A PROJECT REPORT ON

RELATIONSHIP BUILDING WITH CHANNEL PARTNER AND

UNDERSTANDING MARKET OF MIRA ROAD

SUBMITTED TO SAVITRIBAI PHULE PUNE UNIVERSITY

BY
ANKUR DINESH VADGAMA
MBA (2018-2020)
PRN: 2051806303
ROLL NO MBA18E17

UNDER THE GUIDANCE OF

Dr. Yachna Gharde
 TO WHOM SO EVER IT MAY CONCERN

This is to certify that the Project Report titled Relationship building with channel
partner and understanding market of Mira road and why investors are looking at Mira
road as good investment option, is an authentic work carried out by MR. ANKUR
DINESH VADGAMA from MBA of ASMA Institute of Business Management, Pune
– 412205 as a fulfillment of MBA Course of Savitribai Phule Pune University. He has
worked under our guidance and satisfactorily completed his/ her project work.

Place: Date:

Signature of Internal Guide

Signature of External Examiner

Signature of Director / COE
COMPANY CERTIFICATE
 DECLARATION

I hereby declare that this Summer Internship Project is my own work and that, to the best of my
knowledge and belief, it reproduces no material previously published or written that has been accepted
for the award of any other degree of diploma, except where due acknowledgement has been made in
the text.

Name: ANKUR DINESH VADGAMA

Roll No.: MBA18E17
PRN No.: 2051812635
Date:
 ACKNOWLEDGEMENT

With immense pleasure, I would like to present this project report for “JP INFRA”. It
has been an enriching experience for me to undergo my Summer Internship training at
“JP INFRA” which would not have possible without the goodwill and support of the
people around. As a student of “Pune Institute of Business Management” (PUNE) I
would like to thanks to all those who helped me during the training program.

Words are insufficient to express my gratitude to my Internal (College) Mentor

Dr. Yachna Gharde who helped me on every step during my summer internship. He
has not only given me training but also found the weak areas in me and improved that
very well like a parent. He has given me moral support and constant encouragement in
my whole program.

I would like to give my heartiest thanks to my External Mentor Mr. Dhiren Dedhia
(Sourcing manager, JP INFRA) who has co-operated with me continuously and indeed
his valuable contribution and guidance have been certainly helpful for my project work.
I would also like to thank my team members who were working with me and gave all
the support and contribution that I needed from them.

Ankur Dinesh Vadgama

PRN No. MBA18E17
 EXECUTIVE SUMMARY

This research report is an analysis of the real estate of Mumbai majorly of the north
Mumbai, this project was divided into three parts first being the competitive analysis of
all the projects by various builders with JP North by JP Infra, JP North is a township
project by JP Infra which is the largest project in Mira Road and all the projects were
compared to JP North on various aspects.

Second phase includes how company-built relations with channel partners in order to
boost their sales, the company launched a new division as sourcing team which will solely
concentrate on building relations and increasing Walk-ins to the site this report will
concentrate on how company build relations with channel partners and how they
incentivize them in order to grow their business.

6
Contents
EXECUTIVE SUMMARY ....................................................................................................................6
INTRODUCTION ..................................................................................................................................8
ABOUT THE SECTOR .......................................................................................................................10
MARKET SIZE ..................................................................................................................................10
INVESTMENTS ................................................................................................................................12
ABOUT THE COMPANY ...................................................................................................................14
RESEARCH METHODOLOGY ........................................................................................................30
Research Design ........................................................................................................................................................................ 30
Target Population ..................................................................................................................................................................... 31
Sample Frame ........................................................................................................................................................................... 31
Sample Size ................................................................................................................................................................................ 31
Sampling Techniques ................................................................................................................................................................ 31
Data Collection .......................................................................................................................................................................... 31
Data analysis tools ..................................................................................................................................................................... 32

DATA ANALYSIS AND INTERPRETATION ................................................................................33

LEARNINGS/FINDINGS ....................................................................................................................43
SUGGESTIONS....................................................................................................................................44
LIMITATIONS.....................................................................................................................................44
CONCLUSION .....................................................................................................................................45
REFERENCES .....................................................................................................................................46
ANNEXURE..........................................................................................................................................47

7
 INTRODUCTION

There is significant research related to risk and uncertainty in valuation. Risk, in valuation, is
mostly communicated to investors in qualitative terms. There has been some research in
developed markets to communicate risk quantitatively to clients through property risk scores.
However, there is paucity of research on communicating risk in emerging markets where the
valuation profession is still evolving. Indian property markets have emerged as one the fastest
growing markets in the last five years. With the growth in Indian economy and the emergence
of indirect property investment market, it is likely that domestic and international passive
investors would play an important role in property investment in India. Valuation of assets in
portfolio and communication of risk in appropriate way would gain utmost importance. The
paper aims to discuss these issues.
Real estate is "property consisting of land and the buildings on it, along with its natural
resources such as crops, minerals or water; immovable property of this nature; an interest vested
in this (also) an item of real property, (more generally) buildings or housing in general. Also:
the business of real estate; the profession of buying, selling, or renting land, buildings, or
housing.
Residential real estate may contain either a single family or multifamily structure that is
available for occupation or for non-business purposes.
Competitiveness for real estate developers: a China study Xiaoling ZHANG Nevertheless,
there is little research undertaken on examining real estate enterprises' competitiveness and the
strategy for competitiveness improvement in the Chinese real estate market A comprehensive
set of competitiveness indicators is developed for helping assess real estate enterprises'
competitiveness, and core competitiveness indicators are identified for business start-up and
growth stages This implies that individual real estate developers should formulate competition
strategies through analyzing their own competitiveness, considering the external environment,
utilizing internal resources properly, and therefore assessing all feasible strategies for
management decision.

8
Residences can be classified by and how they are connected to neighboring residences and
land. Different types of housing tenure can be used for the same physical type. For example,
connected residences might be owned by a single entity and leased out, or owned separately
with an agreement covering the relationship between units and common areas and concerns

Residential real estate may contain either a single family or multifamily structure that is
available for occupation or for non-business purposes.

Residences can be classified by and how they are connected to neighboring residences and
land. Different types of housing tenure can be used for the same physical type. For example,
connected residences might be owned by a single entity and leased out, or owned separately
with an agreement covering the relationship between units and common areas and concert.

9
 ABOUT THE SECTOR

The real estate sector is one of the most recognized sector. Real estate comprises four under
heads – Commercial, Residential, Retail, and Hospitality. The sector is growing at pace with
the growth of the corporate environment and the demand for office space as well as urban
residents.

It is expected that this sector will attract more NRI investments with Bengaluru being the most
favored investment destination followed by Mumbai, Ahmedabad, Pune, Goa and Delhi.

MARKET SIZE

Real estate in India is expected to reach at $ 1 trillion by 2030 from $ 120 billion in 2017 and
contribute 13% of the India’s GDP by the year 2025. There has been a significant growth in
retail, hospitality and commercial real estate, which has provided the much needed
infrastructure for India's growth stage.

There has been a high demand from sectors such as IT, retail, Consulting and e-Commerce in
the last couple of years. It is estimated that Commercial office demand will cross 600 million
square feet by the end of 2019 while office space leasing is expected to cross 100 million square
feet during 2018-20. Co-working space across top seven cities has also shown a sharp increase
to 3.44 million square feet in comparison to 1.11 million square feet in the year 2017.

10
11
 INVESTMENTS

The Indian real estate has shown a high growth in recent times with peak demand for office and
residential spaces. In the span of 2009-18, Indian real estate has attracted US$ 30 billion worth
of institutional investment. Private Equity and Venture Capital investments in Indian Real Estate
has reached $ 4.47 billion in 2018.

Department of Industrial Policy and Promotion (DIPP) has recognized the construction
development sector in India as it has received FDI equity inflows of $ 24.91 billion in the span
of 2000 to 2018.

This article addresses some of the issues in blindly adding real estate assets with other, more
liquid balance sheet items such as cash, accounts receivable, notes, inventory, machinery and
equipment, furniture, fixtures and equipment, and goodwill when performing appraisals of
closely held companies, valuing closely held businesses, a business appraiser may consider a
relatively short marketing time, similar to the marketing time of a security sold on a public
exchange, and then apply a DLOM to reflect illiquidity. A real estate appraiser, however, may
consider a long marketing time to account for the illiquidity. It is imperative for both.

Practitioners to understand each other's use of the definition of market value when
valuing the real estate assets of a business. The real estate appraiser may be able to provide
the business valuation appraiser with a real estate value based on a known marketing time,
allowing the business appraiser to apply a more accurate DLO.

Real estate can obviously help make a portfolio market-neutral and more reflective of the
overall investment universe. Can it also reduce the overall risk of a portfolio, provide high
absolute returns, act as an inflation hedge, and offer strong cash flows? Recently, the equity
market has faltered, and the specters of inflation and recession now haunt the collective psyche
of the investor

12
 ORGANIZATION PROFILE

JP Infra is fast maturing into a business with ambitious growth plans and a powerful vision of
the types of development it wants to bring to market.

The is growing fast and has already put in place a number of measures to facilitate its next
period of growth. To accommodate a three-fold increase in staff it has moved into bigger and
better equipped offices. This move has coincided with a change from manual processing to
automated (ERP) systems. It has also coincided with the introduction of new HR practices
and a comprehensive company-wide training programme.

The dynamism of the company’s leadership, which was recognized in 2015 with a Young
Achievers Award for our director Mr. Shubham Jain, has been complemented with new Heads
of Department for all the principal areas of the business. Each has been tasked to develop and
enhance the professionalism and expertise of every member of staff.

In addition, the business is expanding into new areas, not only in Mumbai (with OUR
PROJECTS in both the north and south of the city) but in Indore and other regions. It’s also
reaching out to a broader consumer base, with initiatives among market sectors like non-
resident Indians (NRIs).

With multiple OUR PROJECTS in development, and many new ones planned, JP Infra is a
company with a bright future and a clear upwards trajectory. The next few years will see its
further development, as its many OUR PROJECTS come to fruition and it embarks on further
growth initiatives.

13
 ABOUT THE COMPANY

JP Infra is fast maturing into a business with ambitious growth plans and a powerful vision of
the types of development it wants to bring to market.

The company is growing fast and has already put in place a number of measures to facilitate its
next period of growth. To accommodate a three-fold increase in staff it has moved into bigger
and better equipped offices. This move has coincided with a change from manual processing to
automated (ERP) systems. It has also coincided with the introduction of new HR practices and
a comprehensive company-wide training programme.

The dynamism of the company’s leadership, which was recognized in 2015 with a Young
Achievers Award for our director Mr. Shubham Jain, has been complemented with new Heads
of Department for all the principal areas of the business. Each has been tasked to develop and
enhance the professionalism and expertise of every member of staff.

In addition, the business is expanding into new areas, not only in Mumbai but in Indore and
other regions. It’s also reaching out to a broader consumer base, with initiatives among market
sectors like non-resident Indians (NRIs).

14
JP NORTH

JP North is a brand name launched by JP Infra in Mira Road and they have launched various
phases under this brand name. JP North was launched by JP Infra in the year 2014 and from
then they have launched various projects there, in total they have a land parcel of around 44
acres, and they have started their construction on 36 acres of land.

PHASE I – Celeste

Area 2 Acres
Floors 16
Configuration 1BHK, 2BHK
RG Area 0.75 Acre
No. of Wings 4
1 BHK 55 Lacs
2 BHK 90 Lacs
Possession July 2019

PHASE II – North Garden City

Area 27 Acres
Floors 23 and 33
Configuration 1BHK, 2BHK, 3BHK
RG Area 12.5 Acres
No. of Phases 5
Possession 2024

15
Phase 1 - Estella

Floors 23
Configuration 1BHK, 2BHK, 3BHK
No. of Wings 3
1 BHK 71 lacs
2 BHK 1.05 Cr
3 BHK 1.40 Cr
Possession August 2019

Phase 2 – Atria

Floors 23
Configuration 1BHK, 2BHK
No. of Wings 2
1 BHK 71 Lacs
2 BHK 1.05 Cr
Possession December 2019

16
Phase 3 – Elara

Floors 23
Configuration Smart 1 and 2BHK
No. of Wings 4
Smart 1 BHK 61 Lacs
Smart 2 BHK 81 Lacs
1 BHK 71 Lacs
2 BHK 1.05 Lacs
Possession December 2020

Phase 4 – Euphoria

Floors 33
Configuration 2BHK, 3BHK
No. of Wings 1
2 BHK 1.05 Lacs
3 BHK 1.60 Lacs
Possession December 2022

Phase 5 – Alexa

Floors 33
Configuration 1BHK (5 Sizes)
No. of Wings 1
1 BHK 71 – 78 Lacs
Possession December 2022
Figure 1.4h

17
Phase III – Hotcake (Imperia)

Area 2.5 Acres

Floors 23
Configuration 1 BHK, 2 BHK
RG Area 1.1 Acre
No. of Wings 2
1 BHK 64 Lacs
2 BHK 84 Lacs
Possession December 2022

18
Phase IV – Open streets (Barcelona)

Area 3 Acres
Floors 23
Configuration 1BHK, 2BHK, 3BHK
RG Area 1.25 Acre
No. of Wings 3
1 BHK 73 Lacs
2 BHK 1.08 Cr
3 BHK 1.40 Cr
Possession July 2023

19
 Opportunities under the Real Estate Mumbai:

Individual Leasing can be done mostly for commercial properties.

Commercial Leasing for any kind of legal commercial operation

The investment in the real estate in Mumbai is highly lucrative as it gives

profitable returns
Growth of shopping malls and modern format stores

Mumbai city profile is as versatile as its cultural sketch. While South Mumbai is home to
India’s top-notch film stars, industrialists, politicians and bureaucrats, Dharavi is the home
to poorest of the poor in the city. Latest housing projects in Mumbai have emerged as the
only solace for the thousands of people living somehow in the city. Any other means to get
a home within the territory is simply out of the question for a majority of them because of
the enormous capital values of prime properties in the city.

20
MAJOR COMPETITORS:

Darvesh Horizon

Developer: Darvesh Group

Strength:

Strategic Location Advantage- Located on

Western Express Highway, Mira Road East
Darvesh Horizon provides an unmatched
Connectivity from all the important landmarks.

More Variants: The project offers Apartment in 1,

2, 3 BHK configurations with different sizes to
provide multiple options to choose from.

Larger Carpet Area: Darvesh Horizon offered

carpet Area starting from 395 sq. Ft. to 828 sq. Ft.

Weakness:

Interiors: The material so used while building up

the Interiors is not up to mark. Thus, won’t be a
good deal for a customer who believes more the
look and feel.

21
Delta Woods

Developer: Delta Venture

Strength

Strategic Location Advantage: Located near

Check Naka, a connecting link between Mumbai
and Suburbs of Mumbai provides Delta woods a
competitive advantage.

Water Harvesting Plant: The presence of water

harvesting plant within the society somehow
resolves the water scarcity issues in Mira Road
however, they don’t guarantee a 24-hr. water
supply.

Weakness

Single Apartment Type: Delta woods offer only 2

BHK Apartments which again reduces the
availability of options with the customers.

Limited amenities: The amenities provided by

Delta Woods are very limited in comparison to
other competitors in the market.

22
Indraprastha

Developer: Sonam Builders

Strength:

Surplus Amenities: Spread across 3 acres of land

Indraprastha includes the best of amenities
provided within the given prize bracket.

Larger Carpet Area: Indraprastha provides a larger

carpet area for 2 and 3 BHK flats as compared to
JP North.

Weakness:

Non- Availability of 1 BHK: 30% of the Customer

belong to the 1 BHK segment thus the non-
availability of the same serves as a major
disadvantage for the company as they are losing
out on a major chunk of market.

Higher Car Parking Charges : Indraprastha being

a Township Project charges 10 lakh for a car park
which is almost double the amount JP North is
charging.

23
Kakad Paradise

Developer: Kakad Realty Pvt. Ltd

Strength:

Strategic Location Advantage: Located near Mira

Road Railway Station provides unmatched
connectivity to central Mumbai.

Lower Price Range: Kakad Realtly offers same flat

sizes as that of JP North and other competitors at a
lower price range.

Amenities: Providing luxurious amenities such as

Air conditioners and modular kitchen with each flat
provides them an edge over its other competitors
within the market

Weakness:

Water Supply: Water shortage being one of the

major issues in Mira Road the non- availability of
24-hr. water supply serves as a disadvantage.

Less open spaces: Being a standalone project with

amenities present within the building makes it a bit
congested as compared to other projects within the
market

24
MICL Aaradhya Highpark

Developer: MICL Group

Strength

Luxurious Amenities: Spread across 17 Acres of

land it includes all the modern amenities not to
mention a swimming pool with screens and
special tree house for children which serves as
one of the major attractions for MICL.

Weakness

Smaller Flat Size: The flat size so provided is

small in comparison to that of JP North however
the price range is higher thus serving as a major
disadvantage for MICL.

25
NG Diamond Hill and Vibrancy

Developer: RNA Builder (N.G)

Strength

Luxurious Amenities: Both the standalone

buildings provide customers with various
amenities such as Air Conditioners. Pop Up
ceilings and Modular Kitchen with every Flat

Lower Prices: NG Diamond hill provides

customers with affordable homes of same sizes
thus making it accessible for customers with
lower budget bracket.

Weakness

Water Supply: Both the buildings are using

MBMC water supply and thus does not
guarantee 24 hour water supply which again is a
major issue in Mira Road locality.

26
Pinnacolo

Developer: SKD Realty

Strength

Large Flat Size: It provides bigger flats with

larger carpet area as compared to JP North within
the same price bracket which provides them an
edge over JP Group

Ready to Move in Flats: With the availability of

an option of ready to move in flats it makes it
feasible for Pinnacolo cater to the market
segment that requires immediate possession.

Weakness

Higher Parking Charges: The parking space is

sold around 7 Lakh which again is higher than
that of JP North.

27
L&T Samriddhi

Developer: Gujarat Enterprise and A.G

Superstructures

Strength

Luxurious Amenities: The 20 Floor project

provides various amenities such as 1 KM
running track on terrace and Lake View for some
flats thus serving as an advantage over others.

Large Flat Size: It provides bigger flats with

larger carpet area as compared to JP North within
the same price bracket which provides them an
edge over JP Group.

Weakness

Location: The water facility at that location is

poor which in turn serves as a major
disadvantage.

28
Salasar Woods and Green Developer:

Salasar Group

Strength

Amenities: Salasar Woods being the premium project provides various amenities such as Garden,
Clubhouse etc. which serves as a major attraction for the customers.

Affordable Project: Salasar Greens being an affordable project Provides flats with less amenities but
competitive prices.

Weakness

Water Supply: Water shortage being one of the major issues in Mira Road the non- availability of 24-
hr. water supply serves as a disadvantage

29
 RESEARCH METHODOLOGY

Primary Objective
The main objective of the study is to analyses the real estate sector of Mumbai specifically
focusing on Mira Road this projects shows the market overview of Mira Road where projects are
compared to JP North on various parameters, then report also shows how sale can be boosted by
building relations and by incentivizing channel partners. This project also focuses on why Mira
Road is next destination to invest in to get higher returns.

Research
The research methodology used in this report is Secondary Research, in which the information is
gathered by someone and later used by others for their project. It is basic research and it is not
aimed at solving a specific business problem but intents to expand limits of knowledge in a specific
sector.
Secondary data can be used in its original form and can be reinterpreted based on the findings.
Sources of the data collection involves:
Online: This includes online website data, online available public data like annual reports, research
reports, journal articles, online databases etc.
Offline: This includes books, newspaper articles, annual reports, magazine, journals, conference
papers etc.
For conducting secondary research, I utilized both online as well offline sources to gather data
about real estate sector and other projects of Mira Road, read latest articles on the real estate sector,
had gone through research reports on real estate sector performance, utilized various databases and
company websites to extract data of company and its competitors along with economic conditions.
The list of data sources has been mentioned in the end of the report under the References section.

Research Design

The research design is Exploratory research design as it is a new research for a particular brand
which is not yet done by anyone for the same brand. This will help to know the Loyalty status of
JP Infra with Channel Partners and will also help to identify the expectation that what do they
expect from the builders or any other non-monetary which can be provided by JP Infra to
maintain the Loyalty status at same level or increase it.

30
It is a qualitative research design in which views of all channel partners in sample size need to be
analysed and to be bought in front of eyes and then take further any decision if required.

Target Population

The Target Population are all the Channel Partner who have either worked with JP Infra or have
made walk-in with clients on sites which covers whole location Borivali and Mira road where the
population is of 450 Channel Partners out of them some are registered in RERA and some are yet
in process and some deals with residential property while some are dealing in commercial only
and some are working for NRI clients.

Sample Frame

Here the sampling frame will be random Channel Partners which I have visited in duration of my
internship and those are searched either by RERA database or by taking help from Justdial app
which gave us all information of nearby located channel partners and I also took help by
reference of one channel partner by asking him where his competitors are located.

Sample Size

The sample size of 109 Channel Partners out of 450 Population which are selected randomly
without any specific criteria and then I went to each channel partner and collected the required
data accordingly. The size of sample was roughly 25% of population which was taken to increase
accuracy and increase the value of research.

Sampling Techniques

In this research the Probability Sampling technique was used to decrease the biasness of research
as low it can be pushed and in that also researched has opted for Simple Random Sampling
which makes the research more accurate and the outcome of research comes out as a valuable
result.

Data Collection

The purpose of data collection was fulfilled by using questionnaire to collect the data. The
number of question were asked 9 which would not take much time of a channel partner and also
keeps his interest and trust alive in brand for a longer period of time. These questions were asked
indirectly to Channel Partners so that they can maintain the main intention behind conversation
also.

31
Data analysis tools

The tool used for data analysis was Microsoft excel and to make the findings clear the use of
graphs and charts is made to make the data understanding much clear and accessible for
everyone. Use of tools were made as in excel for calculation purpose and hence made the full-
fledged analysis of data collected from each Channel Partner

32
 DATA ANALYSIS AND INTERPRETATION

1) Which all project currently channel partner is working?

Analysis: The analysis shows that JP Infra has a greater channel partner working with 88.5%
with respect to delta wood and MICL

33
 2) What type of response does the market have regarding JP Project?

Analysis: The analysis survey shows that JP Infra has a good response of 5

34
 3) What type of marketing support does the channel partner needs?

Analysis: These shows that JP Infra has a strong marketing support in tele calling by 46.2% and
hooding by 26.9%, SMS blast with 19.2%.

35
 4) What type of brokerage is provided by other developers?

Analysis: These analysis shows that in Real estate market channel partners get 2% brokerage
which shows 48% and 20% shows some of them get 2.5% brokerag

36
 5) Are you satisfied with pick and drop service by our company?

Analysis: The survey shows that 88.5% of clients are satisfied with pickup and drop services
by company at the time of site visit.

37
 6) What kind of budget clients does the channel partner have?

Analysis: The research shows that 53.8% of client having medium range budget till 1cr and
34.6% of client have high budget.

38
 7) What amenities does the channel partner customer is looking for?

Analysis: The analysis shows that 17% of clients in amenities looking for club house and
15% of clients looking for swimming pool and 14% of them are want car parking.

39
 8) What type of area does the channel partner is working on?

Analysis: The analysis shows that 76% of channel partners are working on commercial
aspects and 23% of channel partners are working on residential segment.

40
 9) What subvention scheme provided by other developers?

Analysis: The survey analysis is that 40% of client want subvention scheme of 20-80 and less
than 28% of clients want 5-95 of payment scheme.

41
 10) Channel partner perception towards JP Infra?

Analysis: The analysis shows that perception of channel partner was good by 46.2% and
average by 42.3% some of the channel partner perception was bad by 11.5%.

42
LEARNINGS/FINDINGS

 In-Depth Knowledge of Real Estate Projects

 How to Deal with Channel Partners

 Pitching Projects

 Channel Partner Activation

 Leadership Skills

 Customers viewpoint before investing and purchasing the Real estate property

 Corporate Presentations

 Competition Analysis

 Salesmanship

 Business to Business Marketing

 Closing Deals

 Hospitality and Organizing Event

 Communication Skill

 Confidence Enhancement

43
SUGGESTIONS

Suggestion to the host organization:

Develop an app in the new age of technology for better

marketing Spread more to the other states of India.
Interns should be treated as good as
employees. Give more preference to channel
partners
Give more Above the Line activities in markets outside Mumbai for example Pune

JP Infra is targeting only upper middle segment and that is the reason they are making
apartments which are very expensive and luxurious, they can also target the segment like
middle class and make apartments for them also.

LIMITATIONS

 It is based on secondary report

 Time constraint
 Secrecy of data

44
CONCLUSION

After the sourcing team was put into place the company saw a tremendous increase in the
number of walk-ins by channel partners we can see a growth in the month of December when
the team was into the system and it increased the number of Walk-ins by a huge margin in the
month of January and February just before the launch of Codename “HOTCAKE” which was
a great success for the company in the total of 282 flats we sold 214 in the span of 4 days
completing almost 75% of the inventory in Codename “HOTCAKE” after that also we saw a
good number of Walk-ins in the month of April due to an occasion of “Gudi Padhwa” as special
discounts were provided on every project. In the month of May, we saw a down fall in the Walk-
ins due to election approaching and people going on vacations, but there is a tremendous rise
in Walk-ins after elections fetching almost 450 Walk-ins in 9 days.

Walk-
100
0
ins
92
900 3 84
800 3
68 69
60
56 4 3
0
50
9
38 41
0 33
7 1
40 5
0
30
0
October November December January February March May
April

Overall, we can see that if company maintain good relations with the channel partners and
continuous efforts to engage more channel partners can easily increase the number of walk- ins
which will ultimately boost the sale of the company with the introduction of sourcing team
company saw walk-ins that it had never seen.

45
 REFERENCES

1. Bhartendu Kr. Chaturvedi, Ayush Sharma, (2016), “Anticipating and Gearing up Real
Estate Sector in India”
2. Piyush Sharma, Sakshi Gupta, (2018), “The Rise and Fall of Indian Real Estate
Sector: Impact of Real Estate Bill on Buyers and Realty Market.

3. Rohit Sharda, Mona Chhabra, EY, (2013),” Trends in Real Estate Funding”.

4. Soumya Ranjan, Senior Associate, EY, (2013),” Indian Real Estate: The Gone by
Outlook”.
5. https://www.ibef.org/industry/real-estate-india.aspx

6. http://www.jpinfra.com/

7. https://www.imf.org/data (Indian GDP & Indian GDP growth trend)

8. https://www.ibef.org/uploads/industry/Infrographics/large/real-estate-infographic-
nov-2018.pdf
9. https://www.magicbricks.com/property-for-sale-rent-in-Mumbai/residential-real-
estate-Mumbai
10. http://www.jpinfra.com/codenameopenstreets/

11. https://www.jpinfra.com/jp-north/euphoria.php

12. https://www.jphotcake.info/

46
 ANNEXURE

1) Which all project currently channel partner is working?

o JP Infra
o Deltawood
o MICL
o Darvesh

2) What type of response does the market have regarding JP Project?

o Good
o Average
o Poor

3) What type of marketing support does the channel partner needs?

o Telecalling
o Hodding
o SMS blast
o Standy

4) What type of brokerage is provided by other developers?

o 4%
o 3%
o 2.5%
o 2%

5) Are you satisfied with pick and drop service by our company?
o Yes
o No

6) What kind of budget clients does the channel partner have?

o High
o Medium
o Low

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7) What amenities does the channel partner customer is looking for?
o Car Parking
o Swimming Pool
o Club House
o Kids Play Area

8) What type of area does the channel partner is working on?

o Commercial
o Residential

9) What subvention scheme provided by other developers?

o 10:90
o 5:95
o 20:80
o 30:70

10) Channel partner perception towards JP Infra?

o Good
o Average
o Bad

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