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NPTEL Course Global Marketing Management Assignment III

The document contains a 12 question multiple choice quiz about concepts in global marketing management including: - The Foreign Corrupt Practices Act of 1977 which prohibits bribery of foreign officials. - That the United Nations established the International Court of Justice to settle disputes between nations. - The steps to conducting global market research except developing software to integrate with internet databases. - That any research starts with a precise definition of the research problem. - A persistent problem for international marketers is how to strike a balance between standardization and customization.

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393 views3 pages

NPTEL Course Global Marketing Management Assignment III

The document contains a 12 question multiple choice quiz about concepts in global marketing management including: - The Foreign Corrupt Practices Act of 1977 which prohibits bribery of foreign officials. - That the United Nations established the International Court of Justice to settle disputes between nations. - The steps to conducting global market research except developing software to integrate with internet databases. - That any research starts with a precise definition of the research problem. - A persistent problem for international marketers is how to strike a balance between standardization and customization.

Uploaded by

Shikha singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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NPTEL Course

Global Marketing Management


Assignment III
Q1. The ___________________________________ of 1977 was designed to prohibit the
payment of any money or anything of value to foreign officials, foreign political parties, or any
candidate for foreign political office for purposes of obtaining, retaining, or directing business.

a) Foreign Illegal Practices Act


b) Foreign Corruption Issues Act
c) Foreign Bribery Practices Act
d) Foreign Corrupt Practices Act

Q2. The International Court of Justice was established by the ____________________ to settle
international conflicts between nations, not between individual parties and companies.

a) United Nations
b) Asian Development Bank
c) International Labor Organization
d) International Monetary Fund

Q3. All of the following are steps to be followed to conduct global market research EXCEPT:

a) define the research problem(s).


b) develop software to integrate with the Internet databases.
c) determine information needs.
d) collect the data.

Q4. Any research starts off with a precise definition of the ______________________.

a) location problems.
b) sample problems.
c) data problems.
d) research problem(s).

Q5. In global marketing research, the marketing research problem formulation is often hindered
by the _____________________ where a person’s habit is to fall back on their own cultural
norms and values.

a) culture bias
b) proximity effect
c) global distance factor
d) self-reference criterion

Q6. When data is collected specifically for the purpose of the research study, it is called:
a) public information.
b) primary data.
c) unrestricted information.
d) secondary data.

Q7. All of the following are major sources of problems for the market researcher wishing to use
secondary data obtained either about or from foreign markets EXCEPT:

a) government control of data for taxing purposes.


b) accuracy of data.
c) age of data.
d) reliability of data over time.

Q8. The goal of market segmentation is to break down the market for a product or a service into
different groups of consumers so the firm can:

a) tailor its marketing mix to each individual segment.


b) make the sales job easier.
c) offer a customized product to every consumer.
d) offer a standard product to every consumer.

Q9. All of the following are reasons for international marketers to implement international
market segmentation EXCEPT:

a) country screening.
b) government mandate.
c) global market research.
d) positioning strategy.

Q10. A persistent problem faced by international marketers is how to strike the balance between
__________________________________.

a) standardization and generalization.


b) standardization and globalization.
c) standardization and customization.
d) standardization and positioning strategies.

Q11. The first step in doing international market segmentation is deciding:

a) which criteria to use in the task.


b) which criteria to fund.
c) which customers must be evaluated.
d) how best to spend research funds.

Q12. Within the arena of positioning strategy, the battle is for:


a) the mind of your target customer.
b) the high ground.
c) the new territory.
d) the competition’s heartland.

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