Syllabus 3Sem.-6Sem.
Syllabus 3Sem.-6Sem.
Syllabus 3Sem.-6Sem.
SEMESTER – III
360+ 90 = 26
450
SEMESTER – IV
360+ 90 = 26
450
SEMESTER – V
Note :
For a Six credit course, the total teaching hours are : Minimum 50 Hours and
Maximum 65 Hours
For a Two credit course, the total teaching hours are : Minimum 20 Hours and
Maximum 30 Hours
B.Com. (Hons.): Semester - III
Paper 3.1: BUSINESS MATHEMATICS
Duration: 3 hrs. Marks: 100 Lectures: 65
Objective: The objective of this course is to familiarize the students with the basic
mathematical tools with emphasis on applications to business and economic
situations.
Suggested Readings:
Objective:To provide basic knowledge and equip students with the application of
principles and provisions of Income Tax Act 1961
Unit I Lectures 13
Basic concept: Income, agricultural income, person, assessee,assessment year,
previous year, gross total income, totalincome,Maximum marginal rate of
tax.Permanent Account Number (PAN), Residential status; Scope of total income on
the basis of residential Status Exempted income under section 10
Unit II Lectures 12
Journals
1. Income Tax Reports. Company Law Institute of India Pvt. Ltd., Chennai.
2. Taxman. Taxman Allied Services Pvt. Ltd., New Delhi.
3. Current Tax Reporter. Current Tax Reporter, Jodhpur.
4. Jain & Jain Income Tax, VK Global Pub.
Software
1. Dr. Vinod Kumar Singhania, e-filing of Income Tax Returns and
Computation ofTax, Taxmann Publication Pvt. Ltd, New Delhi. Latest
version
2. Excel Utility available at incometaxindiaefiling.gov.in
Unit I: Lectures 13
Human Resource Management: Concept and Functions, Role, Status and
competencies of HR Manager, HR Policies, Evolution of HRM. Emerging Challenges
of Human Resource Management; workforce diversity, empowerment, Downsizing;
VRS; Human Resource Information System;
Unit II Lectures 13
Acquisition of Human Resource: Human Resource Planning- Quantitative and
Qualitative dimensions; job analysis – job description and job specification;
Recruitment – Concept and sources; Selection – Concept and process; test and
interview; placement induction.
Unit III Lectures 13
Training and Development; Concept and Importance; Identifying Training and
Development Needs; Designing Training Programmes; Role Specific and
Competency Based Training; Evaluating Training Effectiveness; Training Process
Outsourcing; Management Development; Career Development.
Unit V Lectures 13
Performance appraisal; nature and objectives; Modern Techniques of performance
appraisal; potential appraisal and employee counseling; job changes - transfers and
promotions. Compensation: concept and policies; job evaluation; methods of wage
payments and incentive plans; fringe benefits; performance linked compensation.
Unit V Lectures 13
Maintenance: employee health and safety; employee welfare; social security;
Employer Employee relations- an overview. grievance handling and redressal
Industrial Disputes causes and settlement machinery..
Suggested Readings:
Objectives: The course aims at providing the student with knowledge of basic
concepts ofthe macro economics. The modern tools of macro-economic analysis are
discussed and the policy framework is elaborated, including the open economy.
Contents
Unit I Lectures 5
Introduction – concepts and variables of macroeconomics, income, expenditure
and the circular flow, components of expenditure. Static macro economic analysis
short and the long run – determination of supply, determination of demand, and
conditions of equilibrium.
Unit II Lectures 20
Fiscal and monetary policy, determination of aggregate demand, shifts in
aggregate demand, aggregate supply in the short and long run, and aggregate
demand- aggregate supply analysis.
Unit IV Lectures 13
Open economy – flows of goods and capital, saving and investment in a small and
a large open economy, exchange rates, Mundell – Fleming model with fixed and
flexible prices in a small open economy with fixed and with flexible exchange
rates, interest-rate differentials case of a large economy.
Unit V Lectures 7
Behavioral Foundations - Investment –determinants of business fixed investment,
effect of tax, determinants of residential investment and inventory investment.
Demand for Money – Portfolio and transactions theories of demand for real
balances, interest and income elasticity of demand for real balances, Supply of
money.
Suggested Readings
1. Mankiw, N. Gregory. Principles Macroeconomics. Cengage Learning
2. Dornbusch, Rudiger, and Stanley. Fischer, Macroeconomics. McGraw-Hill.
3. Dornbusch, Rudiger., Stanley. Fischer and Richard Startz, Macroeconomics.
Irwin/McGraw-Hill.
4. Deepashree, Macro Economics, Scholar Tech. New Delhi.
5. Barro, Robert, J. Macroeconomics, MIT Press, Cambridge MA.
6. Burda, Michael, and Wyplosz. Macroeconomics A European Text. Oxford
University Press, Oxford.
7. Salvatore, Dominick. International Economics. John Wiley & Sons Singapore.
8. Branson, William H. Macroeconomic Theory and Policy. HarperCollins India
Pvt. Ltd.
Paragraph writing
Writing Business Letters
Writing Circulars
Writing Notice
Writing Agenda
Writing Minutes of Meeting
Writing Job Application Letters
Writing E-mails
Building vocabulary
Words often confused.
RECOMMENDED READINGS:
1. Business English, Pearson, 2008
2. Business Communication, J.P.Parikh and etal., Orient Black Swan, 2011.
3. Developing English Language skills 1&2 Ed. S.C.Sood etal., Spantech. Delhi, 1991-
92.
4. Fluency in English Part-1 &2, OUP, 2006.
Service tax – concepts and general principles, Charge of service tax and taxable
services,
Suggested Readings:
1. Singhania Vinod K. and Monica Singhania, Students’ Guide to Indirect Taxes,
Taxmann Publications Pvt. Ltd., Delhi.
2. V.S. Datey. Indirect Tax Law and practice, Taxmann Publications Pvt. Ltd., Delhi,
Latest edition.
3. Sanjeev Kumar. Systematic Approach to Indirect Taxes, Latest edition.
4. S. S. Gupta. Service Tax -How to meet your obligation Taxmann Publications Pvt.
Ltd., Delhi, Latest edition.
5. Grish Ahuja & Dr. Ravi Gupta, Indirect Taxes, Flair Publication Pvt. Ltd.
Objective: To acquaint the students with basic concepts used in cost and management
accounting and various methods involved in cost ascertainment systems.
Contents:
Unit I: Lectures 12
Introduction: Meaning, objectives and advantages of cost accounting,
Difference between financial, cost, and management accounting and. Cost
concepts and Classifications, Role of a cost accountant in an organization ,
Cost Sheet.
Materials: Material/inventory control- concept and techniques, Accounting and
control of purchases, storage and issue of materials. Methods of pricing of
materials issues – FIFO, LIFO, Simple Average, Weighted Average, Replacement,
Standard, Treatment of Material Losses.
Unit II:
Lectures 12
Labour: Accounting and Control of labour cost, time keeping and time
booking, concept and treatment of idle time, over time, labour turnover and
fringe benefits.
Overhead: Classification, allocation, apportionment and absorption of overhead.
Under- and over-absorption. Capacity costs. Treatments of certain items in
costing, like interest on capital, packing expenses, debts, research and
development
Expenses, Bad Activity – based cost allocation
Unit III: Lectures 12
Methods of Costing: Unit costing, Job costing. Contract Costing, Process
costing (process losses, valuation of work in progress, joint and by-products)
and Reconciliation of cost and financial accounts.
Suggested Reading:
1. Horngreen, Charles T., George Foster and Srikant M. Dattar. Cost Accounting:
AManagerial Emphasis. Prentice Hall of India Ltd., New Delhi.
2. Horngreen, Charles T., Gary L. Sundem. Introduction to Management
Accounting.
Prentice Hall.
3. Jain, S.P. and K.L. Narang. Cost Accounting: Principles and Methods. Kalyani
Publishers, Jalandhar.
4. Lal, Jawahar. Cost Accounting. Tata McGraw Hill Publishing Co., New Delhi.
5. Nigam, B.M. Lall and I.C. Jain. Cost Accounting: Principles and Practice.
Prentice Hall of India, New Delhi.
6. Arora, M.N. Cost Accounting – Principles and Practice. Vikas Publishing
House, New Delhi.
7. Maheshwari, S.N. and S.N. Mittal. Cost Accounting: Theory and Problems.
Shri Mahabir Book Depot, New Delhi.
8. Singh, S. K. and Gupta Lovleen. Management Accounting – Theory and
Practice. Pinnacle Publishing House.
9. Usry, Milton E. and Lawrence H. Hammer. Cost Accounting: Planning and
Control.
South Western Publishing Co.
10. Barfield, Jesset T., Cecily A. Raibarn and Michael R. Kinney. Cost
Accounting:Traditions and Innovations. Thomson Learning.
11. Lucey, T. Costing. ELST, London.
12. Garrison H., Ray and Eric W. Noreen. Managerial Accounting. McGraw Hill.
13. Drury, Colin. Management and Cost Accounting. Cengage Learning.
14. Lal, Jawahar. Advanced Management Accounting Text and Cases. S. Chand &
Co., New Delhi.
15. Khan, M.Y. and P.K. Jain. Management Accounting. Tata McGraw Hill,
Publishing Co., New Delhi.
16. Hansen, Managerial Accounting, Cengage Learning
Objectives: A student should become familiar with mechanism for conducting business
transactions through electronic means
Contents:(5 Lectures)
Unit I: Introduction: Meaning, nature, concepts, advantages and reasons for transacting
online, categories of E-Commerce, Supply Chain Management, Customer Relations
Management
Unit 2: (5 Lectures)
Planning Online-Business: Nature and dynamics of the internet, pure online vs. brick
and click business; assessing requirement for an online business designing, developing
and deploying the system, one to one enterprise.
Objectives: To help the students to acquire the conceptual knowledge of the corporate
accounting and to learn the techniques of preparing the financial statements.
Contents
Suggested Readings:
Contents:
Unit I
Introduction: Nature, scope and importance of marketing;
1. Evolution Lectures 6
of marketing concepts; Marketing mix, Marketing environment.
2. Consumer Behavior – An Overview: Consumer buying process; Lectures 5
Factors influencing consumer buying decisions.
Unit II
Market Selection: Market segmentation – concept, importance
3. and Lectures 6
bases; Target market selection; Positioning concept, importance
and
bases; Product differentiation vs. market segmentation.
Product: Meaning and importance. Product classifications;
4. Concept Lectures 9
of product mix; Branding, packaging and labeling; Product-
Support;
Product life-cycle; New Product Development.
Unit III
5. Pricing: Significance. Factors affecting price of a product. Pricing Lectures 6
Policies and strategies.
6. Promotion: Nature and importance of promotion; Communication Lectures 6
process; Types of promotion: advertising, personal selling, public
relations & sales promotion, and their distinctive characteristics;
Promotion mix and factors affecting promotion mix decisions;
Unit IV
7. Distribution: Channels of distribution - meaning and importance; Lectures 7
Types of distribution channels; Wholesaling and retailing; Factors
affecting choice of distribution channel; Physical Distribution.
8. Retailing: Types of retailing – store based and non-store based Lectures 6
retailing, chain stores, specialty stores, supermarkets, retail vending
machines, mail order houses, retail cooperatives; Management
of retailing operations: an overview; Retailing in India:
changing scenario.
Unit V
9. Rural marketing: Growing Importance; Distinguishing characteristics of
rural markets; Understanding rural consumers and rural markets; Marketing
mix planning for rural markets. Lecturers 7
Suggested Readings:
1. Kotler, Philip, Gary Armstrong, Prafulla Agnihotri and Ahsan Ul Haque.
Principlesof Marketing. 13thedition. Pearson Education.
2. Michael, J. Etzel, Bruce J. Walker, William J Staton and Ajay Pandit.
MarketingConcepts and Cases. (Special Indian Edition).
3. McCarthy, E. Jerome., and William D. Perreault. Basic Marketing. Richard D.
Irwin.
4. Lamb, Charles W., Joseph F. Hair, Dheeraj Sharma and Carl McDaniel.
Marketing:A South Asian Perspective. Cengage Learning.
5. Pride, William M., and D.C. Ferell. Marketing: Planning, Implementation
&Control. Cengage Learning.
6. Majaro, Simon. The Essence of Marketing. Prentice Hall, New Delhi.
7. Zikmund William G. and Michael D’Amico. Marketing; Creating and
KeepingCustomers in an E-Commerce World. Thomson Learning.
8. Chhabra, T.N., and S. K. Grover. Marketing Management. Fourth Edition.
Dhanpat Rai & Company.
9. The Consumer Protection Act 1986.
10. Iacobucci and Kapoor, Marketing Management: A South Asian Perspective.
Cengage Learning.
Unit IV:
Overview of financial services industry: Merchant banking – pre and post issue
management, underwriting. Regulatory framework relating to merchant banking in
India, Leasing and hire–purchase.
(12 Lectures)
Unit V:
Consumer and housing finance; Venture capital Finance,
Factoring services, bank guarantees and letter of credit; Credit rating;
. (18 Lectures)
Suggested Readings:
Objectives:
To enable the students to acquire knowledge about basics of banking and insurance
Unit – 1
Unit – II
Types of Customers and Account holders: Procedure and practice in opening and
operating the accounts of customers - individuals including minors - joint account
holders -Partnership firms - joint stock companies - executors and trustees-clubs and
associations
Unit – III
Unit – IV
Life Insurance - Law relating to life Insurance; General Principles of Life Insurance
Contract; Proposal and policy; assignment and nomination; title and claims; General
Insurance - Law relating to general insurance; different types of general insurance;
general insurance Vs life insurance – Insurance business in India.
Unit-V
UNIT-I
Business-Objectives of business, Beliefs & Values, Social Responsibility of
business towards shareholders, consumers, Government, Community etc.
UNIT-II
Ethics in managing-Ethical theories, Code of ethics & its implementation.
Social Audit-Concept, Objectives, Need, Features, Benefits.Contemporary
new ethical issues.
UNIT-III
Strategy-concept, Policy & strategy, Tactics & strategy, levels of strategy.
Strategic Management-concept, features, strategic decision-its elements.
Strategic Management process, Implications of the process.
UNIT-IV
Mission & Purpose, Objectives & Goals, Environmental Analysis,
Competition Analysis. SWOT analysis, BCG Matrix
UNIT-V
Strategic Alternatives, Choice strategy, Implementation & Evaluation.
References.
Business Ethics-C.S.V Murthy
Business Policy & Strategic Management-L.M Prasad,Sultan Chand
& Sons.
Strategic Planning & Management-P.K Ghosh,Sultan Chand & Sons.
THEORY: 50 Marks
UNIT 1:- Introduction of internet; The working of intranet and extranet; Basic
internet terms- web page, website, hyperlink, browser, hypertext, web, search
engine; Classification of internet computer; Use of internet.
UNIT 2:- Introduction of computer network; Types of computer networks (PAN, LAN,
MAN, WAN, VAN); Network topologies: bus topology, ring topology, star topology.
UNIT 3:- Network devices: network interface cards, repeaters, hubs, bridges,
switches, gateway.
PRACTICAL
FULL MARKS: 30 MARKS
TIME: 3 HOURS
Objectives:
To enable the students to understand the basic knowledge about the financial
statement analysis and reporting for economic decision making.
Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
Corporate Reporting: Cash Flow statement Analysis (AS 3) and Statutory and Non
Statutory Reports, Integrated Reporting
Suggested Readings:
1. Foster, G.: Financial Statement Analysis, Englewood Cliffs, NJ, Prentice Hall.
2. Foulke, R.A.: Practical Financial Statement Analysis, New York, McGraw-Hill.
3. Hendriksen, E.S.: Accounting Theory, New Delhi, Khosla Publishing House.
4. Kaveri, V.S.: Financial Ratios as Predictors of Borrowers’ Health, New Delhi,
Sultan Chand.
5. Lev, B.: Financial Statement Analysis – A New Approach, Englewood Cliffs, NJ,
Prentice Hall.
6. Maheswari, S.N.: Management Accounting & Financial Control, New Delhi, Sultan
Chand.
7. Myer, J.N.: Financial Statement Analysis, NJ, Prentice Hall. 8. Porwal, L.S.:
Accounting Theory – An Introduction, New Delhi, Tata-McGraw-Hill
Objectives:
To enable the students to understand the basic knowledge about the financial services
available in India.
Unit 1
Unit-II
Unit-III
Unit- IV
Unit-V
Unit-1 Growth of retailing, Retail Theories, Types of retailers, Retail Formats, Retail
Consumer Behaviour, Retail Marketing Mix., Retail Market Strategy.
Unit III: Space Management, Visual Merchandising, Retail Aesthetics, Customer Service,
Retail Atmospherics, Retail Equity, Retail Purchase Planning.
Unit ‐ IV Retail Communication Mix, Retail Pricing: Price Setting, Pricing Strategies, .
Unit-V
Managing Retail Brands, Retail Supply Chain, CRM, HRM Practices in Retail, Technology in
Retailing, Future of Retailing.
THEORY: 50 Marks
UNIT 3:- Model based on the relationship of transaction types: Brokerage Model,
Aggregator Model and Community Model.
UNIT 5:- Introduction of online banking and its benefit; E-auction and it’s benefit and
impact.
PRACTICAL
Contents:
Unit-1: Auditing: Introduction, Meaning, Objects, Basic
Principles
Unit I: (13Lectures)
Auditing: Introduction, Meaning, Objects, Basic Principles and Techniques; Audit, Classification
of Audit, Audit Planning, Internal Control – Internal Check and Internal Audit
Procedure – Vouching and verification of Assets & Liabilities.
Suggested Readings:
B. Com.: Semester VI
Paper 6.2: FUNDAMENTALS OF FINANCIAL MANAGEMENT
Objective: To familiarize the students with the principles and practices of financial
management.
CONTENTS
Unit I:
Introduction to Financial Management: Scope and objective, Time value of money, Risk an
1. return, Valuation of securities – Bonds and
Equities. (8 Lectures)
Unit II:
2. Long Term Investment Decisions: The Capital Budgeting Process, Cash flow Estimation,
Payback Period Method, Accounting Rate of Return, Net Present Value (NPV), Net Terminal
Value, Internal Rate of Return (IRR), Profitability Index (17 Lectur
Unit III:
3. Financing Decisions: Sources of long-term financing Estimation of
components of cost of capital. Methods for Calculating cost of equity capital,
Cost of Retained Earnings, Cost of Debt and Cost of Preference Capital,
Weighted Average cost of capital (WACC) and Marginal cost of
capital. Capital structure –Theories of Capital Structure (Net Income, Net
Operating Income, MM Hypothesis, Traditional Approach). Operating and
financial leverage. Determinants of capital structure. (17 Lectures)
Unit IV:
4. Dividend Decisions: Theories for Relevance and irrelevance of dividend
decision for corporate valuation. Cash and stock dividends. Dividend policies
in practice. (10 Lectures)
Unit V:
5. Working Capital Decisions: Concepts of working capital, the risk-return
trade off, sources of short-term finance, working capital estimation, cash
management, receivables management, inventory management and payables
management. (13 Lectures)
Suggested Readings
Unit – 1
Tax planning, tax management, tax evasion, tax avoidance. Corporate tax in India.
Types of companies, Residential Status of companies and tax incidence.
Tax liability minimum alternate tax, Tax on distributed profits.
Suggested Readings:
1. Singhania, Vinod K. and Monica Singhania. Corporate Tax Planning.
Taxmann Publications Pvt. Ltd., New Delhi.
3. Ahuja, Girish. And Ravi Gupta. Corporate Tax Planning and Management.
Bharat Law House, Delhi. Charya, Shuklendra and M.G. Gurha. Tax Planning
under Direct Taxes. Modern Law Publication, Allahabad.
4. Mittal, D.P. Law of Transfer Pricing. Taxmann Publications Pvt. Ltd., New
Delhi.
Suggested Readings
1. Jones, C.P., “Investments Analysis and Management”, Wiley, 8th ed.
2. Prasanna, Chandra., “Investment Analysis and Portfolio Management”, Tata
McGraw Hill.
3. Rustogi, R.P., Fundamentals of Investment, Sultan Chand & Sons, New Delhi.
4. Vohra, N.D., and B.R. Bagri, “Futures and Options”, McGraw Hill Publishing
5. Mayo, An Introduction to Investment, Cengage Learning.
UNIT-I
Entrepreneur-Meaning & definition of entrepreneur, Nature & Importance of Entrepreneur, Function of Entrepreneur,
Classification of entrepreneur, Entrepreneur v/s Entrepreneur, Entrepreneur v/s Manager.
UNIT-II
Entrepreneurship- Concept, Definition, Characteristics, Need, Advantages, Disadvantages, Barriers of
Entrepreneurship, Theories of entrepreneurship, Entrepreneur v/s Entrepreneurship.
UNIT-III
Women Entrepreneurship-Definition of women entrepreneur, Reasons of women entrepreneurship, women
entrepreneur problems, remedies for the problems of women entrepreneurs.
UNIT-IV
Sources of business ideas and tests of feasibility. Significance of writing the business plan/ project proposal. Contents
of business plan/ project proposal. Designing business processes, location, layout, operation, planning & control;
preparation of project report (various aspects of the project report such as size of investment, nature of product, market
potential may be covered).
UNIT-V
Entrepreneurship Development-Concept, Needs, Role, Objectives, Entrepreneurship development programme, EDP
Training, Small scale Industry- Role, Importance, Small scale industry v/s Large scale Industry Financial Institutions-
IDBI, IFCI, ICICI, SIDBI.
.
References
Management of Small scale industries – Malhotra & Gupta, Galgotia pub Company.
THEORY: 50 Marks
UNIT 1:- Introduction of E-marketing; concept of traditional marketing, difference between traditional and
e-marketing,; Essential requirement in designing a website; Methods of promoting.
UNIT 2: Online marketing and its advantages. How should buyer pay online? Various businesses that can
flourish the net.
UNIT 3:- Introduction of E-advertising; Various means of E-advertising; E- branding and branding
strategies; difference between affiliate marketing strategy and viral marketing strategy.
UNIT 4:- Introduction of Marketing Segmentation; Bases of marketing segmentation; Factors affecting
consumer behavior.
UNIT 5:- Product Description and Classification, Product Mix, Product Differentiation; Product Positioning;
Marketing Mix Strategies.
PRACTICAL
FULL MARKS: 30 MARKS TIME: 3 HOURS
Objective: This course aims at providing the general understanding of business research andthe methods of
business research. The course will impart learning about how to collect, analyze, present and interpret data.