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    2010 The Year of Mobile Social Media

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    tomimobi
    Mobile social media is poised to take off in 2010 due to the convergence of several factors: the explosion of popular social media sites expanding to mobile platforms, the rise of smartphones and mobile operating systems optimized for social media, and mobile operators supporting unlimited mobile data plans which help drive increased mobile internet adoption. As social media is mass-based, it is seen as the key to driving mass adoption of the mobile internet in countries like the Philippines where there are over 70 million mobile phones but less than 5 million mobile internet users currently.

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    2010 The Year of Mobile Social Media

    Uploaded by

    tomimobi
    59 views53 pages
    Mobile social media is poised to take off in 2010 due to the convergence of several factors: the explosion of popular social media sites expanding to mobile platforms, the rise of smartphones and mobile operating systems optimized for social media, and mobile operators supporting unlimited mobile data plans which help drive increased mobile internet adoption. As social media is mass-based, it is seen as the key to driving mass adoption of the mobile internet in countries like the Philippines where there are over 70 million mobile phones but less than 5 million mobile internet users currently.

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    2010 the Year of Mobile Social Media

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    Mobile social media is poised to take off in 2010 due to the convergence of several factors: the explosion of popular social media sites expanding to mobile platforms, the rise of smartphones and mobile operating systems optimized for social media, and mobile operators supporting unlimited mobile data plans which help drive increased mobile internet adoption. As social media is mass-based, it is seen as the key to driving mass adoption of the mobile internet in countries like the Philippines where there are over 70 million mobile phones but less than 5 million mobile internet users currently.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    59 views53 pages

    2010 The Year of Mobile Social Media

    Uploaded by

    tomimobi
    Mobile social media is poised to take off in 2010 due to the convergence of several factors: the explosion of popular social media sites expanding to mobile platforms, the rise of smartphones and mobile operating systems optimized for social media, and mobile operators supporting unlimited mobile data plans which help drive increased mobile internet adoption. As social media is mass-based, it is seen as the key to driving mass adoption of the mobile internet in countries like the Philippines where there are over 70 million mobile phones but less than 5 million mobile internet users currently.

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    of 53

    Why 2010 is

    the year of
    Mobile
    Social Media
    Presented by Jim Ayson
    Senior Product Manager, SMART Communications
    22 April 2010 / 3rd Social Networking Conference
    Intercontinental Hotel, Makati, Philippines
    For comments, questions via Twitter
    twitter.com/jimayson

    *disclaimer
    All rights to any copyrighted images used in this presentation
    belong to the creators and copyright holders
    In the beginning, there was...

    Web 1.0
    The Static Web

    Messaging:
    Email, IM,
    Discussion Groups
    Web 2.0
    The User Generated Web
    Web 2.0:
    User Generated Content

    ‣ Video: YouTube,Vimeo

    ‣ Photos: Flickr,
    Photobucket, Multiply

    ‣ Words: Blogging
    (Blogger, Wordpress)

    ‣ Status Messages:
    Twitter, Plurk

    ‣ Social Interaction:
    Facebook, Frendster,
    Linked In, Bebo
    What is Social Media?
    Source: What the F**k is Social Media - Marta Kagan
    Not just social networking!
    Covers anything
    user-generated
    (Web 2.0) shared
    with many people

    Source: 2008
    McCann-Universal
    Wave3 Study
    Social Media today
    is everywhere!
    And it’s now on your
    mobile.
    Let’s take a look at the
    major social media
    players.
    Forget the has-beens.

    Friendster
    Multiply
    Plurk
    Bebo
    The 800 pound gorillas and
    up-and-comers of Social Media
    * Facebook
    * Twitter
    LinkedIn
    Google Buzz
    Google Maps
    Foursquare
    Gowalla
    Flickr
    Posterous
    Tumblr
    The giants of social media
    on the web are focusing
    on mobile

    Motorola
    Motoblur
    2010 Mobile World Congress in
    Barcelona, Feb 2010
    Google’s Eric
    Schmidt proclaims
    Google’s “Mobile
    First” Policy

    Facebook’s Mobile
    Strategy revealed

    Microsoft Windows
    Phone 7 announced
    South by Southwest Interactive
    (SXSWi), March 2010
    Geolocation
    social neworks
    Foursquare
    and Gowalla
    aggressively
    square off
    Foursquare vs Gowalla
    moving to support more mobile platforms
    Who’s Bigger, Google or
    Facebook?

    According to Comscore, Facebook.com has


    surpassed Google in terms of pageviews.
    Even Google Trends Agrees

    Google Trends: Facebook.com traffic vs. Google.com


    from April 2009 to April 2010
    Facebook Stats
    overwhelming numbers!

    • More than 400 Million active users


    • More than 35 million users update their status each day
    • More than 60 million status updates posted each day
    • More than 3 billion photos uploaded to the site each month
    • More than 5 billion pieces of content (web links, news
    stories, blog posts, notes, photo albums, etc.) shared each
    week
    • More than 3.5 million events created each month
    • More than 3 million active Pages on Facebook
    source: facebook.com
    Facebook in the Philippines
    • Facebook is the #1 site in the
    Philippines (Alexa)
    • There 12,593,740 active
    Philippine users (Facebook ad
    platform)
    • Facebook Ads uses IP address
    and a user's profile information
    to determine location.
    • PH is the #8 country on
    Facebook (Facebakers.com)
    Facebook vs Friendster vs Multiply

    Facebook eclipsed Friendster in Aug 2009 and keeps on


    going (source: Google Trends)
    Twitter Stats
    • Worldwide: 105,779,710 registered users
    (1,500% growth over the last three years.)
    • 300,000 sign ups a day
    • 55 M tweets a day
    • 3 Billion Twitter API requests a day (used by
    3rd party web and mobile clients)
    source: Twitter
    Twitter in the Philippines
    • Philippines is the #12 Twitter Nation
    (sysomos study, 2009)
    • Twitter.com is #9 website in the PH (Alexa)
    • Estimated Philippine active users: 1.3M
    (Google AdPlanner, Feb 2010)
    • 34M Pageviews per month (web and mobile
    web)
    Mobile is in Twitter’s DNA
    • Began as an SMS
    service, then moved
    to web
    • Twitter Open API
    resulted in dozens of
    3rd partyTwitter
    mobile apps, in all
    platforms (iPhone,
    Android, Nokia S60,
    RIM, Windows
    Mobile)
    Facebook Mobile
    • There are more than 100 million
    active users currently accessing
    Facebook through their mobile
    devices.
    • People that use Facebook on their
    mobile devices are twice more
    active on Facebook than non-
    mobile users.
    • There are more than 200 mobile
    operators in 60 countries working
    to deploy and promote Facebook
    mobile products
    source: Facebook
    Comscore: Facebook is the #1
    site on the mobile web
    "Facebook come out top in
    a ranking of sites by unique
    visitor numbers, followed
    closely by Google and the
    mobile operators’ web
    properties."
    Comscore: Facebook
    dominates mobile web
    “Facebook can claim almost 3X as many page
    views as its nearest competitor (Google)
    while time spent with the social networking
    site is more than 5X greater than any other
    website.”
    “Looked at cumulatively, people spend more
    time online with social networks using their
    mobile devices than they do via the PC-based
    web.”
    Comscore: Facebook & Twitter
    mobile growth
    “The study found that 30.8
    percent of smartphone users
    accessed social networking sites
    via their mobile browser in
    January 2010, up 8.3 points from
    22.5 percent one year ago.”

    “Access to Facebook via mobile


    browser grew 112 percent in the
    past year, while Twitter
    experienced a 347-percent
    jump.”
    Philippine Facebook Mobile Stats - SMART

    Growth in active users Shows steady growth of aggregated mobile activity -


    SMS, MMS, Mobile Web
    Social Media on
    Handsets
    • Mobile Web
    • SMS Gateways
    (keywords sent to
    access codes by SMS)
    • Mobile Apps
    • Mobile Widgets
    Mobile Widgets
    Android allows mini-
    apps called widgets to
    be placed on the
    phone desktop
    New Handsets and Mobile OS:
    Social Media Oriented
    • SmartPhone Platforms
    • iPhone: Most apps (180,000
    total)
    • HTC Sense: Facebook/
    Twitter Widgets
    • Android Widgets
    • Motorola Blur (Android
    overlay)
    • Nokia N97 / S60 5th edition
    Low End “Social
    Networking Phones”

    INQ “Twitter Phone” and “Facebook Phone”


    New Social Media
    categories: Mobile Oriented
    • Location Based Status
    Updates (location-enabled
    Tweets, Google Buzz)

    • Location Based Social


    Network Games -
    Foursquare, Gowalla
    • Mobile Photo Uploads +
    Twitter/FB updates
    (Twitpic, yfrog)
    The Network Operator
    View of Mobile Social
    Networking
    1. Social Media is a usage
    driver - increased use of mobile
    through a sticky application yields
    more data revenues
    2. Operators blend mobile versions of
    known web brands (i.e. Facebook) with
    House brands or mobile-only brands

    Sandbox MyGroups /
    Moko.mobi /
    AirG
    3. Consistent use of mobile social
    media by customers has brought
    about a demand for unlimited
    mobile internet packages
    Unlimited Access to specific Mobile Sites
    (P20/day)
    Unlimited Internet Offers (P50/day, P300/
    week, P1200/month)
    4. Social Media brands used to
    push special handsets

    Facebook Phones,
    Twitter phones,Yahoo
    Phones, Skype Phones
    So why is 2010 the year of
    Mobile Social Media?

    Convergence of:
    Explosion of Social Media sites
    Web Brands going Mobile
    Social Media Friendly Smartphones
    Advanced Mobile Operating Systems
    Geolocation APIs and GPS
    Mobile Internet Support from the Mobile Operators
    Unlimited Mobile Internet Packages
    It’s all happening now.
    Moving Beyond 2010
    Since Social Media is mass-based,
    Social Media is being seen as the
    key for mass adoption of the
    mobile internet
    How many Filipinos use the mobile
    internet?

    My estimate is less than 4M.


    There are over 70M
    mobile phones in the
    Philippines.

    An estimated 26M Filipinos access the Internet


    If there 12M Filipinos on Facebook, the phrase
    "You can use Facebook on your phone" could
    be the key to increasing mobile internet users
    from less than 5M to at least 12M.
    “Internet for All” - using the mobile
    phone as a vehicle...

    .... May become more of a reality


    because of mobile social media.
    Thank you :-)

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