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    Godrej PDF

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    Jyoti Jangid
    Godrej is a 120-year-old consumer goods company based in India. It has a large social media presence on platforms like Facebook, Instagram, Twitter, and YouTube. Godrej analyzes social media statistics to understand which platforms are most effective. It uses social media to advertise products, engage customers through contests and responses, and launch branding campaigns. Some recent campaigns include #SpreadToProtect for sanitation during COVID-19, #SochKeBanayaHai highlighting product design, and #ReadyForAwesome celebrating women's empowerment. Godrej aims to improve uniformity across platforms and campaigns.

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    Godrej PDF

    Uploaded by

    Jyoti Jangid
    189 views15 pages
    Godrej is a 120-year-old consumer goods company based in India. It has a large social media presence on platforms like Facebook, Instagram, Twitter, and YouTube. Godrej analyzes social media statistics to understand which platforms are most effective. It uses social media to advertise products, engage customers through contests and responses, and launch branding campaigns. Some recent campaigns include #SpreadToProtect for sanitation during COVID-19, #SochKeBanayaHai highlighting product design, and #ReadyForAwesome celebrating women's empowerment. Godrej aims to improve uniformity across platforms and campaigns.

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    Godrej is a 120-year-old consumer goods company based in India. It has a large social media presence on platforms like Facebook, Instagram, Twitter, and YouTube. Godrej analyzes social media statistics to understand which platforms are most effective. It uses social media to advertise products, engage customers through contests and responses, and launch branding campaigns. Some recent campaigns include #SpreadToProtect for sanitation during COVID-19, #SochKeBanayaHai highlighting product design, and #ReadyForAwesome celebrating women's empowerment. Godrej aims to improve uniformity across platforms and campaigns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    189 views15 pages

    Godrej PDF

    Uploaded by

    Jyoti Jangid
    Godrej is a 120-year-old consumer goods company based in India. It has a large social media presence on platforms like Facebook, Instagram, Twitter, and YouTube. Godrej analyzes social media statistics to understand which platforms are most effective. It uses social media to advertise products, engage customers through contests and responses, and launch branding campaigns. Some recent campaigns include #SpreadToProtect for sanitation during COVID-19, #SochKeBanayaHai highlighting product design, and #ReadyForAwesome celebrating women's empowerment. Godrej aims to improve uniformity across platforms and campaigns.

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    3RD TRIMESTER

    Applied Managerial Communication

    Project Report on

    Social Media Communication by Godrej

    Submitted to:
    Submitted by:
    Dr. Ashok Advani
    GROUP 9

    Jyoti Jangid PGSF1916

    Karunesh PGSF1918

    Nandini Kumari PGSF1921

    Toshik Shrimali PGSF1938

    Shreeya Verma PGSF1952


    Godrej

    Introduction to the company

    Godrej is a consumer goods company based in Mumbai; India established in 1897.


    Ardeshir Godrej was the founder of the company. 12-decade old company aims to
    double its revenue as compared to last decade. The product portfolio include soap,
    hair colorants, toiletries and liquid detergents. With the revenue of over USD 4.1
    billion company is growing fast.

    Its brand includes:

    • Cinthol
    • Godrej Fair Glow
    • Godrej No 1
    • Godrej Sikhakai
    • Colorsoft
    • Ezee
    • Godrej Power Hair Die
    • Hit
    • Good Night

    Subsidiaries includes:

    • Godrej Consumer product


    • Godrej Properties
    • Godrej Boyce
    • Godrej Industries

    Advantage and Disadvantages of social media communication

    Advantages:
    • You can easily reach to large audience : One of the most important is that
    we can easily reach to larger people.
    • You can have a direct connection to your audience : There is a direct
    communication with your audience which help in building strong
    relationship.
    • Building your brand image in front of audience : Through social media
    platform you can you can build your brand image.
    • You can evaluate and see how you perform in the market : By social
    media platform we can also evaluate our performance in the market.
    • By social media you can create some original contacts : Social media help
    in making some good contact to its audience.

    Disadvantages:

    1. The main disadvantage is that there will be no face to face communication


    with audience
    2. It gives people a licence to be hurtful
    3. It also facilitates laziness : Sometimes people find it lazy to yse social
    media for there use.
    4. Negative feedback my damage your brand image : many times people
    give wrong or negative feedback which may effect there band image.
    5. Sometimes you need to commit your resources to manage your social media

    Strategies:

    • Advertising on Facebook, Instagram & Twitter


    Godrej Primarily uses facebook, Instagram and twitter to promote its brands. They
    have a separate page for Godrej group to showcase the CSR initiatives and brand
    specific pages to promote the products.
    Social media stats
    2.95%
    1.98%
    3.56%

    6.66%

    84.68%

    Facebook Instagram Pinterest YouTube Twitter

    The social media stats of January 2020 are

    Facebook: 84.68%

    Instagram: 6.66%

    Pinterest: 3.56%

    YouTube: 2.95%

    Twitter:1.98%

    Godrej has taken few steps to build its current social media platform stronger by
    keeping in touch with customers all the time. They have created a page on
    Facebook called ‘Spark of imagination’ which gives a platform where customers
    can discuss on various topics like ‘Bright living’ and ‘Green design or Practices’.

    They have also built their presences on Instagram, YouTube, Pinterest and many
    other social networking sites. By doing so, it helps them to access and reach their
    customers effectively and quickly. There main purpose of Godrej is to be always
    available for their customers and build trust and confidence on their brand.
    Here are some screenshots of Godrej depicting how Facebook and Twitter gets
    response of their customers

    Twitter Followers
    Godrej Appliances 101820
    Godrej Group 9000
    Godrej Interio 20634
    Godrej Aer 13346
    Godrej Protekt 876
    Godrej Cinthol
    24939

    Facebook Likes
    Godrej Appliances 2,489,245
    Godrej Group 757,090
    Godrej Interio 698,220
    Godrej Aer
    193,105
    Godrej Protekt 18,221
    Godrej Cinthol
    483,683
    Good Knight
    326,671

    • Conducting Contests to build user engagement


    Godrej keeps on conducting various online contests on different occasions.
    Like, Good Knight conducted Mother’s day contest, Children’s day contest
    on facebook, Godrej Aer on Twitter, and Cinthol contests.
    • Replying & Responding to customer complaints and queries
    If any customer shares his query and complaint, the page always respond to
    the query and solutions are provided to the customer. This generates a
    favourable image in the mind of the customer that the company is listening
    and addressing to their problems.
    • Chatbots on facebook
    Whenever you visit any Godrej page on facebook, the chat box
    automatically appears on the screen. This is done to encourage customers to
    put up queries, or share his views.
    In last 5 years Godrej group have launched various campaigns on the social media
    platforms.

    1. #SpreadToProtect : Godrej Protekt

    With Spread of Coronavirus across the globe, Godrej Protekt came with the
    campaign #SpreadToProtect. Using this hashtag they’re spreading good
    habits of handwashing and inculcating safe practices to prevent from
    Coronavirus. They are showing videos with steps to be taken, to protect
    people from falling ill. They also invited Dr. Mukesh Sanklecha, to give
    advice on how to protect and take preventive measures for coronavirus. He
    also answered the queries raised by customers in the comments.

    This campaign was launched on 4Th February 2020.


    2. #SochKeBanayaHai : Godrej Electronics
    This Campaign Focuses on the convenience of the consumers. It represents
    that Godrej Appliances are designed and made as per the convenience of the
    user. The appliances are made with a “Soch”, that is delivering innovative
    and unique products. The company is committed to designing products
    which ease the living of customers.
    3. #Just4foroutdoors : Good Knight Roll On

    Godrej Good Knight launched an entirely new form of mosquito repellent


    called ‘Good Knight Fabric Roll On’. The product highlight is that it
    protects against mosquitoes outdoors by applying on the clothes as 4 dots to
    protect for 8 hours.
    For this Product Godrej goodKnight launched ‘Khul k Jiyo Ghar K Bahar’
    campaign, wherein family members were seen advising the child not to go
    out for playing as it can cause dangerous diseases like Malaria & Dengue.
    But the mother allows the child to go out, after applying the roll on. This
    shows the trustworthiness of the product.
    This was a successful campaign as it promoted playing of children outdoors,
    which is beneficial and important for their development. This campaign
    encourages kids to play outside without any restrictions as they’ve used
    ‘Godrej Fabric Roll On’, which will protect them from mosquito borne
    diseases.
    4. Godrej aer twist for a better drive

    #BetterDriveEveryday campaign is launched for the Godrej Aer twist's.


    Godrej Aer Twist’s gives the customer amazing fragrance for 60 days. The
    campaign shows car fragnance as an important factor for better driving in
    comparison to AC, music and Maps.
    5. #Readyforawesome : Cinthol Women
    Cinthol’s campaign #Readyforawesome represents the spirit of women in
    sports. The Ad features the stereotypes in the Indian society and how
    women concur them. The ad shows that women are strong, they need to
    showcase their talent and skills to the world to break the myths. This
    Campaign celebrates the spirit of women in sport. It depicts the bold spirit
    and the ability of women to take over the world. Cinthol’s tone ‘Alive is
    Awesome’ is linked with ‘#ReadyforAwesome’ to launch Cithol’s range of
    fragrances & Deodrants for women.
    Readyforawesome received graet applause from many sportsperson like
    Virendra Sehwag, Suresh Raina, Sakshi malik, Saina Nehwal, Babita Phogat
    to name a few.
    6. Make Space for Life
    The new television commercial launched Godrej Interio’s Campaign
    #Makespaceforlife. The ad fancy people to make space for life, relations and
    memories by reminding them that their surroundings play a vital role of the
    interiors of the home.
    This Ad shows the Indian family, how they’re connected with their homes,
    and how furniture plays an important part. The ad associates emotions with
    furniture and home.
    Before launching the campaign a survey was also conducted to study the
    behaviour of Indians in regard to maintaining balance between work life and
    personal life. The survey results showed that majority of Indians find it
    difficult balance their time for work, family and friends. Gogrej Interio took
    this opportunity to urge people to make time for their passion, and family.
    Suggestions:

    1. Uniformity
    All the Platforms should have the uniformity in uploading Ads. All the ads
    should be uploaded on all the media platform. Currently some campaigns are
    run only on facebook or twitter, they should be run together simultaneously
    as to increase popularity and product awareness.

    2. Promoting each brand on the Godrej Group Page


    As godrej group have major followers, brands which have low customer
    engagement can be promoted there.

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