`Honda Cars India Ltd (HCIL) is a subsidiary of Honda of Japan for the production,

marketing and export of passenger cars in India. Formerly known as Honda Siel Cars India Ltd, it
began operations in 1995[1] as a joint venture between Honda Motor Company and Usha
International of Siddharth Shriram Group.[3] In August 2012, Honda bought out Usha
International's entire 3.16 percent stake for ₹1.8 billion in the joint venture. The company officially
changed its name to Honda Cars India Ltd (HCIL) and became a 100% subsidiary of Honda.

Facilities[edit]
HCIL's first manufacturing plant at Greater Noida began operations in 1997. Set up at an initial
investment of over ₹4.5 billion, the plant is spread over 150 acres (0.61 km2). The initial capacity
of the plant was 30,000 cars per year, which was later increased to 50,000 cars on a two-shift
basis. The capacity was further enhanced to 100,000 units annually in 2008. This expansion led
to an increase in the covered area in the plant from 107,000 square metres (1,150,000 sq ft) to
over 130,000 m2 (1,400,000 sq ft).
In 2015-2016 revenue of 16,870 crore, 360 crore net profit after 6 years losses in Indian
operations. In July 2017, monthly sales touched over 17,000 cars thanks to the launch of WR-V.
The City and WR-V sales figures were over 4,500 units a month.
Honda set up its second plant in India at Tapukara in Alwar District of Rajasthan,[4] spread over
450 acres (1.8 km2) with an investment of ₹3526 crores.[5] It operates under the ISO 9001
standard for quality management and ISO 14001 for environment management.[6]

Current production models[edit]

Second-generation Honda Jazz

The fifth-generation Honda City

Eighth-generation Honda Civic

Eighth-generation Honda Accord

 Honda City (1998–present)
 Honda Accord (2000–present)
 Honda Jazz (2009–present)
 Honda CR-V (imported since 2003, CKD since 2013)
 Honda Amaze (2013–present)
 Honda BR-V (2017–present)
 Honda WR-V (2017–present)
 Honda Civic (2006–2013, 2019–present)

Former production models[edit]

 Honda Mobilio (2014–2018)
 Honda Brio (2011–2019)

S-ales[edit]
HCIL has 331 dealership outlets across 121 cities in 20 states and 3 Union Territories of India.[7]
It sold 189,062 units during the period between April 2014 and March 2015 as against 134,399
units during the same period a year ago, recording an increase of over 44%.[citation needed]
Honda, the Japanese carmaker, launched a new compact SUV on the Jazz platform called WRV
in March 2017.

Awards[edit]
This section does not cite any sources. Please help improve this
section by adding citations to reliable sources. Unsourced material
may be challenged and removed.
Find sources: "Honda Cars
India" – news · newspapers · books · scholar · JSTOR (January 2014) (Learn
how and when to remove this template message)
2014[edit]

 corporate - Engine of the year - honda eco technology(HET) 1000cc engine

Sedan Of The Year - Honda City

2006[edit]

 Best Indian Company (unlisted) by Business Standard Group

 Manufacturer of the Year by NDTV Profit-Car India
 Manufacturer of the Year by CNBC-TV 18 Autocar India
 No 1 Mid Size Car (Honda City); No 1 Entry Luxury Car (Honda Accord) and No 1
Premium SUV (Honda CR-V) by TNS
 Best Mid-size Car in Initial Quality (Honda City) and Most Appealing Mid-size car (Honda
City) by JD Power
2005[edit]

 CNBC Autocar CAR of the year 2004

 ICICI Overdrive SUV of the Year 2004 - Honda CR-V
 ICICI Overdrive Car of the Year 2004 - Honda City
 Business Standard Motoring Car of the Year 2004 - Honda City

See also[edit]
 Hero Honda
 Honda Motorcycle & Scooter India, Private Limited
 Automotive industry in India

References[edit]
1. ^ Jump up to:a b Company Profile, Honda Cars India, 2015
2. ^ HCIL Website - Honda Executives Archived 2007-09-28 at the Wayback Machine
3. ^ Press Trust of India (25 January 2013).  "Siddharth Shriram exits Honda Siel, sells stake
for Rs 180 cr". Business Standard.
4. ^ "Honda Car India-Company Profile".  Honda Car India. Retrieved  30 October 2015.
5. ^ "Honda India rolls out its first car from Tapukara Plant in Rajasthan completed in 2014
South of Delhi".  IANS. news.biharprabha.com. Retrieved 25 February 2014.
6. ^ "HSCI Commences Construction at its Second Plant in Rajasthan". Honda Car India
press releases. Archived from  the original on 20 December 2016. Retrieved 30 October  2015.
7. ^ "Archived copy". Archived from  the original on 12 July 2011. Retrieved 22 July  2012.
Introduction
Honda Motor Co. has a reputation in Japan and the United States for making quality
cars
at affordable prices. Honda vehicles consistently enjoy good reviews and hig
h reliability ratings.
The Accord and Civic models consistently rank among the best
-
selling cars in the United States.
History
The Honda Motor Company began in 1948, but the real history goes back
further.
Soinchiro
Honda grew up enraptured with cars and motors, and worked as an apprentice
in
Tokyo's Art Shokai motor shop in the 1920s. There, he helped the owners build a Curtiss
Racer,
which won the Japan Motor Car Championship in 1924. In 1946, Honda
launched the Ho
nda
Technical Research Institute, which became the Honda Motor Company in 1948 when
it began
making and selling motorcycles.
Even as other motor companies began shifting towards
automobiles, Honda kept his focus on motorcycles throughout the 1950s. Honda l
aunched his
Juno scooter as a means of competing with Italy's Vespa scooter, and sales
took off. With a
sixth
-
place finish in the 125cc category at the Isle of Mann TT Race, Honda began to
make a
mark internationally.
Soichiro Honda had always harbored int
ernational ambitions. In fact, he never aimed at
success in Japan first. Honda told friends and associates that success in Japan
would come
naturally if the company ways successful around the world. He began to open locations
in other
countries, including
a Honda shop in Los Angeles in 1959. The first bike sold was the C100
Super Cub. The company philosophy was summed up as "good products know no
international
boundaries."
The 1970s represented a major turning point for Honda. In 1973, Honda began exporting
the Civic to the United States, which would become one of the most successful family
vehicles
of all time. When the energy crisis hit, the economical vehicle
---
which was already starting to
enjoy success
---
boomed. Honda began selling the Accord soon after
, and began building cars in
the United States in 1982. Honda also created the high
-
end Acura line of vehicles to appeal to
consumers with deeper pockets than those who were buying the more practical
Civics and
Accords.
5
Board of Directors
Mr. Yusuf H. Shir
azi
Chairman
Mr. Shirazi is a Law graduate (LLB) with BA(Hons) and JD (Diploma in
Journalism)
Punjab University
and AMP Harvard. He served in the Financial Services of the Central Superior
Services of Pakistan for
eight years. He is the author of five book
s including ‘Aid or Trade’
adjudged by the Writers Guild as
the best book of the year and continues
to be a columnist,
particularly
on economy.
Mr. Atsushi Yamazaki
President / CEO
Mr. Yamazaki is President
& CEO, Honda Atlas Cars (Pakistan) Ltd. He has
been
associated with
Honda Motor Company Limited for over 30 years. He started his professional
career with the company
in 1979.
Mr. Yukimitsu Miyagi
Director / VP Production
Mr. Miyagi has been associated with Honda Motor Company Ltd., Japan for last
33
years. He started
his professional career in 1977 at Saitama Plant, Japan. He has served at
different positions in Honda
Malaysia and Honda Philippines for 12 years.
Mr. Takashi Nagai
Director
Mr. Nagai has been associated with the Honda Motor Company for
more than 27 years.
He is currently
President & CEO, Honda Siel Cars India Ltd. and Honda Motor India (Private)
Ltd. He is also Honda
Motor Company Operating Officer for South West Asia Region.
6
Mr. Shigeru Yamazaki
Director
Mr. Shigeru Yamazaki has been
associated with Honda Motor Company Ltd., Japan for
over 27 years.
He is currently General Manager of Automobile Business Division, Asian Honda
Motor Company Ltd.,Thailand.
Mission and Vision
Mission
Maintaining a global viewpoint, Honda is dedicated to
supply products of the highest
quality, yet at a reasonable price for worldwide customer satisfaction. Honda's mission is
to
•Proceed always with ambition and youthfulness
•Respect sound theory, develop fresh ideas, and make the most effective use of time
•Enjoy work and encourage open communication
•Strive constantly for a harmonious flow of work
Vision
Developing a philosophy built on the experience of a practical engineer, Soichiro Honda
created a corporate culture that would go on working towards his o
bjective
-
nothing less than
becoming and remaining the world's best motor manufacturer
-
long after his own active day.
The corporate vision statement is like the founder himself, enormously practical
• Quality in all jobs
-
learn, think, analyze, evaluat
e and improve
• Reliable products
-
on time, with excellence and consistency

Cars launched by Honda

till n
ow

Accord
(1976
-
present)

Acty
(1977
-
present)

Airwave
(2005
-
present)

Ballade
(1982
-
present)

Brio
(2011
-
present)

Caren
(1990)

City
(1981
-
present)

Civic
(1972
-
present)

Civic Hybrid
(2003
-
present)

CR
-
V
(1996
-
present)

CR
-
Z
,a
hybrid electric vehicle
(2011
-
Present)

Crosstour
(2010
-
present)

Edix
(2004
-
2009)

Element
(2003
-
2011)

Elysion
(2004
-
present)

FCX
,a
fuel cell
vehicle
[1]
(2008
-
)

Fit
(2001
-
present)

Fit Aria
(1981
-
present)

Freed
(2008
-
present)


Hobio
(2003
-
present)

Insight
,a
hybrid electric vehicle
(2000
-
2006, 2009
-
present
)

Inspire
(1990
-
present)

Jazz
/
Fit
(1
982
-
present)

Legend
(1985
-
present)

Life
(1971
-
1974, 1997
-
present)

MDX
(2003
-
present)

NSX
(1990
-
2005, 2015)
8

N
-
One
(2012
-
present)

Odyssey
(1994
-
present)

Pilot
(2003
-
present)

Ridgeline
(2006
-
present)

Shuttle
(1994
-
present)

StepWGN
(1996
-
present)

Stream
(2000
-
present)

Vamos
(1970
-
1973, 1999
-
present)

ZEST
(2006
-
present
)
SWOT ANALYSIS OF HONDA CARS
Strengt
h
1.
High and power
ful research and development
2.
Innovation
3.
Best market share
leadership
4.
Strong and powerful brand equity
5.
Different and unique products
6.
One major strength is the revolutionary engine technology with the help of which Honda
is gaining success day by day
7.
Popularity is termed as one of the best strength which results in
betterment for the
company
Weaknesses
1.
Honda depends on North America for 85% of its profits.
2.
It can't afford a wrong move on big
-
volume models. Honda relies on Civic and Accord
sedans for 55% of sales.
3.
The company can't count on raking in profits from ga
s
-
guzzling recreational vehicles or
luxury cars as its rivals do. Its Acura near
-
luxury line needs a major overhaul in the U.S.
9
4.
Honda is unable to spread its fixed costs for engineering, technology, and marketing
over
a huge volume of vehicles.
5.
It faces a
long road in Europe. It has failed to make a dent in the small
-
car market, and it
stands for ho
-
hum sedans driven mostly by pensioners.
Opportunities
1.
Due to increased interest from consumers into more fuel efficient and lower pollution
cars. Honda can use it's strength in high R&D to develop these kind of cars to suit
consumers needs.
2.
China being a neighbor to Japan and has cost innovation advantages to
be exploited in its
global strategy.
3.
Emerging market is one of the best opportunity for this company.
4.
Various models are there which caters the lower segment.
5.
Fuel efficiency is nowadays termed as one of the best opportunity which can results in
the best
productivity for the company.
6.
Alliances are the best opportunities for Honda Company.
7.
Honda can increase its production
and popularity
by focusing on sales and research.
Threats
1.
D
eclining buyer consideration, an outdated inventory system and a sliding r
eputation
among younger car shoppers
--
suggest a brand that has lost some of its mojo.
2.
Two crucial products, the Civic and CR
-
V, are in the final year of their product cycle,
and the Accord is 18 months from a redesign.
3.
Losing its appeal
.
10
Innovative Honda
ASIMO
With the goal of assisting people with limited mobility, Honda scientists and
engineers
spent two decades developing a robot that would become ASIMO (Advanced Step in
Innovative
Mobility).
Today, ASIMO is the world's most advanced h
umanoid robot with the ability to walk, run, climb
stairs and carry objects. ASIMO can even respond to voice commands and
recognize faces. In
the future, Honda hopes that ASIMO will be able to assist people with limited
mobility or
perform tasks dangerous
to humans
.
Honda’s commitment to safety
At Honda, we believe you deserve advanced levels of safety regardless of the
price or
size of the vehicle that meets your needs. We call this approach Safety for Everyone.
Through technology and innovation we are
developing increased levels of protection for
everyone who enjoys Honda's products, while also making an active commitment
to enhancing
safety for the drivers and occupants of other vehicles, and even pedestrians. As a
leader, Honda
looks beyond industry a
nd government requirements, and focuses on future innovation to invent
safer w
ays for people to drive or ride today.
Pedestrian Safety
In keeping with the Safety for e
veryone commitment, it is not enough to be concerned
only with people inside our vehicle
s, we must consider pedestrians.
In the pursuit of next
-
generation safety innovations that help reduce life
-
threatening injuries, Honda developed the
most advanced pedestrian dummy in the world, POLAR II. With unique human
-
like joint
structures, instrument
s in POLAR II measure the level of injury in eight regions, including the
head, neck, chest, abdomen and legs to help Honda better understand the real world
dynamics of
pedestrian incidents. In fact, a wide range of Honda and Acura models
incorporate the l
atest in
11
pedestrian
-
friendly body design, including specially designed hood structures, hood hinges, front
frame construction and breakaway wiper pivots.
Business Level Strategy of Honda Cars
Research and Development
R&D is sharpening the business advantag
e of
Honda, together with the
competition
between Honda and compe
titors, and they all define the business s
trategy
of Honda. One of the
proudest things about Honda is its R&D system. With the systematic way of
approaching, focus
on
durability, reliability
and basic performance to establish a creative and i
nnovative technical
foundation w
ith the wisely approach to the future, the Honda products do care about the
economical,
environmental, and social issues
.
The Joy of Selling
The dealership of Honda is also
one of its strengths. Through
creating products and
services that provide the core values that make Honda uniqu
e, the Honda‘s
associates around the
world keep creating such inspiring experience for its customer. Honda put
heartfelt endeavors
into services,
responding to changing values and increasingly complicated needs of customer
worldwide. Its services focus on improving customer relations
, with friendly and attentive
sales,
responsive service support, tho
rough maintenance and repairs.
Life with a Honda
Honda
began unifying its multiple dealership channels into a single Honda sales channel,
seeking to
strengthen the Honda brand, enhance customer satisfaction, and help ensure
lifetime
customer loyalty
.
The manufacturing and distributing system of Honda ar
e also sources f
or the succession
of
Honda. With the global network, Honda‘s global strategies somehow inclu
de the
globalization
characteristic. Honda has established independent local operation around the
world and pushed
local
autonomy and proactive effo
rts to localize the needs regional with mutual understanding
.

Competitors of Honda C
ars
Audi
BMW
Bugatti
Caterham
Chevrolet
Ferrari
Fiat
Force Motors
Ford
Honda
Hyundai
ICML
Jaguar
Lamborghini
Land Rover
Mahindra
Maini
Maruti
Maserati
Maybach
13
Mercedes
Mini
Mitsubishi
Nissan
Porshe
Premier
Renault
Rolls Royee
San
Skoda
Ssangyong
Tata
Toyota
Volkswagen
Volvo
Conclusion
Hence it is concluded that HONDA is recognized brand and working well, giving
good
products to market in low price so, its nice to go with Honda rather than others.

1.  "Honda City Achieves 7 Lakh Cumulative Sales in India". News18.com. 31 Oct 2017. Retrieved  8
November 2017.
2. ^ "Honda City crosses 7 lakh cumulative sales milestone". The Times of India. 30 Oct 2017.
Retrieved 6 November 2017.
3. ^ Car Graphic: Car Archives Vol. 11, '80s Japanese Cars. Tokyo: Nigensha. 2007.
p. 145.  ISBN  978-4-544-91018-6.
4. ^ Jump up to:a b Büschi, Hans-Ulrich, ed. (5 March 1987).  Automobil Revue 1987 (in German and
French).  82. Berne, Switzerland: Hallwag AG. p. 314.  ISBN  3-444-00458-3.
5. ^ "Honda Global | March 31, 1997 The Honda City Success Story: Setting the New World
Standard for Compact, Four-Door, Family Sedans". global.honda  (Press release). Retrieved  20
October  2019.
6. ^ "The Iconic Honda City Completes 20 Years In India".  CarandBike. 27 December 2017.
Retrieved 20 October  2019.
7. ^ Büschi, Hans-Ulrich, ed. (6 March 1997).  Automobil Revue 1997 (in German and French). 92.
Berne, Switzerland: Hallwag AG. pp. 291–292. ISBN 3-444-10479-0.
8. ^ World of Cars 2006·2007. Warsaw, Poland: Media Connection Sp. z o.o. 2006. p. 272.
9. ^ "Honda City MMC – Mid-Term Face-Lift". TOVA. Retrieved  2007-12-07.
10. ^ "Everus S1: 2010 Guangzhou Auto Show".  Edmunds Insideline. Retrieved  12 February2012.
11. ^ "2009 Honda City 1.5 E and S launched in Malaysia". paultan.org. 2008-12-18. Retrieved  2010-
06-02.
12. ^ "Specifications: City". Honda Atlas Cars (Pakistan). Archived from the original  on 2009-02-03.
Retrieved 2011-06-27.
13. ^ "2009 Honda City launched in China with 1.8L engine". paultan.org. 2008-12-04.
Retrieved 2010-06-02.
14. ^ Surajeet Das Gupta and Sharmistha Mukherjee (2011-05-13). "Honda has planned a diesel
powerplant to help the City fend off competition". Business Standard.
15. ^ "Honda City sedan confirmed for Oz".  carsales.com.au. Retrieved  2009-02-15.
16. ^ Downard, Miles (2011-03-01).  "Honda Ballade Launch". Drive RSA. Archived from the
original on 2011-04-24.
17. ^ "Honda Ballade returns". iOL. Retrieved  2011-02-04.
18. ^ Motor Trivia team (2011-09-22). "2011 Honda City". Motor Trivia team.
19. ^ "Facelifted Honda City launched".  Autocar India. Retrieved  2011-12-14.
20. ^ "Honda City 2012". CarKhabri. Retrieved  2012-05-22.
21. ^ "Manufacturing Facilities".  Honda. Archived from the original  on 2012-10-24. Retrieved  2012-
03-27.
22. ^ "Honda Begins Production and Sales of City in Brazil".  Honda Motor  (Press release). 2009-07-
24. Archived from the original  on 2009-08-14.
23. ^ "Honda Begins Production and Sales of City in Brazil". Autonewscast.com. Archived from the
original on 2010-12-28. Retrieved 2010-11-03.
24. ^ "Honda Abrio A Industria Las Puertas De Campana". Tiempomotor.Com. 2011-01-25.
Retrieved 2012-01-11.
25. ^ Danny Tan (25 November 2013).  "2014 Honda City makes world debut in India – class leading
wheelbase, 1.5L diesel and petrol engines". paultan.org. Retrieved 2014-01-07