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    ISA Pparicio: Public Relations Marketing Event Management

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    Marcus Abraham
    Lisa Apparicio is a communications professional with over 15 years of experience in public relations, marketing, and event management. She has worked in roles developing communications strategies for government and non-profit organizations. Her background includes managing staff, developing collateral, overseeing media relations, and planning special events. She is pursuing a certificate in marketing from UCLA.

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    ISA Pparicio: Public Relations Marketing Event Management

    Uploaded by

    Marcus Abraham
    16 views2 pages
    Lisa Apparicio is a communications professional with over 15 years of experience in public relations, marketing, and event management. She has worked in roles developing communications strategies for government and non-profit organizations. Her background includes managing staff, developing collateral, overseeing media relations, and planning special events. She is pursuing a certificate in marketing from UCLA.

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    Lisa resume 2018 (5)

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    Lisa Apparicio is a communications professional with over 15 years of experience in public relations, marketing, and event management. She has worked in roles developing communications strategies for government and non-profit organizations. Her background includes managing staff, developing collateral, overseeing media relations, and planning special events. She is pursuing a certificate in marketing from UCLA.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    16 views2 pages

    ISA Pparicio: Public Relations Marketing Event Management

    Uploaded by

    Marcus Abraham
    Lisa Apparicio is a communications professional with over 15 years of experience in public relations, marketing, and event management. She has worked in roles developing communications strategies for government and non-profit organizations. Her background includes managing staff, developing collateral, overseeing media relations, and planning special events. She is pursuing a certificate in marketing from UCLA.

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    You are on page 1of 2

    LISA APPARICIO

    60 Opal Gardens, Diamond Vale, Diego Martin


    lapparicio@yahoo.com  868-729-2871

    COMMUNICATIONS PROFILE
    Public Relations  Marketing  Event Management

    Versatile, self-motivated communications professional with solid history spanning multiple areas of
    marketing, public relations and communications. Exceptional planner and priority manager,
    multitasking and organizing time and resources to achieve objectives. Open minded; polished
    communicator, establishing rapport and building positive relationships and coalitions among diverse
    individuals and groups of multiple cultures. Known for independent thinking that supports effective
    strategy development; committed to professional growth.
    CORE COMPETENCIES
     Strategic Planning  Media Relations  Cross-functional Teams
     Project Management  Collateral Development  Social Media Campaigns
     Crisis Communications  Writing & Editing  Strategic Partnerships

    PROFESSIONAL EXPERIENCE
    Ministry of Local Government
    Communications Specialist, 2008 to January, 2015
    Developed and adapted communication, public relations and marketing strategies aligned with
    organization's overall goals for growth and visibility. Supervised staff; wrote, edited and produced
    communication/marketing collateral to include newsletters, press releases, brochures, responses to
    inquiries, and related tools as well as speeches for Minister. Developed surveys and information-
    gathering tools to identify internal stakeholders' needs. Managed print media campaigns.
    Collaborated with internal and external stakeholders, including vendors and suppliers, to
    conceptualize, plan and execute special events; acquire media support and publicity for events and
    public-facing activities. Monitored media and grow positive relationships; participate in development
    and deployment of radio and television features.
    Key Achievements:
     Planned, coordinated and personally managed all aspects of 14 public consultations.
     Formulated and supported implementation of social-media-based marketing plan to expand
    public awareness and market impact.
     Developed strong partnerships that provided successful collaborations on special projects.
     Developed a Green Office policy as well as the Newsletter Editorial policy

    United Nations Development Programme (UNDP)


    Communications Assistant, 2007 to 2008
    Supported communications coordinator and country resident/deputy resident representatives in
    preparing and deploying marketing and public relations events, including meetings, interviews and
    conferences. Maintained and updated web pages and contact database; wrote and edited collateral
    such as newsletters, speeches, press releases and public service announcements (PSAs). Monitored
    media to ensure appropriate publicity levels; documented field-project visits.
    …continued…
    Lisa Apparicio  Page 2

    Key Achievements:
     Designed communication strategy to ensure accurate communications to stakeholders and
    public.
     Successfully coordinated Revolving Arts Project, interacting with multiple stakeholders.
     Created concepts and developed joint project proposals.

    Trinidad Theatre Workshop


    Production Coordinator, 2005 to 2007
    Edited and produced flyers, newsletters, and related communications tools to publicize organization
    and productions; directed Theatre in Education (TIE) program. Gathered and archived data and
    maintained archives. Interacted with visitors to provide information; managed financial aspects;
    acquired supplies and services.
    **** ****
    Additional experience as Research Assistant, Landmarks Preservation, New York, NY; Clerical Aide,
    MetLife / PricewaterhouseCoopers (Forrest Edwards Employment Agency), New York, NY

    EDUCATION AND CREDENTIALS


    Bachelor of Arts in Journalism, 2005
    BROOKLYN COLLEGE — Brooklyn, NY

    Certification
    Certificate in Marketing, expected 2020, University of California, Los Angeles, CA

    Professional Development
    Prince2 Method in Project Management, Crisis Communications

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