thuỳ Hương
    33 views2 pages
    The document outlines the parameters, decisions, and calculations for a company's marketing budget. It provides information on current price, unit cost, sales parameters, overhead, advertising budget, and the decision on advertising expenditure. It then shows the calculations for profit by quarter, including revenue, costs, profit, and profit margin. The total profit for the year is calculated.

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    Marketing-Budgeting

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    The document outlines the parameters, decisions, and calculations for a company's marketing budget. It provides information on current price, unit cost, sales parameters, overhead, advertising budget, and the decision on advertising expenditure. It then shows the calculations for profit by quarter, including revenue, costs, profit, and profit margin. The total profit for the year is calculated.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    33 views2 pages

    Marketing Budgeting Parameters

    Uploaded by

    Đặng Thuỳ Hương
    The document outlines the parameters, decisions, and calculations for a company's marketing budget. It provides information on current price, unit cost, sales parameters, overhead, advertising budget, and the decision on advertising expenditure. It then shows the calculations for profit by quarter, including revenue, costs, profit, and profit margin. The total profit for the year is calculated.

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    © All Rights Reserved
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    MARKETING BUDGETING

    PARAMETERS

    Current price 40.00


    Unit cost 25.00
    Seasonal factor
    Sales Parameters 35.00
    3,000.00
    Overhead 0.15
    Sales expense
    Advertisement budget 40,000.00

    DECISIONS
    Advertisement expenditure 10,000.00

    OUTPUT
    Profit

    CALCULATIONS
    Quarter Q1
    Seasonal factor 0.90

    Unit sold 3,591.55


    Revenue 143,662.10
    Cost of goods 89,788.81
    Gross margin 53,873.29

    Sales Expenses 8,000.00


    Advertising 10,000.00
    Overhead 21,549.32
    Total fixed cost 39,549.32

    Profit 14,323.97
    Profit margin 0.10
    Q1 Q2 Q3 Q4

    0.90 1.10 0.80 1.20

    8,000.00 8,000.00 9,000.00 9,000.00

    Total
    10,000.00 10,000.00 10,000.00 40,000.00

    Q2 Q3 Q4 Total
    1.10 0.80 1.20

    4,389.68 3,192.49 4,788.74 15,962.46


    175,587.02 127,699.65 191,549.47 638,498.24
    109,741.88 79,812.28 119,718.42 399,061.40
    65,845.13 47,887.37 71,831.05 239,436.84

    8,000.00 9,000.00 9,000.00 34,000.00


    10,000.00 10,000.00 10,000.00 40,000.00
    26,338.05 19,154.95 28,732.42 95,774.74
    44,338.05 38,154.95 47,732.42 169,774.74

    21,507.08 9,732.42 24,098.63 69,662.10


    0.12 0.08 0.13

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