Reg No:: (An Autonomous Institution, Affiliated To Anna University)

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SNS COLLEGE OF TECHNOLOGY

(An Autonomous Institution, Affiliated to Anna University)


Coimbatore - 35
Reg No:

M.B.A. DEGREE END SEMESTER EXAMINATION, MAY / JUNE 2015


THIRD SEMESTER
BA702 – INTERNATIONAL BUSINESS MANAGEMENT
Regulations 2013
TIME : 3 HOURS MAX. MARKS : 100
ANSWER ALL QUESTIONS
PART – A (10 X 2 = 20 MARKS)
1. Define IBM. 2

2. Differentiate Export from Import. 2

3. Define International trade. 2

4. Differentiate GATT from WTO. 2

5. What are organizational structures? 2

6. Write short notes on organizational issues of International business. 2

7. What is International Marketing? 2

8. What is strategic orientation? 2

9. Define conflict management. 2

10. What is foreign exchange? 2

PART – B (5 X4 = 20 MARKS)
11. Explain the different stages of internationalization concept. 4

12. Enumerate the need for global competitiveness in International trade and 4
investment.

13. Explain the controlling techniques and approaches in International business. 4

14. Explain the concept of pricing strategy in global business. 4

15. Explain the types of conflict concept. 4

PART – C (5 X 12 = 60 MARKS)

QUESTION No. 16 is COMPULSORY


16. What is business environment? Explain the different factors of 12
international business environment.
17. a State the features and functions of WTO. 12
(OR)

b Explain the types and advantages of regional trade block. 12

18. a What is global portfolio management?-Explain.(or) 12

(OR)

b How performance evaluation system helps to measure the performance of 12


global business? –Explain.

19. a Why do firms entre into international markets? How do different kinds of 12
environmental factors enable the domestic firm to global?

(OR)

b Briefly explain the importance of training and development in global 12


business.

20. a Briefly explain the horizontal and vertical FDI concept. 12

(OR)

b What are the factors influencing FDI? 12

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