Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 2

KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS

Buyer – Supplier Relationship Production Chemical Free Personal Assistance Mass – Market
 Paper Supplier  Manufacture  100% Natural Organic  Visit the Store  Can be Purchase by Everyone
 Soap Base Supplier  Design  Environmental Friendly  Served by the Sales Assistant  Spread Through Mass Media
 Organic Product Supplier  Delivery
 Plastic Supplier  Quality and Cost Control Suitable For All Skin Types Automated Service Demographic Segmentations
 Dry Skin, Sensitive Skin  Self-Service on Website  Almost All Age Group
Strategic Alliances Marketing  Reduce Eczema  Focus Both Gender
 Courier Service Companies  Online Advertising Online Platform  Everyone Can Buy (High
(PosLaju, GDex, Ninja Van)  Direct Marketing Affordable Price  Communication on Social Income or Low-Income
 Low Price for High Quality Media Peoples)
Partner to any Potential Research & Development Soap
Collaboration  Explore the Design Offline Platform Geographic Segmentations
 Drugstores  Innovation and Creativity Convenience  Promotion and Rebate  Can Get in Any Part of the
(Watsons, Gurdians)  Easy to Bring Country
 Provide Online Purchase  Prefer to do An Online
 Availability of Many Money Shopping
Transaction Online Platform
KEY RESOURCES CHANNEL
Niche – Market
Aromatherapy  Traveller and Backpackers
Physical  Reduce Stress Levels Direct Channel
 Maintaining and Improving  Botanical Extracts  Electronic Commerce
(Website, Social Media)
Intellectual  Walk-in To Store
 Product is Safe and Effective
Indirect Channel
Human Resources  Agent and Distributor
 Skilled Experts in Industries  Retailer

Financial
 Run for a Long-Term Period

COST STRUCTURES REVENUE STREAMS

Cost-Driven Sales of Product


 Outsourcing & Affordable Price Value Proposition  Offer affordable price
 Promotion price
Fixed Costs Variable Costs
 Rental Fee, Equipment  Materials Costs, Utility Bills, Investor
Salaries of Workers  Agent Distributor and Retailer
Marketing Costs
 Registration Fee
 Advertising in Social Media, Newspaper, Banners

You might also like