Regression: (Table R-1.1) Variables Entered/Removed
Regression: (Table R-1.1) Variables Entered/Removed
Regression: (Table R-1.1) Variables Entered/Removed
R is equal to 0.029, implying that there is not a strong correlation between the
independent variable and the dependent variable. It means that the price is not related
independent variables.
The value of R^2 is 0.001, signifying that .1% of variation in frequency of purchase
H 1: Price of the product and buying frequency are dependent on each other
The alpha value has been taken as 5%. The p-value comes out to be 70.6% which is more
than the alpha value. Thus, we do not reject the H 0. Therefore, price and buying frequency is
independent of each other. (Table R-1.3)
Y = β0 + β 1 x
Y =2.865+ .021 x
β 0= Constant
β 1= Estimated Regression Coefficient that quantifies association between the dependent and
independent variable.
This shows that price increase by 1 affects a positive change of 0.021 in the buying frequency
Does
advertisement
1 . Enter
affect your
purchase ?b
1. R is equal to 0.082, implying that there is not a very strong correlation between the
independent variable and the dependent variable. It means that the advertisement and
2. The value of R^2 is 0.007, signifying that .7% of variation in frequency of purchase
H 1: Advertisement of the product and buying frequency are dependent on each other
The alpha value has been taken as 5%. The p-value comes out to be 28.6% which is more
than the alpha value. Thus, we do not reject the H 0. Therefore, advertisement and buying
frequency is independent of each other. (Table R-2.3)
Does advertisement
1
affect your purchase .061 .057 .082 1.070 .286 -.052 .174
?
Y = β0 + β 1 x
Y =2.774+.0 6 1 x
β 0= Constant
β 1= Estimated Regression Coefficient that quantifies association between the dependent and
independent variable.
This shows that the buying frequency changes by 0.061 units due to display of
1. R is equal to 0.065, implying that there is not a strong correlation between the
independent variable and the dependent variable. It means that the Brand Name
doesn’t very strongly relate with the buying frequency. (Table R-3.2)
2. The value of R^2 is 0.004, signifying that .4% of variation in frequency of purchase
H 0: Brand Name of the product and buying frequency is independent of each other
H 1: Brand Name of the product and buying frequency are dependent on each other
The alpha value has been taken as 5%. The p-value comes out to be 39.3% which is way
more than the alpha value. Thus, we do not reject the H 0. Therefore, the brand name and
buying frequency is independent of each other. (Table R-3.3)
Y = β0 + β 1 x
Y =2.762+.046 x
β 0= Constant
β 1= Estimated Regression Coefficient that quantifies association between the dependent and
independent variable.
This shows that the 1 unit change in the Brand Name has a positive affect on buying
Does features
1 affect your . Enter
b
purchase ?
1. R is equal to 0.105, implying that there is not a strong correlation between the
independent variable and the dependent variable. It means that the features of the
phone doesn’t very strongly relate with the buying frequency. (Table R-4.2)
2. The value of R^2 is 0.011, signifying that 1.1% of variation in frequency of purchase
of a mobile phone is due to the features of the mobile phone. (Table R-4.2)
H 1: Features of the phone and buying frequency are dependent on each other
The alpha value has been taken as 5%. The p-value comes out to be 16.9 % which is higher
than the alpha value. Thus, we do not reject the H 0. Therefore, the features of the phone and
buying frequency is independent of each other. (Table R-4.3)
Y = β0 + β 1 x
Y =3.324−.085 x
β 0= Constant
β 1= Estimated Regression Coefficient that quantifies association between the dependent and
independent variable.
This shows that a change in the Features has a negative impact on the buying frequency
Does durability
1 affect your . Enter
b
purchase ?
1. R is equal to 0.076, implying that there is not a very strong correlation between the
independent variable and the dependent variable. It means that the relationship
between durability and the buying frequency is not strong. (Table R-5.2)
H 1: Durability of the phone and buying frequency are dependent on each other
The alpha value has been taken as 5%. The p-value comes out to be 32.3 % which is higher
than the alpha value. Thus, we do not reject the H 0. Therefore, the durability of the phone and
buying frequency is independent of each other. (Table R-5.3)
Does durability
1
affect your purchase .061 .062 .076 .991 .323 -.061 .184
?
Y = β0 + β 1 x
Y =2.687−.061 x
β 0= Constant
β 1= Estimated Regression Coefficient that quantifies association between the dependent and
independent variable.
This shows that a change in the durability has a positive impact on the buying frequency
1. R is equal to 0.128, implying that there is a weak correlation between the independent
variable and the dependent variable. It means that the relationship between the after
sales service and the buying frequency is not strong. (Table R-6.2)
2. The value of R^2 is 0.016, signifying that 1.6 % of variation in frequency of purchase
of a mobile phone is due to the after sales service of the mobile. (Table R-6.2)
H 1: After Sales Service and buying frequency are dependent on each other
The alpha value has been taken as 5%. The p-value comes out to be 9.3 % which is higher
than the alpha value. Thus, we do not reject the H 0. Therefore, the after sales service of the
phone and buying frequency is independent of each other. (Table R-6.3)
Y = β0 + β 1 x
Y =2.612−.087 x
β 0= Constant
β 1= Estimated Regression Coefficient that quantifies association between the dependent and
independent variable.
This shows that a change in the after sales service has a positive impact on the buying
Does Social
1 Factors affect your . Enter
b
purchase ?
1. R is equal to 0.104, implying that there is a weak correlation between the independent
variable and the dependent variable. It means that the relationship between the social
2. The value of R^2 is 0.011, signifying that 1.1 % of variation in frequency of purchase
of a mobile phone is due to the social factors of the mobile. (Table R-7.2)
Y = β0 + β 1 x
Y =2.721−.053 x
β 0= Constant
β 1= Estimated Regression Coefficient that quantifies association between the dependent and
independent variable.
This shows that a change in the after sales service has a positive impact on the buying
1. R is equal to 0.082, implying that there is a weak correlation between the independent
variable and the dependent variable. It means that the relationship between offers and
discounts offered and the buying frequency is not strong. (Table R-8.2)
H 1: Offers and Discounts and buying frequency are dependent on each other
The alpha value has been taken as 5%. The p-value comes out to be 28.1 % which is higher
than the alpha value. Thus, we do not reject the H 0. Therefore, the offers and discounts
offered and buying frequency is independent of each other. (Table R-8.3)
Y = β0 + β 1 x
Y =2.711−.061 x
β 0= Constant
β 1= Estimated Regression Coefficient that quantifies association between the dependent and
independent variable.
This shows that a change in the offers and discounts has a positive impact on the buying