Chapter 3

Ateneo de Zamboanga University
The Jesuit University in Western Mindanao, Philippines
Research Paper Draft
in MAT 121
(Radio as an Effective Method of Product Advertising in Senior High School Students of Ateneo
de Zamboanga de University)
Submitted to:
Mr. Ronald Soriano
Submitted by:
Austero, James A.
Esturas, Rickster R.
Ho, Robina U.
Manalo, Angela Faye Y.
Ramos, Angel Maxynne L.
Ramos, Louis Marvin B.
ABM William F. Masterson
October 07, 2019
CHAPTER III
Research Methodology
This chapter scopes the design of the research being used in the study, population and the
sample of the study, research instrument to be utilized in the study, data gathering procedure and
statistical representation of data.
Research Design
The design to be utilized in this study is a descriptive research. The study aims to
accurately and systematically describe a population, situation or a phenomenon (McCombes,
2019). Descriptive research is used to assess and describe the perspectives of students in the
Ateneo de Zamboanga University towards radio as an effective way of advertising products. A
total of 100 students from Ateneo de Zamboanga University Senior High School Unit were
drawn from 5 sections. The Accountancy, and Business Management strand was used to be the
respondents of the study.
Population and Sample of the Study
From the chosen students, we are going to use a simple random sampling. A simple
random sample is a subset of a statistical population in which each member of the subset has an
equal probability of being chosen. A simple random sample is meant to be an unbiased
representation of a group (Hayes, 2019). From the chosen students, a simple random sampling
was utilized. A simple random sample is a subset of a statistical population in which each
member of the subset has an equal probability of being chosen. A simple random sample is
meant to be an unbiased representation of a group (Hayes, 2019). Since simple random sampling
was used, we chose the grade 11 students to be the participants of the study specifically the ABM
students. From each section of the Grade 11 ABM class (Mayer, Pro, Palliola, San Vitores, and
Sales), 20 respondents were randomly picked to participate.
Research Instrument
A survey questionnaire is to be used in the research that contains survey questions
pertaining to the topic to be defended and does not show any vagueness upon answering that is
simple and straight to the point. The questionnaire includes optional questions like the
respondent's name, age, sex etc. for their privacy. The main advantage of survey questionnaire is
that, it is the easiest way to gather information from the chosen respondents but in contradiction
to this, the main and crucial disadvantage of using this instrument is dishonesty where this can be
an issue to the process of the research where some respondents may not be 100% reliable with
their answers due to some variety of reasons, including social desirability bias and attempting to
protect privacy. However, survey questionnaires may be the easiest instrument to use when
doing a research, yet it has the crucial disadvantage which is dishonesty that may give the
researchers a hard time to accomplish their corresponding parts in doing the study. In addition,
this instrument will serve as an auxiliary in order to identify results and in compliance to the
whole research.
Statistical Treatment of Data
Statistical Treatment is a process to scrutinize and informing the credibility of
information that has been gathered. In order to interpret the date collected, the researchers will
identify the following: Mean, median, mode, and the standard deviation. To make the readers
understand this research, it is highly necessary to interpret data. Nominal scale will be utilized in
processing the data since it is identified to include tags or labels, in order to classify an object.
Additional reason as to why it is nominal scale is because it deals with non-numeric variable
which is suitable for this research.

REFERENCES
McCombes, S. (2019). Descriptive Research. https://www.scribbr.com/methodology/descriptive-
research/
Hayes, A. (2019). Simple Random Sample. https://www.investopedia.com/terms/s/simple-
random-sample.asp

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Ateneo de Zamboanga University

The Jesuit University in Western Mindanao, Philippines

Research Paper Draft

statistical representation of data.

accurately and systematically describe a population, situation or a phenomenon (McCombes,

Ateneo de Zamboanga University towards radio as an effective way of advertising products. A

respondents of the study.

Population and Sample of the Study

equal probability of being chosen. A simple random sample is meant to be an unbiased

Sales), 20 respondents were randomly picked to participate.

A survey questionnaire is to be used in the research that contains survey questions

Statistical Treatment of Data

Statistical Treatment is a process to scrutinize and informing the credibility of

which is suitable for this research.

McCombes, S. (2019). Descriptive Research. https://www.scribbr.com/methodology/descriptive-

Hayes, A. (2019). Simple Random Sample. https://www.investopedia.com/terms/s/simple-

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