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    Principles and Elements

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    api-505199803
    The document discusses the basic principles and elements of design, including balance, rhythm, movement, proportion, scale, emphasis, harmony, unity, pattern, variety, contrast, line, color, value, texture, form, shape, and space. It defines each of these principles and elements and provides examples to illustrate concepts like symmetrical vs. asymmetrical balance, regular vs. graduated vs. random rhythm, and different types of lines, colors, textures, and shapes. The overall goal of using these principles and elements is to achieve visual unity and guide the eye through a design.

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    Principles and Elements

    Uploaded by

    api-505199803
    76 views14 pages
    The document discusses the basic principles and elements of design, including balance, rhythm, movement, proportion, scale, emphasis, harmony, unity, pattern, variety, contrast, line, color, value, texture, form, shape, and space. It defines each of these principles and elements and provides examples to illustrate concepts like symmetrical vs. asymmetrical balance, regular vs. graduated vs. random rhythm, and different types of lines, colors, textures, and shapes. The overall goal of using these principles and elements is to achieve visual unity and guide the eye through a design.

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    The document discusses the basic principles and elements of design, including balance, rhythm, movement, proportion, scale, emphasis, harmony, unity, pattern, variety, contrast, line, color, value, texture, form, shape, and space. It defines each of these principles and elements and provides examples to illustrate concepts like symmetrical vs. asymmetrical balance, regular vs. graduated vs. random rhythm, and different types of lines, colors, textures, and shapes. The overall goal of using these principles and elements is to achieve visual unity and guide the eye through a design.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    76 views14 pages

    Principles and Elements

    Uploaded by

    api-505199803
    The document discusses the basic principles and elements of design, including balance, rhythm, movement, proportion, scale, emphasis, harmony, unity, pattern, variety, contrast, line, color, value, texture, form, shape, and space. It defines each of these principles and elements and provides examples to illustrate concepts like symmetrical vs. asymmetrical balance, regular vs. graduated vs. random rhythm, and different types of lines, colors, textures, and shapes. The overall goal of using these principles and elements is to achieve visual unity and guide the eye through a design.

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    Principle and

    Elements

    By: Hailey Chretien


    Balance-The visual interpretation of gravity.

    Symmetrical: Asymmetrical:

    Radial: Vertical:

    Horizontal:
    Rhythm-A repeated pattern.
    Movement-The use of lines, colors, values, textures
    that carry the viewers eyes to a different area of the
    design.

    Regular: Graduated: Random:


    Proportion-Refers to size and scale of various
    elements in design.
    Scale-Size of one object in relation to another.

    Golden Mean(⅗)-A mathematical ratio found in nature.

    Proportion ;

    scale:
    Emphasis-An area that draws the viewer's
    attention.

    Focal Point-It is the attention holder in the design. Line: size:

    Placement: Color:
    Harmony-The belonging of one thing with another.
    Unity-How each element works together.

    The goal of all design is to achieve unity visually.

    When the elements of design or working together and the


    principles of design are guiding the elements it unifies the design.
    Pattern-Repeated arrangements of the same
    elements over and over again.

    Radical:

    Regular:

    Irregular:
    Variety-Different elements in a design to not make
    it boring.
    contrast-Arrangement of different elements and
    effects.
    Variety: Contrast:
    Line- A continuous mark made on a surface,
    defines volume, shape, contours, and outlines.

    Vertical diagonal curved horizontal

    1.Straight 2.squiggly 3. Zig zag 4.Parallel 5.spiral


    Color-Consists of hues, intensity and chroma.
    Value-Lightness and darkness in certain areas.

    Hue Chroma Grey Scale primary colors Secondary colors tertiary colors warm/color

    Monochromatic color wheel tint and shade


    Texture-The surface quality in an artwork.

    Simulated Texture Actual Texture


    Form-Different kinds of shapes in an artwork.

    Organic Natural Geometric abstract


    Shape-A two dimensional area confined by a line or
    an implied line.

    Organic Geometric Positive Negative


    Space-The area around or within objects.

    Linear Perspective 2 point perspective

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