Poultry Farm and Meat Processing Project Proposal: Dr. Lakew Gebrekirsoes
Poultry Farm and Meat Processing Project Proposal: Dr. Lakew Gebrekirsoes
Poultry Farm and Meat Processing Project Proposal: Dr. Lakew Gebrekirsoes
PROJECT PROPOSAL
November, 2019
Addis Ababa, Ethiopia
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Contents
Executive Summary........................................................................................................4
1. Introduction..................................................................................................................5
1.1 Background...................................................................................................................... 5
2.6. Export............................................................................................................................ 24
2.9. The Production and the Sales Plan For Poultry Farm................................................26
Ostrich Products.................................................................................................................. 26
Meat Demand.................................................................................................................................... 26
Hide................................................................................................................................................... 27
Feathers............................................................................................................................................ 28
By-products....................................................................................................................................... 28
2.9.1. Production plan....................................................................................................................... 30
3. ORGANIZATIONAL STRUCTURE............................................................................34
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3.1 The General Manager’s Duties and Responsibilities..................................................35
4. FINANCIAL REQUIREMENT.....................................................................................37
4. 2 Expenses....................................................................................................................... 39
4. 2.1 Raw Material Purchase........................................................................................................... 39
4.2.2 Salary Expense........................................................................................................................ 40
4.2.3 Other Operating Expenses....................................................................................................... 41
Summary........................................................................................................................46
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Executive Summary
1.Project Name Poultry Farm and Meat Processing
2.Project Owner
3.Nationality Ethiopian
4.Project location East Shewa Zone, Lume Wereda
5.Project Poultry Farming and Meat Processing
Composition ( Hen,Duke, Ostrich, turkey and others
6.Primeses 10,000m2 or 1 hectare
Required
7. Startup Capital For undertaking any activities. Hence for
implementing this project a tot
al of 55,860,552 Eth birr is required. From this
30% or 16,758,166 birr will be covered by the
promoter of the project while the rest 70% or
39,102,386.4 birr will be covered by financial
institutions.
8.Employement This project deemed to employ a total of 400
opportunities individuals of which 386 are unskilled and 14
are skilled and semi- skilled individuals.
9. For The region/ Source of foreign currency, source of
country employment
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1. Introduction
1.1 Background
Our country Ethiopia is a landlocked country located in the Horn of Africa. The country
covers approximately 1,221,900 square kilometers and shares frontiers with Sudan,
Kenya, Somalia, and Djibouti. Much of the Ethiopian landmass is part of the East
African Rift Plateau. Ethiopia has a general elevation ranging from 1,500 to 3,000
meters above sea level. The national capital of Addis Ababa is located in the center of
the country on the edge of the central plateau. The highlands that comprise much of the
country are divided into northern and southern parts separated by the Great Rift Valley.
The Great Rift Valley runs from the Jordan Valley in the Middle East to the Zambezi
River's Shire tributary in Mozambique. The southern half of the Ethiopian segment of
the valley comprises several large lakes. The water bodies in these lakes are often
considered a source of migratory birds which could be carrier of avian flu virus. In July
2005 the country had a population of about 73 million. The population has been
predominantly rural though there has been a steady growth in the rate of urbanization in
the country. The percentage of population that resided in urban areas was merely 6% in
1960. It increased to about 16% by 2006. Note that in developing countries such as in
Ethiopia, the measure of urbanization is often prone to measurement error. It has been
pointed out in several places that estimate of urbanization in Ethiopia could well be an
overestimate owing to treatment of several peri-rural areas as urban in Ethiopia. Even
though rate of urbanization has been increasing over time it continues to be one of the
lowest in Africa. Figure 1 shows the evolution of urbanization in Ethiopia over time. In
sub-Saharan Africa only Burundi and Uganda had levels of urbanization that was below
that of Ethiopia. The average annual population growth rate in Ethiopia between 1985
and 2000 was 2.8%. The annual population growth rates for both the rural and urban
populations have also generally been declining since reaching a peak in 1990, although
the rural growth rates have declined at a faster pace than urban rates (WDI, 2002;
OECD 2004).
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The poultry sector is almost exclusively dominated by backyard and small-scale production
using limited to no inputs in production and which is targeted for either self-consumption or the
market. Unlike other parts of the world, there are relatively few intermediaries operating
between producers and consumers in the Ethiopian poultry sector. However, because of
increased urban development, there are newly emerging private farms responding to growing
consumer demand. Indeed, rising demand for meat products has led to inflationary pressures
on prices, with poultry prices increasing fivefold in nominal terms over the past decade.
Nonetheless, while growing, broiler meat production remains fairly low, with most consumers
favoring traditional forms of poultry over processed products.
The government of the country has been excreting its maximum effort to expand
investment opportunities in the country by designing different policies and strategies
that will facilitate investment through attracting both domestic and foreign investors.
Likewise, the Oromia regional state government has been working day and night to
make poverty history by making its door open to investors both (domestic country and
foreign) to come and invest in the region. Therefore, it is this ample opportunity that
attracts Poultry Farming and Meat Processing, to come to East Shewa Zone in Lume
Wereda which is about 70km far from capital city and engage in this project which
encompasses poultry farm. The investor has a long term business experience in
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different activities for example in metal welding and related services. Hence being one
of the poultry farm and meat processing project, the center is planned to provide: Life
(day old chickens), eggs, and big chickens. The project is identified because of the
highly growing population of the country is in need of life chickens, and eggs.
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Since the project owner has a deep- rooted experience in the field, the envisaged
project is deemed to have the following objectives:
To undertake the poultry farm through scientific methods and modern technology.
To serve as the source of government foreign exchange revenue through
distributing, chickens, Egg, processed meat and natural fertilizers foreign market.
Because the project is assumed to export 20% of the total products to the foreign
market in the future.
To introduce modern technology that related to poultry farm in the country so that it
contributes somewhat to the technology diffusion.
To serve as a role model for other investors and farmers that want to invest in
similar business undertakings.
To contribute somewhat to the governments objectives of reducing the problem of
unemployment through creating employment opportunities to the citizens.
To bridge the demand gap for products included in the area of engagement.
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Drainage:
The total area of Lume district is fallen in Awash River basin. The Mojo is a perennial
river flow in Lume district and empties into the Koka Lake. There are also intermittent
streams includes Gersa, Gale, Wemecho, Lume and Momo. The district also shares
Koka Lake found between Lume and Adama districts. The Koka Lake regulates the flow
of the Awash River for irrigational schemes taking place in its middle and lower courses.
It is also has high potential fish production.
Climate: Most part of the district (about 90% of its surface area) belongs to sub-tropical
(Gamojii) agro-climate. The mean annual temperature over sub-tropical agro-climate
ranges 18-200c. Cool temperate part of the district is restricted to the northern extreme.
The rainfall is weakly bi-modal with spring a small rainy season during the months of
April and May while summer along rainy season during the months of July, August and
September. The vast area of the district annual rainfall varies between 500 and 900
mm.
Soils:
The major soil categories of Lume are Vertisols 305.02 km 2 or 48.85% and Rendzinas
and Phaeozems 250 km2 or 36.77%, with limited area of cambisols and Luvisols 125.01
km2 or 11.35 % of the land area of Lume. Vertisols are dark in color and are clay
dominated. They expand and contract with change in moisture content forming wide
and vertical cracking when dry. All these are limiting factors in its agricultural potential.
With addition of Urea, farmers utilize these soils for teff, wheat and pulses. Such soils
are not suitable for root crops. Rendzinas and Phaeozems better media for plant
growth. In the rift floor such soils usually develop from volcanic ashes and have limited
depth and are poorly drained and poorly workable. Thus, they have limited agricultural
value.
Cambisols and Luvisols too belong to a single soil category. Cambisols in places, due to
lack of cementation, have no or weak structure(aggregates) which reduces their level of
productivity. Most Luvisols have problems related to root distribution which in turn
reduces their agricultural usefulness. Compared to other tropical soils these are still
good agricultural soils except those situated on steep slopes.
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The project requires about 10,000 m2 or 2 hectare of land and it is allocated as follows.
Road density is one of the variables for considering the extent and efficiency of road
distribution over land (defined as the length of roads in km over total area in km 2 per
1000 km2). Thus, it has road density of 112kms per 1000 km 2.
Communications: Mojo town is the only nearest town with automatic telephone service
and department post office that helps for provision of communication service for all the
district population within the district & other areas. Koka town has also manual
telephone and an agent post office.
Water Supply:
The district is endowed with surface and ground water resources. Springs and streams
do act as the community source of drinking water. They are serving as sources of
drinking water to the district people though they are polluted by disposals of the
industries and urban sewerage from Finfine and Lume areas without any treatment.
Regarding water resource availability there are conditions: the northern (north of Mojo
town) parts of the district comprises Farmers Associations Bali, Tulu Re’e, Deke Bora,
kiltu Urji, Tiliti, Haro Gumbu and Ejere do not have no surface water, except small
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ponds that are filled by run off. People in this area get water from unimproved sources
and far places. The southern (south of Mojo Town) parts of the district comprise
Farmers’ Associations Kolba, Dibandiba, Ejersa, Koka and Tede do relatively in better.
They are found near to River Modjo and Lake koka catchments that have enough
surface waters. Even this part has good water resource development, though there are
threatened by fluoride occurrence.
In Lume district most of pipe water is limited to certain urban centers (Modjo, Koka,
Ejersa and Ejere) and rural part. Water supply development schemes (14 water
schemes) were constructed in different parts of the district. As a result the total
population access to potable water during 1995 E.C. was respectively 33%, 83% and
48.5% for rural, urban and district.
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2. The Market Demand Potential
2.1. Current Supply and the Demand Gap
Poultry products such as egg and poultry meat are the central diets of Ethiopian’s.
“Doro Wet” which is prepared from poultry meat and eggs is one of the favorite dish of
the local population which is prepared especially during religious festivals and holidays,
virtually in every household in the country. Moreover, eggs as they are easy to prepare
and digest, have good test and nutrient are becoming the favored breakfast items in
urban areas like Addis Ababa. Accordingly, due to the traditional consumption habit and
as the awareness of the population on the nutritional and other advantages of poultry
products increases the market for the products is also expected to expand.
There are more than 20 private large scale commercial poultry production farms, all of
which are located in and around Addis Ababa, particularly in and around Debre Zeit
(Yami and Dessie, 1997). ELFORA, Alema and Genesis are the top 3 largest
commercial poultry farms with modern production and processing facilities. Established
in 1997, ELFORA has large scale poultry farms at 4 different locations and sub-
locations. ELFORA has modern broiler processing (slaughter houses) and packing units
and produces table eggs, broiler meat and day old chicks. The slaughtering service has
a capacity of 500,000 kg/year. ELFORA annually delivers around 420,000 chickens and
over 34 million eggs to the markets in Addis Ababa (www.ethiomarket.com elfora).
Alema Farm is the second largest enterprise delivering nearly half a million broilers to
Addis Ababa market every year. It has its own parent stock from Holland, a feed
processing plant, hatchery, slaughtering plant, cold storage and transport facility at its
sites of operation. Genesis farm is the third most important private poultry enterprise
with over 10,000 layers and its own parent stock and hatchery (Wossene, 2006).
Genesis farm is the major source of breeding stock and commercial feed for the modern
private poultry sector (Yami and Dessie, 1997). Individuals will wait for more than a year
to get a day old chicken. Hence, this shows that there is a wider gap in the supply of
chicken in the domestic market.
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Eight of the modern poultry farms (ELFORA Agro Industry, Alema, Almaze, Genesis,
Kalehiwot, Sinkinesh, Tseday and Bora chicken farms) have formed a poultry farmers
association known as “The Ethiopian Poultry Farmers Association”
(http/www.ethiopianreporter). These eight farms fall under Sector 1 of the FAO
classification.
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There are government-owned poultry breeding and rearing centres aimed at providing
improved dual purpose chickens of exotic breeds. The Ethiopian higher education and
research institutions run a number of modern poultry farms with the objectives of
training and research. The institutions distribute fertile eggs, baby chicks and pullets
and cockerels for MoARD, NGOs and individuals. The MoARD operates a total of 14
modern breeding and/ or rearing centres. Some of them have hatchery units, brooder
and layers houses, and veterinary clinic and feed processing units. The centres directly
import fertile eggs and day-old chicks of dual purpose chickens (commonly RIR) as a
parent stock. During the last 5 years (prior to February 2006) the centres suffered from
a shortage of financial resources, lack of replacement breeding stocks and periodic
disease outbreaks.
This system is characterized by a low input (scavenging is almost the only source of
diet), low input of veterinary services, minimal level of bio-security, high off-take rates
and high levels of mortality. Here, there is little or no inputs for housing, feeding or
health care. As such it does not involve investments beyond the cost of the foundation
stock, a few handfuls of local grains, and possibly simple night shades, mostly night
time housing in the family dwellings. The poultry are kept in close proximity to the human
population. Mostly indigenous chickens are kept although some hybrid and exotic breeds
may be kept under this system (Nzietcheung 2008). The few exotic breeds kept under
this system are mainly a result of the government extension programs. The size and
composition of flocks kept by households vary from year to year owing to various
reasons such as mortality from diseases, agricultural activities and household income
needs. Mortality in local birds results mainly from disease and predators as well. A
research report indicated that 62% of small farmers reported disease as the major factor
for high mortality while 11% noted predator as a major factor too (Hailemariam, et. al.
2006). Newcastle disease is identified as the major killer in the traditional system while
other diseases including a number of internal and external parasites contribute to the
loss. The incidence of Newcastle disease is widespread during the rainy season. It often
wipes out the whole flocks when it strikes. In particular, it was found that poultry
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production drops by 50% during the rainy season. Based on Dessie et al., (2003),
Dessie et al., (2001), Bush, (2006) and field interviews in Nzietcheung (2008), typical
household flock sizes vary from 2 to 15 chickens. Flocks comprise chicks (0 to 8
weeks), pullets (8 to 20 weeks), cockerels (8 to 20 weeks), mature cocks and layers. In
this system, there exists great variation in the size and composition of bird flocks per
household and it is a common practice to keep all age and functional groups together.
Most of the birds kept under the backyard system belong to indigenous poultry. Rearing
of indigenous poultry offers farmers nutritional, socio-cultural and economic benefits
(Nzietcheung 2008). In backyard poultry, women are mainly responsible for rearing
poultry. The income earned from poultry keeping is used to buy food and clothes for
children. Poultry and egg offer a quality protein source throughout most of the year.
Poultry meat and eggs play a role in food security. The level of consumption and sale of
chickens and eggs varies during the year. According to Aklilu et al. (2007) and field
interview, there is an increase in chicken and eggs consumption during the Ethiopian
New Year, Christmas and Easter holidays (Nzietcheung 2008). The backyard poultry
production systems are not business oriented rather destined for satisfying the various
needs of farm households. In this case, the major purposes of poultry production
include eggs for hatching (51.8%), sale (22.6%), and home consumption (20.2%) while
chickens for sale (26.6%) and home consumption (19.5%).
Backyard poultry move freely between families in the village. Movement can also be
from household to local market for sale, from market to household in case of unsold
chicken or in form of gifts from household to household. This free movement of
backyard poultry could contribute to the transmission of many infectious diseases in the
backyard system (Nzietcheung 2008). Birds are left for scavenging system and
households put little time, and resource for chicken farming. As a result, poultry output
is very low. For instance, local birds lay, on average, 40-60 eggs per annum. Moreover,
egg sizes are small and chick survival rates are extremely low. Village hens brood and
hatch their own eggs. The high chick mortality rates along with the unsuccessful
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hatching and rearing also accounts for low egg production. For instance, 50% of all
eggs laid are destined for hatching.
The Amhara and Tigray regional states collectively own about 43% of the total national
poultry population and the average number of chickens per household (flock size) is
estimated at 7.2 and 4.4 in Tigray and Amhara regional state respectively, the values of
which are above that of the national average of 4.1. Annual poultry meat and egg
consumption per household is estimated at 2.19 Kg and 1.72 kg respectively in the
Tigray regional state as compared to the national average of 0.12 and 0, 14 kg
respectively. Similarly, the annual live bird and egg sale per household is estimated at 6
chicken and 100 eggs respectively in the Tigray Regional State. At current market price,
these figures represent an annual income of Birr 322 from household poultry, indicating
that village poultry in extremely poor areas of the country play important economic,
nutritional and socio-cultural roles in the livelihoods of the rural households.
According to Gueye (2007) rural households in these areas value most highly the
possibility of cash income from poultry keeping and believe that village poultry act as a
“starter” that enables people to raise themselves and their families from degrading
poverty to a stronger livelihood. According to Aklilu (2007), village poultry is the first step
on the ladder for poor households to climb out of poverty. It is also the only capital that
households have left when livelihoods are threatened by various reasons such as
drought. An important function of poultry is their bartering value. Layers and cocks are
exchanged for farm implements in remote areas where there is no circulation of
currency. For example, in Alaje Woreda, two layers or cocks are bartered for a Maresha
(the traditional ox-plough).
Poultry is a source of self-reliance for women, since poultry and egg sales are decided
by women (Aklilu et al., 2007) and provide women with an immediate income to meet
household expenses such as food. Moreover, poultry are used for strengthening
marriage partnerships and social relationships. In the local culture, particularly in remote
areas of Tigray and Amhara regions, women who can provide men with food like a
chicken dish (Doro wot) are considered to be contributing to a stable marriage. Serving
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Doro Wot is also a demonstration of respect to guests, thus strengthening a social
relationship which is especially important for poor households. For the poor, poultry
meat is the only special meal they can afford during religious festivities like New Year,
Christmas and Easter. Church leaders and attendants are also served with chicken
dishes. In general, socio-cultural roles are more important in areas with the poorest
market access particularly in the Tigray regional state (Aklilu, 2007).
In contrast, the Afar, Somali, Gambela, Harari, Addis Ababa, Dire Dawa and SNNP
regional/adminstrative states collectively own 20% of the national poultry population.
The average number of chickens per household of these regional states ranges
between 1.4 and 3.9, all of which are lower than that of the national average, indicating
that the role of village poultry in the livelihoods of the rural community of these regional
states is not as important as that of the rural community of northern Ethiopia. In fact,
there seems to be a decline in the role of poultry at the household level in these parts of
the country (CACC, 2003), despite the fact that the market demand and price of live
chickens and eggs experienced during the last 5 years (except at a time of the
outbreak) are high compared to the previous times. The demand for exotic fertile eggs,
chicks, pullets/cockerels and culled layers distributed from the breeding and rearing
centres is also very high (market survey and personal communication with managers of
the breeding centres and chicken traders). Unfortunately however, keeping village
poultry in some areas (example SNNPR) became untenable due to the periodical and
recurrent outbreak of poultry diseases, coupled with predation (Hoyle, 1992).
According to Hoyle (1992) eggs have never been among the top ten animal products
consumed at the household level in rural areas of SNNP Regional State. There are
some case studies in which farmers are asked to rank the importance of poultry against
other categories of food materials in the SNNP Regional State. The results indicated
that both eggs and chickens have never been among the top ten means of survival and
income generation. For poor families, poultry are often one of their few sources of petty
cash and so the birds are kept for sale rather than home consumption (Bush 2006). The
yearly income ranges from ETB 50 to over ETB 300 and is largely under the control of
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women. This income is significant for poor families with ETB 300 a year representing
25% of the typical annual income of poor families in SNNPR (Bush 2006).
In a study conducted by Dessie, Tadelle and Ogle (1996) on poultry production systems
in the highlands of Ethiopia, it was observed that women look after the birds and the
earnings from the sale of eggs and chicken are often their only source of cash income.
It is therefore, important to actively involve women in the process of poultry
improvement, which has actually been neglected in the past.
Oromiya region has about 34.4% of the total national chicken population and
contributes 36% of the total annual national egg and poultry meat production. The
region’s rural areas constitute about 97.1% of the total regional chicken population while
the urban areas constitute 2.9%. The Regional State is divided into 12 Administrative
Zones of which North, East and West Shewa Zones together account for more than
25% of the total regional chicken population, followed by East and West Welega Zones,
contributing about 18% of the region’s chicken population. Arsi and Jimma Zones each
account for about 12% of the total regional chicken population.
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2.4. Poultry Value Chain Analysis
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and live birds are transported either on foot or using public transportation along with
other bags, sacks of grains, bundles of fire wood etc. The farmers directly sell their
chickens to consumers and/or to small retail traders who take them to large urban
centres. At all the market areas, chicken buyers are made up of traders, direct
consumers, restaurants, farmers and small scale urban chicken keepers. In the primary
markets, producers are the predominant sellers, while in the secondary markets both
producers and traders sell chickens. In the terminal markets, small traders are the
predominant sellers. Small traders operate on a very small scale and the volume of
trade ranges from 10-50 chickens. The current terminal market price of adult live bird is
about Birr 40-60 depending on the size of the bird and market location.
Despite the benefits of village poultry keeping to poor households in most parts of the
country, they face significant market constraints. The distance to the nearest market is a
key factor; the nearer the market, the shorter the marketing chain and the higher the
price received for both live birds and eggs. It is also clear that increased involvement of
intermediaries leads to reduced prices for the producer. A price reduction of 68% for
birds and 25% for eggs was observed in areas with poor market access in Tigray
Regional State compared to those areas with better market access. Transaction costs
may be reduced through improving access to information, infrastructure and
organisation of the poultry producers. However, the costs of transport, credit and
marketing risks should be carefully assessed (Aklilu, 2007). A further constraint to the
marketing of traditional household poultry and products is the fact that there is no
packaging and weight standardisation of market eggs and those traditional storage
methods can lead to deterioration of the quality of table eggs.
In rural Ethiopia, particularly in the Tigray Regional State, both men and women are
involved in the direct selling of poultry. Women make up the majority (40-58%) of the
producers who sell at local markets. Men’s participation in marketing increases with
better market access, and the larger markets in towns are male-dominated. The
participation of gender categories in secondary poultry marketing shows a different
picture. Men make up the major portion of secondary sellers, particularly in northern
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Ethiopia. In a market survey conducted at 3 different locations in the Tigray Regional
State, it was found that the proportion of women and children in secondary selling was
relatively lower than in primary selling. The proportion of men involved in poultry
marketing tended to increase with greater market access indicating that men become
involved when the benefit becomes larger and access is better. The higher participation
of men as intermediaries can be associated with access to financial resources, ability to
make risks and access to market information.
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2.5. Domestic Market
The price of live chicken varies depending on sex, colour, size and market location and
the demand for both eggs and live birds is subject to seasonal variations. According to
Hoyle (1992) and Kenea et al (2003), late May to early June is the opening period of the
“rainy season” which coincides with outbreaks of poultry disease, with farmers selling all
or almost all their flocks in the SNNP Regional State and in Eastern Shewa Zone of the
Oromia Regional State. In most parts of the country, prices fall to their lowest annual
level until the end of August. Prices rise for the Ethiopian New Year (September 11) and
for Meskel feast (September 27). The feast which occurs in December and April also
leads to price rises.
In summary, the largest off-take rates from flocks occur particularly during holidays and
festivals and during the onset of disease outbreaks. The latter is a measure to prevent
or minimise expected financial losses from high morbidity and mortality. In such
circumstances, prices fall dramatically since supply is higher than demand. According to
Aklilu (2007) in northern Ethiopia (particularly in Tigray) most strict Orthodox Christians
households – especially in rural areas – abstain from eating animal products during the
Easter fasting period, pre-Christmas fasting period and on Wednesday and Fridays.
There are fluctuations across the months of the year in sales as well as in consumption
of both birds and eggs. The highest bird sales and consumption overlap with the major
social and religious festivals of the year. These are Ethiopian New Year (September),
Ethiopian Christmas (January), Ethiopian Epiphany (January), Ethiopian Easter (April)
and St. Mary’s day (August). The periods of low bird sales and consumption coincide
with the pre-Easter fasting period which lasts about two months from February through
March. The other low sales and consumption period is during the pre-Christmas fasting
period.
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2.6. Export
The export market for poultry products is very limited due to international competition,
especially from frozen Brazilian broilers that are sold at very low prices. It may be
worthwhile studying consumer preferences in neighboring countries to determine if
niche markets exist for extensively raised indigenous birds and their eggs.
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The different farmers in eastern and southern parts of Oromia
The different super markets in the country which are not covered so far
The government workers club
Hotels and supermarkets
Small shops
Other retailers and wholesalers
Foreign market
Breeders and etc.
Hence to reach customers different marketing vehicles will be used. Among the different
marketing strategies and tools for promotion and controlling the market of the Poultry
farming will use:
Both printed and non printed forms of advertising,
Seasonal discount pricing
Different marketing segmentation strategies and tactics.
Electronic advertising through internet, faxes and other technologies.
Provide transportation service for customers.
The price of raw materials varies according to source of supply, region and season.
However, the prices of formula feeds doubled in the last 5 years, which does not relate
to the costs of the raw materials. Transport costs add significantly to the cost of feed in
areas distant from the sources of supply.
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The lack of regional feed mills and dependence on supplies of some ingredients from
large cities add to the overall cost of feed in many parts of the country. The absence of
bulk deliveries and storage facilities increases feed costs and in some cases wastage
occurs due to weevil infestation. The envisage project at the beginning will purchase
feed from different producers but as soon as it starts to generate income it will produce
its own feed mill.
2.9. The Production and the Sales Plan For Poultry Farm
Ostrich Products
The World Ostrich Association receives many requests asking about the demand for
Ostrich Meat and Export regulations. The following represents the Associations
response to these questions.
Meat Demand
Currently the demand for ostrich meat is far in excess of supply. Current world
production of Ostrich meat is only 12,000 to 15,000 metric tonnes as the industry has
not yet made a full transition from breeder markets to commercial production. Around
60% of this production is in South Africa. The remainder of the production is
fragmented. The percentage of the total of each specie and shows very clearly the
contribution of Pork and Poultry in this growth and the loss of market share experienced
by the red meats Beef, Veal, Lamb and Mutton over the period. Some of this loss of
market share can be attributed to the advice to eat low fat meats; some of the loss of
market share can be attributed to the lower feed efficiency of ruminants. Ostrich
produce a low fat, red meat and proven, where reared correctly to be the most feed
efficient red meat specie, with excellent feed conversion. This means that Ostrich can
contribute to the increased demand for meat whilst utilising fewer resources than
competitive specie to produce that meat.
The ostrich is a particularly promising substitute for traditional red meat animals in that it
produces a fine-grained red meat with similar protein and iron levels to beef, but unlike
beef and lamb for example, fat deposits on the bird are restricted to sub-peritoneal and
subcutaneous layers. There is no visible intramuscular fat (Deeming, 1995), so it is very
easy to separate the fat during processing and produce a very lean red meat. In fact,
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the fat content of raw ostrich meat is less than half that of raw chicken breast, at about
0.5 percent (Sales and Horbanczuk, 1998).
A claim often made for ostrich meat relative to beef and chicken is that it also has a
lower cholesterol content. Cholesterol has a physiological role in the transport and
digestion of fat, but is synthesised in the liver and found in all the body tissues. The
cholesterol content of the three raw meats is in fact comparable at around 57mg per
100g (Sales et al, 1996). The nutritive value of ostrich meat undeniably makes it worthy
of consideration by consumers looking for healthier alternatives to traditional red meats.
From the retail perspective meat quality is largely affected by the rate of pH decline
following slaughter and the final pH value. Ostrich meat shows a rapid decline in pH
following slaughter and reaches a high final pH value of around 6.0 within six hours or
less depending on the particular muscle. This high final pH value is thought to be due to
a depletion of glycogen reserves through stress prior to slaughter (Sales and
Horbanczuk, 1998).
A high final pH leads to a risk of microbial growth and reduced storage life, and ostrich
steaks are normally vacuum-packed to increase shelf life. Despite this, refrigerated
storage life is only about two or three weeks, and so it is very important to get the meat
to the consumer as soon as possible after slaughter (Sales and Horbanczuk 1998).
Sainsbury keep their ostrich meat on the shelf for only nine days because they are
concerned to be very conservative with regard to possible health issues related to meat
quality.
Hide
The hide of the ostrich is distinctive for the diamond-shaped ‘crown’ containing the highly valued
quill pattern that extends along the back and down to the wingfold and stomach quill. For
grading purposes the crown is divided into four quarters, and for the existing market a grade 1
hide must have three quarters completely free of defects. One quarter may have a defect, often
caused during skinning or by feather pecking, not larger than 40*40mm. The exotic leather
industry utilises the crown for its luxury goods and the remainder of the hide is discarded.
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In South Africa birds have traditionally been reared extensively and slaughtered at 12-
14 months in order to achieve the requirement of the exotic leather goods industry in the
Far East for a hide of 14.5 sq. ft. It is known that the age of the hide is not crucial to
achieving this market requirement, so achieving slaughter weight at a younger age
through improved nutrition would not affect hide quality. However the level of fat on a
slaughter bird does influence the success of the tanning process. Hides from over-fat
birds are more difficult to clean without damaging the leather, and salting to preserve
the hide before tanning may be less efficient, resulting in microbial damage. The uptake
of chrome in the tanning process is also affected, resulting in greater colour variation.
All of these things will affect the value of a hide for the established market.
Feathers
After plucking the feathers have to be graded into many different categories for the
requirements of the feather market. This is a time-consuming and labour-intensive
process, and is generally only considered to be worthwhile in areas where cheap labour
is plentiful. Under European conditions the feathers are also frequently too
contaminated by soil and dirt to be of much value. For these reasons producers do not
believe feather processing is a viable option, and any contribution to the economic value
of a slaughter bird should be discounted. However, some UK producers do offer
feathers for sale, and may charge £1.50 for a single plume for example It may well be
possible to develop new uses for ostrich feathers in addition to the traditional uses in the
fashion trade and as anti-static dusters in the automotive and electronics industries.
By-products
There is also potential for other value-added products from an ostrich enterprise. The fat
can be rendered to produce an oil which is claimed to have therapeutic value in the
treatment of skin complaints. It is also possible to produce extremely attractive
ornaments from intricately carved and decorated ostrich egg shells. The project under
discussion shall produce day old chickens, poultry products, which include: eggs,
packed chicken, and natural fertilizer. The products will be distributed to the different
customers in different parts of the country. Above all the project will produce chickens of
different types both for domestic market (80%) as well as international market (20%).
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Moreover a hen and other birds( duke and turkey) starts producing eggs at the age of
19 to 20 weeks, it reaches its sexual peak at the age of 8 weeks and it continues
produce eggs for 52 weeks. The first phase ends at the age of 72 (20+ 52) weeks. In
addition the expiration/ dying or miscarriage during the period of rearing assumed to be
12% per annum or 1% per month. During the first phase each hen assumed to produce
275 eggs per- phase (calculated on the generation of birds at 5% production; this
measurement is called Hen House).
The incubator will hatch 9 eggs at one time and it takes 42 days for ostrich egg to be
hatched and the production will not interrupted all the year and the company will
produce for 365 days a year. Moreover, an ostrich will be mature in three year. After
three year the company will use its own farming for egg. Again on average an ostrich
will lay 60 eggs per year. Additionally, the probability of getting female ostrich is 50%
and premature death is 1%. Moreover, After three year the company will add another 2
additional incubate and thus its production capacity will increased by two folds. Hence
based on the above assumption the company under consideration will have the
following production scheme.
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2.9.1. Production plan
A. other birds
The Revenue of the Project is assumed to be generated from the sales of the following:
1. Life Chickens sales ( day old)
2. Processed and Packed Chicken’s meat
3. Eggs of chickens
4. Fertilizer’s sales
Production Plan
No Description Year1 Year 2 Year 3 Year 4 Year 5
Net total
2 Processed and Packed Chicken’s meat
4 Fertilizer’s Production from waste materials 32,000 64,000 96,000 128,000 160,000
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S/No Description Qty Year 1 Year 2 Year 3 Year 4 Year 5 Year 6-10
1 Ostrich no 77 77 231 236 241 246
2 Egg no 0 0 6930 7069 7210 7354
3 Hide kg 0 0 0 590 603 615
4 Feature kg 0 0 0 295 301 308
5 Others kg 0 0 0 1770 1808 1845
6 Meat kg 0 0 0 3245 3313 3382
B. ostrich farm
Further assumptions
the probability of egg to be break is 1%.
the per annum increase in egg is 2% starting from year 4
the per annum increase in ostrich is 2% starting from year 4
Starting from the 3rd year the company will export 50% of eggs
starting from the 4th year the company will slaughter 25% of the ostriches
On average an ostrich weigh 100kg
feather weigh 5% of an ostrich
bone and others 30% of the total weight
Hide about 10%
3. ORGANIZATIONAL STRUCTURE
The organizational structure of this poultry project is designed by including all the
necessary personnel under the right division. At the top of the organizational structure,
there will be a general manager with the responsibility of supervising the overall activity
of the plant. Depending up on the nature of the center and the amount of work to be
performs; there will be auxiliary units under the general manager. Employees under
each unit will be supervised by the unit head that is accountable for the general
manager.
Managing Director
Advisor
(Consultant)
General Manager
Production
Department Marketing Department
General Administration Department
As clearly shown in the organizational structure, the integrated project center has
Managing Director, three Departments under the general manager, Advisor. These
departments are the Production Department, The Marketing Department, and The
General Service Department. Under each Department there are different sections which
are undertaking different activities.
Hence the following section deals with the duties and responsibilities of each division.
3.1 The General Manager’s Duties and Responsibilities
He will plan, organize, direct and control the overall activities of the integrated
project
He will devise policies and strategies that will enable the project to be profitable.
He will incorporate modern technological innovation that will facilitate the service
delivery of the project center and increase customer’s satisfaction.
He will plan, organize, direct and control the human and non-human resources of
the plant so as to achieve the short and long run objectives of the organization.
4. 1.3 Vehicles
No Description Qty Unit Price Total
Price
1 Pick up 1 1000,000 1000,000
2 12 seat van 1 800,000 800,000
3 Generator 1 50,000 50,000
4 Insurance (10%) 0
Total 0
4. 2 Expenses
4. 2.1 Raw Material Purchase
A. Purchase of poultry
The company will first import different types of birds like: chicken, duck,
Turkey, ostriches and others. Especially it will import hen of the following types
which are disease resistant varieties and intial cost or budget.
i. Leg horn
ii. Plymouth rock
iii. Rhodes Island
iv. Sussex
v. New Hampshire
vi. Isa brown and other domestic species
B. Poultry feeds
Since the production of poultry is divided in phases the estimated consumption is
rounded to a year.
No Description No Qty/Annum Unit price Total Price Remark
1 Birds’ feed 60,000 17280 quintal 400 birr 6,912,000 80g/hen
2 Some ingredients 500,000
Grand Total 00
C. Medication (estimated in year)
No Description of medication No Qty/Annum Unit Total Cost
cost cost
Total Salary 0
Description Rate
Cost Deprecation
Building &Construction 27,560,000 0.05 1378000
Poultry Machines and
9,212,500 10 921250
Equipments
Office Equipment 53,500 20 10700
Vehicles 2,035,000 10 203500
Total 38,861,000 2513450
Summary
As clearly the project income statement shows the promoter of the project has
sufficient amount of money that enable him pay the bank loan with in short period of
time and invests in other business of his interest. In general, the financial statement of
the project shows that the project under discussion will cover its entire investment costs
with in short period of time. Hence the promoter of the project has along term plan
engaging in other agro processing business enterprises.